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Inbox: Letters From Our Readers for February

“Articles all hit home!”

Published

3 months ago

April 2, 2019

INVISION Staff Invision April 2019 Issue

There was one article that hit home…. actually, they all hit home! Keep it up! — Mark Perry, OD, Vision Health Institute, Orlando, FL
I love the magazine so much. We look forward to getting it every month. I know not everyone has made the transition, but I would love to see more of an emphasis on independent eyewear brands. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
There’s so much information in this magazine that I have three of them on my desk still waiting for me to page through and juice every great idea out of! — Caitlin Wicka, San Juan Eye Center, Montrose, CO
Always a good day when INVISION Magazine arrives in the mail. What a great read. Keep up the good work. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
Appreciated the article on keeping staff motivated. I think we get so caught up in the routine that we lose sight of making sure everyone feels they have the tools they need to get the job done. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
Love the features about new and different opticals/offices. Great to get new ideas from others without re-inventing the wheel. — Kenneth D. Boltz, OD, Dublin, OH
Me and my staff look forward to these articles each month. We get two copies delivered and they fight over who is gonna read it first. Keep up the great work. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
Love the monthly schedules! It’s a great refresher for what we know we should be doing. — Bob Mcbeath, Edina Eye, Edina, MN

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

Inbox

Inbox: Letters From Our Readers for April

…on the ‘Failure’ issue

Published

3 weeks ago

May 28, 2019

INVISION Staff

I loved that the most recent issue was dedicated to failure. Proof that taking a leap and failing is always better than not taking a risk. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
Love the articles, all fun to read and something to learn from each one. Thanks for all you do for the optical/optometric industry to keep the info fun and relevant at the same time! — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
Failure is the way to realize your success. If you haven’t been at the bottom you’re not sure when you make it to the top! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
I always enjoy the covers. Bethany Cassar, Complete Eye Health, Holland, MI
We’ve been working on our cash office and it’s been a crazy busy season there. I’ve got to catch up on surveys and the recent editions. Thanks for keeping the ball rolling…you guys continue to impress! — Blake Hutto, OD, Family Vision Care, Alma, GA
Mom and pop stores have a difficult time competing with chain stores and the internet, but there are still some of us that pride ourselves on great customer service which separates us from the others. — Becki Martin, Harrington Vision Center II, Florence, SC
I’ve worked in two polar opposite offices. One had 100+ appointments scheduled online per month, the other had “appointment requests” that the front desk had to call back to say weren’t available. I wonder why more offices don’t see the value in online scheduling? It’s so many less hours tied up on the phone! Carissa Dunphy. — Lake Stevens Vision Clinic, Lake Stevens, WA

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Inbox: Letters From Our Readers for March

“Happy to be back!”

Published

2 months ago

April 25, 2019

INVISION Staff

It’s been a hot minute since I’ve had time to sit down and participate in Brain Squad again. Moving a business and joining a doctor’s practice has been exciting and exhausting. Happy to be back! — Sherry Berry, Ardmore Eye Care, Ardmore, PA
Thank you. — Heather Harrington, Elevated Eyecare, Denver, CO
I am looking forward to reading the ‘Fail Big’ issue. I always say, “Go hard or go home.” — Vlad Cordero, Focus Eye Care, Hackensack, NJ
You guys are grreeeaaaat!! — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
Love your magazine! I look forward to getting it in the mail every month and I save all my issues! Mine, mine, all mine! — Susan Frein, Ames Eye Care, Ankeny, IA
This is the only magazine I read cover to cover and am excited when I receive it. — Adam Ramsey, Od, Iconic Eye Care, Palm Beach Gardens, FL
Best magazine in the optical industry. The day it comes in I read it cover to cover. Such clever ideas from these optical gurus. — Texas L. Smith, Od, Dr. Texas L. Smith & Associates, Citrus Heights, CA
Love your layout. I find something useful each time I page through. — Bob Mcbeath, Edina Eye, Edina, MN

Inbox

Letters From Our Readers for February

Published

3 months ago

March 6, 2019

INVISION Staff

Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA
When will our schedule get busy again? It’s been the weirdest winter here! — Susie Phillips, Dr. Brendon Johnson, Od, Pekin, IL
I just love you. — Jim Williams, Eye To Eye, Mexico, MO
That December issue was a total game changer for me. Thanks for everything. — Josh Bladh, Dr. Bladh Od, Diamond Bar, CA
Love you guys! — Heather Harrington, Elevated Eyecare, Denver, CO
A great read, yet again. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
I like the realistic approach and the practical advice and comments from my peers on best practices. I think you have improved the other trade magazines as they have moved to supplying more practical, useful information. — Bob Mcbeath, Edina Eye, Edina, MN
I think this is the only industry publication that I read cover to cover each and every time I receive it. — Pablo E. Mercado, Lenscrafters, Alpharetta, GA
Great job! — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
Thanks for your great magazine! — Dennis Iadarola, Od, Center For Vision Care, Monroe, CT