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Hot Out of the EYEdea Lab and More of What You Need to Know for This Month

Go an extra mile to raise Myopia awareness.

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If Pixar Did Myopia

Part of an integrated campaign to educate and drive awareness around the rise of myopia, ESSILOR launched a cartoon movie trailer in theaters nationwide that urges parents to take a proactive role in their child’s sight by visiting an ECP for a comprehensive eye exam. The “Out of Focus” movie trailer gives parents a firsthand look at a child’s experience and teaches them how to identify the signs of myopia. To watch the trailer, visit: invmag.us/111801. essilorusa.com

Eyedea Lab Insights

Designed to help ECPs improve patient experiences and remain competitive, COOPERVISION’s Best Practices EYEdea Lab released two insights. One, the doctor-patient relationship remains essential to consumers, with technology advancements viewed as enhancing, not replacing, the in-person experience. And two, consumers want transparent, efficient and personalized eyecare. Submissions for 2019 Best Practices are now being accepted.
tpractices.com

2018 Rexy Winners

The first annual The Rexys, hosted by SportRx, was held Sept. 27 to recognize sports optical brands for their product quality, design and innovation across 12 different categories like Best Motorcycle Sunglasses, Best Snow Goggles, Best Cycling Sunglasses, Best High Rx Sport Solution and Best All-Around Sport Sunglasses. Among the winners were Oakley, Wiley X, Nike, Kaenon, Costa, SMITH, 100% Speedcraft and SPY. Winners were selected based on sales data, customer reviews, and SportRx optical expertise.
sportrx.com

VEW Wraps

Some 13,000 ECPs attended the 30th anniversary of VISION EXPO WEST. Over 4,500 participated in education programs and Vision Expo garnered over 3.8 million impressions on social, up 11 percent from 2017. Best Brand Activation was awarded to Europa Eyewear/STATE Optical Co; while Costa took Most Creative Booth Design. The 2018 Vision Choice Awards were also named with Miraflex, Lunette, and Mó eyewear taking first, second and third place, respectively. Vision Expo East 2019 will be held March 21–24. visionexpo.com

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Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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SPONSORED BY SAFILO

Max Mara —True Elegance in Eyewear

Whether energizing the classics or creating imaginative new silhouettes, Max Mara designs dynamic eyewear for today’s woman. The Fall/Winter 2018 collections continue the company’s sartorial heritage with eyewear that effortlessly blends fashion with innovation to create elegant, timeless designs. Be inspired—watch the 2018 Fall/Winter Collection video!

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Products

High Tech, Old School and More New Products for This Month

Check out the latest in eyewear technology!

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Age of Intelligence

Addressing patients’ diverse needs, SHAMIR’s Autograph Intelligence lenses are designed to match each wearer’s Visual Age. New technologies supporting the lens include Eye-Point Technology AI, Continuous Design Technology, and Visual AI Engine. shamirlens.com

Price upon request

 

World Class

Drawing inspiration from the world of high-end autos, model 33599 from EASTERN STATES EYEWEAR’s Jaguar Spirit Collection. This men’s style comes in a 55 eye size.
eseyewear.com

$275

Busted

Available in all readers from EYEOS EYEWEAR, BlueBuster blue light filtering lenses improve visual acuity and reduce screen time-induced eyestrain and eye fatigue. The blue filter properties are part of the lens monomer.
eyeoseyewear.com

$110

 

Going Platinum

Ready to adapt to all light conditions, Platinum Glass from BARBERINI EYEWEAR offers oleophobic and hydrophobic treatments which aid in preventing and cleaning fingerprint marks and maximum UV protection.
barberinieyewear.it

$343

 

Switch It Up

With two interchangeable lens styles and two tint options, the Switch H-Wall Fusion from LIBERTY SPORT blocks light and debris while increasing peripheral coverage.
(800) 444-5010, libertysport.com

$225

 

Wild Things

Animal prints make their mark on model LM3238 from AREA 98’s La Matta Collection. This bejeweled acetate frame celebrates color and individuality.
area98.it

$350

 

In The…

Buff, from KREWE’s St. Louis Classics Collection, features a cast-iron-balcony-inspired metal bridge and rounded silhouette. The handmade, acetate frame surrounds a green lens.
krewe.com

$235

 

Colorful News

Engineered to address a range of types and severities of red-green color blindness, ENCHROMA’s new Cx Lens Series is customized and individualized. Six lens options, designed to handle a range of lighting conditions, are part of the professional EnChroma Cx Lens trial kit.
enchroma.com
Starting at

$300

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Better Vision

Winter Goggle Prescription Solutions for Snowy Conditions

Check these prescription solutions for snowy conditions.

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ANYONE WHO HAS BEEN OUTDOORS in the snow on a sunny day knows sun glare can be blinding. Skiers, snowboarders, climbers and ATV enthusiasts all need some type of eye protection against the winter elements. One option is Wiley X’s Climate Control Series featuring removable Facial Cavity Seals (soft foam gaskets) which block out wind, cold and peripheral light, allowing sunglasses to function as a goggle. The other option is to put a prescription lens insert into a goggle; one that is specific to that goggle, for example, Smith, or a universal lens insert, like Bollé, which will fit into any goggle.

 

Dragon Alliance

Dragon X1 Snow Goggle with Transitions Light Intelligent Technology

(800) 630-6680 | dragonalliance.com

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Bollé

NEVADA goggle with Phantom lens technology

(800) 423-3537 | bolle.com

 

Scott Sports

Athlete Sam Cohen wearing a Scott LCG goggle with Illuminator Blue Chrome lens

(800) 292-5874 | scott-sports.com

 

Vuarnet

Python Glacier frame with felted wool and Greylynx mineral glass lenses

(914) 292-1290 | vuarnet.com
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Zeal Optics

Hatchet featuring Rail Lock System with an Optimum Sky Blue Mirror lens

(888) 454-9325 | zealoptics.com

 

Oakley

Snowboarder Jamie Anderson in Prizm React

(800) 403-7449 | oakley.com

 

Smith Optics

I/O MAG goggle with ChromaPop lens

(888) 206-2995 | smithoptics.com

 

Wiley X

WX Wave with Polarized Emerald Mirror (Amber) lenses and Gloss Demi frames

(800) 776-7842 | wileyx.com

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Smart Ways To Sell Winter Goggles

Dr. Christine Jackson, Truckee Family Eyecare, Truckee, CA

We’re located in Lake Tahoe near four different ski resorts. So, we have a huge population of skiers and snowboarders and I’m an avid skier myself. We put all our winter goggles on display so patients can see we sell them. We show samples of prescription inserts that are available. Smith makes one specifically for their goggles that fits on the nosepiece behind the ChromaPop lens. Bollé makes a universal fit one so we ask patients to bring in their own goggles to insert that lens. With Smith’s prescription insert we recommend our patients add the Turbofan option to prevent fogging and an anti-fog coating that can be customized by our lab. It’s a removable clear lens so patients get optics and sun protection with the ChromaPop lens and prescription power with the inserted lens. We find it’s helpful to let patients try on samples to get a sense of what they’re purchasing.

 

Susan Brownell, The Bent Lens, Bozeman, MT

I’ve been an optician for 36 years and my career has handled every snow sport in Montana. We’re a stand-alone optical boutique that has a good reputation in this area. People may come to us when they see our window display or because the sporting goods store across the street sends them in to get a prescription lens put into their winter goggles. Our primary approach is to interact with our patients and then start a dialogue. We ask if they’re here on a ski vacation. Sometimes they’re looking for sunglasses for skiing and we might mention that we can insert a prescription lens into their goggles. We advertise on our website and Instagram that we offer prescription ski goggles and our go-to products are Bollé and Smith lens inserts.

