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Products1 week ago

You’ll Stan These 9 Kids Styles, Bruh

From super cute to young sophistication, these frames have it covered and are seriously fun.
Kaia Pankhurst2 weeks ago

Bringing Your Practice Into the Future by Transforming to a Digital Practice

The world is online and you have to keep up. As long as are willing to embrace the direction eyecare is moving, you'll be able to...
Do You Or Don't You2 weeks ago

Originality Reigns! 63% of You
Photograph Your Own
Product In-House

The remainder of you seen no value in it.
Benchmarks2 weeks ago

When It Comes To Cool Lighting Ideas, These 6 Opticals Are Really Switched On

They don’t just illuminate frame displays; they create a whole vibe.
Products2 weeks ago

Classics with a Twist Sums Up the Most Recent Batch of Latest Releases

We love an improvement on an already standout product.
Mark Hinton2 weeks ago

The Best Lenses to Prescribe for Kids That Differentiate iECPs from Big Box and Online Too!

And not just about what to sell them but how to sell them as well.
Best of the Best3 weeks ago

Opening CT’s First Black-Owned Optical Is Just One of Many Feathers in This Optician’s Cap

And she did it during a pandemic!
Better Vision3 weeks ago

Task-Specific Blue Light Glasses Are the Eyecare Product of the Moment

These glasses make sure your patients always win.
America's Finest3 weeks ago

This Clever Business Model Means Total Control for One Minnesota Optical

Private label accounts for 70 percent of their business, and a ‘clearance’ outlet keeps stock moving.
Real Deal3 weeks ago

This Newly Promoted Office Manager Is Getting the Cold Shoulder From Staff

She’s even been frozen out of after-work drinking sessions!
America's Finest4 weeks ago

This Milwaukee Practice Is a Lake Michigan Landmark

They’ve been open since the 1930s, their building dates to the 1880s and their medical offerings are state of the art.
Calendar4 weeks ago

Celebrate Your Independence and and More Events for July

Plus nothing says summer like hot dogs and … Christmas?
Manager's To-Do1 month ago

Creating Summer Fun and Positivity and More Manager’s To Dos for July

Including looking toward a productive future.
Tools and Equipment1 month ago

De Rigo Gets Gap Glasses and More of What You Need to Know for June

Like whats going on with kid’s vision and vaccines.
Columns1 month ago

4 Tips for Getting Special Fit Kids’ Glasses Just Right

Despite conventional wisdom, sometimes bigger is better.
Sanity Files1 month ago

A Baking OD Who Likes to Crank Up the Tunes When Times Get Tough

Of course, family, faith and friends play their part too.
Cover Stories1 month ago

Take Our Crash Course in Kid-Speak

You may have the best pediatric products and services in the industry, but they won’t get you far if you fail to engage your littlest customers.
True Tales1 month ago

It’s a Dirty Job, but Someone Has to Do It

The do-dos and don't of patient frame repairs.
John Marvin1 month ago

The Best ‘Specialty’ in Eyecare Might Not Sound Like a Specialty

The guardians of family eyecare are primary care optometrists.
Inbox1 month ago

Appreciating “Pee Theory” and More Letters to the Editor for June

This reader’s bladder is also their enemy.
Editor's Note2 months ago

We’re Living Inertia and It Is Time to Embrace an Outside Force

Because though inertia is comfortable, it is unproductive and ultimately unfulfilling.
Tools and Equipment2 months ago

Fancy Lights, Libraries, Books and More Business Boosters for June

Including displays for your littlest customers' glasses and an eco-friendly post-dilation tool.
Products2 months ago

ECPs Share their Best-Selling Collections for April 2021

Sunglass sales are heating up despite a spat of shutdowns.
Do You Or Don't You2 months ago

41% Still Plan on Making a Substantial Investment in Technology this Year Despite a Rough 2020

The remainder are keeping it close to the vest …. or already invested!
Sanity Files2 months ago

An Orlando Owner Who Started Her Biz Shortly Before the Pandemic, Moved Locations During and Is Still Thriving

She counts to-do lists, friends and sunsets for holding it all together.
Manager's To-Do2 months ago

Never a Better Time to Conduct Inventory and More Manager’s To Dos for June

Attending VEE or not, determine your winners and loser and a plan for summer sales.
Buzz Session2 months ago

Want to Know What Popular Industry Trends ECPs Find Annoying?

Well, we asked and, boy, did you guys come through…
Ask INVISION2 months ago

Tackling Employee Burnout After a Tough Year and More of Your Questions for June

Plus incentives for employee handbook knowledge and whether or not landlines are still a ‘thing.’
Tools and Equipment2 months ago

An Owner’s Manual for Eyes and and More Business Boosters for June

Prescription-ready Bluetooth sunglasses, patient recall efforts and germ-free polishing are the latest in optical must haves.
Products2 months ago

No Need for I.D. with These 9 Sun Styles Putting Their Logos Front and Center

See who’s who and what’s what with the help of these sunny name tags.
Best of the Best2 months ago

Here’s What a Vision Trade Show Looks Like When It’s Run for and by Independent ECPs and Brands

She couldn’t find a show that met her needs, so she built her own online.
Tip Sheet2 months ago

Sorry, Not Sorry and More Tips for June

Like using the sun to your selling advantage and getting customers to spend on ‘fun.’
Do You Or Don't You2 months ago

At Least 37% of You Do Not Network With Other Business Professionals in Your Networks

The 63% that do cite all the benefits.
Mark Hinton2 months ago

An Ophthalmic Technician: The Crucial Link Between Exam Room and Optical

How to maximize the value of your tech and their connection between patient, doctor and optician.
John Marvin2 months ago

Consumers Always Get What They Want … Are You Providing It?

Consumers’ demand for convenience has accelerated, will you accept and respond to those changes?
Calendar2 months ago

Summer is Here and More Events for June

Like Child Vision Awareness Month and National Sunglasses Day.
Cover Stories2 months ago

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

From exam lane through point-of-purchase, here are several opportunities to awe patients and customers with the all the equipment and products they interact with and touch.
Buzz Session2 months ago

In Theory Eyecare Can Be Done Anywhere. ECPs Share Where They Would Like to Live … In An Ideal World

Island paradises, France, Italy and exactly where you are topped your answers.
Products3 months ago

Spring Has Sprung and We Have 9 Pastel Styles to Prove It

Soft, fresh colors are back and we’re ready.
Tools and Equipment3 months ago

Keep Your Lights On and More Business Boosters for May

Fun decorative accents, fog free glasses, cleaner air, and lubricated eyes can all be yours.
Ask INVISION3 months ago

What You Should Include in Your Employee Manual and More of Your Questions for May

Including how to handle crazy online reviews and if the time is right to refinance.
Products3 months ago

9 Frame Brands Founded by Fellow ECPs

They prove if you want a frame designed right … do it yourself.
Columns3 months ago

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

Tired of going with the flow, he learned there was still so much more to learn about his chosen profession.
Cover Stories3 months ago

Eyecare Biz Owners Sing the Praises of Their Techs

They’re the task-juggling, hyper-competent, indispensable cog in the eyecare wheel.
Editor's Note3 months ago

To Travel or Not To Travel?

Most people still seem on the fence about VEE and I really have enjoyed the slower pace. Is this my new normal?
Tip Sheet3 months ago

Hold a ‘Secret Sale’ and More Tips for May

Including how to ask yourself helpful questions and why you should hire a matador.
Better Vision3 months ago

Artificial Intelligence and Telemedicine Technology Were Already Here But COVID-19 Sped Up Adoption for Many ECPs

50% report using or planning to use it and while platforms vary, the benefit to the patient is invaluable.
John Marvin3 months ago

It Is Never Too Late to Change or Reinforce Your Practice Culture

In a small business, the owner, or individual responsible for leading employees, creates it.
Columns3 months ago

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
America's Finest3 months ago

A Large and Modern Lonestar Optical Serving Independent Realness

A light, contemporary, art-gallery-inspired space that proves everything is bigger in Texas.
Tools and Equipment3 months ago

Retail is Rebounding and More of What You Need to Know for May

Two separate studies share their results, as well as details on the World Council of Optometry’s just releases Myopia Managment standard of care resolution.
Products3 months ago

ECPs Share their Best-Selling Collections for March 2021

It was a wide spread of brands with sunglasses — and sun Rxs — starting to pick up.
Brand Portfolio3 months ago

This Toledo Optical’s Brand Is as Sharp as Its Eyewear

Their color scheme and logo get them noticed. The frames do the rest.
Benchmarks3 months ago

6 Mother’s Day Promo Ideas to Inspire You

It is America’s most spent-on holiday after the winter season after all!
Real Deal3 months ago

How Would You Address This Bonus Brouhaha?

A doctor’s departure has hit staff members' wallets—and they’re pushing back.
Columns3 months ago

You Know What They Say About Making Assumptions

Don’t make an ass out of yourself and your “expertise.”
True Tales3 months ago

A Tale of the Sort of Public Awkwardness Only Girl Dads Will Relate To

Out of the mouths of babes...
Inbox3 months ago

Your Letter To The Editor For May

Still my #1 eye industry magazine ... and I don’t see that changing anytime soon!
Buzz Session3 months ago

Patience is a Virtue Many ECPs Don’t Seem To Have

When asked what one professional skill they’re working on this year, it was by far the most popular answer.
Sanity Files3 months ago

The Owner of a Destination Eyewear Boutique Who Counts Wine Among His Top Remedies for a Bad Day

But beware telemarketers and stupid mistakes … he has no patience for either of you.
Best of the Best3 months ago

This Young OD’s Videos Will Have You Rethinking Your Approach to Eye Health Education

Her meme-driven Instagram Reels videos get the word out and drive patients in.
Cover Stories3 months ago

22 Company Culture Tips to Build a Driven, Happy Team

When everyone’s goals and values align its a victory for all.
Manager's To-Do3 months ago

Time to Spring Clean and More Manager’s To Dos for May

There is going to be lots to schedule this summer — graduations, summer camps, beach trips, travel — be ready when customers … and staff! …...
Calendar3 months ago

Team Up with a Local Realtor and More Events for May

First up is Cinco de Mayo and then … summer!
Better Vision4 months ago

Driving Lenses That Give Motorists An Edge In All Driving Conditions

And smart ways to sell them.
Cover Stories4 months ago

When 2020 Got Tough, These ECPs Embraced Smart Frugality

They’ve shared the ways, both big and small, they found to save a few bucks.
Tools and Equipment4 months ago

Small Businesses Still Suffering and More of What You Need to Know for April

Including the value of metrics and honoring remarkable women.
Products4 months ago

ECPs Share their Best-Selling Collections for February 2021

Sunwear for snow conditions saw an uptick.
Columns4 months ago

How to Get New Business Using Facebook Groups

Done correctly, it could be the newest tool in your marketing arsenal.
Products4 months ago

There is Enough Color and Style In These Latest Releases to Warrant Taking Pictures

But not with the fundus camera … leave that for diagnosing eye conditions.
Editor's Note4 months ago

Let Me Introduce You To Pee Theory

Relief is in sight… Can we hold it all together long enough to get there?
Products4 months ago

Spring Has Sprung and We Have 9 Pastel Styles to Prove It

Soft, fresh colors are back and we’re ready.
Mark Hinton4 months ago

How To Build a T.E.A.M. Culture

Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
True Tales4 months ago

This Guest Made a Ruckus, Pooped On The Floor, and Ruined Two Pair of Frames

A true tale of a ‘service puppy’ run amok.
Brand Portfolio4 months ago

Sophisticated and Inviting? This Chicago Practice Pulled It Off

Their six opticals combine clean visuals with warm colors.
Inbox4 months ago

Your Thoughts on INVISION and More of Your Letters to the Editor

INVISION ... what a great publication!
Real Deal4 months ago

What Happens When An OD Opts Out of Getting Vaccinated?

Patients assume he has been; how should staff handle inquiries?
Ask INVISION4 months ago

Tips for Putting the Flair Back in Father’s Day and More of Your Questions for April

Like protecting yourself from potentially litigious former employees and how to check your emotions in high-pressure situations.
Cover Stories4 months ago

What’s Your Sales Personality? Take INVISION’s Quiz to Find Out!

Could you be an Assassin? Or are you more of a Fixer? We can tell you where you’re killing the sales game … and where you’re...
Tip Sheet4 months ago

Take the Shot and More Tips for April

Like basking in your big problems and asking the right questions of candidates.
Sanity Files4 months ago

An Ohio OD Who’s ‘Never Worked A Day In His Life’ Leans Into His Faith, His Staff and His Family

Not to mention his love of the Rotary, VEE, music, travel, books and the Buckeyes.
Calendar4 months ago

Beer and Glasses Go Together Like … Celebrate National Beer Day with Staff and More Events for April

Plus Take Your Kids To Work Day … which should probably not include beer.
John Marvin4 months ago

In Sales, You Can Get Everything You Want

Just by helping other people get what they want.
Real Deal4 months ago

Would You Show This Potentially Difficult Patient the Door?

She looks like she’ll be a handful—but are there ethical considerations? And then there’s the dog…
Manager's To-Do4 months ago

Plan to Get Back Out into the Community and More Manager’s To Dos for April

Including ideas to celebrate Mother’s Day.
Best of the Best5 months ago

Office Meetings Falling Flat? Here’s an Approach You Should Try

After years of trial and error, this North Carolina practice found the secret is in the right structure.
Mark Hinton5 months ago

Opticians, Stop Trying to Sell Eyewear

Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
Better Vision5 months ago

There is More Demand for Workplace and Safety Eyewear in the Age of COVID

Here’s how to sell the latest styles — including Rx wraps — and don’t forget the anti-fog!
Editor's Note5 months ago

We’re All Selling Something

But some people have an aptitude for it and others just have to work a little harder.
Products5 months ago

ECPs Share their Best-Selling Collections for December 2020

Independent brands still making a strong showing!
America's Finest5 months ago

Learn How This Florida Boutique Cultivated an Eyewear Lovers’ Community

They’re engaged locally and cultivate the right social media relationships.
4ECPs5 months ago

Navigating Your Promotional Activity in a Post-Pandemic World

Do you know what’s important to your patients and consumers now?
Ask INVISION5 months ago

Do You Offer a Quitting Employee More Money to Stay and More of Your Questions for March

Like learning to recognize buying signals and whether to give good or bad news first.
Tools and Equipment5 months ago

Raise Your Standards and More Business Boosters for March

And finally definitive information on what you can and cannot use to sterilize all your frames … for free!
Products5 months ago

Men Can Keep Their Options Open with These 9 Neutral Styles

These easygoing hues are proof that subtlety can also turn heads.
Products5 months ago

Serving Style, Safety and Speed in Some of the Season Latest Releases

Throw in a dash of eco-friendly materials and ergonomic design for the win.
Tools and Equipment5 months ago

McDreamy Takes Porsche for a Ride and More of What You Need to Know for March

Like how many of your patients are unlikely to get the COVID-19 vaccine and the likelihood that telemedicine is not only here to stay but a...
Do You Or Don't You5 months ago

Only 17% of You Plan on Mandating Staff Vaccinations

The rest of you are strongly encouraging them to, hoping for the best or supporting American individualism.
Cover Stories5 months ago

ECPs Told Us Their Most Memorable ‘First’ Times

Some were triumphs, others ended in tears …
Buzz Session5 months ago

ECPs Weigh In on Their Single Most Important Business Goal for 2021

Among them: growth, health, survival, reducing inventory and time off!
Cover Stories5 months ago

How Diverse, Inclusive and Welcoming Is the Eyecare Industry?

Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
Columns5 months ago

What Does It Actually Mean To Be An Optician? One Long-Time ECP Weighs In

It’s these ‘optical rites of passage’ that set opticians apart from online retailers.
Inbox5 months ago

Lots of Appreciation and More of Your Letters to the Editor

Your magazine is Invisionary!
Tip Sheet5 months ago

Hire a Hotshot … You! … and More Tips for March

Including how to make the most of customer’s likely higher tax refunds and underscoring the importance of measuring and dispensing.
Editor's Note5 months ago

We’ve Got a Race Problem

And the hard work of fixing it needs to be done by everyone.
Cover Stories5 months ago

These COVID-19 Changes Are Permanent, Say ECPs

Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Real Deal5 months ago

She Was Denied a Promotion, but It’s What Came Next That Really Hurt

Her boss went for an outside hire — then had him implement her ideas!
Manager's To-Do5 months ago

Get Serious About Cross-Training and More Manager’s To Dos for March

Earn some kudos, celebrate the luck of the Irish and explore e-commerce.
Better Vision5 months ago

Low Vision Aids Offer Improvement in Sight for Millions

The latest technologies and devices could mean increased visibility for 9% of Americans.
Inbox5 months ago

On Last Year’s Big Survey and More of Your Letters to the Editor

"I feel hopeful we can recover in the new year from our lockdown."
Calendar5 months ago

Everyone Loves Pie … Day … and More Events for March

Spring is in the air, and so are allergies, get ready.
Benchmarks5 months ago

These Opticals Tickle All 5 Senses

With full sensory immersion they take customer experience to the next level.
True Tales5 months ago

What Do You Get When You Have An Indecisive Germaphobe? Purell Hell

Sometimes 'You Touch It, You Own It' is the only way to get through to some people.
Best of the Best6 months ago

Use the Metrics at Your Fingertips to Make Sense of Your Financial Health

Data is power. Business intelligence software can help you track your performance and set — and achieve — key goals.
Kaia Pankhurst6 months ago

How to Market to and Attract Diverse Cultures

As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
Sanity Files6 months ago

A Texas OD Dedicated to Helping Her Patients See Good, Look Good and Feel Good

And her prescription for unwinding: 30 minutes of recreational reading, live music and home cooked meals.
Mark Hinton6 months ago

Distinguish Your Eyecare Business from Others

Words matter. Use yours to set yourself apart.
Ask INVISION6 months ago

Paid Time Off After Shutdowns and More of Your Questions for February

Including overcoming the female boss double standard and making sure your sale blowout is truly explosive.
Tools and Equipment6 months ago

A TV That’s Safe for Eyes and More Business Boosters for February

Including a reader/pop socket all-in-one and the kind of clinger you’re happy to see.
Tools and Equipment6 months ago

Even More Education Opportunities and More of What You Need to Know for February

Including a new Varilux campaign to drive patients into iECPs and De Rigo’s portfolio addition.
Products6 months ago

9 Ultimate Luxury Styles That Cost a Pretty Penny and Are Totally Worth It

Day or night, optical or sun, these pricey beauties are tons of fun.
New Products6 months ago

The Newest Optical Products to Help Your Business Look and Perform Better

The latest releases are all party up front and business in back.
Tip Sheet6 months ago

Reach Out and Touch Someone … Virtually … and More Tips for February

Including having your business take a stand, being nice to quitters and shredding costs.
Calendar6 months ago

Love Notes to Your Customers and More Events for February

Like what do pigskins and designer sunwear have in common? We’ll tell you.
Manager's To-Do6 months ago

Ask Your Staff Why They Get Up in the Morning and More Manager’s To Dos for February

It could be because you’ve invested in their learning or your standout Valentine’s Day decorations.
Do You Or Don't You6 months ago

Slightly More Than Half of You Don’t Allow In-Office Romances … Many of the Rest Are Married to Co-Workers!

