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Inbox: Letters From Our Readers for Feb 2017




Cover to Cover Reading

Your mag is tops in our office. I even have the docs reading it cover to cover. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA

I love INVISION. It is the only optical magazine I will read. Information that I can actually use and apply in my office. I look forward to it coming and keep every issue! — Susan Frein, Ankeny Family Vision Center, Ankeny, IA

Love your magazine! Great job being different in this industry. — Robin Brush, EyeOptics, Omaha, NE

We need to be a much more creative, mobilized industry. The status quo is going to lead to our downfall. It’s great to have INVISION as a resource to help break that mold, and find new ideas, new perspectives, and occasionally validation on something that may be a little different. We are all crazy, but crazy loves company. — Erik Lawrence, Roadrunner Eyecare, Albuquerque, NM

We must all rededicate ourselves to the core principles, the reasons why we began this work in the first place — providing quality service with integrity. Every day we have to have the same spirit we had when we started in the business, regardless of all the pressures of the new business environment. Every day is a fresh chance to get it right. — Paul Londraville, In Focus Eyewear, Greensboro, NC

I love my daily email updates. It’s a great way to read quirky stories or get insight on the day-to-day of what’s happening in optics! — Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA


As an optometrist, I am looking forward to your new GO/OD magazine. I hope it is a “home run” like INVISION! — Scott Keating, OD, Vision Trends, Dover, OH

(Editor Note: We’re putting the final touches on it to make sure it’s perfect. Stay tuned!)

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This article originally appeared in the February 2017 edition of INVISION.



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