Connect with us

Press Releases

Industry Influencers Unite at the Second Annual EyeStyle Influencer Event During Vision Expo West 2019

It was participated by 40 of the industry’s most ‘followed’ and influential eyecare professionals, trade media and brand representatives.




(PRESS RELEASE) LAS VEGAS – On Friday September 20th, during Vision Expo West, industry influencers and social media experts gathered at the second annual EyeStyle Influencers event. Sponsored by The Vision Council and Vision Expo, the event provided an opportunity for guests to break bread and discuss the key trends and topics related to the optical industry.

The event brought together 40 of the industry’s most ‘followed’ and influential eyecare professionals, trade media and brand representatives to share stories, best practices and tips, and to ultimately discuss ways to help further increase the number of eyecare professionals and practices actively using social media to interact with patients.

Sheena Taff, known as “Optician about Town,” conceived and organized the event to drive partnerships and collaboration among brands and eyecare professionals, as well as to recognize the amazing work being done in the industry today.

Guests were treated to the EyeStyle Pop Up shop, and will be among the first to have the latest frame and lens styles from vendor participants, such as Allure Eyewear, Etnia Barcelona, Transitions Lenses and Zyloware. Each guest took home new eyestyles and “eyecessories” to complete their #EyeStyleOOTD as well as personalized gifts from Clear Lens Cloth.

Social media posts were plentiful, with the interactive photo backdrops, each customized with EyeStyle and Vision Expo neon signs. On the outdoor patio of The Terrace Point restaurant located in the Wynn Hotel, guests indulged in a delectable three-course meal and shared experiences from the first two days of Vision Expo West 2019 and also discussed the must do and see activities for the upcoming day.

“The Vision Council was proud to sponsor the EyeStyle Influencers event and provide a space for networking, sharing ideas and discussing the Vision Expos,” said Maureen Beddis, The Vision Council’s vice president of marketing and communications.


“We recognize the crucial role media and influencers play in the industry and we are thrilled that they attend Vision Expo East and West each year. Furthermore, we are so happy with the genuinely positive messaging they share with their followers about the Show, The Vision Council and the incredible industry we represent.”

“The guests at the EyeStyle Influencers event are dedicated leaders in our industry, working hard every day to educate the public through social media and in their practices on the benefits of seeing eye care professionals and changing the perception of what it means to wear glasses,” said Sheena Taff. “These professionals should be recognized for their commitment and entrepreneurship in not only applying the latest social media trends into the optical industry but for first and foremost, helping patients. I believe that these events foster ideas and collaborations that can only come from putting innovators from all sectors of our industry together.”

  • “Being able to connect with the great leaders from all across the country and world fills your heart and mind and sparks not only friendships and connections in the industry but also sparks new ideas and partnerships. All at one event.” — Optometry Student Nadia Aflhami @eyeamnadia
  • “This was my third EyeStyle Influencers event, and it gets better every time. Sheena manages to convene the most interesting voices in optical social media—doctors, opticians, journalists, and eyewear lovers—in a relaxed, salon-like environment. I always sit next to someone I was hoping to meet in person! Can’t wait to see what she has in store for the next event.” — Peggy Garson, Optical Writer/Blogger @socialeyesonyou
  • “The EyeStyle Influencers event is such an honor to attend. Not only do we get to enjoy a delicious meal, we get to network with fellow industry professionals and build lasting friendships personally and professionally. For me, it’s the perfect time to escape the whirlwind of Expo to spend more time with friends and like-minded ECPs.” — Dr. Jennifer Chinn, Optometrist @drchinnchinn
  • “The eyestyle event was beyond fabulous. The room was filled with vibrant energy, the who’s who in fashion eyewear influencers, delicious food and amazing drinks. Eyestyle is a must attend event!” — Dr. Darryl Glover, Optometrist @defocusmedia
  • “The EyeStyle Influencers event is always a highlight of my Vision Expo because it’s an intimate time to connect with innovative colleagues in a beautiful setting. We learn from the vendors, get to catch up with each other, and there are always fabulous frames + cocktails! What’s not to love?! Looking forward to next year!” — Dr. Danielle Richarson, Optometrist @fierceclarity
  • “I had such a great time at the EyeStyle influencer event. Being able to to meet with social media experts and personalities from the optical industry and doctors and learn from their success and work ethic and how to reflect that to the public via social media.” — Arra Apikian, Optometry Student @optomfit

The Vision Council and Vision Expo will continue to collaborate with The EyeStyle Influencers with more to come during Vision Expo East 2020.

To learn more about The EyeStyle Influencers contact Sheena Taff,




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular