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Haffmans & Neumeister Partners with Baumvision

“We feel like we are in the best possible hands for this extremely prominent and fastidious market,” the Haffmans & Neumeister team says.

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(PRESS RELEASE) COSTA MESA, CA — Baumvision, Southern California distribution and design house, announces its partnership with luxury German eyewear brand, Haffmans & Neumeister, as the exclusive North American distributor. Baumvision, a leader and hardwired component of the luxury market, will be instrumental in the ambitious expansion. The collection will officially be introduced during Vision Expo West in The Suites at the Venetian in Las Vegas between September 19th – 21st. Haffmans & Neumeister will be available via Baumvision channels of premier specialty sun and optical stores throughout North America.

Haffmans & Neumeister is the third luxury label created by eyewear legends Philipp Haffmans, Daniel Haffmans, and Jean-Pierre Neumeister, founders and designers of iconic brands, ic! Berlin and MYKITA. The new brand continues the twenty years+ of the founders’ progressive receptiveness of needed research, innovation and production in various eyewear material technologies. This time, Haffmans & Neumeister will have a “warmer, personal touch” and a mirror representation of the trio’s heritage. Known experts in authentic, high-quality, handcrafted eyewear, with a clear attention to detail are all major predictors of Haffmans & Neumeister’s success.

Shane Baum, CEO of Baumvision said, “This is a story of mutual respect and progress. The Haffmans brothers and I have been friends for well over a decade. We’ve all seen the perils of adverse partnerships yet, optimistically, believe that true artists with open hearts can, and will overcome. This product is by far their finest to date and I have no doubt that forward thinking, true believers of the independent design spirit will find this collection both progressive and focused on practicality. Simply put, it’s a collection where you will find a piece of German handmade eyewear that is definitively yours. This is a forever deal for our companies and we look forward to being a valued resource in every significant store, from sea to shining sea.”

The Haffmans & Neumeister team, have been actively searching for the right alliance to represent their presence in North America, the company said in a statement. “We’re very excited to be partnering with Baumvision! Shane is someone we have known and trusted for many years – someone with vast knowledge and experience in the industry who not only sees our vision but shares it with us. The North American market is the most important and often times most challenging to navigate. It’s both exciting and comforting to be working with someone like him and the Baumvision team. We feel like we are in the best possible hands for this extremely prominent and fastidious market.”

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Zeiss and IDOC Forge Partnership

This is to bring high-quality medical and vision care products to independent optometrists nationwide.

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(PRESS RELEASE) IDOC, ZEISS Vision Care US and ZEISS Medical Technology announced a five-year agreement to bring ZEISS’ industry-leading lab services, lens products and medical equipment to all 3,000+ IDOC independent optometrists across the US. The latest innovations from ZEISS, including ZEISS UVProtect Technology, ZEISS DriveSafe lenses, ZEISS CLARUS 700, ZEISS CIRRUS HD-OCT and more, are now available to all IDOC practices via new partnership programs.

“This new partnership with a recognized technology leader in optics is exactly what our members need to strengthen independent practices,” said Dave Brown, president and CEO of IDOC. “We’ve heard from our members that they want a lens and equipment partner as independent as they are, and with an unmatched track record of innovation. ZEISS is unique in the industry with its 170+ years legacy of industry firsts.”

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IDOC offers a suite of programs and services that empower its members to grow and succeed. The partnership with ZEISS aligns very well with IDOC’s long-term strategy of bringing high-quality offerings to its independent optometrist members. It further helps the member differentiate their practice with ZEISS’ internationally renowned consumer brand and commitment to a sustainably high level of re-investment into optical science.

“We are excited to join the IDOC community by offering members the very best in patient care solutions as well as a true partnership spirit that will strengthen their ability to remain independent. In a rapidly consolidating industry with vertical integration accelerating, ZEISS achieves this by being a true partner to independent ECPs. This philosophy is deeply rooted in our history, our identity and our corporate values. Additionally, ZEISS empowers its independent partners with breakthrough innovations such as ZEISS UVProtect Technology, the ZEISS C-UVProtect tablet, and ZEISS PhotoFusion, which originate from our passion to raise the standard of optical care well beyond industry norms,” said Jens Boy, president of ZEISS Vision Care US.

“We are pleased to partner with IDOC and its members to ensure quality eye care is available to everyone,” said Jim Mazzo, global president of Ophthalmic Devices at ZEISS Medical Technology. “This partnership will enable doctors to maximize clinical efficiency and performance while advancing eye care, every step of the way.”

To learn more about IDOC, contact a member of the IDOC team at 203-853-3333 or visit the website at idoc.net.

For more information about ZEISS Vision Care US, visit here, and for more information about ZEISS Medical Technology, visit here.

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Press Releases

AOA Supports Smoking Education, Cessation Efforts Amid Vaping Ban

Hundreds of people have been sickened by mysterious lung illnesses and teenage vaping continues to rise.

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(PRESS RELEASE) Amid billowing health concerns around vaping, the American Optometric Association (AOA) is raising awareness of the importance of patient education on vision and eye health complications that are linked to or exacerbated by smoking.

This is following the administration’s announcement that it would ban the sale of most flavored e-cigarettes, at a time when hundreds of people have been sickened by mysterious lung illnesses and teenage vaping continues to rise. Hundreds of serious respiratory cases compounded by six deaths prompted this strong federal response into electronic cigarettes as health authorities go after the “safe alternative” to cigarettes.

Although e-cigarettes don’t contain many of the cancer-causing byproducts of cigarette smoke, evidence now suggests there could be ocular health considerations.

Published in September’s Optometry and Vision Science, a small-scale study of 21 vapers and 21 healthy nonsmokers found moderate-to-severe symptomatic dry eye and poorer tear film quality among the former as opposed to the latter. Additionally, researchers noticed significant reductions of noninvasive tear breakup time, fluorescein breakup time and tear meniscus height among vapers while vaping at higher voltages.

Dan Bintz, O.D., AOA Health Promotions Committee member, says doctors of optometry and staff need to continue thinking beyond the eye when it comes to tobacco use. That includes reinforcing patient education of smoking’s negative health consequences, as well as directing smokers to tobacco cessation resources.

For more information, visit here.

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Press Releases

AOA Celebrates Paraoptometric Week

It runs Sept. 16-20.

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(PRESS RELEASE) The American Optometric Association (AOA) has designated Sept. 16-20, 2019 as Paraoptometric Week. Now in its 17th year, the week is the only formal observance in the nation specifically intended to honor optometric practice staff for their dedication to the patients they serve and to the profession of optometry.

Paraoptometrics are key members of the eyecare delivery team in optometric offices all across the country. Their role is even more critical to providing the best patient care possible in today’s healthcare environment.

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New Jersey paraoptometric Linda Rodgriguez, CPO, summarized the important role of staff for a successful practice by stating, “As demand for eyecare services continues to grow, paraoptometrics will continue to be a vital part of the eyecare team. A well-trained optometric staff is invaluable and play a role in every successful optometric practice. Doctors of optometry who are ‘pro para,’ and recognize their paraoptometric staff for their dedication, knowledge and professionalism are rewarded with not just practice growth, but most importantly, satisfied patients.”

Doctors can reinforce the value paraoptometric staff bring to their practice with these three suggestions:

  1. Enroll staff as AOA associate members. It’s included as part of AOA membership, and this step opens the door to AOA Paraoptometric Resource Center.
  2. Encourage paraoptometric certification. Doctors can foster their professional development and encourage staff to seek certification.
  3. Show them you care. Now’s the time to celebrate paraoptometric staff, so consider special recognition events or surprises, such as a “Wall of Fame,” a post on social media, team lunch or decorations-after all, it takes a team to run any practice.

Additional information is available at aoa.org/paraoptometrics/awards-and-recognition/para-week.

The Paraoptometric Resource Center is sponsored by Alcon.

To learn more about paraoptometry and the benefits of certification, visit aoa.org/paraoptometrics or call 800.365.2219, ext. 4108.

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