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Products

ECPs Share Their Best Selling Frames for September

Take a look at September’s best-sellers!

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Seattle indie brand Rain City Eyewear style 1055 is a fun, feminine acetate model in soft colors. Shown here in color 270, a pink pearl with pink pearl marble. MSRP: $249

 

KREWE: Inspired by the famed French-American pirate, the handcrafted acetate Lafitte features a distinctive keyhole bridge and a classic fit that is suitable for an adventurous lifestyle. MSRP: $195

Top-Selling Vision Brands in September

EYEGLASSES:
Ray-Ban (13), Etnia Barcelona (3), FYSH (3), Gucci (3), MODO (3), Tom Ford (3), Europa (2), Jimmy Choo (2), Kate Spade (2), Michael Kors (2), Oakley (2), OGI (2), Prodesign (2), Seraphin (2), Silhouette (2), Ted Baker (2), Tura (2), Vera Bradley (2)
SUNGLASSES:
Ray-ban (20), Maui Jim (13), INVU (6), Oakley (6), Costa (5), Wiley X (3), Cazal (2), Dragon (2), Kate Spade (2), SALT. (2)*

*Brands mentioned by multiple Brain Squad members when asked what had sold well in September. Join at invisionmag.com/brainsquad.

COACH, an employee wears a specific frame, and OAKLEY suns because people ask for them. Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL

    • LULU GUINNESS, GUCCI, JIMMY CHOO ophthalmics and RAY-BAN sunsBrian Parker, Temecula Eye Center Optometry, Temecula, CA
    • OVVO opticals were flying off the shelf! The new styles are so great and the weight-hanging display is very effective for people looking for a durable frame. We were having our sunglasses clearance sale: All sunnies are marked 30% off so selling well, especially INVU‘s. Great frames for the price point. Caitlin Binyon, Vision Center, Bellingham, WA
    • New Opulence TED BAKER. They’re a bit pricier than the regular line but do have some rhinestone details and great styles for male and female energy. Diana Canto Sims, Buena Vista Optical Boutique, Chicago, IL
    • MAUI JIM, both ophthalmics and sun. Jesse Ellis, Eye Health Vision Center, North Dartmouth, MA
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    • RAY-BAN, MICAEL KORS, OAKLEY AND WILDFLOWER opticals, RAY-BAN, COSTA, MAUI JIM in sun. Jessica Brundidge, Clarity Vision, Clayton, NC
    • KATE SPADE and RAY-BAN opticals, MAUI JIM suns. Robert McBeath, Edina Eye Physicians and Surgeons, Edina, MN
    • RAY-BAN in both ophthalmic and sun. Monica Wadsworth, Dr. Gene Terrezza and Associates, Milton, FL
    • The MODO 6521 in almost every color. The Ada sun from PROOF EYEWEAR; recycled, reused and fashionable! Heather Harrington, Elevated Eyecare, Denver, CO
    • THEO Mille+59, MASUNAGA NY Life and ANNE ET VALENTIN Fedora. THIERRY LASTY and SALT. in suns. Harris Decker, Eye Designs of Westchester, Scarsdale, NY
    • The PRODESIGN 4729 and JONATHON CATE. COSTA and ISAAC MIZRAHI suns. Vicki Thompson, Grandville Optical, Grandville, MI
    • MAUI JIM suns. Colleen Brondo, Visual Eyes Optical, Stanhope, NJ
    • MCM in optical, CAZAL in sun, and GUCCI in both. Steve Whitaker, Whitaker Eye Works, Wayne, PA
    • PIERO MASSARO, it’s unique and fabulous. FACE A FACE suns. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
    • RAY-BAN in both. Robert Harding, LensCrafters, Columbus, OH
    • The RAY-BAN 7047 goes out the door every day. Black or Havana, guests could not care less which color, they just buy it, and the size is great so they fit a lot of faces. We are having great success with RAY-BAN RB 3498 sun style in Gun Metal and Black too. Ted McElroy, Vision Source Tifton, Tifton, GA
    • The ROGER Nath, it’s a new take on the aviator shape in ophthalmic. RUDY PROJECT’s Ekynok in sun. Eric Geiger, Styleyes, Sacramento, CA
    • RAY-BAN and OAKLEY. We did a two-day sunglasses sale while the doc was at Vision Expo and the staff sold a ton! We told him he should leave more often. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
    • The MINIMA M2 & M3, with WILEY X and CAZAL selling in sun. Dave Goodrich, Goodrich Optical, Lansing, MI
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    • CALVIN KLEIN opticals, GUESS suns. Richard Kemerling, Margolis Vision, Castle Rock, CO
    • SD EYES and NIKE, SERENGETI suns. Rick Rickgauer, Vision Associates, Girard, PA
    • ETNIA BARCELONA in ophthalmic and sun. Shane Clark, OD, Infinity EyeCare, PC, Rapid City, SD
    • MICHALE KORS stays consistent in ophthalmic. The OAKLEY Flak and Half Jacket with Prizm lens for suns. William Chancellor, Eye Can See Eyewear, McDonough, GA
    • McGee’s VERA BRADLEY is always a best seller for us for females of all ages. Tura’s TED BAKER line is popular with both males and females in the under 40 age group. In sun, Europa’s INVU is popular with our value-conscious customers; while RANDOLPH is reaching a wider audience with some of its newer styles for both men and women. Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
    • Safilo’s KATE SPADE and JIMMY CHOO. I wear the Shaya in the gold glitter and women love it and want it too. Laura Wright, Upstate Eyecare, Greenville, SC
    • RAY-BAN, TOM FORD, and GUCCI opticals. RAY-BAN and MAUI JIM suns. Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
    • WOOW eyewear woow’d our patients with bold colors and fun shapes. Meredith Hall, Miller Family Eye, Cedar Rapids, IA
    • We always run an EYEYBOBS sale in September: 30% off in stock, 20% off special orders, and 50% off select styles. Always does well and people look forward to it. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • TOM FORD in both. Steve Nelson, Eye Candy Optical, Westlake, OH
    • MODO opticals and MAUI JIM suns. Kate Giroux, MacPhjerson Opticians, Arlington, VA
    • SILHOUETTE, STATE and DOLABANY opticals, COSTA, MAUI JIM and RAY-BAN suns. Gerald Koss, Vision Source Partners, Fernandina Beach, FL
    • ARMANI EXCHANGE, RAY-BAN, TIFFANY, TORY BURCH opticals; and RAY-BAN and OAKLEY suns. Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
    • SERAPHIN, OGI, RAY-BAN and EUROPA optical lines. MAUI JIM and RAY-BAN suns. Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
    • IGREEN by Thema, the frames are light weight and the interchangeable temples are available in many colors. COSTA suns. Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
    • DRAGON in both sun and ophthalmic. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
    • FYSH by WestGroupe opticals, KATE SPADE suns. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
    • TOM FORD, we just brought the line in and it has been received very well. Patients like the classic timelessness of the frames. With SPY in sun, men love the look and feel of it and the price is great also. Amy Pelak, Proview Eyecare Optometry, Corona, CA
    • FYSH are selling like gangbusters. The fun colors and beautiful styles just draw people to them. I can truthfully say that, because I’m wearing one too. RAY-BAN suns made a comeback this month. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
    • LAFONT ophthalmics and SORIA suns, a new addition from New York. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
    • FYSH ophthalmics, INVU suns, and RAY-BAN in both. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
    • LIFE IS GOOD and VINCE CAMUTO. No suns, people only getting what they are entitled to and nothing else. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
    • CARRERA is a perennial favorite with guys. RAY-BANS seem to be what everybody wants (classic yet stylish), and CASINO is an excellent budget line for us. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
    • Everything CHARMANT. It’s the top-selling manufacturer at all three of our locations, particularly the ARISTAR line. Their petite, budget-friendly frames are just flying off the shelves. In prescription sun options, WILEY X. It’s hard to beat for durability at a great price point. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
    • OAKLEY, ALTAIR and RAY-BAN in optical. Always RAY-BAN, OAKLEY, NIKE and DRAGON in sun. Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
    • TURA, ART CRAFT and NEXUS in ophthalmic. VICIOUS VISION and RAY-BAN in sun. BJ Chambers, Carrera Optical, McQueeney, TX
    • The SUKI 2037 because it is lightweight and versatile with its oval design being perfect for high prescriptions. The RAY-BAN Erica suns style. Kaleena Ma, MK Vision Center, Forest Hills, NY
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  • We recently picked up the LINDA EVANS frame line; the name recognition among the patients it is aimed at, and price point has made it a favorite. Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • FLEXON is always a go to for me. If they could just start making more women’s frames with some style to them. The market for the brand is always there, especially in ranching country. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • TURA opticals, INVU suns. Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • DUTZ, contemporary styling, and LOUIS LUSO, lightweight. WILEY X suns, it’s motorcycle riding time! Candy Crone, Wayne Optical, York, PA
  • ETNIA BARCELONA and RAEN ophthalmics, SPY suns. Travis LeFevre, Krystal Vision, Logan, UT
  • I-DEAL OPTICS has a great price for those that are budget conscience. For us, it also fits those patients that are covered by Minnesota Care so for us it is an overall win-win. INVU suns by Europa, great quality and great price. I love that we can sell them off the rack to those that want just plano polarized sunglasses or we can easily Rx them for those that need that as well. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • ANNE KLEIN is a solid seller in our office but it was a slow month for sunglasses. Christine Howard, Attleboro Vision Care, Attleboro, MA
  • YUICHI TOYAMA, specifically the Sarah, a thin metal with zyl overlay in P3 shape. The brand is new to the office, so the staff is excited. Its delicate metals in smaller sizes are a breath of fresh air trending away from plastics. Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • People are loving the new SILHOUETTE styles, specifically the new frames that have the ring of color. Julie Uram, Optical Oasis, Jupiter, FL
  • INVU for price point and ULTIMATE LENS PACKAGEPam Peters, Midwest Eye, Downers Grove, IL
  • BLAKFIN ophthalmics and BOLLE suns. Brian Finley, Island Opticians, Palm Beach, FL
  • The new releases from Europa’s SCOTT HARRIS line are diverse, but the unique styles and colors are the ones that are selling well! Our patients love the “different” look. Not feeling like someone else has the same pair. The Inspecs O’NEILL sun line came and went. People like the wrapped sporty styles. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
  • LIZ CLAIBORNE opticals and BANANA REPUBLIC and VERA BRADLEY suns. Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • Charmant CFX and CZONE by Classique; FOSSIL suns. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • EUROPA brand for men and women; RAY-BAN and KATE SPADE suns. Betty Aretz, The Eyecare Boutique, Wexford, PA
  • We added ETNIA BARCELONA a few months back and they have been flying off the shelf! Great colors for both women and men. We continue to do great with MAUI JIM. Their new colored mirrors are great and their optics can’t be beat. We love the Rx-ability of them too. Kenneth D. Boltz OD, Dublin, OH
  • MODO ophthalmics, SUNTRENDS sun styles. Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • SERAPHINStephanie Crowley, Sie Eyecare, Charlotte, NC
  • FRANCIS KLEIN, sometimes patients don’t think they’ll look good in crystals frames until you make them try them on. Then they see the beauty that Frances Klein gives with the right balance of color, shape and crystals. Scott Keating, Vision Trends, Dover, OH
  • PRODESIGN opticals, RAY-BAN suns. Jill Schnurer, Village Eyecare Co., Clarkston, MI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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