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iHireOptometry Puts Job Market Growth in Focus at SECO 2019

ECP’s can learn how iHireOptometry addresses their biggest recruiting challenges.

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(PRESS RELEASE) FREDERICK, MD & NEW ORLEANS – iHireOptometry makes its debut at SECO, the premier educational conference for eyecare professionals. At booth #1935, the recruiting technology leader is providing a first-hand look into the booming optometry job market, while showcasing its hiring solutions and services that connect employers with qualified talent.

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Examining the 70,000 U.S. optometry job ads posted across its talent communities in 2018, iHireOptometry identified the following trends:

  • Top Optometry Job Titles: Optician and Optometrist were the two most popular job titles, with 17,400 and 16,200 openings, respectively. Optical Assistant came in third with 12,700 ads, followed by Optometric Technician (6,700), Ophthalmic Technician (3,000), Optical Sales (2,100), and Ophthalmologist (2,100).
  • Top Optometry Candidate Skills: Employers most frequently sought candidates with Customer Service skills (5,100 ads containing the term), followed by Eye Care (4,900), Training and Development (4,800), Management (4,800), and Retail (4,300).
  • Top Locations for Optometry Jobs: California, Florida, Texas, New York and Illinois were home to the most job openings, with Chicago, Richmond, Phoenix, New York and Houston leading the way for U.S. cities.

“Today’s competitive job market is making talent acquisition more challenging than ever – particularly in specialty industries like optometry that require candidates with very specific skills and qualifications,” said Steve Flook, president and CEO, iHire. “SECO is a great opportunity for us to educate optometry professionals on proven hiring strategies that will prepare them another year of job growth. These strategies include focusing on quality of applicants over quantity, improving employee retention initiatives, and building talent pipelines to help quickly fill open positions.”

At SECO, eyecare professionals can learn how iHireOptometry addresses their biggest recruiting challenges and connects them with five-times more qualified talent than traditional job boards. Solutions highlighted at the conference include:

  • Job Slots: Interchangeable job ads that employers can easily edit and swap in and out.
  • Job Wrap: A tool that captures job ads from an employer’s website and automatically posts them to iHireOptometry, saving hiring managers time and resources.
  • Resume Search: Employers can intuitively search iHireOptometry’s database of 14,700 searchable optometry resumes (plus 3 million across the iHire platform).

To learn more, visit iHireOptometry at SECO booth #1935, Feb. 20–24, 2019, at the Ernest N. Morial Convention Center in New Orleans. Stop by and take a spin on the iHire Slot Machine for a chance to win great prizes, ranging from designer handbags to electronics.

Not attending SECO? You can still download our Optometry Job Market Recap infographic for an inside look at the jobs that helped shape 2018 as a record year for hiring.

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ic! berlin Completes New Brand Identity Transition

It launches more new frames than ever at Opti.

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(PRESS RELEASE) The innovative eyewear brand ic! berlin has completed the transition to its new brand identity with a fresh new logo, Berlin-themed imagery, and a new mobile-first website with industry-leading search and filter capabilities. At this year’s Opti show in Munich (January 10-12), the brand goes from strength to strength with its largest number of releases ever—34 new styles total—including new sheet-metal based Classic Collection frames, all-new Titan (titanium) and buffalo Horn designs, and an exciting new collaborative capsule with Mercedes-Benz. ic! berlin can be found at the Opti show in Hall C1, booth 331.

The New ic! berlin – Now Online at ic-berlin.de

The fourth quarter 2019 saw the introduction of ic! berlin’s new corporate identity, the culmination of which was the launch of the new corporate website at ic-berlin.de in late November. The mobile-optimized site is designed to not only showcase the brand’s new Berlin-centric visual language, but to also make finding the perfect frame easier than ever. This is accomplished via an intricate filter system and simplified organization of the product lines. Coming in Q1 are more features like Click and Collect, which connects customers with opticians in their area, and a recommendation engine.

The Classic Collection – Sheet Metal at Its Finest

At the heart of the Opti releases are 12 new Classic Collection frames. Made completely of sheet metal, there are three new male RX frames on offer (Henning O., Juan P., Lars D.) in classic rectangular shapes with new colorways like Pantone color of the year “Classic Blue” and the olive-colored “Grape Leaf.” Long-time ic! berlin fans will be happy to see the return of a Base 8 frame, the aptly named “i see” – a sporty sun frame available in several colorways including an all-chrome variant with smoky mirrored lenses.

Color continues to be a theme with the female/unisex models Alexandra N., Priscila W., and Sonja M., but the standouts are the His/Her models Wolfener and Factory, a pilot and oversized square shape with gentle retro styling and a pop of color via tinted demo lens colors like Bubble Tea (brown), Lolly Purple (pink), and Pool Fade (blue).

There are three female oversize sun frames: Flanieren, Kiez, and Paletti. Flanieren is an oversized rounded cat-eye frame that builds on the success of ic! berlin’s previous Suprematism capsule using a gap between the lens and frame to create a floating effect. Kiez takes the brand’s expertise in metal bending to new extremes with its two thin metal strips folded forward over the large hexagonal lenses to create a unique “eyebrow” effect while Paletti delivers a bold and stylish pentagon/butterfly shape. Classic Collection sun and prescription frames start at $499.

Introducing Titan – the ic! berlin Titanium Line

Previously sold under the sub-brand “onono,” titanium makes its way into the ic! berlin collection under the all-new “Titan” line – a name which pays homage to not only the material but to the strength of the Greek Gods. Debuting are two bold new sun models, the double bridge T119 and hexagonal T120, which use a unique 3D “Plotic” ring system to add a splash of understated color that coordinates perfectly with the colored lenses. There are four colorways available for each frame.

Also included in the Titan range are four RX frames: T115 (panto), T116 (hexagonal), T117 (square), and T118 (double bridge). All ic! berlin Titan frames are made of premium titanium material sourced from Japan and are known for their exceptional lightness and durability, as well as being hypoallergenic on the skin. Titan sun models start at $569 and prescription from $559.

The Best of the Best: New ic! berlin Horn

Horn as a material is also moving from the “onono – the very few” sub-brand to the ic! berlin collection with newly designed and highly wearable styles made for the modern Gentleman. There is nothing more luxurious than a pair of genuine buffalo horn frames, and these 10 new models are competitively priced starting at just $1,780.

Named after German rivers, which like horn are naturally formed, the new ic! berlin Horn collection comes in mottled black or brown. The designs in this collection appeal to various tastes and include classic rectangular shapes (Alster, Fulda, Neckar, Rhine), square (Saale, Spree) and panto (Moselle, Vils). The larger models Elbe and Havel add an additional splash of color via their tinted demo lenses in Bubble Tea and Pool Fade colorways.

Return of the Mack: Power Law in Marble Acetate

Give the people what they want. That’s the idea of the re-introduction of ic! berlin’s iconic Power Law sun frame in new faux-marble acetate. The combination of metal and marble surfaces is well-known in furniture design, and now ic! berlin brings its top-selling sun frame back with a choice of four striking marble-like styles: white, brown, grey and black. The chunky rough acetate finish gives each frame a bold new look that is sure to keep this style around for years to come. Priced at $529.

One More Thing: ic! berlin x Mercedes-Benz

This year’s Opti show is history in the making as two great German brands from different disciplines get together to push great design forward: Introducing ic! berlin x Mercedes-Benz. More than a simple logo licensing deal that is all too common in eyewear, this capsule represents a true collaboration between ic! berlin and Mercedes-Benz designers: four perfectly shaped sun frames and one exceptional showpiece—all with the DNA of both brands intact.

The star of the show is the MB Shield, a monolens shape taking inspiration from the Mercedes-Benz Style ethos of intelligent and progressive design. With its distinctive metal frame protruding through the lens, the MB Shield creates a sensual purity through a reduced set of materials. The bold design is both functional yet fashionable.

Branded under Mercedes-Benz Classic are three sun shapes: MB01, MB02, and MB03. The male oriented MB01 and MB03 feature lines in the bridge recognizable from the automobiles, while the female MB02 offers the pilot shape in a softer, rounder form. All three models include a newly developed temple using a combination of metal and rubber and are stamped with the Mercedes-Benz star. These three frames are priced from $549 and up.

For the true auto enthusiast is the AMG-branded AMG01 featuring a sportier lens form and signature red or white color accents. In addition to the strip of color, the unique bridge design of this model also sports textured lines made to resemble the bold front grill design language of these high-performance cars. All four of the Mercedes-Benz collection frames come with driving-optimized lenses from Zeiss in a choice of Nightfall (black) or Roadster (brown) tints. The AMG01 prices start from $579.

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Transitions Optical Releases White Paper Documenting Light Sensitivity

It provides an in-depth look at how light impacts patients and how eyecare professionals can assess patients’ light sensitivity.

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(PRESS RELEASE) PINELLAS PARK, FL – Nine out of 10 people experience light sensitivity according to “Sensitivity to Light,” a white paper recently published by Transitions Optical. The white paper joins a suite of resources available from Transitions Optical which can be found on www.TransitionsPRO.com/LightManagement.

“Understanding how light uniquely impacts each individual’s eye and daily life is imperative to providing the best vision care,” said Cecile Doussinault, category & insight director, Transitions Optical. “To see well, lenses need to manage light. With this knowledge, professionals can prescribe Transitions lenses, optimum light intelligent solution for each patient to enhance their satisfaction and protect their eyes.”

The Sensitivity to Light white paper provides an in-depth look at how light impacts patients and how eyecare professionals can assess patients’ light sensitivity. Key takeaways from the research include:

  • A holistic approach that considers both the dimensions of light and how the eye interacts with light is essential to understanding a person’s sensitivity to light and its impact on their daily life.
  • A person’s sensitivity to light can manifest throughout their day and affect them physically, emotionally, professionally and socially.
  • Our modern light environments impede the defense mechanisms of the eye to cope with glare, causing discomfort and disability.
  • Each light environment is a particular combination of four measurable dimensions of light—intensity, spatial, temporal, and spectrum—and have a unique interaction with our eyes and brain, but there are six light situations people report as most troublesome.
  • Professionals can assess a person’s sensitivity to light by asking questions about their daily life related to the most troublesome light situations as well as conducting a lifestyle and medical questionnaire.

Authors include Anne Catherine Scherlen, senior scientist, R&D Light Management, Essilor International; Coralie Barrau, senior scientist photobiology, R&D Light Management, Essilor International; Pascale Tardieu, associate director of innovation, Transitions Optical; and Chris King, global marketing manager, Transitions Optical.

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Programs Spur Membership Growth for IDOC

The organization also invested in growing its staff in 2019.

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(PRESS RELEASE) NORWALK, CT – IDOC has announced solid growth in membership and will enter 2020 with a record number of participating independent OD practices. In addition, it is reporting healthy engagement in an array of new benefits made available to members over the course of the past 12 months.

IDOC also invested in growing its staff in 2019 by adding new hires to support its expanding member programs. One key area of growth was among the Practice Development Team where IDOC added two new Practice Development Leaders (regional responsibilities) and promoted a third internally. IDOC welcomes:

  • Brian Adams (Central Region), who brings a strong background in business innovation and leadership from his previous roles at Wells Fargo, Pfizer and Alcon, and will focus on helping IDOC members thrive in an evolving private practice environment.
  • Denise Guy (West Region), who has been a part of the optical industry for over 22 years, serving first as a manager of a large optometry office and later in a sales capacity for companies that include Vison Service Plan (VSP), Oakley, NVision Eye Centers, Hoya and Kodak.

“We’re gratified by the response to our newest member programs,” said IDOC President and CEO Dave Brown, “most of which were launched in 2019, the 20th anniversary of our founding.” Based on the member interest in business-focused technology and consulting services, IDOC plans to expand these services again in 2020, a strategy designed to empower independent practitioners with the most advanced decision-making tools in the industry.

“Our latest innovation, IDOC Insider, provides private practices with real-time business insight based on advanced data and analytics technology,” said Brown. “That’s the edge that growth-focused practices need in today’s competitive climate.”

IDOC member ODs and staff will gather at The Connection 2020, IDOC’s annual national conference, Feb. 13-15 in Orlando, FL, for three days of valuable collaboration, workshops, continuing education and peer-to-peer networking. The event will also feature keynote guest Billy Beane of Moneyball fame, who will deliver a thought-provoking talk about innovation, opportunity and leadership. All independent ODs are invited to register for The Connection 2020 at www.IDOC.net/Connection2020.

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