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INVISION Ebook 2016

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INVISION

Here’s Your Chance to Join INVISION’s Monthly Survey Panel, the Brain Squad!

It’s only four minutes a month, and yet it provides so much to members.

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The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

ABOVE: See Brain Squad members in their INVISION gear — from left to right, Ron Catterson, Caitlin Wicka, Robert Easton and Dr. Jamie Lawson.

JOIN NOW!


FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free INVISION Brain Squad t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

JOIN NOW!

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Get Your Free Subscription To INVISION

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INVISION SUBSCRIPTIONS

10 Great Issues
a Year, Free!

 

Launched in January 2014, INVISION has quickly become the favorite magazine of more than 30,000 eyecare professionals in the United States. With your free one-year subscription, opticians, optometrists and ophthalmological businesses can get 10 issues stuffed with innovative ideas for running your store or practice. 

Subscription questions? Email invision@omeda.com.

 

 

Readers Talk About INVISION

“Love this magazine!! Great magazine with amazing optical and practice management ideas.”  — Dr. Theodore Sees, Rockford Family Eyecare, Rockford, MI


“I get bombarded with medical journals & industry publications on a monthly basis. The practical information in INVISION has earned its spot on my nightstand on a regular basis. Keep up the great work!” — Dr. Rita Ellent, The Gardens Eye Care, Forest Hills, NY


“Love the magazine. We have a copy at the office, but would LOVE one at home to make sure I get it!” — Jim Williams, Eye to Eye Optometry, Mexico, MO


“Have been in the optical business many years and this is by far the best magazine ever!” — Julie McDade, The Eye Specialists Center, New Lenox, IL


“We love your publication. My husband and his office staff always fight over a new issue when it arrives! The reason we love your magazine is because it gives our practice great innovative and current/up-to-date practice management tips and ideas. It really is unlike any other publication that we receive. Thank you!” — Genevieve McPartland, Oregon Eye & Vision Center, Central Point, OR


“This is a great resource for eyecare! Your publication offers professionals a forum to be open and create a discussion. Sometimes it can feel like we are on an island.”—Bethany Cassar, Complete Eye Health, Holland, MI


“I get a “hoot” reading the humorous anecdotes the optical employees share about their experiences. The articles in the magazine are well written, and pertain to more of what I need/want to read. This magazine is truly a good one for opticians to learn, to laugh and to share from. Thank you.”— Becky J Geuns, Eye Surgeons Associates,P.C., Colona, IL


“Of all of my 34 years of opticianry, it’s a breath of fresh air regarding our industry. It’s progressive and interesting and “current” with the energy of this day!” — Susan Brownell, The Bent Lens, Bozeman, MT


“INVISION goes to the top of my pile of trade magazine reading for the month. It is jam packed with applicable, current, helpful, sometimes funny, information. I rip out pages and file them in my drawer for future reference before I recycle the already read carcass.” — Kristin King, Viewmont Eye Associates, Hickory, NC


“It is so refreshing to read through a magazine that is more than just ads, and canned articles telling us why (insert mega company here) has the best lens, coating, or frame. Its articles, tips, and suggestions we can immediately put into practice and see real benefits from. The articles by Robert Bell make an instant impact, every month. To recognize some of the amazing talent in our industry and give them a voice is a blessing to everyone in the industry. Robert Bell, Scott Balesteri, Barry Santini and many others are amazing to hear from.” — Erik Lawrence, Roadrunner Eyecare, Alberquerque, NM


“I love this magazine! I read it cover to cover, and always learn something new and take away a few great ideas that I want to implement! Keep up the great work!” — Brenda Feltman, Exact Eye Care, Brandon, SD


“I asked the February issue to be my Valentine.” — Angel Miller, Cynthiana Vision Center, Cynthiana, KY


See the latest edition of INVISION in digital flipbook format.

 

What are you waiting for? Start your free subscription today!

 

 

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Sign Up For INVISION’s Brain Squad

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Nikki Griffin of EyeStyles Optical and Boutique in Oakdale, MN loves the Brain Squad t-shirt she earned as a member of INVISION’s survey group. Says Nikki: “Thanks for the cute shirt, we love you guys!”

INVISION BRAIN SQUAD

Share Your Opinions
With the Brain Squad

The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

 

 

FREQUENTLY ASKED QUESTIONS

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.


Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.


Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.


  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free “Eye Geek” t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

 

 

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