Dr. Craig Miller loves finding ways “outside the box of norms” to market and brand his optical businesses in the Columbus, OH area. One of his favorite ways to build B-to-B relationships and stand out from the crowd is really crafty. “We all have local businesses that drop off pens and notepads, but when was the last time someone dropped off a 6-pack of local craft beer and custom printed pint glasses?” he asks. “That makes a lasting impression.”
Dr. Craig Miller is CEO of Twenty Brands (twentybrands.com), a branding and creative solutions agency; clients include Eye Columbus, The Optical. Co, and Eyewear 2020.
This article originally appeared in the September 2017 edition of GO/OD.