Invision Issue

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Calendar1 day ago

Quit Friends, Quit Smoking and Quit Worrying About November. There’s Lots To Do

Start by getting ready for Small Business Saturday.
Products2 days ago

9 Unexpected Eye Shapes Having Their Day in the Sun

Classics are nice but unusual shapes are having a moment.
Buzz Session3 days ago

Creatively Stuck? Fellow ECPs Share What They Do When They Hit A Wall

Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Manager's To-Do3 days ago

Hold a Thanksgiving Decorating Party and More Manager’s To-Dos for November and the Upcoming Holiday Season

Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
Ask INVISION6 days ago

Will a General Liability Waiver Cover Me During an Epidemic and More of Your Questions for October

And how to head off 'boss's pet talk' at the pass.
Products6 days ago

Style and Swagger in Spades in These Latest Releases

Throw in a touch of serious tech to round it all out.
Products1 week ago

9 Eyeglass Styles with Real Animal Magnetism

Animal prints are a new neutral but with a wild side.
Editor's Note1 week ago

This May Be the Most Important Question of All

You make the rules for you, so ask yourself why not? Then go and do it.
Products1 week ago

ECPs Share their Best-Selling Collections for August 2020

Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
True Tales1 week ago

Tricks, Treats and Bumps on the Head

A Halloween party just isn't a party without a few stories to tell.
Best of the Best2 weeks ago

Want an Online Following that Translates into Foot Traffic?

This New York practice built one with the help ‘local influencers’.
Best of the Best2 weeks ago

No Qualified Opticians? No Problem. This Oregon Optical Owner Took Matters Into His Own Hands

He teamed up with a local college and developed an ABO certification course.
Cover Stories2 weeks ago

2020 Got You Down? Here Are A Few Reasons To Be Thankful

ECPs open up about the things in life, and business, they’re grateful for.
Columns2 weeks ago

This OD’s Horror Story Has a Happy Ending

The pandemic allowed a lifelong dream to be pursued.
Columns2 weeks ago

How to Make Each Hire Stick

3 tips & takeaways for staff retention.
Better Vision2 weeks ago

High Profile Athletes and Teams Helping to Raise the Profile of Vision Correction and Acuity

Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Tools and Equipment2 weeks ago

The Glaucoma Community Launches and More of What You Need to Know for October

Including a new license to the market and confirmation that we are ALL worried about blue light.
Tools and Equipment3 weeks ago

The Beautiful and the Practical Collide Plus More Business Boosters for October

Including Eye Chart-themed goods galore!
Brand Portfolio3 weeks ago

Think Playful Can’t Be Planned? Check Out the Branding at This SoCal Practice

Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
Do You Or Don't You3 weeks ago

There is Nothing Like a Mantra to be Your Life’s Guiding Light

Need some inspiration for one of your own? Read the mottos other ECPs live by.
Real Deal3 weeks ago

Does This Verbal Exclusivity Agreement Still Hold Up?

Since the agreement was made, new retailers, similar lines and diminishing sales have changed the equation.
Manager's To-Do3 weeks ago

Preparing for the End of the Year and More Manager’s To-Dos for October

We're talking fall, Halloween, the holidays and beyond.
Tools and Equipment3 weeks ago

Keeping Eyes Happy and Healthy and More Business Boosters for October

Plus cute clothes and a book to help promote patient change.
Editor's Note3 weeks ago

It’s All About Resilience, After All the Show Must Go On … Figuratively Speaking

A lot of weathering bad situations is about reframing the situation into something more palatable.
Inbox3 weeks ago

Your Thoughts on Eyecare Magazines and More of Your Letters to the Editor

Plus a couple more comments on this years America's Finest.
Ask INVISION3 weeks ago

Coach Your Customers to Look Their Best on Zoom Call and More Questions for October

And the holidays are approaching. They may be lean but proper preparations can prevent poor performance.
Cover Stories4 weeks ago

Fall Buying Guide: Different Look, Same Great Product Updates!

No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
America's Finest4 weeks ago

Want to Maintain Diversity of Price Points While Presenting As ‘High-End’? Let This Ohio Optical Show You How

They turn a 3,000 frame inventory into a 10-12 frame selection for every customer.
Tip Sheet4 weeks ago

An Oldie But a Goodie and More Tips for November

Plus the power in naming your wishes and looking sharp.
Calendar4 weeks ago

Emotional Intelligence, Facing Your Fears and More October Events

Plus National Sight Week is more important than ever this year, how can you help out?
John Marvin4 weeks ago

Being Civic-Minded is Important, But So is Not Alienating People

You can take a stand; you can get involved, you can even be an activist, but be political, correctly.
Mark Hinton4 weeks ago

Show Patient’s Gratitude: Use Their Preferred Name

Connecting personally shows gratitude for their presence in your office and makes patients feel special.
Sanity Files4 weeks ago

A Special Guest for a Special Gratitude Edition of Sanity Files

A familiar face shares the things she is grateful for lately ... which yes, are keeping her sane.
Sanity Files4 weeks ago

One Crazy Busy Connecticut OD Who Seems to Have Sanity All Figured Out

Her magic elixir includes walks with friends, time at the beach and Olympic weightlifting.
Real Deal1 month ago

How Do You Hire at A Practice With a Bad Reputation?

This new office manager needs to work out a plan—fast.
Products1 month ago

ECPs Share their Best-Selling Collections for July 2020

There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
Columns1 month ago

TikTok for the Modern Eye Doc

An OD shares her tips on how ECPs can make the most of the latest social media platform.
Mark Hinton1 month ago

Getting Patient Buy-In So They Fill That Supplement Recommendation

A script for prescription compliance.
Cover Stories1 month ago

Don’t Do It! 44 Things an ECP Should Just Never Do

With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.
Better Vision1 month ago

Artificial Applications, Real Intelligence, the Rise of the Machines in Eyecare

AI is going to be a game-changer and these tech behemoths are leading the charge.
Buzz Session1 month ago

We Wanted to Know Your Favorite Social Media Accounts to Follow and Boy Did You Deliver

Looking for some new account inspiration? We've got some old optical standbys AND some outside the box (and industry!) peer recommendations.
True Tales1 month ago

A Patient Insists These Are Not Her Glasses and Someone Switched Them!

Turns out a high plus Rx and an optician with 'mad adjustment skills' were the only culprits.
Products1 month ago

Representation Matters and These 9 Alternative Fit Frames Are Here For It

Better sizing and no sacrificing style, everyone deserves great glasses.
Do You Or Don't You1 month ago

Well More Than Half of You Say It’s Important to Manage Your Google My Business Page

But Many of the 42% of respondents who said THEY didn't manage it admitted someone does...
John Marvin1 month ago

Managing Up to Get the Best Out of Your Performance

Tips for effectively communicating with whoever is in charge.
Tools and Equipment2 months ago

Multifocals Slow Myopia Progression in Children and More of What You Need to Know for September

Plus Oakley remakes a Marley classic and Thélios goes sustainable.
Products2 months ago

These 9 Sun Styles Are Causing A ‘Chain’ Reaction of Awesome

A fresh-feeling accessory PLUS a way to keep your frames (or masks!) secure? Sign us up!
Inbox2 months ago

Your Thoughts on This Year’s America’s Finest Winners and More of Your Letters to the Editor

Including a shout out to reps and some confidence that we're on the road back to recovery.
Buzz Session2 months ago

Crank it Up! ECPs Share Their Power Songs

What song gets you hyped?
Mark Hinton2 months ago

Want a Pinguecula? How About a Nice Attractive Little Pterygium?

What?? No one wants one of these. Here's how you communicate with the patient what it is, how it got there, and why they need to...
John Marvin2 months ago

Achieve Disney-Level Leadership to Manage Effectively and Exceed Patient Expectations

Walt Disney understood that people's coordinated effort could achieve anything.
Tools and Equipment2 months ago

Vision Corrections Are Up but Consumer Intent to Buy Is Down and More of What You Need to Know for August

Including Chloé Eyewear makes a move and INVISION takes you to school.
Better Vision2 months ago

How to Educate Adults on the Best Ways to Keep Their Eyes Safe

The latest computer protection lenses and products to combat Digital Eye Strain.
America's Finest2 months ago

At This Knoxville Practice There’s Room to Grow … and To Shine

Six exam rooms, 5,000 spacious, light-filled square feet of space and a stunning view.
Benchmarks2 months ago

These 6 Practices Made It to the Big Leagues

They’ve been named the official eyecare providers to pro sports teams.
Tip Sheet2 months ago

COVID-19 Opportunities, Children’s Vision and More Tips for September

Now is not the time to pull your punches or not deliver on your promises.
Columns2 months ago

4 Tips For Creating a Gorgeous Gram

Instagram is still growing and, if you master it, your business could grow with it.
Brand Portfolio2 months ago

An Optical as Sharp as Chicago

The branding at this South Loop practice is as confident and vibrant as the city itself.
Best of the Best2 months ago

Hiring a Biz Consultant Turned Out To Be a Smart Move for This NY Practice

They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
Tools and Equipment2 months ago

Practice Pandemic Products and More Business Boosters for August and September

A proactive round up of useful items with a little beauty thrown in.
Tip Sheet2 months ago

ABC: Always Be Cheering and More Tips for August and September

Including how to practice better, act with purpose and know thyself.
America's Finest2 months ago

Here Are the 2020 America’s Finest Store Honorable Mentions

These businesses will be featured over the next year in INVISION.
America's Finest2 months ago

A Polished Arkansas Practice That Keeps Patient Numbers Low and Quality of Service Sky High

They keep their schedule light, and have patient flow down to a fine art.
Inbox2 months ago

On Sales Reps and More of Your Letters

"Sales reps are to be appreciated..."
America's Finest2 months ago

For this Seattle Eye Doc the Third Time is the Charm

She loves starting new practices and designed Eyes on You from the ground up.
Columns2 months ago

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

Digital devices require a lot of up close visual demand and their use is only rising.
Cameron Martel2 months ago

Creating and Maintaining a Work Culture That Cares

Culture is often the difference between your team waking up thinking, “I have to go to work” and “I get to go to work.”
Ask INVISION2 months ago

Tips for Professional Video Calls and More Questions for August and September

Plus how to get your staff to REALLY listen and not just stop talking.
Do You Or Don't You2 months ago

54% of You Have Saved a Life During A Routine Visit

The number of brain tumors you have all diagnosed is astonishing!
Sanity Files2 months ago

An ‘Eclectic’ Pair Who Pay it Forward and Celebrate with a Tasty Beverage

And sometimes when it all becomes just too much? A good cry.
Manager's To-Do3 months ago

Take a Cold Shower and More Manager’s To-Dos for August and September

Take a Cold Shower and More Manager's To-Dos for August and September.
Calendar3 months ago

Make Sure Your POP is Representative of Your Community and More August and September Events

Plus events for kids, old folks and your neighbors.
Editor's Note3 months ago

Miss You, Mean It

Remember we’re all in this together… except for you anti-maskers… you’re on your own.
Products3 months ago

ECPs Share their Best-Selling Collections for May 2020

With many businesses still reopening, sales are still down but here are some of the winners.
True Tales3 months ago

Because We All Know the Lenses Just Sit There Doing Nothing

2 warranty "True Tales" we can all relate to.
America's Finest3 months ago

At Rochester’s ‘House of Hip’ There is Nothing Ordinary

Eyewear, shoes and handbags are on offer in the chic comfort of a true artist's home.
America's Finest3 months ago

Meet the Judges of the 2020 America’s Finest Optical Retailers Contest

Lance Anderson, OD VP, Strategic Initiatives Professional Eye Care Associates of America (PECAA) Portland, OR Dr. Lance Anderson has been a practicing optometrist for 28 years....
Real Deal3 months ago

This Owner Wants to Reopen But His Optician’s Loving Unemployment Pay

How would you handle this laid-off loafer?
Products3 months ago

A Slew of New Products to Help Get Your Patients Outside in Style

Plus some new materials and a product to help myopia control.
Products3 months ago

9 Rainbow Frames to Color Your World

Specs and sunnies to brighten patients' day — every day.
Best of Eyecare3 months ago

Don’t Sleep On Gen Z

Take the consumerism of Boomers, the independence of Gen X, the social consciousness of Millennials and add in a dependence on all things technology — and...
America's Finest4 months ago

A Minneapolis-Area Practice Makes the Most of Its Location’s Thriving Family Demographic

And turned 1,600 square feet into a ‘Rhapsody in Green.’
Do You Or Don't You4 months ago

78% of You Think the Profession of Opticianry Should Have Some Sort of Licensing

But there's no consensus on what the common standard should be and whether the nation or states should regulate it.
Best of Eyecare4 months ago

Working Together: 5 Eyecare Pros Who Just Love Their Favorite Sales Reps

INVISION honors the legion of excellent vendor representatives.
America's Finest4 months ago

What Happens When an Ambitious Young Eye Doc Opens His Own Optical in Phoenix?

Well, he didn’t expect to fall in love with the materials and craftsmanship of independent eyewear as much as he has.
Best of the Best5 months ago

Afraid to Take That Leap Into Niche Optometry? Let This Functional Vision Specialist Inspire You

She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
True Tales5 months ago

A Job for the Tech?

It's always the well-dressed ones.
Tools and Equipment5 months ago

Art and Science Combine with More Business Boosters for June

Products to protect and delight the eyes.
Sanity Files5 months ago

This Children Loving Optician and Her Kitty Sidekick Can Really Bring the Hammer

But mostly they just hide surprises around the office to delight the little ones.
Columns5 months ago

Dispensing the Special Needs of Special Needs Children

Tools and strategies to get them products and services they require.
Calendar5 months ago

National Sunglasses Day and More June and July Events

Like honoring Boomers and celebrating independents.
Manager's To-Do5 months ago

Recession Recovery and More Manager’s To-Dos for June and July

Plus updating your online intake forms and vetting competitor's websites.
Products5 months ago

Sun and Ophthalmic Styles Packing Big Style in Little Packages

Frames kids will be here for.
John Marvin5 months ago

How this Crisis Will Prepare Us for Future Ones

What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
Tools and Equipment5 months ago

More Online Learning and More of What You Need to Know for May and June

Like two new website resources for you and your most at need patients.
Editor's Note5 months ago

Adapt or Die. Literally.

