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Know your niche.
It's a great way to get accurate patient measurements.
Plus it has the added benefit of showing them you value them.
And boy did they get to bragging….
Also, your neighbors are a captive audience have you gotten them in the door?
There are some familiar faces but some fun surprises too!
Styles so streamlined, you can't even tell how high-tech they are.
We spend nearly a third of our life sleeping, which makes getting quality sleep as essential as a healthy diet and regular exercise.
CTAs are probably the most important part of your marketing or campaign strategy.
And heavy on the cat eyes.
Tech gets its moment in the ... suns.
He also knows there is no better way to unwind than with family time and a little wine.
Like some fun accessories for everyone else.
Including the high-tech glaucoma-detecting AI of the future.
8 options that address the three factors patients want in their golf glasses.
Lots of brand name variety.
Plus, sometimes letting your business go to the dogs is a good thing.
Few doctors understand that the day you open is the day you start planning to sell.
...on the 'Failure' issue
Also how to deal with (or with being) a helicopter manager.
As with the beeper, the medical industry seems to be a stalwart holdout for this old school piece of equipment.
And no time like the present for a little spring cleaning.
This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
6 experts explain how to win them over early.
Plus don't underestimate the power of mini-breaks or shortened work weeks during warmer months.
A couple of 'Dirty Thirty' birthdays worth noting.
They spent most of the all-expenses-paid trip in the hotel bar.
To navigate your own future, you need to look below the surface.
But lo the patient who dares to no show!
This practice does. How can it get back on track?
Being served here ‘is like meeting a friend in a coffee shop.’
Our eyes look, but our brain sees and sometimes for kids there is a disconnect between the two.
Was it the sale with the biggest price tag or where you overcame the most objections? No and no.
Go back to the future with May's latest releases.
All jokes aside, these 9 styles offer little kids big style.
Maybe next time they should buy them in bulk.
And smart ways to get their parents on board.
Plus, how to get that chatty, great employee to actually close the sale.
Even when they didn't work out as planned.
Like the comprehensive book on 'Natural Eye Care' and a reminder for patients that ECPs perform more than just eye exams.
Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.
Spring is near and sun sales are picking up.
They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
'Squeeze, Release, Repeat.' Don't worry, it's doctor approved!
Here's how their relationships work.
It's a psychological phenomenon that could help you close more sales.
Helping kids see has never been easier.
“Happy to be back!”
More education, earlier ownership and trusting your gut more were all pretty popular.
Studies show it can cure many chronic pain and anxiety conditions ... even treat glaucoma!
And congrats to those who have never received one!
Because they believe frames are ‘art worn on the face.’
A seasonal slowdown is often imminent for many of you, here are some business project suggestions to fill the time.
And don't forget it's a month devoted to healthy vision.
It's nothing more than feedback to improve.
Because you can't have success without failure.
Noteworthy ways some ECPs have found to move their moldiest inventory.
But each and every one of you said it taught you something valuable.
Learn 27 ways to make the most of failure.
Should the optician/owner pursue their non-compete?
Don't miss these blooming colors!
Plus two FREE guides to help you stay up-to-date with your trends and branding.
The latest models available and smart ways to use the latest technology.
"Articles all hit home!"
Unsurprisingly, sun sales were soft.
Most even give back while being kind to the Earth.
Like how to get FREE Downloadable white papers on myopia from the International Myopia Institute.
Same sound success for staying top of mind.
Plus who doesn't like a party? Especially when the 'gifts' are positive reviews for you business.
If it's not a muscle car that goes fast, he's not interested.
And the OD suffered a finger in an unexpected place.
When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Especially when they insist on having their frames adjusted to line up with their eyebrows.
Offering glasses just wasn’t enough.
It's just making us sick.
And their patients appreciate the human touch.
Failure only happens if you give up.
Also, how to structure their compensation to remain competitive.
It's a month devoted to administrators and women and we have some ideas to help you celebrate.
Along with an inspiring tale of overcoming adversity.
It happened to this doc. See how he reacted.
Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get.
Sometimes you just need to make serendipity happen.
Sounds simple, but many don't do it when trying to sell eyewear.
And how they persuaded their team to embrace a new mindset.
But many of you just have no interest in them.
Color and style are also invited to the party.
From glamorous to utilitarian, we have all the bases covered.
Time tested and still keepers after all these years.
Why tell patients the lenses benefits when several companies now allow you to show them.
Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA When will our schedule get busy again? It’s been the weirdest winter...
Unless it’s true, it might be a criminal offense in your state.
9 frames with real staying power.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Don't miss: Transitions Innovation Award winners and some great shareable content.
How did your frames stack up?
Plus spring allergy season is nigh and we see a marketing opportunity.
Like an inexpensive way to tell your customers about what's new.
Her North Dakota practice created a more modern look than clients were used to.
Don't miss these important dates.
'Nike frames to teen boys.'
Plus tips for making the most of the upcoming Vision Expo.
Bond 07 by Selima is a magnet for eyewear fanatics.
The patient wants his glasses and exam refunded.
She is the @Momtometrist who finds sanity in the mundane.
Channel that sort of excitement every Monday with your own Monday Morning Mission Statement.
It's all about hitting them in the feels.
Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Visions Extraordinary Eyewear frederick, md WITH 60 YEARS of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Here are 4 pro tips to keep you on track even when you're away.
This patient-appreciation event made for a great business-building tool.
Remember: your convenience is never as important as investing personally in relationships.
No. 1 on the most-despised list: cleaning.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
It gives you both a break.
Curiously weak lashes!
And she has the wardrobe to prove it.
We all get out of alignment from time to time, but you don’t have to stay that way.
From hearts to octagons to triangles, these shape shifters shine.
While reducing turnaround time and errors for happier patients.
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
Not to mention a Social Media Content Calendar to help jump start your marketing efforts.
Loving the love from you readers!
See the latest eyewear in skin-tone colors.
Transparency, Lace and Cut Outs for the win.
It seems like a small step, but it can have a big impact.
But the 27 percent who have would do it again.
But always bring donuts if you're running late.
An order is canceled after the insurance company steals the work. How must the office react?
Getting a head start on what could be a volatile year, and more advice for February.
Also, Levi's for eyes and three very special women.
Check out the products that have been flying off the racks.
Several ways to explain HD lenses to clients.
For these businesses, delicious tastes and smells are a selling point.
Catch some of the most notable new tortoise styles.
This isn't Walmart.
Also a day dedicated to doing just one thing.
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
And other tips for getting your inventory in top shape for Vision Expo.
"I plow your driveway when it snows; you serve my family's eye needs."
Get rid of that hairy arm!
Frame companies partner with lens manufacturers to offer combined product.
Online eyewear sales will only ever get so much of our business.
Even if you’re an individual, group health insurance may be best for your business.
Lights off just isn’t enough for some people.
But in 2019 I am ditching resolutions for goals and making my dream board my reality.
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
But be sure to say it with a smile. On second thought, just don't say it.
Plus 6 of the newest products on the market.
Do you ever close your practice for an extended period of time during the year?
Here's how to explain the "intermediate area".
How do you regain your momentum?
The customer asked her, "Will you have my baby?" But it's definitely not what you think.
Repeat after me: "Every customer who walks through my door is a VIP".
What's new in 2019.
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
A member of Facebook’s Small Business Council shares 4 key ways.
We always love to hear from you!
At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
But make it fashion … and marketing!
Just like Robert Bell.
Three examples of when and how you should go on the offensive.
One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
Don't miss these cool new products.
Give one of the hacks below a try to increase both your energy and focus in the A.M.
She has lots of ways to de-stress.
Take a look at these new releases.
Why don’t you hold your opinions first and ask theirs?
The case of the fraudulent filing.
So much for the cons: When it comes to the pros, we decided to ask around.
Keeping a journal is easier today than ever before.
Most eyecare business owners see value in having staff handle multiple duties.
These four things will obliterate your focus.
This office wants to show a pre-teen the door – should mitigating circumstances change their minds?
He's got it in his blood.
Check out the latest in eyewear technology!
Ouch, that had to hurt!
Go an extra mile to raise Myopia awareness.
Less is more when it comes to display.
Check these prescription solutions for snowy conditions.
Read the answers to some of your holiday questions.
Better listener, better sales.
Take a look at September's best-sellers!
Instead, most just hope for the best.
This Colorado practice learned to ‘stop being afraid to offer the best’.
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Still classic, after all these years.
What you’d have said to that rude, frustrating or clueless patient ...
It's a Christmas story that will chill your heart.
These shoes were made for talking.
Looking back to the first time.
Who says glasses are just for summer?
It's better to compare yourself to who you were yesterday.
If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
Sell more, produce more, be more creative, satisfy more customers... through happiness.
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Brain Squad members share their 2019 goals.
Find out a really cool present that matches an iPhone.
Some designs are worth coming back to. These classics make the cut.
Take a trunk show and turn it into a message of thanks to your customers.
End 2018 right, and start 2019 strong with this month's to-do list.
Making decisions is hard, we’ve made it easy.
16 ways to win your employees' love without losing their respect.
How you really want to answer the unknown client who asks you to fix something they purchased somewhere else.
A child's feet change over time; why wouldn't their eyes?
Try creating a "limited edition" tied to a local event.
Colorado eyecare pro feels a responsibility to eyecare.
Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Are you ready to make some money?
More than half of you are members.
"Can I get a trial contact?"
This Oklahoma OD loves her independence.
It has the potential to bring in a lot of new customers.
Your questions answered by our experts.
Will there even be airtime for your advertising during election season?
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
While these are important, it's not just about gender or ethnic diversity.
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS The Amber (VU 4970N) acetate frame...
The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low...
Celebs walk the walk and talk the talk in these stylin’ suns.
Up your fame game with these celeb favorites.
Invisible Protection The new INVISIBLESHIELD Glass+ VisionGuard for the iPhone X blocks harmful high-energy visible (HEV) blue light from screens. In addition to filtering HEV, the...
Still Work to Do VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision...
Winter Is Coming Too cool to chill, the Benjamin is a slightly oversized unisex style from VERNON GANTRY, a brand started by two optometrists looking to help...
We hope you haven’t maxed that annual budget just yet because Vision Expo West has some stuff that is hot, hot, hot. We’ve rounded up the...
Facing competition in your market? Make yourself into something completely new.
When accused of making a mistake, this eyecare pro couldn't hold back a profanity.
Everybody loves mom and dad, don't they?
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Start preparing for the year-end rush.
It's time to recognize the power of checklists.
Who would you be for a day, if you could be anyone?
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Encourage multiple pair sales with a box to store eyewear.
This New York OD can be a bit of a control freak.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
How far would you go to serve a patient uncomfortable with the correct lenses?
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
Get a real email address, email@example.com.
Work to understand the client's lifestyle in order to get them eyewear that they'll love.
Often, such questions are a plea for you to sell clients.
Realizing these can help you get unstuck from patterns that ineffectively use your time and energy.
Take this path to big dividends and large profits.
It's a long, hard path to finding the right person.
Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane...
Donna Karan Returns Marchon and G-III Apparel Group have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear. DKNY sun and optical eyewear will...
Nap Time! Now glasses wearers can lie down comfortably while watching TV or reading with the LAYSEE PILLOW. Made of natural Latex with a Tencel lyocell...
Micro suns for Macro style.
Combination frames that are the perfect pair for any style.
Sail Away OAKLEY takes a dive into the wide world of water sports with the Split Shot. This hat-compatible style includes a lightweight, 20-inch coated woven...
What's an EHR and an EMR?
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
They used Google Translate to broadcast bad words in Spanish.
She was an M&M-eating hellspawn.
“A regular tint can be compared to dying an Easter egg; polarization is more like laminating a window!” — Rexanne Collier, Texan Eye Optical, Austin, TX...
He's got unwinding down to a science.
The goal was to create a 'low stress, fun experience.'
Send it to hold and promise to call back within an hour.
She feels like she is doing something very, very wrong and nobody else cares.
To get them to as many patients as possible, she launched a subscription-based program.
Rushed for time? Think what's the smallest thing you can do today to address your biggest problem.
See how you can entice clients with a digital coupon.
For this Andover, MA optician and his family, true independence in business and style is the only way to go.
At this Columbus, OH, boutique optical, respect for craftsmanship paired with advanced technologies adds up to a rare eyecare experience.
WInners show that success is timeless.
Falls City Eye Care offers cutting-edge patient care and a one-of-a-kind optical shopping experience — served up in a stunning, century-old Kentucky home.
These 9 stores are still winners!
This approach empowers patients to take an active role in their healthcare.
Keep these things in mind the next time you are faced with an unreasonable patient or customer.
The BARTON PERREIRA Norton flew off our shelves in all colors, classic shape and great color selection. Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY The Norton from...
Any bikers who need Rx’able sunglasses or love splashy colors will find there’s more than enough choice out there.
Memorable designs define these unforgettable sunwear styles.
Can-do colors bounce into summer with gradients, layering and more.
This eyecare pro's very best education came on the bicycle.
The most successful sales strategy is getting the customer to think and talk.
Refresh, Repair, Lubricate ALLERGAN has a new OTC artificial tear formulation; REFRESH REPAIR Lubricant Eye Drops. Safe to use with contact lenses, the drops are designed...
In The Dark Extra active and light reactive, the newly launched SUNSYNC DRIVE XT stays dark in the car, and is activated by both UV and visible...
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
The client said her motherly instinct kicked in, and she grabbed it.
Some ... people ... just ... won't ... read.
Who could say "no" to this sales line?
But he could use a few more paid vacations.
This month we feature frame styles to fit all types of children, from sporty kids to glam kids to everything-they-touch-might-break kids. In addition to ophthalmic frames,...
It could be a time to get important upgrades done.
Most businesses seem to be too busy to try this.
You can only pick one.
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
For a more connected network, scratch some backs in the realty business.
The results were intriguing to say the least.
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
Can you celebrate the 40th anniversary of the release of "Animal House"?
Here's what you need to do in July.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Growth is exciting, but can also bring challenges. Do these things to master growth.
Healthy employees are happier, and perform better than unhealthy ones.