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Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information

It gives you both a break.

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What to say? “Look, I’ve given you a lot of information here and there is no need to rush, so why don’t you take a few days to consider everything I’ve told you and then we’ll take it from there.”

When to use it? When you’re dealing with a patient who has been given serious information to digest or a customer who is simply being difficult for whatever reason. Such a break gives you and the customer a chance to move beyond an emotionally charged conversation.

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Cherry Optical Lab

Rooted in the Pursuit of Excellence.

Cherry Optical Lab is a family-owned, Independent wholesale optical Laboratory that produces lenses 24 hours a day, 5+ days a week, and is obsessed with making two things:

1. The world’s best lenses

2. The world’s Happiest Humans*

*Our team members, our customers, and their customers

We boldly believe that our job is to serve Eye Care Professionals and deliver excellence for patients, regardless of the prescription. That’s why we offer accelerated turnaround times for high-quality, high-standard lenses made by craftspeople who hold the same certifications as opticians.

All this is our effort to give Eye Care Professionals more ways to say “Yes” to their patients.

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