Only 10% of their frames cost more.
 
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  LEGAL
He has a July court date.
  DANIEL FELDMAN
SSL matters.
   SPONSORED BY WALMAN OPTICAL
The POWER portfolio gives you the power to choose the lens designs that suit your patients' needs.
 
  SUNWEAR
The campaign went viral — again.
   
 
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It's a policy think tank.
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Only 10% of their frames cost more.
   SUNGLASSES
It was a huge day for eye health awareness.
 
  INVISION
ECPs talk about their tattoos, and other stories you don't want to miss.
THE ORBIT TIP OF THE DAY
 
  Back to school means it's time for media reachout, creativity and an SOS to the "Secret Optical Society."

HOW? Prepare a press release and blog posting of the 10 things all parents should look for in eyewear for children and assemble "cleaning kits" for your young patients. Include cleaner, cloth and membership papers in invisible ink welcoming them to the Secret Optical Society (SOS).

WHY? We know summer just started but back-to-school season really isn't that far off. Local news outlets will be looking for feel good summer time news, so get the press release into the hands of your local lifestyle editors, news producers and mommy bloggers, mention the cleaning kit giveaways and watch August's BTS appointments start rolling in.

SOURCE: INVISION

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