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Hot Sellers: September 2015




Etnia Barcelona Wild Love in Africa sunglasses

WLA Africa 04 HVTQ, from the Wild Love in Africa collection by Etnia Barcelona. MSRP: $265

This article originally appeared in the September 2015 edition of INVISION.

Oakley ophthalmics. Men love the edgy design. We Rx more of the Coach sun line than any other. John LaShorne, Kirkpatrick Eye Care, Madison, IN

Lafont — seems like people are looking for something unique — as well as Modo. We’re surprised how well INVU are doing for second-pair suns. Reasonably priced and very lightweight! Paula Koch, Cherry Optometry, Chelsea, MI


Round plastic frames have seemed to be popular in the last few months. Ray-Ban, Polo and Ogi have the “in styles” in this particular category. Kristen Atkins, Clinton Family Eye Care, Clinton, NJ

Oakley and Ray-Ban are always best-sellers for the guys, and Kate Spade and Bebe have been doing well for our ladies. We just got Jimmy Crystal in, and it’s starting to catch on, too, especially the suns. Bring on the bling! Jennifer Cochrane, Cochrane Family Eyecare, Reno, NV

Just got a new line in for women, Sasura, with Pandora charms in the temples. It’s doing well. Kate Spade is still a top seller along with FYSH UK. John Varvatos is taking off for men along with Oga. Kathy Maren, Combs EyeCare & EyeWear, Western Springs, IL

We just met with Mark Dolabany of Best Image Optical and were introduced to his amazing frame designs. We sold three of his frames before we even had them up on the shelves. His Sardi frame works well for adults and children. These sold well in July for back to school, and for very active children that broke their last pair of frames. Leslie Boyd, Village Eye Care Optometry, Raleigh, NC

Moderate price-point product. People stressed budget. Genia Durham, Eyear Optical, Chattanooga, TN

ClearVision brands, especially BCBG. “Brynn” in black blows out. Newly added kids’ brand OP is doing really well. Coach “Brooklyn” tort/teal was a hot seller. Barbara Koman, Absolute Vision Care, Chicago, IL


Ray-Ban Rx always sells well with guys. Etnia Barcelona: brand-new line and patients love the color and style. Dr. Stephen Kaluzne, Kaluzne Vision Care, Winston-Salem, NC

CIN-5040 women's eyewear from Europa International
Model CIN-5040 for women from Europa International’s Cinzia line. MSRP: $237

Europa International is our bread and butter. Our first half of the year sales had nearly a 4x turnaround with a selection of over 120 frames for men, women and children. Deidre Morgan, Visionary Eyeworks, Nashville, TN

Kate Spade, with a bullet. The only other thing that came close was our Costas. Dr. Ted McElroy, Vision Source Tifton, Tifton, GA

SALT style Randall, in any color. It sells quickly since it looks great on men and women. Sunglasses: TOMS style Maverick 301 in gold, a classic aviator. Dr. Dave Schultz, Urban Optics, San Luis Obispo, CA


Polo and Guess are selling best this month, with Michael Kors right behind. In sunglasses, Salt Life is doing very well. Daniel Amyx, Hillmoor Optical, Port St. Lucie, FL

We just added Anne & Valentin and sold the first one before we could price them. The opticians are so excited, and this makes the difference between a hot collection and a dead one. Dr. Tanya Gill, Oakland Vision Center, Oakland, CA

Hot Sellers: September 2015

➤ To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION’s Brain Squad at:



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