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ECPs Share Their Best-Selling Products For June 2016

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We just started carrying Ted Baker
frames and they’re perfect for spring!

Leslie Boyd, Village Eye Care Optometry, Raleigh, NC

Beautiful colors with paisley and flowers on the temple pieces make these frames a hot seller for
anyone looking to add a pop of color to their spring accessories.

This article originally appeared in the June 2016 edition of INVISION.


Hot Brands

Top-selling vision brands for April*

Eyeglasses

Ray-Ban (14), Kate Spade (10), Gucci (6), Coach (5), Oakley (5), Bebe (3), FYSH UK (3), Lafont (3), OGI (3), Ted Baker (3), Tom Ford (3), Andy Wolf (2), Flexon (2), Guess (2), J.F. Rey (2), KLiiK (2), Lindberg (2), Michael Kors (2), Nike (2), Oliver Peoples (2), Prada (2), Silhouette (2), Vera Bradley (2) 

Sunglasses

Ray-Ban (24), Maui Jim (15), Kate Spade (6), Oakley (5), Wiley X (5), Costa (4), Nike (3), Vera Bradley (3), Amphibia (2), Carrera (2), Coach (2), Etnia Barcelona (2), FYSH UK (2), SALT (2)

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* Brands mentioned by multiple Brain Squad members when asked what had sold well in April. Join the Brain Squad at invisionmag.com/brainsquad.

Dilem. People love the versatility of the interchangeable temples! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI

Ray-Bans were totally hot. Especially the unique blue Wayfarers. Cheryl Charbonneau, Desert Sands Optical, Sun Valley, NV

Eyes of Faith. We advertise on a billboard and it has a broad range of styles. Billy Isgett, Eyecare of Florence, Florence, SC

We’ve had success with the Princess Grace scarf line of Gucci.  The colors are fun, bright, yet subtle in their application. Dan Amyx, Hillmoor Optical, Port St. Lucie, FL

Casino Eyewear’s Fallon from i-dealoptics in both berry and blue sold like crazy. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH

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Lafont Reedition. People love the throwback, classic styles. Selina McGee, Precision Vision, Edmond, OK 

Silhouette’s new ultra-thin plastics (SPX) for women and men has some excellent new colors. Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL

For women, it was Lilly Pulitzer and Kate Spade.  I am sure all the spring colors they use was very helpful. Ted McElroy, Vision Source Tifton, Tifton, GA

Vera Bradley sunglasses. Its summer in the South, tops are down, outside activities have increased, so sunglasses are a necessity. Deborah McDonald, North Oak Family Eyecare & Optical, Valdosta, GA 

Andy Wolf frame 4486. Can’t keep it in stock, regardless of color. James Armstrong, Alberta Eye Care, Portland, OR

Tuscany. Saw the Porsche rep last month, and he talked us into it. Really nice mid-priced men’s metals. Steve Whitaker, Whitaker Eye Works, Wayne, PA

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Swiss Flex always does well. Because you customize them, clients enjoy being the only kid on the block with them. Julie Uram, Optical Oasis, Jupiter, FL

Costa sunglasses. The Rx lenses are amazing. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND

We had a Theo Eyewear show. It was our best ever and our second best day in our 18 years. We ran a couple promotions, stuck to social media marketing and gave away a gift card through a local magazine. We sold 20 pieces! Margot Lanham, Ulla Eyewear, Madison, WI

Charmant Line Art. After all these years, it stands alone in design and reputation. Richard Embry, Englewood Eye Care and Optical, Englewood, FL

Amphibia. Wrapped, polarized, performance sunglasses and they float in the water! All at a reasonable price. Chuck Eubanks, Modern Optics, St. Pete Beach, FL

Join the Brain Squad!

To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION’s Brain Squad at: invisionmag.com/brainsquad.

 

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Cover Stories

VEW Special Buying Guide 2019

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HIGH ROLLER SUITE

These products didn’t come to play, they came to win, and you can bet they pay off big.

