Headlines

Independent Retailer Builds Business on $99 Eyewear

Published

7 years ago

June 27, 2017

Only 10% of their frames cost more.

The Grand Rapids Press recently reported on a Michigan optical retailer that’s building its business on $99 frames.

Honest Eyes Optical operates two stores in Michigan — one each in Grand Rapids and Traverse City. Owners Rick and Karin Andrews also owned an Honest Eyes in Lancaster, PA, but they sold it early this year.

The business “aims to insert a luxury experience into shopping for a pair of $99 eyeglasses,” according to the article. The newspaper described the inside of the Grand Rapids store, which opened last month, as having a cafe feel, including comfy couches.

One way the owners keep costs down is by sourcing frames from independent companies in places such as Italy and the Netherlands, as well as the U.S., the Press reported.

Only about 10 percent of the frames at Honest Eyes sell for more than $99.

Read more at MLive.com

Related Topics:eyecare businesses in Michigan

click to Comment(Comment)

Up Next

Optometrist Charged with Insurance Fraud

Don't Miss

And the Greatest Sunglasses Wearer of All Time Is …

With Crizal you can have it all!

Patients expect clarity of vision, scratch resistance, anti-glare technology, easy-to-clean lenses, and UV protection from their lenses. Crizal Sapphire HR is the latest generation of anti-reflective coating that combines our innovative technologies, 360 Multi-angular Technology™, High-Resistance Technology™, High Surface Density Process™ into one coating to deliver best in class performance. Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR shield the lenses against reflections, scratching, smudging and UV light for long-lasting transparency, durability, and protection. Crizal coatings can be applied to any design, including traditional single vision, Eyezen®, Eyezen+ and Varilux®! Widely available across lab networks and through all major managed vision care providers today. Crizal Saphire HR benefits include: • 360 Multi-angular Technology™ that cuts front and lateral backside reflection • High-Resistance Technology™ that offers the best combination of scratch and smudge resistance • High Surface Density Process™ that ensures the lense is easy-to-clean, smudge resistant and water repellent For more information about Crizal Saphire HR, go here.