FEBRUARY
14 What’s more loving than showing concern for someone’s health? And what’s more typical than slacker men who take longer than their significant others to return for their regular eye exam? In the week before VALENTINE’S DAY, reward patients who book appointments as a couple. Perhaps a gift card toward a romantic meal … or $60 off your partner’s new glasses or contacts.
1 LOW VISION AWARENESS MONTH … On Facebook, recommend the documentary Notes on Blindness to your patients. (See the trailer: invmag.us/011801)
1 SENIOR INDEPENDENCE MONTH … Celebrate with a reminder — vision is key to independence.
1 TIME MANAGEMENT MONTH … Pick three tasks. Write them down. Do them.
16 CHINESE NEW YEAR … The Year of the Dog, a creature known for its loyalty. Good in a pet, not so much when it comes to your attitude to your inventory. Get rid of poorly selling hounds.
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