All-In

Made with Japanese titanium, the Gardin from GÖTTI SWITZERLAND brings high style and character to a simple look with a ’90s vibe. The Suites

$498

gotti.ch/en

Overlay

Striking and double-take worthy, the angular model CL40105 from THéLIOS is an oversized square that includes the brand’s signature dots on the temples. The Suites

$550

Spinner

Fully automated, but also available in a standalone, manual version, the Velocity Spin Coater from COBURN TECHNOLOGIES is an industrial, hard coating system that gives ECPs a way to transport lenses from Point A to Point B. The process includes a multi-stage precleaning system, a secondary cleaning system, coating and curing, with the lens returned to the job tray. Booth #LP6075

Price upon request

coburntechnologies.com

House Edge

From Wizard mode for novices to Professional mode for the optical vets out there, the compact and multifunctional LEXCE Trend from SANTINELLI now features an on-board auto-clamping 3D tracer, high-definition CAD Blocker (for multi-function shape editing) and drill hole imaging (optical tracing with hole detection). Booth #LP11087

Price upon request

santinelli.com

Gold Standard

Designed by Shane Baum and featuring polarized CR-39 lenses with hydrophobic coating and a proprietary 12-layer anti-reflective UGR12 coating, the LEISURE SOCIETY model Oceanic (LS 121) in black with 24K gold will raise the bar for your offerings. The Suites

$1,200

leisure-society.com

 

POKER ROOM

No risk, no reward. With the eternal battle for the big pots becoming harder and harder, having these products in hand could mean doubling up on your buy-in fast.

Exotic Bet

CHRISTIAN ROTH’s Iconic Series-4001, in collaboration with Stephanie Pfriender Stylander, brings back the era-defining images of Kate Moss in Series-4001 from 1992. This style is handmade acetate with exclusive wire core. The Suites

$350

christianroth.com

A Dime

The model Studio 10.1, from MYKITA’s Studio 10 collection, flies like a butterfly with beveled edges and defined lenses. This combination frame is made from stainless steel and acetate. The Suites

$675

mykita.com

On the Lam

In keeping with the idea that Derek Lam designs reflect “luxury without formality,” the optical model 295 from the Fall/Winter 2019 collection is an 18K gold-plated, stainless steel and acetate frame with silicone covers on the nose pads. It is shown here in green mélange. Booth #19057

$450

modo.com

Payline

The ClearChart 4X Enhanced Digital Acuity System, shown here, and ClearChart 4P Polarized Digital Acuity System, both from REICHERT, now contain LEA SYMBOLS and LEA NUMBERS, which, as the standard in pediatric acuity testing, are easier for children to identify. With a software update, these are compatible with the company’s Phoroptor VRx Digital Refraction System and SightChek Digital Phoroptor. Booth #MS9043

Price upon request

reichert.com

G-Play

The official sunglass for Manchester United players and coaches, the MAUI JIM Compass is a modified aviator with dual mirror lenses. The left temple tip includes the Manchester United signature devil, and the left lens includes “MAN UTD” up top. The Palazzo, Suite #35-212

$349

mauijim.com

 

TABLE GAMES

This is where most of the action is; the bread and butter plays, if you will. These products are sure to grind out wows day after day. ECPs can crack the nut fast with these picks quickly becoming best sellers.

Color Up

The DJ5013 from Reese Witherspoon’s DRAPER JAMES is an acetate combination frame with an attention-getting stripe detail. The frame also includes the brand’s signature magnolia on the temple tip. Booth #16065

$187

altaireyewear.com

Jackpot

The square-shaped Floyd (6458/9) from GIGI BARCELONA is made with high-quality acetate and CR39 lenses.

$249

gigibarcelona.com

In on the Action

REVO returns to its roots with its double-layered, NASA-based lens technology and 1985-themed packaging. The Dexter is a large square wrap style with elastomeric nose pads, temple tips and lining. Booth #16087

$249

revo.com

Hot Streak

Named after the Florida beach town of the same name, the Flagler, from COSTA, is a masculine Monel frame with acetate temples. Booth #20065

Starting at $209

b2b.costadelmar.com

Eye in the Sky

Show patients what they need to know about the level of UV protection they’re actually getting with the C-UVProtect, from ZEISS. Lenses that offer a higher level of UV protection will appear dark if they block UV according to the World Health Organization standard of 400nm. However, lenses that offer less UV protection will have a clearer look. Booth #LP8065

$495 (VEW Special)

zeiss.com

 

PENNY SLOTS

Whether you’re a fish or a whale, you don’t need to make bank to get down with these business boosters.

Overlay

Keep those glasses in place with the model Brooks, from KOMONO (shown here on the frame model Jessie). This chunky acrylic cord has adjustable rubber grips.

