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ECPs Share Their Best-Selling Products For June 2016




We just started carrying Ted Baker
frames and they’re perfect for spring!

Leslie Boyd, Village Eye Care Optometry, Raleigh, NC

Beautiful colors with paisley and flowers on the temple pieces make these frames a hot seller for
anyone looking to add a pop of color to their spring accessories.

This article originally appeared in the June 2016 edition of INVISION.

Hot Brands

Top-selling vision brands for April*


Ray-Ban (14), Kate Spade (10), Gucci (6), Coach (5), Oakley (5), Bebe (3), FYSH UK (3), Lafont (3), OGI (3), Ted Baker (3), Tom Ford (3), Andy Wolf (2), Flexon (2), Guess (2), J.F. Rey (2), KLiiK (2), Lindberg (2), Michael Kors (2), Nike (2), Oliver Peoples (2), Prada (2), Silhouette (2), Vera Bradley (2) 


Ray-Ban (24), Maui Jim (15), Kate Spade (6), Oakley (5), Wiley X (5), Costa (4), Nike (3), Vera Bradley (3), Amphibia (2), Carrera (2), Coach (2), Etnia Barcelona (2), FYSH UK (2), SALT (2)


* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join the Brain Squad at

Dilem. People love the versatility of the interchangeable temples! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI

Ray-Bans were totally hot. Especially the unique blue Wayfarers. Cheryl Charbonneau, Desert Sands Optical, Sun Valley, NV

Eyes of Faith. We advertise on a billboard and it has a broad range of styles. Billy Isgett, Eyecare of Florence, Florence, SC

We’ve had success with the Princess Grace scarf line of Gucci.  The colors are fun, bright, yet subtle in their application. Dan Amyx, Hillmoor Optical, Port St. Lucie, FL

Casino Eyewear’s Fallon from i-dealoptics in both berry and blue sold like crazy. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH


Lafont Reedition. People love the throwback, classic styles. Selina McGee, Precision Vision, Edmond, OK 

Silhouette’s new ultra-thin plastics (SPX) for women and men has some excellent new colors. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL

For women, it was Lilly Pulitzer and Kate Spade.  I am sure all the spring colors they use was very helpful. Ted McElroy, Vision Source Tifton, Tifton, GA

Vera Bradley sunglasses. Its summer in the South, tops are down, outside activities have increased, so sunglasses are a necessity. Deborah McDonald, North Oak Family Eyecare & Optical, Valdosta, GA 

Andy Wolf frame 4486. Can’t keep it in stock, regardless of color. James Armstrong, Alberta Eye Care, Portland, OR

Tuscany. Saw the Porsche rep last month, and he talked us into it. Really nice mid-priced men’s metals. Steve Whitaker, Whitaker Eye Works, Wayne, PA


Swiss Flex always does well. Because you customize them, clients enjoy being the only kid on the block with them. Julie Uram, Optical Oasis, Jupiter, FL

Costa sunglasses. The Rx lenses are amazing. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND

We had a Theo Eyewear show. It was our best ever and our second best day in our 18 years. We ran a couple promotions, stuck to social media marketing and gave away a gift card through a local magazine. We sold 20 pieces! Margot Lanham, Ulla Eyewear, Madison, WI

Charmant Line Art. After all these years, it stands alone in design and reputation. Richard Embry, Englewood Eye Care and Optical, Englewood, FL

Amphibia. Wrapped, polarized, performance sunglasses and they float in the water! All at a reasonable price. Chuck Eubanks, Modern Optics, St. Pete Beach, FL

Join the Brain Squad!

To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION’s Brain Squad at:





Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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New Products

The Latest Frames, Lenses and Contact Lenses to Help See 2020 Better

Metal, pattern and texture kick off the new year strong.




Bauhaus Party (ABOVE)

To honor the centennial anniversary—and spirit—of the Bauhaus, METROPOLITAN’s Inspired by Bauhaus series includes the model 8063. Based on Marcel Breuer’s Wassily chair, this tubular stainless steel women’s style features lacquered surfaces.



Drink Up

Offered in both optical and sun styles, the Ribolla from RYE + LYE is a butterfly-shaped metal frame with an acetate top rim. It joins models Cabernet and Chardonnay to complete the brand’s Fall/Winter


Price upon request

It Takes a West Village

Centered around New York City’s West Village, the ROBERT MARC capsule collection includes the acetate Barrow, which draws inspiration from the neighborhood’s cobblestone streets and overall creative vibe.


Hydrate, Hydrate, Hydrate

The new Unity BioSync contact lenses from VSP GLOBAL are made with HydraMist, which allows for increased and improved hydration all day. This addition maximizes the biocompatibility of the contact lens material and the surface of the eye, enabling the wearer to have an ideal experience.

Price upon request

Contrast Is Key

The combination K-667 from KLIIK DENMARK is ideal for narrow PDs. This universal fit frame features a metal bridge, acetate keyhole design and rectangular endpieces.



Petals on Metals

A floral pattern on metal temples defines the Fresh from RACHEL ROY’s Rachel collection, which comes in crimson, black, and teal (shown here)


Inspired by Nature

The CL 1100 from CHRISTIAN LACROIX introduces a subtle ivy pattern on the temples to a black-and-gold-glitter-striped front for an optical match made in Heaven.


Revved Up

From JAGUAR EYEWEAR’s Spirit collection, the semi-rimless, sporty 33830 is a light, flexible style made from stainless steel, with slick
acetate endpieces.


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New Products

The Practical, The Functional, The Whimsical and More Business Boosters You Don’t Want to Miss

Eyes that can’t see and watches you don’t need to.




Dust in Your Eye

THE VELVET DUST is a European artist who hand embroiders and beads intricate eye brooches. Each one is made to order, packaged in vintage German book pages, cotton brown ribbons and antique handmade French lace, on a limited monthly basis. Independent eyewear, independent retail, independent artist… do you see where we’re going with this?

Prices start at $65

Feeling Time

EONE is an inclusive, modern timepiece brand which features raised markers and two magnetized ball bearings which allow the wearer to feel the time by touch. Available in a wide range of metals and finishes with changeable straps.

$260-$350, additional straps; $25-$35


Fresh in Triplicate

ALLERGAN launched three new OTC products: Refresh RELIEVA, Refresh RELIEVA PF (preservative-free) multidose, and RefreshRELIEVA for Contacts. This new line of artificial tear formulations is specially formulated to relieve discomfort due to eye dryness and to prevent further irritation.


Standing Sentry

ENNCO DISPLAY has introduced an individual locking peg system for eyeglasses called The Sentry. Available in two configurations: the peg for wall mounted panels, and the shelf, for flat surfaces (shown). Designed to fit the style of any space, The Sentry gives an unobstructed view of the frames while keeping them secure.

Prices vary

True Blue

COBURN TECHNOLOGIES’ new TruBlu edging pads are compatible with all types of lens materials, styles and base curves. A general-purpose blocking pad, it provides a secure bond on most AR coatings. TruBlu edging pads are made in U.S.

$51 for 1,000 count

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Cover Stories

VEW Special Buying Guide 2019





These products didn’t come to play, they came to win, and you can bet they pay off big.


Made with Japanese titanium, the Gardin from GÖTTI SWITZERLAND brings high style and character to a simple look with a ’90s vibe. The Suites



Striking and double-take worthy, the angular model CL40105 from THéLIOS is an oversized square that includes the brand’s signature dots on the temples. The Suites



Fully automated, but also available in a standalone, manual version, the Velocity Spin Coater from COBURN TECHNOLOGIES is an industrial, hard coating system that gives ECPs a way to transport lenses from Point A to Point B. The process includes a multi-stage precleaning system, a secondary cleaning system, coating and curing, with the lens returned to the job tray. Booth #LP6075

Price upon request

House Edge

From Wizard mode for novices to Professional mode for the optical vets out there, the compact and multifunctional LEXCE Trend from SANTINELLI now features an on-board auto-clamping 3D tracer, high-definition CAD Blocker (for multi-function shape editing) and drill hole imaging (optical tracing with hole detection). Booth #LP11087

Price upon request

Gold Standard

Designed by Shane Baum and featuring polarized CR-39 lenses with hydrophobic coating and a proprietary 12-layer anti-reflective UGR12 coating, the LEISURE SOCIETY model Oceanic (LS 121) in black with 24K gold will raise the bar for your offerings. The Suites




No risk, no reward. With the eternal battle for the big pots becoming harder and harder, having these products in hand could mean doubling up on your buy-in fast.

Exotic Bet

CHRISTIAN ROTH’s Iconic Series-4001, in collaboration with Stephanie Pfriender Stylander, brings back the era-defining images of Kate Moss in Series-4001 from 1992. This style is handmade acetate with exclusive wire core. The Suites


A Dime

The model Studio 10.1, from MYKITA’s Studio 10 collection, flies like a butterfly with beveled edges and defined lenses. This combination frame is made from stainless steel and acetate. The Suites


On the Lam

In keeping with the idea that Derek Lam designs reflect “luxury without formality,” the optical model 295 from the Fall/Winter 2019 collection is an 18K gold-plated, stainless steel and acetate frame with silicone covers on the nose pads. It is shown here in green mélange. Booth #19057



The ClearChart 4X Enhanced Digital Acuity System, shown here, and ClearChart 4P Polarized Digital Acuity System, both from REICHERT, now contain LEA SYMBOLS and LEA NUMBERS, which, as the standard in pediatric acuity testing, are easier for children to identify. With a software update, these are compatible with the company’s Phoroptor VRx Digital Refraction System and SightChek Digital Phoroptor. Booth #MS9043

Price upon request


The official sunglass for Manchester United players and coaches, the MAUI JIM Compass is a modified aviator with dual mirror lenses. The left temple tip includes the Manchester United signature devil, and the left lens includes “MAN UTD” up top. The Palazzo, Suite #35-212




This is where most of the action is; the bread and butter plays, if you will. These products are sure to grind out wows day after day. ECPs can crack the nut fast with these picks quickly becoming best sellers.

Color Up

The DJ5013 from Reese Witherspoon’s DRAPER JAMES is an acetate combination frame with an attention-getting stripe detail. The frame also includes the brand’s signature magnolia on the temple tip. Booth #16065



The square-shaped Floyd (6458/9) from GIGI BARCELONA is made with high-quality acetate and CR39 lenses.


In on the Action

REVO returns to its roots with its double-layered, NASA-based lens technology and 1985-themed packaging. The Dexter is a large square wrap style with elastomeric nose pads, temple tips and lining. Booth #16087


Hot Streak

Named after the Florida beach town of the same name, the Flagler, from COSTA, is a masculine Monel frame with acetate temples. Booth #20065

Starting at $209

Eye in the Sky

Show patients what they need to know about the level of UV protection they’re actually getting with the C-UVProtect, from ZEISS. Lenses that offer a higher level of UV protection will appear dark if they block UV according to the World Health Organization standard of 400nm. However, lenses that offer less UV protection will have a clearer look. Booth #LP8065

$495 (VEW Special)



Whether you’re a fish or a whale, you don’t need to make bank to get down with these business boosters.


Keep those glasses in place with the model Brooks, from KOMONO (shown here on the frame model Jessie). This chunky acrylic cord has adjustable rubber grips.


Load Up

Help your patients protect their glasses while boosting your biz. The Buy the Glasses cases (item ST-BTG) from RON’S OPTICAL come in four color schemes and can be ordered in sets of eight or 24 pieces. Booth #21087



Offering protection from UV blue light, the DHA-rich formula of ProDHA Eye, from NORDIC NATURALS, encourages normal tear production as it preserves retinal and macular health. Booth #MS2059


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