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Inbox: Letters From Our Readers for April

…on the ‘Failure’ issue

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  • I loved that the most recent issue was dedicated to failure. Proof that taking a leap and failing is always better than not taking a risk. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the articles, all fun to read and something to learn from each one. Thanks for all you do for the optical/optometric industry to keep the info fun and relevant at the same time! — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Failure is the way to realize your success. If you haven’t been at the bottom you’re not sure when you make it to the top! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I always enjoy the covers. Bethany Cassar, Complete Eye Health, Holland, MI
  • We’ve been working on our cash office and it’s been a crazy busy season there. I’ve got to catch up on surveys and the recent editions. Thanks for keeping the ball rolling…you guys continue to impress! — Blake Hutto, OD, Family Vision Care, Alma, GA
  • Mom and pop stores have a difficult time competing with chain stores and the internet, but there are still some of us that pride ourselves on great customer service which separates us from the others. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I’ve worked in two polar opposite offices. One had 100+ appointments scheduled online per month, the other had “appointment requests” that the front desk had to call back to say weren’t available. I wonder why more offices don’t see the value in online scheduling? It’s so many less hours tied up on the phone! Carissa Dunphy. — Lake Stevens Vision Clinic, Lake Stevens, WA

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Letters From Our Readers for May

Thank you to you too!

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  • Thank you, thank you, thank you! For giving me and other ECPs the ability to voice our thoughts and share our opinions with thousands of your readers! — William Chancellor, Eye Can See Eyewear, Mcdonough, GA
  • The latest issue of INVISION is fabulous and inspirational, as always. The magazine has traveled a few hundred miles in order for me to read the articles as quickly as possible! Always great content, thank you for your great work. — Deb Jaeger, Eye Center Of The Dakotas, Bismarck, ND
  • I’ve been a little MIA in the Brain Squad but there’s a good reason. Things are moving quicker than expected and it looks like our 10-year plan just jumped to a 6-month plan! — Josh Bladh, Dr. Bladh Od, Diamond Bar, CA
  • Best read in the optical industry. Fail Big article was very well done. — Texas L. Smith, Od, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Keep up the good work. The personal stories and real life down to earth encounters give me pause. — Bob Mcbeath, Edina Eye, Edina, MN
  • Waiting on some new and exciting contact lenses. Hope to have the new B&L Ultra Toric Multifocal soon, which will be the first really new lens in the past few years. — Kenneth D. Boltz, Od, Dublin, OH
  • I really liked that Color test. I had the whole office trying it! — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA

Editor’s Note: In our June 7, 2019 email bulletin, we shared a Color Test less than 1% of the population can ace. Sign up for INVISION’s Daily Bulletin — invisionmag.com/bulletin — to never miss a thing.

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Inbox: Letters From Our Readers for March

“Happy to be back!”

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  • It’s been a hot minute since I’ve had time to sit down and participate in Brain Squad again. Moving a business and joining a doctor’s practice has been exciting and exhausting. Happy to be back! — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • Thank you. — Heather Harrington, Elevated Eyecare, Denver, CO
  • I am looking forward to reading the ‘Fail Big’ issue. I always say, “Go hard or go home.” — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • You guys are grreeeaaaat!! — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • Love your magazine! I look forward to getting it in the mail every month and I save all my issues! Mine, mine, all mine! — Susan Frein, Ames Eye Care, Ankeny, IA
  • This is the only magazine I read cover to cover and am excited when I receive it. — Adam Ramsey, Od, Iconic Eye Care, Palm Beach Gardens, FL
  • Best magazine in the optical industry. The day it comes in I read it cover to cover. Such clever ideas from these optical gurus. — Texas L. Smith, Od, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Love your layout. I find something useful each time I page through. — Bob Mcbeath, Edina Eye, Edina, MN

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Inbox: Letters From Our Readers for February

“Articles all hit home!”

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  • There was one article that hit home…. actually, they all hit home! Keep it up! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • I love the magazine so much. We look forward to getting it every month. I know not everyone has made the transition, but I would love to see more of an emphasis on independent eyewear brands. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • There’s so much information in this magazine that I have three of them on my desk still waiting for me to page through and juice every great idea out of! — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Always a good day when INVISION Magazine arrives in the mail. What a great read. Keep up the good work. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Appreciated the article on keeping staff motivated. I think we get so caught up in the routine that we lose sight of making sure everyone feels they have the tools they need to get the job done. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the features about new and different opticals/offices. Great to get new ideas from others without re-inventing the wheel. — Kenneth D. Boltz, OD, Dublin, OH
  • Me and my staff look forward to these articles each month. We get two copies delivered and they fight over who is gonna read it first. Keep up the great work. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Love the monthly schedules! It’s a great refresher for what we know we should be doing. — Bob Mcbeath, Edina Eye, Edina, MN

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