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VIDEO that’s become extremely popular on Facebook shows the incredible handiwork that went into making eyeglasses in decades gone by.

The clip takes viewers from the optician’s office through the entire production process at a London factory. Workers can be seen carefully performing each step in making the lenses and frames, with much of the labor performed by hand.

The narrator notes: “What is staggering is the amount of individual skill there is that goes into the production of such conveyor-belt commodities.”

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British Pathe posted the video, which is dated 1965, to its YouTube account in 2014. But it’s attracted a much larger audience since it was posted late last year to the Facebook page Vintage et Industrial. In three months, it’s been shared well over 89,000 times.

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

Kids see that ‘if she can wear hers, they can wear them too.’

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A rescue cat in Pennsylvania is getting attention for her role in making children feel comfortable with their eyeglasses.

Truffles happily wears brightly colored frames to set a good example for the young patients of A Child’s Eyes in Mechanicsburg, the Daily Mail reports.

“If a child is feeling a bit nervous I ask Truffles if she wants to show them her glasses,” says Danielle Crull, owner of the business. “When they see Truffles wearing them it’s a really good thing and shows that if she can wear hers, they can wear them too.”

A video of the cat trying on eyewear has been viewed millions of times.

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Video: Your Eyecare Business Should Be Getting Way More 5-Star Online Reviews Than It Is

Are you being proactive about getting them?

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POSITIVE ONLINE REVIEWS can yield huge benefits for an eyecare business.

But are you being proactive about getting them?

There’s nothing wrong with asking for good reviews directly, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he talks about how one company in another industry boosted its online reviews, and how you might apply the same concept in your business.

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Video: What Eyecare Patients Really Mean When They ‘Want a Name Brand’

Don’t take the statement literally.

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HOW MANY TIMES have you heard patients say they want sunglasses of a certain “name brand”?

Of course, it’s possible you won’t have the brand they’re looking for. But that doesn’t mean you can’t still make a salle, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he explains what the patient is really looking for and how you should guide the conversation.

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