$19

komono.com

Load Up

Help your patients protect their glasses while boosting your biz. The Buy the Glasses cases (item ST-BTG) from RON’S OPTICAL come in four color schemes and can be ordered in sets of eight or 24 pieces. Booth #21087

$6

ronsoptical.com

Natural

Offering protection from UV blue light, the DHA-rich formula of ProDHA Eye, from NORDIC NATURALS, encourages normal tear production as it preserves retinal and macular health. Booth #MS2059

$49.95

nordicnaturals.com

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New Products

Futuristic Tech and Styles That Pull Heavily from the Past

Go back to the future with May’s latest releases.

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Jackpot

From the foiled four-leaf clover on the tip to the logo on the temple, the LUCKY BRAND D219 embodies a comfortable, vintage-inspired look. This frame is made with acetate and offers a two-tone effect on its front.

derigo.us

$175 (above)

Spin City

The Velocity 2D from COBURN TECHNOLOGIES kicks things up a notch from its first iteration, as it’s now designed with dual-coating technology, and can be paired with Coburn’s Duality lens detaper and cleaner.

coburntechnologies.com

Price upon request

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Double Time

The openwork temples and oversized rounded eyeshape combine with a touch of color to give the Givenchy Double Wire style (model 0107) a contemporary-meets-classic sensibility.

mysafilo.com

$380

Small Footprint, Big Impact

The Curve is an intuitive colorimeter used in treating neurological and light sensitive conditions recently launched in the U.S. by Cerium Visual Technologies.

ceriumvistech.com

$5,995

Way Uptown

One of two limited-edition styles from Eyevan x Dennis Morris, the Uptown is an oversized design from the collaboration between the brand and photographer Dennis Morris. Featuring elements of film negatives, it’s inspired by the suns Morris wore as a young man.

eyevaneyewear.com

$435

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Spacing Out

The new capsule collection from Gigi Barcelona includes the Deep Space, a titanium frame featuring two shades in the lenses. The high-range CR39 lenses offer maximum UV protection.

gigibarcelona.com

$299

Protection Connection

Demonstrating the level of protection a patient’s eyes — and eyelids — have from UV exposure, the C-UV400, a tablet-based device from ZEISS, employs a specially designed indoor UV light technology. This device also closes the gap from the industry standard of UV380 for clear lenses.

zeiss.com

Price upon request

Grade-A Gradient

The KLIIK DENMARK K-648 is a subtle cat eye in handmade acetate that features double-cut grooves on the end pieces. This style brings seafoam, indigo, grey and sand together for a calming gradient that will have you thinking beach thoughts.

westgroupe.com

$215

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New Products

Champagne Anyone? Plus More Latest Releases for March

Color and style are also invited to the party.

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Runway Ready

With a strut all its own, the GIORGIO ARMANI AR 6082 combines a geometric angle with a slightly curved browbar.

my.luxottica.com

$330

Tag! You’re It

Get the latest bar code technology, Op-Tags, custom labels and more from ARCH CROWN. At VEE, save 10% on certain Op-Tags and labels and save

$40 on Arch Crown bar code technology packages.

archcrown.com

Prices upon request

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Power to Elevate

If you’re looking for an alternative to the usual exam room seating options for patients, the Elevate from CHAMPION is a fully powered infusion chair with a lower seat height, easy adjustment, and a small footprint.

championchair.com

Price upon request

Expanding and Enhancing

SHAMIR Glacier PLUS UV is now nationally distributed, with its recent expansion for ordering from VSP One labs. The AR coating offers UV protection and an oleophobic surface, serving as a scratch-resistant dirt repellant.

shamirlens.com

Price upon request

Garden Party

One of the newest styles from ZAC POSEN, the Truvy combines metal and acetate for an unforgettable feminine design. Crystal acetate is laminated over the floral print acetate.

kenmarkeyewear.com

$156

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Good Jeans

The PEPE JEANS 3324 is a matte frame featuring new denim acetate laminations behind the logo.

mondotticausa.com

$175

On the Grid

The upswept rectangular shape of the COCO &BREEZY Clarity is overshadowed only by the textured-but-matching metal layer on the frame’s upper corners. eseyewear.com

$249

Champagne, Anyone?

The LEON MAX 6033 is a petite-fit frame that features a champagne crystal front with tort temples and wrapped metal end pieces.

zyloware.com

$79.95

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