Connect with us

Headlines

Here’s Why Warby Parker Chose Canada for its First International Store

mm

Published

on

 

Co-founder Neil Blumenthal is on the lookout for cities with creative classes.

Warby Parker has opened its first international store in Toronto, Canada, Bloomberg reports. Co-founder Neil Blumenthal appears in the video report at the link below and explained why his company chose Toronto for its first store beyond U.S. borders.

“We’re very much a New York-based brand, and we found a ton of similarities between New York and Toronto in terms of [them being] densely populated, cosmopolitan, cultured, diverse cities,” he says. “We’re a brand that flourishes when there’s a large creative community, and we found that here in Toronto. Not to mention that we have a handful of Toronto employees in our New York office.”

In the rest of the 5-minute, 23-second video, Blumenthal discusses Warby Parker’s business model and how it came to achieve the success it has since launching in 2010.

Hear more at Bloomberg

Advertisement

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular