Connect with us

Headlines

Hilco Vision Acquires Croakies

mm

Published

on

CEO: Croakies is “synonymous with eyewear retention.”

PLAINVILLE, MA – Hilco Vision has announced the acquisition of Croakies Inc., a Wyoming-based maker of eyewear retainers and associated outdoor lifestyle accessories.

“Hilco Vision strives to lead the industry in the optical accessories category through product innovation and brand authenticity,” said Ross Brownlee, CEO of Hilco Vision. “Croakies is synonymous with eyewear retention and has built an incredibly loyal customer base through its focus on comfort, design, and functionality over the past 40 years. We are very enthusiastic to build on this tradition of innovation and invest in the continued global growth of the Croakies brand.”

Hilco Vision said in a press release that it is “committed to ensuring Croakies maintains its strong footprint within the mountains of the American West, through the company’s Bozeman-based manufacturing facility.”

John Krisik, president and owner of Croakies, will retire at the end of the month.

Advertisement

“Croakies has its origins on the slopes of Jackson Hole Mountain Resort and has at its core the desire to meet the needs of the everyday adventurer,” Krisik said. “We were attracted to Hilco Vision due to their focus on quality, innovation, service and sustainable development, all things important to Croakies’ bright future.”

Hilco Vision is a global eyewear/eyecare company that has direct subsidiaries in the U.S., Canada, UK, Germany, Australia, China and the Netherlands.

The company’s product portfolio is concentrated on professional tools, vision protection, consumer accessories, lens care and eyecare. The original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, most of the company’s production is in Bozeman, MT.

INVISION CroakiesRoss Brownlee, CEO of Hilco Vision, said Croakies is “synonymous with eyewear retention.”

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular