Connect with us

Press Releases

Industry Influencers Unite at the Second Annual EyeStyle Influencer Event During Vision Expo West 2019

It was participated by 40 of the industry’s most ‘followed’ and influential eyecare professionals, trade media and brand representatives.




(PRESS RELEASE) LAS VEGAS – On Friday September 20th, during Vision Expo West, industry influencers and social media experts gathered at the second annual EyeStyle Influencers event. Sponsored by The Vision Council and Vision Expo, the event provided an opportunity for guests to break bread and discuss the key trends and topics related to the optical industry.

The event brought together 40 of the industry’s most ‘followed’ and influential eyecare professionals, trade media and brand representatives to share stories, best practices and tips, and to ultimately discuss ways to help further increase the number of eyecare professionals and practices actively using social media to interact with patients.

Sheena Taff, known as “Optician about Town,” conceived and organized the event to drive partnerships and collaboration among brands and eyecare professionals, as well as to recognize the amazing work being done in the industry today.

Guests were treated to the EyeStyle Pop Up shop, and will be among the first to have the latest frame and lens styles from vendor participants, such as Allure Eyewear, Etnia Barcelona, Transitions Lenses and Zyloware. Each guest took home new eyestyles and “eyecessories” to complete their #EyeStyleOOTD as well as personalized gifts from Clear Lens Cloth.

Social media posts were plentiful, with the interactive photo backdrops, each customized with EyeStyle and Vision Expo neon signs. On the outdoor patio of The Terrace Point restaurant located in the Wynn Hotel, guests indulged in a delectable three-course meal and shared experiences from the first two days of Vision Expo West 2019 and also discussed the must do and see activities for the upcoming day.

“The Vision Council was proud to sponsor the EyeStyle Influencers event and provide a space for networking, sharing ideas and discussing the Vision Expos,” said Maureen Beddis, The Vision Council’s vice president of marketing and communications.


“We recognize the crucial role media and influencers play in the industry and we are thrilled that they attend Vision Expo East and West each year. Furthermore, we are so happy with the genuinely positive messaging they share with their followers about the Show, The Vision Council and the incredible industry we represent.”

“The guests at the EyeStyle Influencers event are dedicated leaders in our industry, working hard every day to educate the public through social media and in their practices on the benefits of seeing eye care professionals and changing the perception of what it means to wear glasses,” said Sheena Taff. “These professionals should be recognized for their commitment and entrepreneurship in not only applying the latest social media trends into the optical industry but for first and foremost, helping patients. I believe that these events foster ideas and collaborations that can only come from putting innovators from all sectors of our industry together.”

  • “Being able to connect with the great leaders from all across the country and world fills your heart and mind and sparks not only friendships and connections in the industry but also sparks new ideas and partnerships. All at one event.” — Optometry Student Nadia Aflhami @eyeamnadia
  • “This was my third EyeStyle Influencers event, and it gets better every time. Sheena manages to convene the most interesting voices in optical social media—doctors, opticians, journalists, and eyewear lovers—in a relaxed, salon-like environment. I always sit next to someone I was hoping to meet in person! Can’t wait to see what she has in store for the next event.” — Peggy Garson, Optical Writer/Blogger @socialeyesonyou
  • “The EyeStyle Influencers event is such an honor to attend. Not only do we get to enjoy a delicious meal, we get to network with fellow industry professionals and build lasting friendships personally and professionally. For me, it’s the perfect time to escape the whirlwind of Expo to spend more time with friends and like-minded ECPs.” — Dr. Jennifer Chinn, Optometrist @drchinnchinn
  • “The eyestyle event was beyond fabulous. The room was filled with vibrant energy, the who’s who in fashion eyewear influencers, delicious food and amazing drinks. Eyestyle is a must attend event!” — Dr. Darryl Glover, Optometrist @defocusmedia
  • “The EyeStyle Influencers event is always a highlight of my Vision Expo because it’s an intimate time to connect with innovative colleagues in a beautiful setting. We learn from the vendors, get to catch up with each other, and there are always fabulous frames + cocktails! What’s not to love?! Looking forward to next year!” — Dr. Danielle Richarson, Optometrist @fierceclarity
  • “I had such a great time at the EyeStyle influencer event. Being able to to meet with social media experts and personalities from the optical industry and doctors and learn from their success and work ethic and how to reflect that to the public via social media.” — Arra Apikian, Optometry Student @optomfit

The Vision Council and Vision Expo will continue to collaborate with The EyeStyle Influencers with more to come during Vision Expo East 2020.

To learn more about The EyeStyle Influencers contact Sheena Taff,





Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines

Press Releases

SUNY Optometry Recognizes Partnership with Veterans Affairs Hospitals and Health Centers

College offers externship and residency program.




(PRESS RELEASE) NEW YORK – With a commitment to providing access as well as serving a growing and diverse population, SUNY College of Optometry commemorates Veterans Day by honoring its longstanding partnerships with 17 Veterans Affairs (VA) health care centers and military hospitals across the United States. Through the College’s externship and residency program, students and residents participate in programs that give them first-hand exposure to the distinctive needs of both retired and active military personnel.

These programs bring critical eye and vision care services to the community while creating the exposure and understanding of the unique needs of the U.S. military that are critical to future innovations and policies. Services include comprehensive eye exams, diagnosis and treatment of eye diseases, rehabilitation for traumatic brain injury (TBI), and low vision rehabilitation. Currently, SUNY Optometry alumni serve as externship and residency site supervisors at nine of the 17 affiliated VA hospitals and health centers.

“As health care providers, understanding the needs of the populations we serve is critical to providing the best care possible. Eye and vision related services are essential for retired and active members of our military who often are, or were, required to function in extreme circumstances, and heavily relied on their vision to achieve their missions,” said SUNY Optometry President David Heath, OD, EdM.

SUNY College of Optometry’s class of 2023 student and U.S. Navy Lieutenant, Michelle Kim said: “When I was applying to college, I knew that I wanted to become a doctor, but I felt like I didn’t understand what was going on in the world. Unexpectedly, I felt a growing sense of urgency to serve and take an active role in securing the freedoms the government promises through the military, so I decided to apply to the ROTC program. Having a deployment under my belt opened my eyes to the lack of availability of eye care, not just for people in underserved areas, but also for our deployed service members. They have different visual demands than most civilians; not having color blindness is pivotal for driving the ship at night, contact lenses and glasses are not readily available in the middle of the ocean, and lack of clear vision has potentially lethal ramifications in regards to shooting weapons, driving the ship, spotting friendly or enemy vessels, and even scanning the radars and screens.”

Below is a full list of SUNY College of Optometry’s VA- and military-affiliated residency and externship rotation sites (starred locations feature programs with SUNY Optometry alumni):

  • Albany Stratton VA Medical Center*
  • Baltimore VA Medical Center
  • Brooklyn VA Medical Center*
  • Buffalo VA Medical Center*
  • Keller Army Community Hospital
  • Lyons VA Medical Center
  • Newington VA Clinic*
  • Northport VA Medical Center*
  • Corporal Michael J. Crescenz VA Medical Center
  • St. Albans VA Medical Center
  • St. Cloud VA Health Care System
  • Syracuse VA Medical Center*
  • VA Boston Healthcare System
  • VA Hudson Valley Health Care System*
  • Walter Reed National Military Medical Center*
  • West Haven VA Medical Center*
  • Wilmington VA Medical Center

Veterans, U.S. military personnel, and their families are invited to join us for a free eye screening on November 14 from 2:30 – 4:30 pm at the University Eye Center. Call (888) 601-8811 to schedule.

Continue Reading

Press Releases

ABB Optical Donates to Seven Charities

They will receive grants ranging from $1,000 to $5,000.




(PRESS RELEASE) CORAL SPRINGS, FL — ABB Optical Group, a leading national provider of optical products, services and business solutions for the eye care industry, announces that seven non-profit organizations, nominated by eye care professionals nationwide, will receive grants ranging from $1,000 to $5,000 for outstanding programming and community impact through the Sixth Annual ABB Cares Program. Since the program’s inception in 2014, ABB Optical Group has donated more than $65,000 in grants to non-profit organizations in the United States

“ABB Cares brings the optical industry together to highlight noteworthy organizations that are making a difference in communities across the country,” said Tom Burke, CEO of ABB Optical Group. “We applaud the eyecare professionals who took the time to bring the incredible work that these organizations do to our attention. We are proud to support ECPs and would like to thank them for continuing to have such a profound impact on the communities where they live and work.”

Podcast: What Exactly Does it Take to Become America’s Finest Optical Retailer?

