“The company lost an opportunity to innovate and excite,” says columnist.

A Forbes magazine contributor breaks Warby Parker’s five-year streak of universally admiring press coverage with a column that calls a new TV commercial for the $1.2 billion eyewear retailer a “drizzle.” Says the columnist of the spot, which features different actors each uttering a few words to make a promotional whole: “The technique was revolutionary in the 1970s, but the Warby Parker spot is neither retro nor genre-busting,” says the columnist. “The company lost an opportunity to innovate and excite not only new consumers, but current fans.”

Read more and see video at Forbes

 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines