WEBSITE: lookandseeeyecare.com | OWNERS: Dr. Sarah Jerome | OPENED : 2004 | AREA: 2,800 square feet | EMPLOYEES: 12 | TOP BRANDS: Masunaga, ProDesign, Seraphin | FACEBOOK: facebook.com/lookandseeeyecare

After being frustrated by the limitations of even her best optical jobs, Dr. Sarah Jerome decided it was time to open her own practice. Ten years later, Look + See Eye Care prides itself on offering full-scope optometric care, as well as independent, unique eyewear across a range of price points. And lenses are paramount at Look + See. “We start by talking with our patients about lenses first because that’s what sets us apart,” Jerome says. “The difference in quality and performance of a custom digitally-surfaced lens versus what people can buy online is dramatic.” — Corrie Pelc

5 cool things

1 Look + See has fun at its trunk shows. For example: a photo booth so attendees can take pictures with their favorite featured frames. 

2 The practice is on a cobblestone street near the Mississippi River, perfect for capturing foot (and bike) traffic on summer days. But in winter, there’s free indoor parking in an attached garage. 

Look + See doesn’t rely on exclusivity for its eyewear lines “because our patients choose our office for the quality of care first, but we are often the first in our area to pick up new lines,” says Jerome. 

The Golden Rule reigns here. “One of our core principles is to treat our patients with the same care and attention we would want for ourselves. We love seeing ‘difficult’ patients, because we know we can help them,” Jerome adds.  

5 Weary computer users can find comfort at Look + See, where staff are actively recommending new anti-fatigue lenses such as Shamir Relax.

Our Judges Say

Classy, balanced and inviting. Makes me want to walk in and look around. — Howard Purcell

The interior is gorgeous, warm and there’s a wonderful flow to the space. Most places display frames agains the walls but I truly love the fact that they’ve also used “islands” to display frames in the middle of the store. — Robert Bell


1st Place Eyes on Fremont / 2nd Place Silver Lining Opticians / 3rd Place Modern Eye

Fine-alists Eye Gallery / Eye Impact / Georgetown Optician / Look + See Eye Care / Modern Eyes / Providence Optical / Sight Optical

Explore more of “America’s Finest” eyecare businesses in each and every issue of INVISION.


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