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Inbox: Letters From Our Readers for April 2018

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Magazines need love too. Thank you for our latest round of back pats!

  • You guys and ladies cover all the bases. Love reading each issue cover to cover. Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Really enjoying your magazine. Seems very real, rather than loaded with statistics and metrics. Thanks! Brian Parker, Temecula Eye Center, Temecula, CA
  • Love the enthusiasm INVISION has about eyewear! My PeopleAngel Miller, Cynthiana Vision Center, Cynthiana, KY
  • March is the first one I read, keep up the great work! Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • There were many tips on how to differentiate your shop.  I also loved the irate early patient article.  I take care of patients 24-7 and rarely is one grateful for me coming in early or on a Saturday. But if I’m in the shop on a day off decorating or just catching up, I will ALWAYS open my door to a patient.  Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • It has always been true and always overlooked. While you must be aware of what your competition is up to you must find your own way to satisfying your clients. Your magazine continues to point that out with each edition. Keep it up! Bob McBeath, Edina Eye, Edina, MN
  • Best Magazine in our profession. Read it cover to cover the day I receive it in the mail. Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA

This article originally appeared in the May 2018 edition of INVISION.   

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Letters From Our Readers for August

‘I love it. I read it. I try to live it.’

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  • I love it. I read it. I try to live it. — Jim Williams, Eye To Eye, Mexico, mo
  • At the 90 days out point, I pulled the trigger and dropped my lowest-reimbursing-terrible-lab Vision Plan. It’s scary to drop anything that adds to the bottom line, but as the year closes, my employees are giddy that they will no longer have to stay on hold with customer service for hours. I also reminded them that if we meet all of our practice goals, we will be closed for additional days (with pay!) during Christmas. — angie patteson, od, sunset eye care, johnson city, tn
  • 90 Days was a good article. — nicole heyduk, eye centers of northwest ohio, fremont, oh
  • I have borrowed one of the doctors’ copies on several occasions before she realizes it has arrived, and read every article cover to cover. She’s had to read through the notes and dog-eared pages; so, we just subscribed all of our optical staff to their very own copy of the magazine! Great, engaging content and ideas to keep us always thinking about what we can do better for our patients. Fabulous magazine! Thanks for taking the time to really focus on the optometric industry and the people that make it special. — deb jaeger, eye center of the dakotas, bismarck, nd
  • I just want to say that every month that INVISION magazine comes I’m so excited. It’s like getting the Sears catalog for Christmas every month. — julie uram, optical oasis, jupiter, fl
  • I find that the magazine is a fun read and I share it often with the staff for pearls. — sonja franklin, od, modern eyes, austin, tx
  • INVISION magazine is very informative. I have read every issue in the last year and have learned something new and fun in every one of them. — tammi thomas, lifetime eye care, lewiston, id

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Letters From Our Readers for July

Love your magazine!

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  • Love your magazine! It’s the only one I read. Thank you for keeping it interesting and modern. — Julia Emery, OD, Distinct Vision, Round Rock, TX
  • You people go above and beyond to keep this mag fresh and hip. Keep up the outstanding work. — Rick Rickgauer, Vision Associates, Girard, PA
  • INVISION magazine is the best out there. — Teresa Davis, Dr. Bell’s Family Eyecare, Poplar Bluff, MO
  • Love INVISION, thanks guys (and gals)! — Tracy Gillotte, Ophthalmology Physicians & Surgeons, Bensalem, PA
  • Keep up the great work; I save all of my copies! — Alissa Mckinstry, Lambaria Eye And Optical, Davison, MI

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Letters From Our Readers for June

Don’t change a thing!

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  • I love the Finest Retailers. I always like to see someone else’s spin on this way of life. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • Something to work for… — Chris Mark, Optimark, Des Moines, WA
  • Love the ability to “pin” ideas for future reference. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Love reading about other offices and glean ideas from them. I’m always looking for ways to improve. — Kenneth D. Boltz, Od, Dublin, OH
  • I always look forward to the America’s Finest edition, don’t change a thing! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Keep up the good work! — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • I look forward to the America’s Finest issues… because there are some of the best small detail ideas in there that we can easily implement! — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • I love hearing success stories and gaining insight from their stories! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I get so inspired by all of the retailers showcased and mentioned. I don’t know how you do it to pick a winner. They are all so awesome. — Diana Canto Sims, OD, Buena Vista Optical, Chicago, IL
  • It’s interesting to see how many of these folks in the industry have embraced what it offers and have become involved in their communities! — Bob Mcbeath, Edina Eye, Edina, MN

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