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Inbox: Real Deal Can Always Get a Conversation Started




Conversation Starter

I love the personal stories and experiences you publish. Your “Real Deal” gets a lot of conversations started, as it hits home! Bob McBeath, Edina Eye, Edina, MN

Wish List

Creative Marketing: INVISION inspires me each month to try new things and to never stop learning. I would love to read more on creative marketing. Michelle Wright, DePoe Eye Center, Sharpsburg, GA

Fresh Displays: I would love to see more about displays, merchandising, etc. Some new ways to show off frames without spending tons of money would be incredible. Erik Lawrence, Roadrunner Eyecare, Albuquerque, NM

More Independents: Please feature more information about new eyewear companies. Enough of the usual suspects. Andrea Salmond, The Gaze Group, Healdsburg, CA

Happy 30th

If I may blow my own horn … My business just celebrated it’s 30th anniversary. I have succeeded in this industry with one shop, no refractionist on site and I don’t accept vision insurance. We are a destination shop known for our competency and high-end frames. Thanks for letting me celebrate with you. Kate Giroux, MacPherson Opticians, Arlington, VA

… And Happy 9th

I love it when you give a nod to an optical celebrating a birthday of the business. Hint: Eye Candy will be 9 on Dec. 1 … Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI


Ed. NOTE: We love a good birthday celebration ourselves, and we enjoy sharing how businesses celebrate their anniversaries in every issue on our calendar page. Before your next “round number” anniversary (five- or 10-year increments) contact us at with details and a photo.

This article originally appeared in the October 2016 edition of INVISION.




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