How Do You Narrow Down Product Options That Best Support Your Practice in Your Market?

question:

How do you narrow down product options that best support your practice in your market?

• We narrow down our product options by performing research on our demographic. Understanding our demographic allows us to select the ideal products that will best benefit the practice. — Kennard Herring, OD, Nostalgic Eye Care, Germantown, PA
• By listening to what patients want — I am not buying the products that I like myself but more so what the patients in the community want. The ophthalmic products offered by the top three companies all have their base models, middle tier models, and then their high-end tier models. Thus, we choose the company and products that have a better ROI along with a wide range of products in their portfolio. — Chun AuYeung, OD, Eyes on Norbeck, Rockville, MD
• We tend to stick with companies that we’ve had a successful, long-standing relationship with. Recommendations from other trusted practitioners are also very helpful in product selection. — Riya Paranthan, OD, Bellingham Family Eye Clinic, Bellingham, WA
• I’ve paired down my vendors to a maximum of three to allow us to achieve the best volume discounts, and I emphasize our relationships with our vendors’ partner representatives, who are often able to provide valuable insights into their markets. — Santrell Hart-Moreland, OD, Elevated Eyecare, three Georgia locations