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Have Portable Diagnostics, Will Travel

With small, handheld diagnostic instruments ODs can carry out complete refractive exams anywhere, for a company’s staff on-site, at schools, nursing homes or on mission trips.

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PORTABLE EQUIPMENT has become very accurate, more affordable and highly durable. Data is often transferable to a PC, tablet or phone. For example, EyeNetra’s smartphone-powered refraction offers online mobile practice software to manage an OD’s events, scheduling, intake information, visit notes, e-prescriptions and payments. The instruments often have rechargeable batteries and work for hours on a single charge. They can also be used in-store to move easily between exam rooms.

 

EyeNetra

Auto-refractor, auto-lensometer and portable phoropter all connected to a Mobile Practice Manager. These three devices come in a case that weighs less than 7lb.

(617) 684-5680 | eyenetra.com 

 

ICare

ICare ic100 tonometer for clinics and iCare HOME tonometer for patients.

(888) 422-7313 | icare-usa.com

 

DGH Technology

Pachmate 2 pachymeter, Scanmate Flex for any desired combination of A-scan, B-scan and UBM.

(800) 722-3883 | dghtechnology.com

 

Smart Vision Labs

SVOne autorefractor

(212) 796-6124 | smartvisionlabs.com

 

Marco

Marco HandyRef-K, a hand-held auto refractometer/keratometer.

(800) 874-5274 | marco.com

 

PlenOptika

QuickSee Wavefront Refractor

(617) 862-2203| plenoptika.com

 

Smart Ways to Use Portable Diagnostic Devices

Dr. Adam RamsayICONIC EYE CARE, PALM BEACH GARDENS, FL

I find that small, portable equipment is less intimidating for patients and gives them a better patient experience. I use Marco’s HandyRef autorefractor for kids and anyone in a wheelchair. Instead of moving the patient around, I bring the equipment into the exam room when their eyes are dilated and this is less cumbersome and more efficient. It’s also very accurate if you use it correctly. I also use Icare’s tonometer instead of an NCT to test eye pressure because it is less intimidating for patients, especially those having their first eye exam. When I do eye exams outside of my optical, for example, at schools and nursing homes, I use EyeNetra’s portable phoropter because it’s so convenient. I also use Pachmate 2, a handheld pachymeter from DGH Technology, to measure corneal fitness for patients with glaucoma or an eye infection. On the whole, I love using hand-held instruments on my patients.

 

Dr. Dickson Chen DAVICH OPTICAL, LOS ANGELES, CA

As I do nursing home visitations a couple of times a week, it’s important that I have diagnostic instruments that are not only portable but accurate. Having previously used the Marco Palm ARK hand-held autorefractor, my favorite autorefractor now is the SVOne by Smart Vision Labs. Its accuracy is unsurpassed because it is based on a Shack- Hartmann wavefront aberrometer. It is also fast in that it captures readings in 3 seconds per eye, which greatly enhances patient comfort and stability of readings. For tonometry, I use Icare’s ic100 tonometer, which both my techs and patients absolutely love. No more scary air puffs, and it’s accurate to boot!

Carol Gilhawley is a contributing writer for INVISION.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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Better Vision

Check Out These Nutraceuticals and Supplements To Boost Ocular Heath

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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Better Vision

Artificial Vision Aids Get Tech Heavy

Video projection and artificial intelligence (AI) are some of the features that differentiate devices in the low vision space.

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VIDEO PROJECTION, MAGNIFICATION and artificial intelligence are some of the features that differentiate devices in the low vision space. OrCam has introduced voice commands to its augmented reality (AR) devices, along with Bluetooth connectivity and barcode learning. Startup Ocutrx will launch an AR headset with cameras, sensors, location mapping, character recognition and audible alerts. Low vision specialists caring for patients who need additional help seeing can dispense a variety of aids that allow them to read and do many of the tasks they did before their underlying eye disease developed.

eSight

eSight 3 uses a camera to put video directly in front of a patient’s eyes.

(855) 837-4448, eSightEyewear.com

IrisVision

IrisVision headset combines hardware and software to help low vision patients see.

(855) 449-4536, irisvision.com

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Vispero

ClearView GO (branded Optelec) has a foldable design and rotating camera for near, intermediate and distance viewing.

(727) 803-8000, vispero.com

Ocutech

VES Falcon autofocus bioptic telescope.

(800) 326-6460, ocutech.com

Ocutrx Vision Technologies

Oculenz AR Wear headset, launching mid-year 2020.

(949) 216-5900, oculenz.com

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Eschenbach Optik of America

Vario Digital FHD foldable desktop video magnifier.

(800) 487-5389, eschenbach.com

OrCam

OrCam MyEye 2 reads text, recognizes faces and identifies products.

(800) 713-3741, orcam.com

Smart Ways To Sell Artificial Vision Aids

Dr. Andrew Lindell, Stoughton Eye Care & Eyewear, Stoughton, WI

During a low vision exam, I figure out a patient’s acuity, where their blind spots are, their eye dominance, color vision and contrast to figure out which device will be most successful. All new technologies coming out provide great value to patients. Microsoft has developed a free talking camera app called Seeing AI which includes great features. Eschenbach’s video magnifiers work well and are simple to use, color coded, large and tactile. I like Ocutech’s VES Falcon autofocus which is bioptic and doesn’t interfere with field of view or mobility. For low vision aids in pediatrics, children love anything iPad-based. Some devices like NuEyes and Patriot Viewpoint are wearable video magnifiers great for home use.

Dr. Walter Wittich, University of Montreal’s School of Optometry, Montreal, Quebec

We’ve spent a lot of time researching head mounted devices; they’re getting smaller, lighter and cheaper. There’s no longer a stigma attached, and the advantage for the visually impaired is they’re hands-free. For example, they are perfect for playing the piano. A single camera is mounted onto the glasses which in real-time projects a modified picture to two screens on the inside where the lenses would be. This picture can be pre-programmed to change color or enhance an image. Each device requires an OD to carry out a refraction. Prices start at $500 and there’s really no top limit since cost is connected to what the device can do. A competitive field and moving fast.

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