Connect with us

Press Releases

iMatrix and Crystal Practice Management Announce Partnership




(Press Release) SAN DIEGO — iMatrix and Crystal Practice Management have announced a partnership to bring web marketing services to Crystal PM’s clients. Crystal PM provides a comprehensive practice management software solution used by eyecare professionals and vision therapists. While Crystal PM focuses on helping its clients with the features necessary to manage an optometric office, iMatrix provides the website marketing services needed to establish a solid online presence that helps practices of all sizes find new patients and retain their existing ones.

“We are excited to partner with iMatrix to offer our doctors an affordable and accessible way to update their web presence,” said Mark Crowley, director of sales for Crystal PM.

This partnership allows clients of both Crystal PM and iMatrix to satisfy their business needs more efficiently and get additional benefits as well.

“We work extensively with eye care professionals to ensure that we meet all of their marketing needs,” said Ali Nikoopour, iMatrix’s business development manager. “We also seek to make life easier for our clients as much as possible. Through our new partnership with Crystal Practice Management, we will be able to help more established and growing eye care practices build a highly visible online presence and achieve long-term success.”

This new relationship will allow iMatrix to continue to extend its online marketing solutions to Crystal PM clients with the addition of exclusive client benefits, including 50 percent setup plus a free office video when they sign up for any iMatrix service.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular