Connect with us


Inbox: Letters From Our Readers for February

“Articles all hit home!”




  • There was one article that hit home…. actually, they all hit home! Keep it up! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • I love the magazine so much. We look forward to getting it every month. I know not everyone has made the transition, but I would love to see more of an emphasis on independent eyewear brands. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • There’s so much information in this magazine that I have three of them on my desk still waiting for me to page through and juice every great idea out of! — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Always a good day when INVISION Magazine arrives in the mail. What a great read. Keep up the good work. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Appreciated the article on keeping staff motivated. I think we get so caught up in the routine that we lose sight of making sure everyone feels they have the tools they need to get the job done. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the features about new and different opticals/offices. Great to get new ideas from others without re-inventing the wheel. — Kenneth D. Boltz, OD, Dublin, OH
  • Me and my staff look forward to these articles each month. We get two copies delivered and they fight over who is gonna read it first. Keep up the great work. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Love the monthly schedules! It’s a great refresher for what we know we should be doing. — Bob Mcbeath, Edina Eye, Edina, MN

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular