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Inbox: Letters From Our Readers for June 2017

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Big Ask Success! 

I thought the article and the responses from everyone were good. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI 

  • The feedback to questions in the “Big Ask” was nothing short of fantastic. Another great issue! Love you guys! Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA 
  • Love, love, love the magazine! So much info! Gail Bailey, Eye Care Clinic, Grand Rapids, MN 

The Good News on Bad Reviews

  • Online reviews are crazy. People that have nothing to do with the business can have a personal molehill and take it upon themselves to write a bogus review … but the team in the optical have to convey the most professional customer service … that service will create more positive reviews to overshadow the negative. Word of mouth is powerful. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH 
  • I love a bad review. It gives me the opportunity to shine and prove how professional I am. I get people calling just because they read a bad review and loved how we replied. Diana Sims, Buena Vista Optical, Chicago, IL 
  • Is there anything to do to follow up a bad review besides comment on the review and reach out to the patient? Is it better for the person who the patient is upset with to deal with the issue or someone new to help the situation? Shimul Shah, OD, Marysville Family Vision, Marysville, OH 
  • I just do my best daily which hopefully results in good reviews, but I realize that no one can please everybody all the time. Texas L. Smith, OD, Dr. Texas L. Smith & Assoc., Citrus Heights, CA 
  • I know there’s always that one person that is always a challenge. Just be nice … it pays back big time. Teresa Davis, Dr. Bell’s Family Eyecare, Poplar Bluff, MO 

This article originally appeared in the June 2017 edition of INVISION.

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