Connect with us

Headlines

Indie Sunglass Brand Refuses to Plaster Their Logo All Over Every Pair

mm

Published

on

 

Their strategy is subtlety.

Ron Shabtai, co-founder of the Smoke x Mirrors sunglasses brand, recently sat down with Forbes for a Q&A about his upstart indie label. Discussing the brand’s aesthetic, he was asked why his company doesn’t adhere to the industry trend of putting oversized logos on its frames. He responded:

“I think, at least for some of the major houses with eyewear collections, they treat it as an entry-level product, a piece of the brand you can buy when the handbag or the jacket is out of reach. This kind of thinking has bred other brands to follow suit, and it has become somewhat of a trend. Smoke x Mirrors doesn’t believe in making anyone a billboard for our brand. Subtlety is key.”

Read more at Forbes

SPONSORED VIDEO

Sponsored by Varilux

Introducing the VariluxⓇ Challenge

You’re faced with a variety of progressive lenses to recommend to your patients, but they are not created equal. When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the Varilux Challenge today at VariluxChallenge.com.

#VariluxChallenge #InsistOnVarilux

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular