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Hot Out of the EYEdea Lab and More of What You Need to Know for This Month

Go an extra mile to raise Myopia awareness.

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If Pixar Did Myopia

Part of an integrated campaign to educate and drive awareness around the rise of myopia, ESSILOR launched a cartoon movie trailer in theaters nationwide that urges parents to take a proactive role in their child’s sight by visiting an ECP for a comprehensive eye exam. The “Out of Focus” movie trailer gives parents a firsthand look at a child’s experience and teaches them how to identify the signs of myopia. To watch the trailer, visit: invmag.us/111801. essilorusa.com

Eyedea Lab Insights

Designed to help ECPs improve patient experiences and remain competitive, COOPERVISION’s Best Practices EYEdea Lab released two insights. One, the doctor-patient relationship remains essential to consumers, with technology advancements viewed as enhancing, not replacing, the in-person experience. And two, consumers want transparent, efficient and personalized eyecare. Submissions for 2019 Best Practices are now being accepted.
tpractices.com

2018 Rexy Winners

The first annual The Rexys, hosted by SportRx, was held Sept. 27 to recognize sports optical brands for their product quality, design and innovation across 12 different categories like Best Motorcycle Sunglasses, Best Snow Goggles, Best Cycling Sunglasses, Best High Rx Sport Solution and Best All-Around Sport Sunglasses. Among the winners were Oakley, Wiley X, Nike, Kaenon, Costa, SMITH, 100% Speedcraft and SPY. Winners were selected based on sales data, customer reviews, and SportRx optical expertise.
sportrx.com

VEW Wraps

Some 13,000 ECPs attended the 30th anniversary of VISION EXPO WEST. Over 4,500 participated in education programs and Vision Expo garnered over 3.8 million impressions on social, up 11 percent from 2017. Best Brand Activation was awarded to Europa Eyewear/STATE Optical Co; while Costa took Most Creative Booth Design. The 2018 Vision Choice Awards were also named with Miraflex, Lunette, and Mó eyewear taking first, second and third place, respectively. Vision Expo East 2019 will be held March 21–24. visionexpo.com

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Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can’t even tell how high-tech they are.

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Come On In … (ABOVE)

The water is fine in Etnia Barcelona’s new #BeAnartist Spring/Summer 2019 campaign. Shot by world-renowned photographer Miles Aldridge, the campaign is a reinterpretation of David Hockney’s famous “A Bigger Splash” painting, and features the delightfully eccentric “Smith family,” as if they had just stepped out of an American comedy series from the late seventies and jumped head-first into swimming pools, towering palm trees and endless blue, sunny skies. Each member of the family represents one of the four latest collection segments for Spring/Summer 2019. Color, character, tradition and modernity all combine in these new models created with every unique style in mind. MSRP: $250-$300 | etniabarcelona.com

Empowered Eyewear

Launched this month, this line of interchangeable frames and lenses has a unique patented Lift, Switch, Click feature. The Confidence (shown) allows for switching between Rx, fashion, anti-blue light and sun lenses.

empoweredeyewear.com

$149

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Morel

Thin stainless steel temples and the company’s proprietary screwless, springless Omicron flex-hinge define the Lightec Collection’s Omicron 13, including the model 30090L.

morel-france.com

$269

Focals

Respond to texts, get directions, talk to Alexa (yes, that Alexa) and more with these custom-built smart glasses. Only the wearer can see the transparent, holographic display, which floats an arm’s length out.

bynorth.com

Starting at $599

Roger Bacon

Created via a process that takes a 3D-biometric scan to trace key measurements and provides a virtual and interactive 3D try-on experience, the style (MB-19, shown) is then custom 3D printed in the Netherlands.

(888) 321-3939, rogerbacon-eyewear.com

Starting at $399

CLR3D

Putting the 2.0 version of Scan2Print software to work, CLR3D is the just-announced 3D printed, ready-to-wear eyewear from Tech Print Industries. These unisex styles are prototypes of the customizable, 3D-printed options from CLR3D.

techprintindustries.com

Price upon request

3DNA

The eyewear design app from 3DNA allows for truly collaborative sessions to create frames like the Mara in Buffalo horn with sterling silver and platinum plating. Other materials include wood, cork, seashell, flat titanium, thin titanium, and carbon fiber.

v3dna-eyewear.org

$160 to $1,200

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Marchon NYC

The company’s first optical collection to incorporate Thermo-Memory technology, the M-3803 is rendered in a thermosetting plastic with shape memory.

(800) 645-1300, marchon.com

$123

Edward Beiner

The 3D-printed 1705 is part of the first line to launch in Edward Beiner’s new Eyes Forward campaign.

edwardbeiner.com

$390 as shown (custom frames $800-1,000)

Level

Activity wins the day with Level eyewear from VSP, which is produced at Marchon Italy, and includes the LV300. This eyewear tracks steps, calories, distance, and activity time. Daily steps help earn the wearer points toward exams and glasses for those in need.

leveltechnology.com

Starting at $270

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New Products High on Style and Substance

And heavy on the cat eyes.

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The Future Is Now (ABOVE)

For people with an AR/VR device, ROCHESTER OPTICAL’s BT-300 prescription insert eliminates the need for glasses during drone flying, watching movies, and playing games. Each set of lenses is customized and incorporates proprietary Smart GOLD technology to compensate for the discrepancy between the user’s IPD and the distance between two displays.

rochesteroptical.com

$199

Open Air

CHARMANT’s CH29202 features two-tone coloring with delicate crisscross details on the temples. This semi-rimless frame is deep enough for progressives.

charmant.com

$200

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Light and Lively

The new COCO AND BREEZY lively celebrates retro inspirations and turns heads with its color contrasting bridge and temples.

eseyewear.com

$249

Sweet and Sassy

The latest releases from Alternative / Plan B’s ICE CREAM collection include the model IC9124, a bold feminine design for fans of the cat eye looking for a lightweight option.

alternativeeyes.com

$210

Next Level

SYNERGEYES VS scleral lens is now available with Tangible Hydra-PEG on Contamac material. To help with CL discomfort and dry eyes, the Tangible Hydra-PEG coating minimizes deposits and lens fogging. At the same time, it increases lens surface water retention.

synergeyes.com

Price upon request

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Gently Please

The GENTLE FENDI Sunglasses Capsule Collection is a collaboration between Gentle Monster and, you guessed it, Fendi. The two unisex styles include the FF0369/S, a small frame that makes a big statement.

mysafilo.com

$470

Open for Business

Wearable and allowing for a personalized open-eye experience, TEARCARE makes it possible for patients to keep their eyes open and blinking when localized heat application is in order.

sightsciences.com

Starting at $6,500

Stylin’ for Summer

Part of the SS19 Optical Collection for RADLEY, with sophisticated color blocking on a petite style, the Mallorie implements the palette from the newest Radley handbag line. This collection includes the lightweight material Thermoptics.

inspecs.com

$149

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9 Sunglass Styles Breaking Technology Barriers for Daily Use

Tech gets its moment in the … suns.

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Tom Ford

The FT5532 works a high keyhole bridge and ready-to-wear Blue Block lenses, with a magnetic sunglass clip.

(800) 345-8482, marcolin.com

$795

Okia

In addition to its 360° rotating capability, the temples on any style that includes the 360° Hinge can bend 45° outward and 25° upward and downward.

okia.com

Price upon request

Starck

Raising the bar for comfort and flexibility, the Biotech Paris SH5026 Features Biolink technology, through which a screwless hinge is designed with the structure of a human collarbone at its base.

(800) 422-2020, my.luxottica.com

$410

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Gunnar

Featuring proprietary i-AMP lens technology, the Valve is built to eliminate eye strain, block the effects of artificial blue light, and improve performance while enhancing vision.

(888) 486-6270, gunnar.com

$69.99

Tom Davies

With styles designed around patients’ natural features, Tom Davies frames, including the titanium Rockstar, are fitted perfectly. The bespoke services the company offers, from lenses to frames, raise the bar for ECPs and wearers everywhere.

(630) 499-7955, tdtomdavies.com

$442

Mykita

The ’80s meet the future with the MYLON collection, which includes the Bond MD27. This collection employs a 3D production process called Selective Laser Sintering.

mykita.com

$595

Smith

The Caravan MAG puts Smith MAG technology to work by allowing for multiple, interchangeable magnetic lens options in one sunglass frame.

(888) 206-2995, smithoptics.com

$249

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AirArt

Drawing inspiration from the technological principles of aeronautics, the AirArt collection, including the AA-LMS-002, employs DiamondBlack technology. The center of gravity on each frame is customized to the wearer’s individual face after they are fitted with their prescription lenses, allowing for the most precise vision.

airart-eyewear.com

Price upon request

Costa

Both the Broadbill (shown) and Tico frames include a sweat management system that gets its work done with the help of vented nose pads and channels along the inner temple that wick away sweat while maintaining air circulation.

(386) 274-4000, b2b.costadelmar.com

Starts at $189

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