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Here’s What Small Retailers Are Predicting for the Holidays

Published

7 years ago

December 12, 2016

This survey examines small-business confidence.

A new survey suggests that 81 percent of small retailers believe this holiday season “will be a success” for their business.

The survey of small businesses with under 100 employees was conducted in November by loan service Lendio.

The survey also found that 87 percent of respondents were confident in their preparations for the season. About 30 percent were not confident, and their biggest reason was lack of capital.

According to Lendio: “Only 27% of small business retailers reported not needing additional financing for the holiday season, with 81 percent saying they only need $50,000 or less.”

The two most prevalent uses for extra capital were building inventory and advertising. The top source that survey respondents would consider for capital was a credit line.

Lendio also looked at how small businesses were coping with stress. Increasing caffeine consumption, sacrificing personal needs and planning a vacation were some of the top methods.

Read more from Lendio

Related Topics:holiday season retail survey

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