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HEA and Williams Group Announce Creation of PracticeAdvantage

It’s a cost-effective business management program designed to optimize practice performance.




(PRESS RELEASE) BOCA RATON, FL — Healthy Eyes Advantage Inc. (HEA), the ophthalmic purchasing and business solutions partner for more than 10,000 independent eye care professionals (IECPs) nationwide, announced the launch of HEA PracticeAdvantage, a cost-effective business management program designed to optimize practice performance.

HEA PracticeAdvantage encompasses a unique array of advisory services and business tools to assist independent eye care professionals (IECPs) in building their ideal practice. The program takes a customized approach to developing and executing a game plan that guides the future direction of the practice, based upon current performance trends, the owner’s goals, priorities, and local market factors. This tailored approach empowers each owner to accelerate success in a deliberate manner, which may include adding a subspecialty, optimizing medical revenue, improving the patient experience, or any other aspect of helping an eye care business thrive.

Program participants work directly with a dedicated coach to achieve their short-term and long-term business goals. Program benefits include monthly strategy sessions with unlimited phone/email access to the program coach, as well as an on-demand, on-line comprehensive staff training system. Monthly strategy sessions are conducted virtually to enable the IECP to maximize time spent with patients, while also working to build their business. HEA PracticeAdvantage provides program participants with expert guidance so they never have to face another business challenge without a trusted advisor.

Created exclusively for HEA members, HEA PracticeAdvantage is available at special pricing that makes the benefits of business consulting attainable for every IECP. In addition to HEA PracticeAdvantage, the joint venture also gives HEA members access to Williams Group’s full array of advisory services under preferred pricing terms.

“Succeeding in today’s complex business environment requires focused strategic planning and thoughtful execution and can be challenging for practice owners who attempt to go it alone,” stated HEA Chairman and CEO Jim McGrann. “HEA PracticeAdvantage provides our members with a proven partner for navigating the road to success. HEA is thrilled to collaborate with Williams Group in bringing this program to our members. Williams Group has a stellar track record of helping practices optimize their results, and together we have created a unique suite of services and resources to help HEA member practices flourish now and into the future.”

“Williams Group is delighted to partner with HEA in creating HEA PracticeAdvantage. Our goal is to help practice owners realize their potential by providing staff education for HEA members, along with aiding in the development of new programs related to all phases of practice. We are eager to work with HEA members to add clarity to the multitude of business and patient management decisions independents face every day” said Gilan Cockrell, OD, Williams Group CEO.


HEA members interested in learning more about HEA PracticeAdvantage and how the program will aid in enhancing practice performance are encouraged to contact the HEA Solutions Specialists team at 800.959.2020, Option 3. IECPs who are not HEA members are also invited to call the HEA Solutions Specialists team to learn more about the benefits of HEA membership, including the HEA PracticeAdvantage program.


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