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Inbox: Letters From Our Readers for January 2019

Loving the love from you readers!

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    • Please don’t stop what you are doing! This magazine is so important to the optical professionals who pick it up every month. — William Chancellor, Eye Can See Eyewear, Mcdonough, GA

 

    • Would love more stuff on inventory control and independent lab options. —Bethany Cassar, OD, Complete Eye Health, Holland, MI

 

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    • Love it! — Dawn Limauro, Lens Doctors, Dover, NH

 

    • As someone who is still new to optometry, I appreciate all the information that is given and all the articles that help me to understand more about our business. — Bryan Hartgrave, Vision Solutions, Lamar, MO

 

    • I’m still very optimistic about private practice optometry. We love doing the little extras, like INVISION shares, that help patients know how much we like and appreciate them. Hopefully there will always be a need/desire for this type of service. Not to mention, getting to know and become friends with your patients is the most fun anyway! — Kenneth D. Boltz, Od, Dublin, OH

 

    • I would like to get some feedback from other opticians about how they present products to patients such as anti-glare and Transitions. And how they answer patients who feel their lenses are better off without. — Caitlin Wicka, San Juan Eye Center, Montrose, CO

 

    • Love this magazine. — Sabina Krasnov, I2IOptique, Scottsdale, AZ

 

    • Keep doing what you’re doing! — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN

 

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Inbox: Letters From Our Readers for April

…on the ‘Failure’ issue

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  • I loved that the most recent issue was dedicated to failure. Proof that taking a leap and failing is always better than not taking a risk. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the articles, all fun to read and something to learn from each one. Thanks for all you do for the optical/optometric industry to keep the info fun and relevant at the same time! — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Failure is the way to realize your success. If you haven’t been at the bottom you’re not sure when you make it to the top! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I always enjoy the covers. Bethany Cassar, Complete Eye Health, Holland, MI
  • We’ve been working on our cash office and it’s been a crazy busy season there. I’ve got to catch up on surveys and the recent editions. Thanks for keeping the ball rolling…you guys continue to impress! — Blake Hutto, OD, Family Vision Care, Alma, GA
  • Mom and pop stores have a difficult time competing with chain stores and the internet, but there are still some of us that pride ourselves on great customer service which separates us from the others. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I’ve worked in two polar opposite offices. One had 100+ appointments scheduled online per month, the other had “appointment requests” that the front desk had to call back to say weren’t available. I wonder why more offices don’t see the value in online scheduling? It’s so many less hours tied up on the phone! Carissa Dunphy. — Lake Stevens Vision Clinic, Lake Stevens, WA

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Inbox: Letters From Our Readers for March

“Happy to be back!”

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  • It’s been a hot minute since I’ve had time to sit down and participate in Brain Squad again. Moving a business and joining a doctor’s practice has been exciting and exhausting. Happy to be back! — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • Thank you. — Heather Harrington, Elevated Eyecare, Denver, CO
  • I am looking forward to reading the ‘Fail Big’ issue. I always say, “Go hard or go home.” — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • You guys are grreeeaaaat!! — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • Love your magazine! I look forward to getting it in the mail every month and I save all my issues! Mine, mine, all mine! — Susan Frein, Ames Eye Care, Ankeny, IA
  • This is the only magazine I read cover to cover and am excited when I receive it. — Adam Ramsey, Od, Iconic Eye Care, Palm Beach Gardens, FL
  • Best magazine in the optical industry. The day it comes in I read it cover to cover. Such clever ideas from these optical gurus. — Texas L. Smith, Od, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Love your layout. I find something useful each time I page through. — Bob Mcbeath, Edina Eye, Edina, MN

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Inbox: Letters From Our Readers for February

“Articles all hit home!”

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  • There was one article that hit home…. actually, they all hit home! Keep it up! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • I love the magazine so much. We look forward to getting it every month. I know not everyone has made the transition, but I would love to see more of an emphasis on independent eyewear brands. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • There’s so much information in this magazine that I have three of them on my desk still waiting for me to page through and juice every great idea out of! — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Always a good day when INVISION Magazine arrives in the mail. What a great read. Keep up the good work. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Appreciated the article on keeping staff motivated. I think we get so caught up in the routine that we lose sight of making sure everyone feels they have the tools they need to get the job done. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the features about new and different opticals/offices. Great to get new ideas from others without re-inventing the wheel. — Kenneth D. Boltz, OD, Dublin, OH
  • Me and my staff look forward to these articles each month. We get two copies delivered and they fight over who is gonna read it first. Keep up the great work. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Love the monthly schedules! It’s a great refresher for what we know we should be doing. — Bob Mcbeath, Edina Eye, Edina, MN

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