If Pixar Did Myopia
Part of an integrated campaign to educate and drive awareness around the rise of myopia, ESSILOR launched a cartoon movie trailer in theaters nationwide that urges parents to take a proactive role in their child’s sight by visiting an ECP for a comprehensive eye exam. The “Out of Focus” movie trailer gives parents a firsthand look at a child’s experience and teaches them how to identify the signs of myopia. To watch the trailer, visit: invmag.us/111801. essilorusa.com
Eyedea Lab Insights
Designed to help ECPs improve patient experiences and remain competitive, COOPERVISION’s Best Practices EYEdea Lab released two insights. One, the doctor-patient relationship remains essential to consumers, with technology advancements viewed as enhancing, not replacing, the in-person experience. And two, consumers want transparent, efficient and personalized eyecare. Submissions for 2019 Best Practices are now being accepted.
tpractices.com
2018 Rexy Winners
The first annual The Rexys, hosted by SportRx, was held Sept. 27 to recognize sports optical brands for their product quality, design and innovation across 12 different categories like Best Motorcycle Sunglasses, Best Snow Goggles, Best Cycling Sunglasses, Best High Rx Sport Solution and Best All-Around Sport Sunglasses. Among the winners were Oakley, Wiley X, Nike, Kaenon, Costa, SMITH, 100% Speedcraft and SPY. Winners were selected based on sales data, customer reviews, and SportRx optical expertise.
sportrx.com
VEW Wraps
Some 13,000 ECPs attended the 30th anniversary of VISION EXPO WEST. Over 4,500 participated in education programs and Vision Expo garnered over 3.8 million impressions on social, up 11 percent from 2017. Best Brand Activation was awarded to Europa Eyewear/STATE Optical Co; while Costa took Most Creative Booth Design. The 2018 Vision Choice Awards were also named with Miraflex, Lunette, and Mó eyewear taking first, second and third place, respectively. Vision Expo East 2019 will be held March 21–24. visionexpo.com