Podcast: What Exactly Does it Take to Become America’s Finest Optical Retailer?

Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries

Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Platinum ABB Cares Grant of $5,000

  • BIO Girls
    The mission of Fargo, North Dakota-based BIO Girls, nominated by McCulley Optix Gallery, is to improve the self-esteem of adolescent girls through empowerment of self and service to others. The organization will receive a $5,000 ABB Cares grant to help provide journals, which are utilized to support life-skill development, to more than 2,000 girls in 2020.

Gold ABB Cares Grants of $2,500

  • Lakeshore Food 4 Kids
    The mission of Lakeshore Food 4 Kids, located in Ludington, Michigan, and nominated by West Shore Eye Care, is to provide meals for elementary school students that may be facing food insecurity issues, in the Ludington area school district. Lakeshore Food 4 Kids will receive a $2,500 ABB Cares grant to continue filling weekend food bags handed out to under-served students.
  • Minnesota Adult and Teen Challenge
    Nominated by Apple Valley Eyecare, Minneapolis-based Minnesota Adult and Teen Challenge is dedicated to assisting teens and adults in gaining freedom from drug and alcohol addictions and other life controlling problems by addressing their physical, emotional and spiritual needs.

    The organization will receive a $2,500 ABB Cares grant to fund the Minnesota Adult and Teen College Scholarship Program.

Silver ABB Cares Grants of $1,000

  • It’s a Sensory World
    Nominated by Dr. David E. Weber, Farmers Branch, Texas-based It’s a Sensory World is devoted to serving children with special needs with customized sensory-based programs to maximize developmental potential leading to the independence and inclusion of each child. The $1,000 ABB Cares grant will fund new therapeutic classroom materials and sensory gym equipment.
  • Sandy Feet Initiative
    Mission Viejo, California-based Sandy Feet Initiative, nominated by Griffin Optometric Group, is devoted to empowering the siblings of children with special needs through beach-oriented programs. Sandy Feet Initiative will receive a $1,000 ABB Cares grant to fund additional staff and equipment.
  • The Camphill School
    The Camphill School, located in Glenmoore, Pennsylvania, and nominated by Eagle Eye Associates, provides programs for children and youth with developmental disabilities so that they may be better understood, reach their potential and meaningfully participate in life. The Camphill School will receive a $1,000 ABB Cares grant to support families who need financial aid.
  • Vision is Priceless
    Jacksonville, Florida-based Vision is Priceless, nominated by Levenson Eye Associates, is dedicated to providing access to quality, free preventative vision healthcare including free vision screenings, eye exams, surgeries and glasses for the underserved. The non-profit organization will receive a $1,000 ABB Cares grant that will benefit the Gift of Sight Program, which is helping to restore sight to those in need in Jacksonville.

For more information about the ABB Cares program and to sign up for notifications about next year’s grant application process, visit

Continue Reading

Press Releases

Charmant Group and Esprit Extend Global Partnership

They’re celebrating a 25-year association.




(PRESS RELEASE) Charmant Group, a world leader in premium eyewear, announces the renewal of its licensing cooperation with the global fashion brand Esprit. This announcement comes as Charmant and Esprit this year celebrate their 25-year anniversary as business partners.

For decades the Charmant Group has forged a reputation as an eyewear designer and manufacturer whose technical skill and product precision are matched by a flair for style and trend. Esprit’s positivity and celebration of togetherness has delivered joy every day through laid-back tailored, high quality essentials since its founding in 1968. For both companies, the longevity and accomplishments of their partnership can be ascribed to common values and goals.

“We are very proud of this 25-year journey and look forward to many more years ahead,” says president and CEO of Charmant Group Masao Miyachi. “The success of our bond is down to the intrinsic guiding principles of both CHARMANT and ESPRIT: we always put the needs of our customers, high product quality, style and value for money at the forefront of our strategy.”

Maria Pambori, senior vice president head of lifestyle at Esprit, added, “We are looking forward to continuing the successful partnership with CHARMANT and further developing our eyewear range. We highly appreciate CHARMANT as a reliable business partner with a profound expertise and knowledge while sharing a common brand understanding.”

Continue Reading






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram Access Token that you are using. Your server might also be unable to connect to Instagram at this time.

Error: No posts found.

Make sure this account has posts available on

Error: admin-ajax.php test was not successful. Some features may not be available.

Please visit this page to troubleshoot.

Most Popular