The Optical Women’s Association featured INVISION Editor-in-Chief Dee Carroll in its December OWA Talks podcast. It’s the latest in a series of engaging monthly chats with influential optical leaders who share insights and stories on trending topics that matter.
Click here to listen on your favorite platform.
Ever wonder how optical trade magazines actually work? Join Dee for a no-holds-barred, fully transparent conversation on the behind-the-scenes nitty gritty of what gets in, what gets left on the editing floor, and why. She addresses misconceptions about how optical trade magazines work, including the necessary role advertising plays.
She also addresses frequently asked questions about the America’s Finest Optical Retailers contest, what makes the cover, how INVISION comes up with the stories it runs, and much more.
