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Happy Birthday to Email and More Events for October

Including Halloween, Audrey Hepburn and zombie Contact Lens Warnings.

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1 Email Turns 50! The first @ sign was fired off in October 1971; it feels as if we’ve been struggling to master the medium ever since. To mark the milestone, think of a promo to get people to opt in to your email list, while also finding a way to tame your inbox (maybe a “yesterbox” which allows you to only check day-old email.)

1 If the last 18 months have taught us anything, it’s that health messages are a hard sell. During Contact Lens Safety Lens Month, keep working the old themes: Wash your hands before inserting lenses (one-third of wearers still don’t!) and when the sun sets on Oct. 31, it’s zombie lenses that are the real horror show. 

5 Little black dress or sunglasses? It’s hard to say which got a bigger boost from Audrey Hepburn’s iconic turn in Breakfast at Tiffany’s. The product placement certainly did wonders for Oliver Goldsmith, which created the sunglasses. Mark the 60th Anniversary of the movie’s premiere by slotting Moon River into your in-store mix and invoking some early 1960s style on your Facebook page.

31 So all billionaires want to be spacemen. On Halloween, let your local community know the true self that lurks deep inside their local ECP with your choice of fancy dress: Cat Woman? Race car driver? Joan Jett? Have fun and lower the threshold of resistance to your business. 

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