It’s either a hard no or you’re all in. Horror stories abound … as do successes.
Products6 months ago

ECPs Share their Best-Selling Collections for December 2020

Independent brands generally outperformed the usual suspects.
Buzz Session6 months ago

ECPs Reveal Their Biggest Fear When Working with Patients or Customers

Some are legit terrifying. Others are potentially irrational and hilarious.
Mark Hinton6 months ago

It’s 2021! What’s Your Focus?

9 ideas on a few important things to consider.
America's Finest6 months ago

Opticals Don’t Get Much More Laid Back Than This Cool St. Louis Boutique

A California surfer took the reins five years ago and never looked back.
John Marvin6 months ago

The Importance of the Diversity of Ideas and Thoughts in Eyecare Businesses

Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.
Better Vision6 months ago

The Latest Diagnostics to Help Eye Doctors Find and Monitor the Progression of Certain Eye Conditions

They’re smaller, faster and more accurate than ever too.
Products6 months ago

Innovation Meets Convenience With These 9 Clip Styles

Fashion, function and a little twist on the theme rounds out this easy-does-it trend.
Products6 months ago

Classic, Practical and Durable, 2021’s Latest Releases Coming In Strong

Our first crop of new products in the new year reliably offer a little something for everyone.
Columns6 months ago

2021 Is a New Year… Let’s Make Your Marketing New, Too!

3 marketing trends you can start taking advantage of right now.
Tools and Equipment7 months ago

Treatments and Treats for the Eyes and More Business Boosters for January

Beauty and pharma collide to help patients look and feel their best safely and conveniently.
Inbox7 months ago

Notes on the End of 2020 … and Hopes for 2021

Here are your thoughts for this year.
Cover Stories7 months ago

Can You Focus for 12 Minutes?

If you can, we’ve got 24 tips to help your reclaim the time you waste on digital devices.
Tools and Equipment7 months ago

Patients Less Likely to Cancel Appointments Due to COVID Now and More of What You Need to Know for January

But they are more likely to vet your validate your safety practices first.
Products7 months ago

ECPs Share their Best-Selling Collections for November 2020

Unseasonably warm weather helped boost sun sales.
Ask INVISION7 months ago

How to Address a Dress Code and More of Your Questions for January

Including how to handle snooping competitors and replacing a valued member of the team.
Brand Portfolio7 months ago

‘Fun’ is the Message This Candy-Loving Washington Practice Broadcasts

Feast your eyes on this sweet branding.
Editor's Note7 months ago

Happy New Year!

Finally, 2020 is over…
America's Finest7 months ago

Four Decades and Still Going Strong

They get the small things right — and the community ties run deep.
Sanity Files7 months ago

A Beach-Side Optician Tackling To-Do Lists and Paperwork With a Never Ending Supply of Coffee

Her husband, baby boy and a sandy stroll is all she needs to shake off a stressful day.
John Marvin7 months ago

Follow That Dream: Open Your Own Eyecare Business in 2021

'The best time to start your optometry practice was 20 years ago. The second best time is now.'
Real Deal7 months ago

Does This Receptionist Deserve Leniency for Not Following COVID Protocol to the Letter?

Her son goes to a daycare where a teacher’s husband tested positive; and she came to work!
Do You Or Don't You7 months ago

Less Than Half of You Take Time to Strategically Plan at the End of the Year

Nearly 60% of you are just winging it … or planning constantly.
Columns7 months ago

Better Yourself in 2021 With This Variety of Resources to Advance Your Optical Career

Why not become an office manager who is also a Certified Paraoptometric (CPO) or a technician who is NCLE certified?
John Marvin7 months ago

The Importance of Being Intentional

If 2021 is going to be different, it will be because you intentionally make it different.
Buzz Session7 months ago

Opthamology… Ophthalmology … Ophthalmologist … Opthalmologist … We’ve Rounded Up the Words Even the Experts Have a Hard Time Saying or Spelling

Not gonna lie… if you’re a long time fan, even we misspelled Ophthalmic in our very first issue.
Best of the Best7 months ago

Here’s What a Top-Level Specialty Contacts Service Looks Like

This Colorado practice’s CL fitting and training space was carefully designed to facilitate its next-level therapeutic contacts service.
Tip Sheet7 months ago

Channel Your Fury Before you Go Nuclear and More Tips for January

Plus suggestions for getting in customers' heads and making them talk.
Real Deal7 months ago

Would You Dismiss This Patient for Not Wearing a Mask?

There are continuity-of-care issues for this office to consider…
America's Finest8 months ago

This Unique Idaho Practice Was Drawing Patients From 3 States — So It Decided To Take Its Business To Them

Doctors and some staff rotate among three locations.
Kaia Pankhurst8 months ago

Keeping HIPAA Happy: The Legal Way to Solicit Reviews

Although HIPAA does not specifically mention online reviews, it outlines several rules that impact your legal ability to encourage patients to write reviews.
Buzz Session8 months ago

Does Weather Affect Your Traffic? For Some, in the Most Surprising Ways!

For others, gorgeous weather all year long means consistent customer flows. Tough life.
Better Vision8 months ago

Smart Glasses Are Our Reality

As the Augmented Reality (AR) and Virtual Reality markets continue to grow, smart glasses may soon be everywhere.
Editor's Note8 months ago

The Days Are Long But 2020 Is Even Longer

Dee says "Thank You, Next" to 2020.
Tip Sheet8 months ago

How to Avoid Making Anxiety Contagious and More Tips for December and January

Including how to come up with an Oops Kit.
Best of the Best8 months ago

This Seattle Practice Turned A Muralist Loose On Its Walls — With Stunning Results

Their optical is a permanent conversation piece.
Columns8 months ago

Increase Medicaid Patient Engagement With 3 Simple Steps

Optometrists are in a unique position to provide the first line of preventive care allowing health systems to allocate resources appropriately and deliver high-quality services at...
Inbox8 months ago

Your Thoughts on the Coming Year and More of Your Letters to the Editor

More diversity, independent eyewear and digital devices and the eyes.
Benchmarks8 months ago

How 6 Eyecare Businesses Get the Word Out to the Right People — On a Budget

Hint: Their Facebook marketing is right on target.
Products8 months ago

9 Brands That Ensure You’ll Look Good From Your Head to Your Toes

These frames scream "If the shoe fits, get the glasses too!" Because you can never have too many of either.
Mark Hinton8 months ago

Are You Effectively Connecting with Patients Before, During and After Their Office Visit?

It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
Products8 months ago

ECPs Share Their Best-Selling Collections for September 2020

Overall classic styles ruled ... with an attention-grabbing standout here and there.
Calendar8 months ago

Say Good Riddance to Bad Rubbish and More New Year Events

Like when you should turn your holiday lights and a New Year's Resolution plan for your patients' eyes.
Manager's To-Do8 months ago

Get Customers to ‘Bounce Back’ in the First Quarter and More Manager’s To Dos for December and January

Also, it was a tough year, don't forget to plan a breather for you and your staff.
True Tales8 months ago

That Daylight Savings Time Will Get a Few Every Time

In this case it was spring back, fall re-faced forward!
Ask INVISION8 months ago

The Liabilities of a Kids’ Area, the Benefits of Older Employees and More of Your Questions for November and December

Including overcoming AR resistance and referral reciprocity.
Sanity Files9 months ago

A People-Loving Optician Who Runs a Legacy Business and Relies on Routine to Conquer Anything That Comes His Way

This familiar face has swapped the nightly news for episodes of Seinfeld and reading fiction to get his head right before bed.
Do You Or Don't You9 months ago

Some of You Offer Cash Pay Customers Discounts … Some Don’t … Some Only If/When Asked

One respondent said only "If the patient is friendly." As a customer, it literally can pay to be nice!
Products9 months ago

Quality, Precision and Preservation in the Latest Crop of New Products

Clean oceans, certified leather and bio-based lenses are just some of the neat tricks up these brands' sleeves.
Tools and Equipment9 months ago

Clever Solutions to Common Problems and More Business Boosters for October

Plus a few treat yo'self goodies too.
Tools and Equipment9 months ago

A Test That Can Predict a Patient’s Risk of Blindness and More of What You Need to Know for November

Including an iconic brand making a licensing switch.
The Big survey9 months ago

The Big Survey 2020: Operations and Marketing

47. How long has it been since you updated/overhauled/installed new … 48. Please rate which generation is your key market segment. (Results reflect a weighted average...
The Big survey9 months ago

The Big Survey 2020: Politics

42. Who are you voting for in the 2020 presidential election? Data Dig: The political preferences of ECPs follow national trends: Trump supporters are more likely...
The Big survey9 months ago

The Big Survey 2020: You, the ECP

33. Back in 8th grade (or whenever), what did your classmates vote you? Note: You ECPs sure are a friendly, successful lot. And some were so...
The Big survey9 months ago

The Big Survey 2020: The Coronavirus Epidemic

23. For you and your business, what has changed forever as a result of COVID-19? 24. If you furloughed employees when the pandemic started, have you…...
The Big survey9 months ago

The Big Survey 2020: Buying and Selling

15. What do you think will be the next breakout trend in optical products? Better anti-fog solutions Smart eyewear/wearables Customization/3D printing Better Blue Light protection/contact lenses/computer lenses...
The Big survey9 months ago

The Big Survey 2020: Performance

7. What were your total sales in 2019? (If you have more than one store, please tell us the average per store. And if you’re Canadian,...
Inbox9 months ago

Your Thoughts on Eyecare Magazines and More of Your Letters to the Editor

Plus a couple more comments on this year's America's Finest.
America's Finest9 months ago

Want to Maintain Diversity of Price Points While Presenting As ‘High-End’? Let This Ohio Optical Show You How

They turn a 3,000 frame inventory into a 10-12 frame selection for every customer.
John Marvin9 months ago

Being Civic-Minded Is Important, but So Is Not Alienating People

You can take a stand, you can get involved, you can even be an activist. But be political correctly.
Cover Stories9 months ago

2020 Got You Down? Here Are a Few Reasons to Be Thankful

ECPs open up about the things in life, and business, they’re grateful for.
Mark Hinton9 months ago

Show Patients Gratitude: Use Their Preferred Name

Connecting personally shows gratitude for their presence in your office and makes patients feel special.
Cover Stories9 months ago

Is Corporate Optometry the Future of Optometry?

A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
Sanity Files9 months ago

A Special Guest for a Special Gratitude Edition of Sanity Files

A familiar face shares the things she is grateful for lately ... which yes, are keeping her sane.
Tip Sheet9 months ago

An Oldie But a Goodie and More Tips for November

Plus the power in naming your wishes and looking sharp.
Calendar9 months ago

Quit Friends, Quit Smoking and Quit Worrying About November. There’s Lots To Do

Start by getting ready for Small Business Saturday.
Products9 months ago

9 Unexpected Eye Shapes Having Their Day in the Sun

Classics are nice but unusual shapes are having a moment.
Buzz Session9 months ago

Creatively Stuck? Fellow ECPs Share What They Do When They Hit A Wall

Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Manager's To-Do9 months ago

Hold a Thanksgiving Decorating Party and More Manager’s To-Dos for November and the Upcoming Holiday Season

Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
Ask INVISION10 months ago

Will a General Liability Waiver Cover Me During an Epidemic and More of Your Questions for October

And how to head off 'boss's pet talk' at the pass.
Products10 months ago

Style and Swagger in Spades in These Latest Releases

Throw in a touch of serious tech to round it all out.
Products10 months ago

9 Eyeglass Styles with Real Animal Magnetism

Animal prints are a new neutral but with a wild side.
Editor's Note10 months ago

This May Be the Most Important Question of All

You make the rules for you, so ask yourself why not? Then go and do it.
Products10 months ago

ECPs Share their Best-Selling Collections for August 2020

Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
True Tales10 months ago

Tricks, Treats and Bumps on the Head

A Halloween party just isn't a party without a few stories to tell.
Best of the Best10 months ago

Want an Online Following that Translates into Foot Traffic?

This New York practice built one with the help ‘local influencers’.
Best of the Best10 months ago

No Qualified Opticians? No Problem. This Oregon Optical Owner Took Matters Into His Own Hands

He teamed up with a local college and developed an ABO certification course.
Columns10 months ago

This OD’s Horror Story Has a Happy Ending

The pandemic allowed a lifelong dream to be pursued.
Kaia Pankhurst10 months ago

How to Make Each Hire Stick

3 tips & takeaways for staff retention.
Better Vision10 months ago

High Profile Athletes and Teams Helping to Raise the Profile of Vision Correction and Acuity

Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Tools and Equipment10 months ago

The Glaucoma Community Launches and More of What You Need to Know for October

Including a new license to the market and confirmation that we are ALL worried about blue light.
Tools and Equipment10 months ago

The Beautiful and the Practical Collide Plus More Business Boosters for October

Including Eye Chart-themed goods galore!
Brand Portfolio10 months ago

Think Playful Can’t Be Planned? Check Out the Branding at This SoCal Practice

Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
Do You Or Don't You10 months ago

There is Nothing Like a Mantra to be Your Life’s Guiding Light

Need some inspiration for one of your own? Read the mottos other ECPs live by.
Real Deal10 months ago

Does This Verbal Exclusivity Agreement Still Hold Up?

Since the agreement was made, new retailers, similar lines and diminishing sales have changed the equation.
Manager's To-Do10 months ago

Preparing for the End of the Year and More Manager’s To-Dos for October

We're talking fall, Halloween, the holidays and beyond.
Tools and Equipment10 months ago

Keeping Eyes Happy and Healthy and More Business Boosters for October

Plus cute clothes and a book to help promote patient change.
Editor's Note10 months ago

It’s All About Resilience, After All the Show Must Go On … Figuratively Speaking

A lot of weathering bad situations is about reframing the situation into something more palatable.
Ask INVISION10 months ago

Coach Your Customers to Look Their Best on Zoom Call and More Questions for October

And the holidays are approaching. They may be lean but proper preparations can prevent poor performance.
Cover Stories10 months ago

Fall Buying Guide: Different Look, Same Great Product Updates!

No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
Calendar10 months ago

Emotional Intelligence, Facing Your Fears and More October Events

Plus National Sight Week is more important than ever this year, how can you help out?
Sanity Files10 months ago

One Crazy Busy Connecticut OD Who Seems to Have Sanity All Figured Out

Her magic elixir includes walks with friends, time at the beach and Olympic weightlifting.
Real Deal10 months ago

How Do You Hire at A Practice With a Bad Reputation?

This new office manager needs to work out a plan—fast.
Products10 months ago

ECPs Share their Best-Selling Collections for July 2020

There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
Columns10 months ago

TikTok for the Modern Eye Doc

An OD shares her tips on how ECPs can make the most of the latest social media platform.
Mark Hinton10 months ago

Getting Patient Buy-In So They Fill That Supplement Recommendation

A script for prescription compliance.
Cover Stories11 months ago

Don’t Do It! 44 Things an ECP Should Just Never Do

With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.
Better Vision11 months ago

Artificial Applications, Real Intelligence, the Rise of the Machines in Eyecare

AI is going to be a game-changer and these tech behemoths are leading the charge.
Buzz Session11 months ago

We Wanted to Know Your Favorite Social Media Accounts to Follow and Boy Did You Deliver

Looking for some new account inspiration? We've got some old optical standbys AND some outside the box (and industry!) peer recommendations.
True Tales11 months ago

A Patient Insists These Are Not Her Glasses and Someone Switched Them!

Turns out a high plus Rx and an optician with 'mad adjustment skills' were the only culprits.
Products11 months ago

Representation Matters and These 9 Alternative Fit Frames Are Here For It

Better sizing and no sacrificing style, everyone deserves great glasses.
Do You Or Don't You11 months ago

Well More Than Half of You Say It’s Important to Manage Your Google My Business Page

But Many of the 42% of respondents who said THEY didn't manage it admitted someone does...
John Marvin11 months ago

Managing Up to Get the Best Out of Your Performance

Tips for effectively communicating with whoever is in charge.
Tools and Equipment11 months ago

Multifocals Slow Myopia Progression in Children and More of What You Need to Know for September

Plus Oakley remakes a Marley classic and Thélios goes sustainable.
Products11 months ago

These 9 Sun Styles Are Causing A ‘Chain’ Reaction of Awesome

A fresh-feeling accessory PLUS a way to keep your frames (or masks!) secure? Sign us up!
Inbox11 months ago

Your Thoughts on This Year’s America’s Finest Winners and More of Your Letters to the Editor

Including a shout out to reps and some confidence that we're on the road back to recovery.
Buzz Session11 months ago

Crank it Up! ECPs Share Their Power Songs

What song gets you hyped?
Mark Hinton11 months ago

Want a Pinguecula? How About a Nice Attractive Little Pterygium?

What?? No one wants one of these. Here's how you communicate with the patient what it is, how it got there, and why they need to...
John Marvin11 months ago

Achieve Disney-Level Leadership to Manage Effectively and Exceed Patient Expectations

Walt Disney understood that people's coordinated effort could achieve anything.
Tools and Equipment11 months ago

Vision Corrections Are Up but Consumer Intent to Buy Is Down and More of What You Need to Know for August

Including Chloé Eyewear makes a move and INVISION takes you to school.
Better Vision11 months ago

How to Educate Adults on the Best Ways to Keep Their Eyes Safe

The latest computer protection lenses and products to combat Digital Eye Strain.
America's Finest11 months ago

At This Knoxville Practice There’s Room to Grow … and To Shine

Six exam rooms, 5,000 spacious, light-filled square feet of space and a stunning view.
Benchmarks11 months ago

These 6 Practices Made It to the Big Leagues

They’ve been named the official eyecare providers to pro sports teams.
Tip Sheet11 months ago

COVID-19 Opportunities, Children’s Vision and More Tips for September

Now is not the time to pull your punches or not deliver on your promises.
Kaia Pankhurst11 months ago

4 Tips For Creating a Gorgeous Gram

Instagram is still growing and, if you master it, your business could grow with it.
Brand Portfolio11 months ago

An Optical as Sharp as Chicago

The branding at this South Loop practice is as confident and vibrant as the city itself.
Best of the Best11 months ago

Hiring a Biz Consultant Turned Out To Be a Smart Move for This NY Practice

They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
Tools and Equipment11 months ago

Practice Pandemic Products and More Business Boosters for August and September

A proactive round up of useful items with a little beauty thrown in.
Tip Sheet11 months ago

ABC: Always Be Cheering and More Tips for August and September

Including how to practice better, act with purpose and know thyself.
America's Finest11 months ago

Here Are the 2020 America’s Finest Store Honorable Mentions

These businesses will be featured over the next year in INVISION.
America's Finest11 months ago

A Polished Arkansas Practice That Keeps Patient Numbers Low and Quality of Service Sky High

They keep their schedule light, and have patient flow down to a fine art.
Inbox11 months ago

On Sales Reps and More of Your Letters

"Sales reps are to be appreciated..."
America's Finest11 months ago

For this Seattle Eye Doc the Third Time is the Charm

She loves starting new practices and designed Eyes on You from the ground up.
Columns11 months ago

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

Digital devices require a lot of up close visual demand and their use is only rising.
Cameron Martel12 months ago

Creating and Maintaining a Work Culture That Cares

Culture is often the difference between your team waking up thinking, “I have to go to work” and “I get to go to work.”
Ask INVISION12 months ago

Tips for Professional Video Calls and More Questions for August and September

Plus how to get your staff to REALLY listen and not just stop talking.
Do You Or Don't You12 months ago

54% of You Have Saved a Life During A Routine Visit

The number of brain tumors you have all diagnosed is astonishing!
Sanity Files12 months ago

An ‘Eclectic’ Pair Who Pay it Forward and Celebrate with a Tasty Beverage

And sometimes when it all becomes just too much? A good cry.
Manager's To-Do12 months ago

Take a Cold Shower and More Manager’s To-Dos for August and September

Take a Cold Shower and More Manager's To-Dos for August and September.
Calendar12 months ago

Make Sure Your POP is Representative of Your Community and More August and September Events

Plus events for kids, old folks and your neighbors.
Editor's Note12 months ago

Miss You, Mean It

Remember we’re all in this together… except for you anti-maskers… you’re on your own.
Products12 months ago

ECPs Share their Best-Selling Collections for May 2020

With many businesses still reopening, sales are still down but here are some of the winners.
True Tales1 year ago

Because We All Know the Lenses Just Sit There Doing Nothing

2 warranty "True Tales" we can all relate to.
America's Finest1 year ago

At Rochester’s ‘House of Hip’ There is Nothing Ordinary

Eyewear, shoes and handbags are on offer in the chic comfort of a true artist's home.
America's Finest1 year ago

Meet the Judges of the 2020 America’s Finest Optical Retailers Contest

Lance Anderson, OD VP, Strategic Initiatives Professional Eye Care Associates of America (PECAA) Portland, OR Dr. Lance Anderson has been a practicing optometrist for 28 years....
Real Deal1 year ago

This Owner Wants to Reopen But His Optician’s Loving Unemployment Pay

How would you handle this laid-off loafer?
Products1 year ago

A Slew of New Products to Help Get Your Patients Outside in Style

Plus some new materials and a product to help myopia control.
Products1 year ago

9 Rainbow Frames to Color Your World

Specs and sunnies to brighten patients' day — every day.
Best of Eyecare1 year ago

Don’t Sleep On Gen Z

Take the consumerism of Boomers, the independence of Gen X, the social consciousness of Millennials and add in a dependence on all things technology — and...
America's Finest1 year ago

A Minneapolis-Area Practice Makes the Most of Its Location’s Thriving Family Demographic

And turned 1,600 square feet into a ‘Rhapsody in Green.’
Do You Or Don't You1 year ago

78% of You Think the Profession of Opticianry Should Have Some Sort of Licensing

But there's no consensus on what the common standard should be and whether the nation or states should regulate it.
Best of Eyecare1 year ago

Working Together: 5 Eyecare Pros Who Just Love Their Favorite Sales Reps

INVISION honors the legion of excellent vendor representatives.
America's Finest1 year ago

What Happens When an Ambitious Young Eye Doc Opens His Own Optical in Phoenix?

Well, he didn’t expect to fall in love with the materials and craftsmanship of independent eyewear as much as he has.
Best of the Best1 year ago

Afraid to Take That Leap Into Niche Optometry? Let This Functional Vision Specialist Inspire You

She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
True Tales1 year ago

A Job for the Tech?

It's always the well-dressed ones.
Tools and Equipment1 year ago

Art and Science Combine with More Business Boosters for June

Products to protect and delight the eyes.
Sanity Files1 year ago

This Children Loving Optician and Her Kitty Sidekick Can Really Bring the Hammer

But mostly they just hide surprises around the office to delight the little ones.
Columns1 year ago

Dispensing the Special Needs of Special Needs Children

Tools and strategies to get them products and services they require.
Calendar1 year ago

National Sunglasses Day and More June and July Events

Like honoring Boomers and celebrating independents.
Manager's To-Do1 year ago

Recession Recovery and More Manager’s To-Dos for June and July

Plus updating your online intake forms and vetting competitor's websites.
Products1 year ago

Sun and Ophthalmic Styles Packing Big Style in Little Packages

Frames kids will be here for.
John Marvin1 year ago

How this Crisis Will Prepare Us for Future Ones

What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
Tools and Equipment1 year ago

More Online Learning and More of What You Need to Know for May and June

Like two new website resources for you and your most at need patients.
Editor's Note1 year ago

Adapt or Die. Literally.

We pivot and look for the bright spots to get us through dark times.
Kaia Pankhurst1 year ago

You’re Mismanaging Your Millennial Staff. Don’t Worry, Everyone Else is Too

It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
Products1 year ago

ECPs Share Their Best-Selling Collections for March 2020

Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.
Buzz Session1 year ago

No Regrets Here! ECPs Share the Best Mistake They Ever Made

It's amazing how many of them landed them in the optical industry...
Inbox1 year ago

Your Thoughts About the Pandemic and More of Your Letters

'This pandemic doesn’t need to define us ...'
New Products1 year ago

A Bunch of Latest Releases to Ensure Your Patients are Summertime Ready

Sunwear season is upon us.
Brand Portfolio1 year ago

You’ll Fall in Love with This Washington Practice’s Branding Philosophy

Their belief: Before you can serve a patient, you’ve got to engage them.
Real Deal1 year ago

A Non-Adapt Takes Her Anger Out on the Practice Instead of Her Insurance Company. How Would You Salvage This Situation?

She refused to pay—and kept the glasses!
Tip Sheet1 year ago

Dare to Suck and More Tips for June and July

Like find the the 'mommy trackers' and be transparent with staff about how tough BTS will be.
Buzz Session1 year ago

Most of You Like to Create Your Own Luck … But a Good Luck Charm Doesn’t Hurt

Here are some of the things you guys turn to when you're looking for good fortune.
Ask INVISION1 year ago

Our Crib Sheet for Creating Great Small Talk and and More Questions for May and June

Including how to lay someone off for newbies and positive management of a business experiencing a morale void.
Better Vision1 year ago

Helping Kids See with the Latest Tools to Tackle Myopia Progression

Contact lens materials, topographical instruments, and lens designs have come a long way since then.
Mark Hinton1 year ago

What to Focus On After Your Doors Open

Be prepared to hear: 'I just want my prescription today.'
John Marvin1 year ago

How Much is Your Practice Really Worth?

When someone wants to buy your practice make sure to take into account all of the intangibles.
Cameron Martel1 year ago

Bad Reviews Don’t Have to Be Bad News

Here's how to handle them to turn detractors into advocates and potentially earn new business too!
Manager's To-Do1 year ago

Working from Home is the New Productivity Hack and More Manager’s To-Dos for May

Plus, those tax refunds are starting to hit people's bank accounts, start reeling that 'found money' in.
Calendar1 year ago

Honor Those Older Americans and More May Events

Including a week dedicated to pet and the people who love them ... in glasses.
Mark Hinton1 year ago

Get Focused on What Your Patients Can Tell You About Improving Their Experience

You can't know everything necessary to provide a superior and memorable 'patient journey' unless you ask.
Best of the Best1 year ago

This Colorado Practice Chose the Power of Collaboration Over Consolidation

Check out the ways they benefited from joining a doctors’ alliance.
Do You Or Don't You1 year ago

52% of You Do Not Have A Structured Onboarding or Orientation Program for New Employees

But the 48% of you who do are not playing around.
Cover Stories1 year ago

36 Things That Only Eyecare People Can Relate To

You know you're an ECP when ...
America's Finest1 year ago

A Suburban Chicago Practice That Delivers Quality Eyecare in Style — and With Heart

This close-knit team knows how to have fun, too!
Products1 year ago

ECPs Share their Best-Selling Collections for February 2020

A diverse mix of independent brands did well.
New Products1 year ago

A Batch of Latest Products that Includes Classics and Eco-Friendly Styles Alike

Customers can look good while saving the planet just in time for Earth Day.
Better Vision1 year ago

Stay on Top of the Increasing Number of Dry Eye Treatments

9 of the latest products available and how to educate patients about them.
Products1 year ago

These 9 Eyewear Brands Put Their Money Where Their Mouth Is

Thanks to give back programs that help LGBTQ youth, teachers, animals, the environment and people in need.

INVISIONMAG.COM

Invision Issue

You’ll Stan These 9 Kids Styles, Bruh

Bringing Your Practice Into the Future by Transforming to a Digital Practice

Originality Reigns! 63% of You Photograph Your Own Product In-House

When It Comes To Cool Lighting Ideas, These 6 Opticals Are Really Switched On

Classics with a Twist Sums Up the Most Recent Batch of Latest Releases

The Best Lenses to Prescribe for Kids That Differentiate iECPs from Big Box and Online Too!

Opening CT’s First Black-Owned Optical Is Just One of Many Feathers in This Optician’s Cap

Task-Specific Blue Light Glasses Are the Eyecare Product of the Moment

This Clever Business Model Means Total Control for One Minnesota Optical

This Newly Promoted Office Manager Is Getting the Cold Shoulder From Staff

This Milwaukee Practice Is a Lake Michigan Landmark

Celebrate Your Independence and and More Events for July

Creating Summer Fun and Positivity and More Manager’s To Dos for July

De Rigo Gets Gap Glasses and More of What You Need to Know for June

4 Tips for Getting Special Fit Kids’ Glasses Just Right

A Baking OD Who Likes to Crank Up the Tunes When Times Get Tough

Take Our Crash Course in Kid-Speak

It’s a Dirty Job, but Someone Has to Do It

The Best ‘Specialty’ in Eyecare Might Not Sound Like a Specialty

Appreciating “Pee Theory” and More Letters to the Editor for June

We’re Living Inertia and It Is Time to Embrace an Outside Force

Fancy Lights, Libraries, Books and More Business Boosters for June

ECPs Share their Best-Selling Collections for April 2021

41% Still Plan on Making a Substantial Investment in Technology this Year Despite a Rough 2020

An Orlando Owner Who Started Her Biz Shortly Before the Pandemic, Moved Locations During and Is Still Thriving

Never a Better Time to Conduct Inventory and More Manager’s To Dos for June

Want to Know What Popular Industry Trends ECPs Find Annoying?

Tackling Employee Burnout After a Tough Year and More of Your Questions for June

An Owner’s Manual for Eyes and and More Business Boosters for June

No Need for I.D. with These 9 Sun Styles Putting Their Logos Front and Center

Here’s What a Vision Trade Show Looks Like When It’s Run for and by Independent ECPs and Brands

Sorry, Not Sorry and More Tips for June

At Least 37% of You Do Not Network With Other Business Professionals in Your Networks

An Ophthalmic Technician: The Crucial Link Between Exam Room and Optical

Consumers Always Get What They Want … Are You Providing It?

Summer is Here and More Events for June

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

In Theory Eyecare Can Be Done Anywhere. ECPs Share Where They Would Like to Live … In An Ideal World

Spring Has Sprung and We Have 9 Pastel Styles to Prove It

Keep Your Lights On and More Business Boosters for May

What You Should Include in Your Employee Manual and More of Your Questions for May

9 Frame Brands Founded by Fellow ECPs

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

Eyecare Biz Owners Sing the Praises of Their Techs

To Travel or Not To Travel?

Hold a ‘Secret Sale’ and More Tips for May

Artificial Intelligence and Telemedicine Technology Were Already Here But COVID-19 Sped Up Adoption for Many ECPs

It Is Never Too Late to Change or Reinforce Your Practice Culture

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

A Large and Modern Lonestar Optical Serving Independent Realness

Retail is Rebounding and More of What You Need to Know for May

ECPs Share their Best-Selling Collections for March 2021

This Toledo Optical’s Brand Is as Sharp as Its Eyewear

6 Mother’s Day Promo Ideas to Inspire You

How Would You Address This Bonus Brouhaha?

You Know What They Say About Making Assumptions

A Tale of the Sort of Public Awkwardness Only Girl Dads Will Relate To

Your Letter To The Editor For May

Patience is a Virtue Many ECPs Don’t Seem To Have

The Owner of a Destination Eyewear Boutique Who Counts Wine Among His Top Remedies for a Bad Day

This Young OD’s Videos Will Have You Rethinking Your Approach to Eye Health Education

22 Company Culture Tips to Build a Driven, Happy Team

Time to Spring Clean and More Manager’s To Dos for May

Team Up with a Local Realtor and More Events for May

Driving Lenses That Give Motorists An Edge In All Driving Conditions

When 2020 Got Tough, These ECPs Embraced Smart Frugality

Small Businesses Still Suffering and More of What You Need to Know for April

ECPs Share their Best-Selling Collections for February 2021

How to Get New Business Using Facebook Groups

There is Enough Color and Style In These Latest Releases to Warrant Taking Pictures

Let Me Introduce You To Pee Theory

Spring Has Sprung and We Have 9 Pastel Styles to Prove It

How To Build a T.E.A.M. Culture

This Guest Made a Ruckus, Pooped On The Floor, and Ruined Two Pair of Frames

Sophisticated and Inviting? This Chicago Practice Pulled It Off

Your Thoughts on INVISION and More of Your Letters to the Editor

What Happens When An OD Opts Out of Getting Vaccinated?

Tips for Putting the Flair Back in Father’s Day and More of Your Questions for April

Originality Reigns! 63% of You
Photograph Your Own
Product In-House