Connect with us


Hilco Acquires Eyecare Product Company

Bruder’s core products include eye compresses and lid hygiene cleansers.




PLAINVILLE, MA – Hilco Vision has acquired Bruder Healthcare LLC.

The deal was effective Sept. 17. Financial terms were not disclosed.

Bruder has delivered therapeutic and ophthalmic products to medical professionals and consumers for more than 35 years, with a focus on dry eye and other ocular surface conditions. The company’s core products, available under the Bruder and Thermalon brands, include eye compresses and lid hygiene cleansers.

The business will continue to be based in Alpharetta, GA.

Ross Brownlee, CEO of Hilco Vision, said, “We have been fortunate to be a distribution partner of Bruder Healthcare for many years and know firsthand the quality and impact their product range has on those dealing with dry eye or ocular surface conditions. Bruder’s leading reputation with doctors and patients alike is well earned. We look to build on their existing partnerships and expand that reach even more broadly.”

Mark Bruder, CEO Bruder, said, “We have been dedicated to bringing eyecare solutions to doctors and their patients for over 35 years and our brand is synonymous with any treatment regimen for addressing ocular surface conditions. We felt Hilco Vision was an ideal partner to ensure the continued growth of our brands in North America and globally.”


Hilco Vision has direct subsidiaries in the U.S., Canada, the U.K., Germany, Australia, China and the Netherlands. Its portfolio is concentrated on five categories: professional optical tools, ophthalmic supplies, vision protection, consumer accessories and lens care.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular