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Inbox: July-August 2016

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A KEEPER

The May issue is a keeper! It will be on my shelf forever … so many good tips! Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND


UNIQUE IDEAS

I especially like unique ideas for new products (accessories, not just frames). And we always use the calendar to highlight those unusual observances. Cynthia Sayers, EyeShop Optical Center, Lewis Center, OH


LOTTERY DREAMS

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I just love to look at other folks places and dream of being like that. The ideas and experiences are so helpful. When I win the lottery, I’m going to change our office into a little bit of all the practices that have been displayed in INVISION, then I will enter the America’s Finest Optical Retailers contest and be a shoo-in! Billy Isgett, Eyecare of Florence, Florence, SC


KIDS’ NEEDS

Kids present a unique situation; they have the same needs as any other patient, sometimes even more so (AR, Transitions, Trivex, etc.). But for some reason everyone has been conditioned to expect it to be cheaper since its a kid wearing it. Erik Lawrence, Roadrunner Eyecare, Albuquerque NM,


A SUGGESTION

I would like to maybe see reviews on products like frames, lenses and coatings being put to the test. Reviews from others about future product purchases are very valuable in today’s economy. I love to watch car shows where they test products and a good review leads to future purchases. Richard Embry, Englewood Eye Care and Optical, Englewood, FL


KEEP
TEACHING

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Always love the fun stuff, but keep teaching me — can’t live without that! Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH

This article originally appeared in the July 2016 edition of INVISION.

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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