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Programs Spur Membership Growth for IDOC

The organization also invested in growing its staff in 2019.

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(PRESS RELEASE) NORWALK, CT – IDOC has announced solid growth in membership and will enter 2020 with a record number of participating independent OD practices. In addition, it is reporting healthy engagement in an array of new benefits made available to members over the course of the past 12 months.

IDOC also invested in growing its staff in 2019 by adding new hires to support its expanding member programs. One key area of growth was among the Practice Development Team where IDOC added two new Practice Development Leaders (regional responsibilities) and promoted a third internally. IDOC welcomes:

  • Brian Adams (Central Region), who brings a strong background in business innovation and leadership from his previous roles at Wells Fargo, Pfizer and Alcon, and will focus on helping IDOC members thrive in an evolving private practice environment.
  • Denise Guy (West Region), who has been a part of the optical industry for over 22 years, serving first as a manager of a large optometry office and later in a sales capacity for companies that include Vison Service Plan (VSP), Oakley, NVision Eye Centers, Hoya and Kodak.

“We’re gratified by the response to our newest member programs,” said IDOC President and CEO Dave Brown, “most of which were launched in 2019, the 20th anniversary of our founding.” Based on the member interest in business-focused technology and consulting services, IDOC plans to expand these services again in 2020, a strategy designed to empower independent practitioners with the most advanced decision-making tools in the industry.

“Our latest innovation, IDOC Insider, provides private practices with real-time business insight based on advanced data and analytics technology,” said Brown. “That’s the edge that growth-focused practices need in today’s competitive climate.”

IDOC member ODs and staff will gather at The Connection 2020, IDOC’s annual national conference, Feb. 13-15 in Orlando, FL, for three days of valuable collaboration, workshops, continuing education and peer-to-peer networking. The event will also feature keynote guest Billy Beane of Moneyball fame, who will deliver a thought-provoking talk about innovation, opportunity and leadership. All independent ODs are invited to register for The Connection 2020 at www.IDOC.net/Connection2020.

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