We pivot and look for the bright spots to get us through dark times.
4ECPs5 months ago

You’re Mismanaging Your Millennial Staff. Don’t Worry, Everyone Else is Too

It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
Products5 months ago

ECPs Share Their Best-Selling Collections for March 2020

Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.
Buzz Session5 months ago

No Regrets Here! ECPs Share the Best Mistake They Ever Made

It's amazing how many of them landed them in the optical industry...
Inbox5 months ago

Your Thoughts About the Pandemic and More of Your Letters

'This pandemic doesn’t need to define us ...'
New Products5 months ago

A Bunch of Latest Releases to Ensure Your Patients are Summertime Ready

Sunwear season is upon us.
Brand Portfolio5 months ago

You’ll Fall in Love with This Washington Practice’s Branding Philosophy

Their belief: Before you can serve a patient, you’ve got to engage them.
Real Deal5 months ago

A Non-Adapt Takes Her Anger Out on the Practice Instead of Her Insurance Company. How Would You Salvage This Situation?

She refused to pay—and kept the glasses!
Tip Sheet5 months ago

Dare to Suck and More Tips for June and July

Like find the the 'mommy trackers' and be transparent with staff about how tough BTS will be.
Buzz Session5 months ago

Most of You Like to Create Your Own Luck … But a Good Luck Charm Doesn’t Hurt

Here are some of the things you guys turn to when you're looking for good fortune.
Ask INVISION5 months ago

Our Crib Sheet for Creating Great Small Talk and and More Questions for May and June

Including how to lay someone off for newbies and positive management of a business experiencing a morale void.
Better Vision5 months ago

Helping Kids See with the Latest Tools to Tackle Myopia Progression

Contact lens materials, topographical instruments, and lens designs have come a long way since then.
Mark Hinton5 months ago

What to Focus On After Your Doors Open

Be prepared to hear: 'I just want my prescription today.'
John Marvin6 months ago

How Much is Your Practice Really Worth?

When someone wants to buy your practice make sure to take into account all of the intangibles.
Cameron Martel6 months ago

Bad Reviews Don’t Have to Be Bad News

Here's how to handle them to turn detractors into advocates and potentially earn new business too!
Manager's To-Do6 months ago

Working from Home is the New Productivity Hack and More Manager’s To-Dos for May

Plus, those tax refunds are starting to hit people's bank accounts, start reeling that 'found money' in.
Calendar6 months ago

Honor Those Older Americans and More May Events

Including a week dedicated to pet and the people who love them ... in glasses.
Mark Hinton6 months ago

Get Focused on What Your Patients Can Tell You About Improving Their Experience

You can't know everything necessary to provide a superior and memorable 'patient journey' unless you ask.
Best of the Best6 months ago

This Colorado Practice Chose the Power of Collaboration Over Consolidation

Check out the ways they benefited from joining a doctors’ alliance.
Do You Or Don't You6 months ago

52% of You Do Not Have A Structured Onboarding or Orientation Program for New Employees

But the 48% of you who do are not playing around.
Cover Stories6 months ago

36 Things That Only Eyecare People Can Relate To

You know you're an ECP when ...
America's Finest6 months ago

A Suburban Chicago Practice That Delivers Quality Eyecare in Style — and With Heart

This close-knit team knows how to have fun, too!
Products6 months ago

ECPs Share their Best-Selling Collections for February 2020

A diverse mix of independent brands did well.
New Products7 months ago

A Batch of Latest Products that Includes Classics and Eco-Friendly Styles Alike

Customers can look good while saving the planet just in time for Earth Day.
Better Vision7 months ago

Stay on Top of the Increasing Number of Dry Eye Treatments

9 of the latest products available and how to educate patients about them.
Products7 months ago

These 9 Eyewear Brands Put Their Money Where Their Mouth Is

Thanks to give back programs that help LGBTQ youth, teachers, animals, the environment and people in need.
Ask INVISION7 months ago

How to Keep Improving as a Manager and More Questions for April

Including ways to get over that embarrassing customer encounter.
Products7 months ago

Safilo Lands Isabel Marant and More April Service News

Also Safilo snags a cool French brand and CooperVision has grant money up for grabs.
Real Deal7 months ago

An Experienced Optical Employee Bristles at Working Under A New-to-the-Industry Supervisor … How to Handle?

As far as she’s concerned, this is one spurious supervisor.
Editor's Note7 months ago

Small Changes Repeated Over Time Can Change the World

Better yet, they can benefit your business.
Cover Stories7 months ago

29 Tips for Getting — and Staying — Financially Healthy

Just three short months ago, the idea business owners would be struggling to navigate a recession in early 2020 seemed far-fetched. Markets were at record highs,...
Tools and Equipment7 months ago

Books, Masks and More Business Boosters for April

Including OTC allergy drops and a better use for saffron than risotto.
Brand Portfolio7 months ago

This Rhode Island Boutique Makes Exquisite Frame Curation Its Brand

It allows the eyewear to speak for itself.
Manager's To-Do7 months ago

Figure Out Your ‘Hot Summer Offer’ and More Manager’s To-Dos for April

Also, the power of turning off notifications and developing a team 'elevator pitch.'
Calendar7 months ago

Celebrating ‘Old Eye’ and More April Events

Also, dates dedicated to singing and accessing your goals year-to-date.
True Tales7 months ago

It Was Most Definitely the Crack

Don't follow this guy's lead. Just say no to drugs, kids.
Inbox7 months ago

The Year 2020 and More of Your Letters

2020 should be the optical year...
Real Deal7 months ago

2 Patients Collided in This OD’s Parking Lot — Is He Liable for Anything? Here’s Your Chance to Weigh In …

You could call it a case of ‘hit and nun.’
Tip Sheet7 months ago

Practice Your Loan Pitch With a Bank You DON’T Want to Work With and More Tips for April

Forget bonuses, give pizza and stop saying 'No.'
Columns7 months ago

Forget the Buzzwords and BS

A little cynicism could ensure you aren’t just parroting nonsense.
Sanity Files7 months ago

A Podcast-Loving OD That Always Enters the Office — And Home — With a Smile

With help from her passionate and dedicated work family.
Better Vision7 months ago

New Lens Tech That Has Evolved for the Way We Use Our Eyes Now

Technology on-the-go gives rise to better ways to see.
Benchmarks7 months ago

These Exam Rooms Pack a Lot of Wow

Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
Products7 months ago

Harder to Rx but Easy on the Eyes, These 9 Styles Make the Lenses the Main Attraction

From poppin’ prints to funky cuts to a layered look, these lenses are real multitaskers.
True Tales7 months ago

A Patient at This PA Practice Definitely Jumped to the Wrong Conclusion

You know what they say about assumptions ...
4ECPs7 months ago

2 Marketing No Brainers for Modern Eyecare Practices

Performance marketing tactics you can directly track to tell you how well they perform.
Products7 months ago

With a Little Arch and a Little Bend, These 9 Styles Take It to the Bar

The brow bar! Cheers to these highbrow frames.
Tip Sheet7 months ago

Don’t Let Your Entreprenurial Bravery Lead You Into an Expensive Con Job

Also, some tips on productivity that will help shake up your routine.
Products7 months ago

A Chance to Win Makeover Money from Walman and More of What You Need to Know for March

Plus Americans fear eyecare costs and Safilo doubles down on their celebrity presence with an acquisition.
Best of the Best7 months ago

You Should See the Video this DC-Area Practice Made for Their Website and Social Media

It showcases their eyewear in such a fun, fresh way it's become the basis for all their branding.
Buzz Session8 months ago

Finding Good Help Is Hard … Especially When Their Expectations Are Outrageous

Brain Squad members share some of the surprising questions and demands made by job candidates.
Inbox8 months ago

Letters From Our Readers for November

'... interesting and educational content from people that are doing things the right way ...'
Editor's Note8 months ago

Please Stand By While We Experience Technical Difficulties

Glitches are temporary and nothing unplugging for a minute or two can’t fix.
Sanity Files8 months ago

How a Bookkeeping Boutique Owner Finds Her Calm

A little hot meditation is sometimes all that this optician needs.
Do You Or Don't You8 months ago

Oh PDs … A Contentious Subject … But 83% of You Provide Them When Asked

Though some of you DO charge for the measurement, 17% refuse to provide it at all.
Products8 months ago

ECPs Share their Best-Selling Collections for January 2020

Sun sales took a hit but color is on the rise!
Tools and Equipment8 months ago

The Practical, the Not-So-Practical and More Business Boosters for March

And more attention grabbing products.
Products8 months ago

These Latest Releases Make it Easy and Enjoyable to Get Out

Or to stay in and analyze your business. You do you.
Ask INVISION8 months ago

How to Inject Some Freshness into Your Business and More Questions for March

Like how to find a mentor and mimicry for sales associates, yay or nay?
Cover Stories8 months ago

PR In The DIY Age

Traditional PR used to be one of the few ways — other than paid advertising — for a small business to get noticed. But increasingly, public...
America's Finest8 months ago

Optical Doesn’t Get Any More ‘Indie’ Than This New England Boutique

The Eyeglass Lass has a knack for getting people to take a chance on distinctive eyewear.
John Marvin8 months ago

Time to Kick These 5 Bad Habits

They are more common and more destructive to your business than you think.
Mark Hinton8 months ago

Stop Selling and Start Filling Sunwear Prescriptions

A little sun sense can go a long way, here's how...
Columns8 months ago

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

Our eyes see the world around us but — thanks to routine comprehensive eye exams — they can also show what’s going on inside the body.
Cover Stories8 months ago

22 Ways to Close the Gap Between Knowing and Doing For Eyecare Business Leaders

Actually implementing change (rather than merely talking about it) is one of the more frustrating aspects of business management.
Editor's Note8 months ago

The ‘Year of Vision’ Has 366 Days

So how are you going to make the most of your extra 24 hours?
Calendar8 months ago

Create Your Own Holiday and More March Events

Including capitalizing on 'Madness' and puppies!
Manager's To-Do8 months ago

Make Your Staff Go Shopping and More Manager’s To-Dos for March

Plus see how the whole team can benefit from joining the AOA.
Columns8 months ago

Historical Data is the Future of Optometry

Eye scans and retinal images going back decades can help predict diagnosis and progression.
Columns8 months ago

When You’re Rushed for Time, Don’t Take Shortcuts

These time savers help you stay on schedule, reduce stress, capture more, and make more revenue with happier, less confused patients.
Buzz Session8 months ago

You’re Having a Dinner Party … These are the Three People – Dead or Alive – You’d Invite

Some of you just want to laugh ... others want some answers to life's most existential questions.
Products8 months ago

Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.
Products8 months ago

Celebrate Excess with These 9 Maximalist Sunnies

They're not sorry.
John Marvin8 months ago

There is Power in Starting

Motivation comes from taking action, not the other way around.
Better Vision8 months ago

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.
Sanity Files8 months ago

Oregon Husband and Wife Duo Find Joy By Deciding to Slow Down

Their new formula? See fewer patients, spend more time with them and enjoy the occasional dinner out.
Do You Or Don't You8 months ago

35% of You Actively Keep Tabs on Your Competition in Creative Ways

The remainder of you are pretty confident you don't have competition ... or don't have the time to keep track of them.
Products9 months ago

New Products That Expand Horizons

More parameters, increased stamina, better performance and major style define these latest releases.
Ask INVISION9 months ago

Stop Setting SMART Goals, Set Vague Ones and More Questions for February

Plus how to handle suspected shoplifters and under-performing salespeople.
Real Deal9 months ago

This Myope’s Broke: How Would Your Office Handle Her?

Her illicit contact lenses trigger more problems than she bargained for.
Products9 months ago

Minimalist Eyeglass Styles That Prove Less is More

9 frames that make an understatement.
Products9 months ago

A Delightful Multi-Tasker and More Business Boosters for February

Plus several 'charming' products you shouldn't miss.
Tip Sheet9 months ago

Devote an Hour to Guilt and More Tips for February

Like watching your 'buts' and letting staff win.
Products9 months ago

ECPs Share Their Best-Selling Collections for December 2019

The holidays were good for eyewear sales.
True Tales9 months ago

Warning: Objects in Readers May Be Smaller Than They Appear

Proof that you should never judge a book by her cover.
Best of the Best9 months ago

At Black Optical It Literally Pays for Staff to Travel and Stay Healthy

Owner Gary Black knows what work-life balance looks like—and how to achieve it for his team.
America's Finest9 months ago

This North Carolina Practice Greets Patients with a Beer, a Song and a Wag of the Tail

Simple word of mouth has kept them growing since day one.
Benchmarks9 months ago

These 6 Practices Found Ways to Get Patients to Buy Annual Contact Lens Supplies

Have you tried these ideas for boosting sales?
Inbox9 months ago

Letters From Our Readers for October

Here's what our readers are saying.
Manager's To-Do9 months ago

Get Your OD’s Cleaning Those Frame Boards and More Manager’s To-Dos for February

And planning for Valentine's Day and VEE should be well underway.
Columns9 months ago

The Barebones Employee Handbook and Why You Need One

When done right, it can be the cornerstone of a workplace that runs high on integrity and low on excuses.
Calendar9 months ago

Making the Most of That Extra Day and More February Events

Plus ideas for celebrating Punxsutawney Phil and pigskins.
America's Finest9 months ago

Let This California Practice Show You What the Perfect Balance of Brick-and-Mortar Experience and Social Media Engagement Looks Like

They've branded themselves the ‘Eyewear Gurus’ for the millennial generation.
Products9 months ago

ECPs Tell Us Their Best-Selling Eyewear and Sunwear for October

So many brands sold well!
Buzz Session9 months ago

From Across the Country to Across the World, Some of Your Patients Travel Pretty Far to See You

It just proves that when patients find an ECP they love, they will travel far and wide to see you.
True Tales9 months ago

Sometimes Customers Need to Get There on Their Own

A tale of one customer who thought complaints alone would solve his problem.
Editor's Note9 months ago

Sometimes Bad Things Happen

It’s how you deal with them that really matters.
Inbox9 months ago

Letters From Our Readers for September

Owning an independent eyecare practice requires our small business to be nimble, and adjust to changing conditions. INVISION gives me ideas to implement from experts that...
Sanity Files9 months ago

For this Austin OD Family Time and Orange Theory are on Her List of Must Haves

Of course snorkeling in Maui and skiing in Colorado aren't too shabby either.
Brand Portfolio9 months ago

A Tiny Maine Optical That Knows How to Make a Big Impact

With the help of local artists, they injected a little rebelliousness into their branding look.
Do You Or Don't You9 months ago

When It Comes to Facebook Friend Requests, 65% of You Hit ‘Decline’ on Patients

Limited mixing of business and pleasure (or politics) here.
Better Vision9 months ago

Check Out These Nutraceuticals and Supplements To Boost Ocular Heath

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.
Products9 months ago

For These 9 Styles, the Temples Make the Frame

They have us rethinking coming at them sideways.
Products10 months ago

Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.
4ECPs10 months ago

3 Major Marketing Trends for 2020

They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
Products10 months ago

9 Transparent Eyewear Styles That Let the Wearer Shine

These frames offer total (okay, at least partial) transparency.
Best of the Best10 months ago

These Machines Let Boutiques Create Bespoke Frames Right Inside the Optical

Luca Mariotti’s EYEFRAME system lets the optical owner exist totally independently from big frame makers.
Tools and Equipment10 months ago

All Eye Everything and More Business Boosters for January

Eye decor for your person and your business.
New Products10 months ago

Latest Frames, Lenses and Contact Lenses to Help See 2020 Better

Metal, pattern and texture kick off the new year strong.
Cover Stories10 months ago

2020 Vision

The coming year has “eyecare” written all over it. But what changes can we expect to see in eyecare and eyewear as we enter a new...
Real Deal10 months ago

How Would You Handle This New OD’s Credentialing Crisis?

Her ethics are being tested on her first day on the job.
Tip Sheet10 months ago

All Sorts of Goal Setting and Productivity Hacks and More Tips for January

Including creating a personal shrine, accepting you can't do it all and fighting bad habits.
Columns10 months ago

Remember This Uplifting Fact About the Eyecare Business Next Time You’re Dealing with a Tough Customer

Sometimes the biggest impacts we make are the ones we don’t notice.
Ask INVISION10 months ago

Lifting Your Business Out of Mediocrity and More Questions for January

And how to share chores among staff to make sure they get done.
John Marvin10 months ago

A Different Approach for Achieving Your Goals This Year

Only 3 percent of people will take the time and discipline to do this, but they'll make more than 10 times the 97 percent who didn’t.
Mark Hinton10 months ago

Do You Have a Sales Vision for 2020?

Perhaps it's time to accept that you, without even realizing it, build the walls and barriers that keep patients from purchasing more.
New Products10 months ago

The Practical, The Functional, The Whimsical and More Business Boosters You Don’t Want to Miss

Eyes that can't see and watches you don't need to.
Brainstorms10 months ago

The Grinch Who Boosted Holiday Sales

Thinking of getting dressed up for a Christmas event? Go green.
Products10 months ago

The Go-To Sunglass Styles of INVISION Readers

Did your favorite sunnies make the cut?
Best of the Best10 months ago

At This Wellness-Focused Pennsylvania Boutique, Eye Health is Just the Start

Combining eyecare and eyewear with a range of self-care offerings, they treat not just the eye, but the rest of the body as well.
Danielle Richardson11 months ago

Why You Should Include Yoga in Your Wellness Routine

Let go of any preconceived notions; yoga is for everyone.
Columns11 months ago

Don’t Do Do-It-Yourself Optometry … Do This Instead

Even the most successful DIYers know when to call in a pro — and doing so can free up their time for bigger and better things.
Ask INVISION11 months ago

Promoting Healthy Competition and More Questions for Year’s End

Also, proper staff gift-giving etiquette and getting the most out of staff trainers.
Products11 months ago

ECPs Share Their Best-Selling Collections for September 2019

Sun sales started heading south for the winter.
Buzz Session11 months ago

For Many of You, Your Best and Worst Habits are Exactly the Same!

For others... there seems to be a lot of very "hard workers" who "procrastinate!"
John Marvin11 months ago

Forget Opinions, Measure the Hard Facts and Data to Improve Your Business

In the end, it is the least expensive and most productive business tool in your arsenal.
Products11 months ago

Free Drug Database and More of What You Need to Know for December

And scientific papers cliff notes for the busy ECP.
Manager's To-Do11 months ago

Tips for Wrapping Up All Those Little Year-End Tasks and More Manager’s To-Dos for December and January

Including billing, Flex Spending, recalls and sales incentives for all.
Calendar11 months ago

Coming Up with Your 2020 Resolution and More New Year Events

And we're calling for a return of National Opticians Day, who's with us?
Best of Eyecare11 months ago

The Big Survey 2019 – The Basics

THE BIG SURVEY 2019 The Basics You, The ECP Buying & Selling Performance Management & Staff Marketing & Operations Who is the American ECP? How does...
America's Finest11 months ago

Want 15 Years of Growth While Keeping Your Team Close and Building the Optical of Your Dreams? This Tennessee Practice Can Show You How

They knew that if they treated patients right, the business would succeed.
Editor's Note11 months ago

Size Matters … The Bigger the Better

And addressing some other sensitive subjects you might encounter in the workplace.
Products11 months ago

Big Style and Petite Tech Perfectly Describe the Latest Product Releases

Click through for frames that make a statement and diagnostics with a small footprint.
Better Vision11 months ago

Artificial Vision Aids Get Tech Heavy

Video projection and artificial intelligence (AI) are some of the features that differentiate devices in the low vision space.
Products11 months ago

2019’s Reader Favorite Optical Styles

We asked and you answered! These are the preferred ophthalmic styles of INVISION readers.
Uncategorized11 months ago

The Big Survey: Marketing and Operations

47. Which gets the largest portion of your marketing budget? Print 13% Community events (including sponsorships) 12% Direct mail 10% Other social media marketing 8% Paid...
Uncategorized11 months ago

The Big Survey 2019 – Management and Staff

35. What is the top staffing challenge you face? Recruiting 33% Keeping staff motivated 25% Boosting productivity 18% Retaining top talent 14% No major staffing challenges...
Uncategorized11 months ago

The Big Survey 2019 – Buying & Selling

19-22. Top 10 best-performing brands: NOTE: Lens and contact lens brands were a little less clear cut because, due to self-reporting and a lack of consistency...
Uncategorized11 months ago

The Big Survey 2019 – Performance

28. Looking at the last two years, would you rate either of them as the “best” or “worst” ever in terms of your business’s financial performance?...
Uncategorized11 months ago

The Big Survey 2019 – You, The ECP

10. On a scale of 1 to 10, rate your satisfaction with your professional life and life as a whole NOTE: Of the many different professionals...
Sanity Files11 months ago

A Few of this Canadian OD’s Favorite Things for Maintaining Sanity

Including smothering her cats with affection and weekend dive bar sing-a-longs just to name two.
True Tales11 months ago

This Mechanic’s Eyewear Was a Mess … But He Followed Directions!

A tale as old as time that gives new meaning to being in 'hot' water.
Do You Or Don't You11 months ago

With Only 37% Answering ‘Yes,’ Sending Holiday Notes Seems to be a Dying Tradition

But some of you have gotten creative, sending Thanksgiving cards or texts patients can respond to.
Inbox11 months ago

Letters From Our Readers for August

'I love it. I read it. I try to live it.'
Line Time11 months ago

What to Say to Boost Event and Trunk Show Attendance

The secret is to keep the call casual and friendly...
Tip Sheet11 months ago

Add Fun to Your Meetings and More Tips for Year’s End

And while you're at it build an anti-flu kit and get personal.
Benchmarks11 months ago

Harnessing the Power of the Selfie to Boost Social Media Engagement, Drive Foot Traffic … and Have Fun

These five practices added an extra dimension to the optical experience and became genuine destinations.
Real Deal11 months ago

When This Doc Moved to a Concealed Carry State, She Didn’t Expect Staff to Be Packing

What would you say to an OD who balked at legal firearms in her office?
Robert Bell12 months ago

After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say

But before he goes, let's review some key points of The EyeCoach Selling System he's been sharing these past several years.
America's Finest12 months ago

A Simple Formula Keeps This Vancouver Optical Growing After 40 Years

They created a safe space for self-expression.
Best of Eyecare12 months ago

25 ECPs Share Their Elevator Pitches

25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Best of Eyecare12 months ago

Make Magic Happen With Our Expert 90-Day Plan for Peak End of Year Performance

How you finish the year has a major impact on how you start the next one. Year-end is a tricky, busy time. You need to be...
Calendar12 months ago

Come Up With 20 (New) Questions and More November Events

And we've got an idea for a social media post any independent ECP can do.
Manager's To-Do12 months ago

Schedule, Schedule, Schedule and More Manager’s To-Dos for November

Plus a reader tip for how she get this things done in a day.
Best of Eyecare12 months ago

Eyecare Pros Talk About Their Most Important Customers

Now let’s be clear… All customers are important. And all customers should be treated as such… but when we asked our readers about their most important...
Robert Bell1 year ago

Peak Performance Selling Techniques

Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
Line Time1 year ago

The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices

It prompts them to make an emotional selection.
John Marvin1 year ago

The 4 Key Elements to Building a High Performance Team

It isn't experience, skills or talent... it's all in the mindset.
True Tales1 year ago

One OD’s Encounter Gives A Whole New Meaning to ‘Tick of the Eye’

What she thought was a scab had legs.
Real Deal1 year ago

How Should an Office Handle this Disgruntled Patient with Unpaid Bills and Ongoing Medical Needs?

The doc wants to keep treating him and hopes to erase that negative online review despite his overdue balance.
Better Vision1 year ago

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.
Buzz Session1 year ago

Many of You Think You’d Be Sorted into Gryffindor with Harry Potter

'Which Hogwarts House would you belong to and why?'
Editor's Note1 year ago

The Year’s Not Over Yet. There is Still Time to Fix It

And you won't need a magic spell to do it.
Columns1 year ago

Develop a Custom Visual Standards Manual to Look Better and Sell More

Such a manual details and explains how a store should look and how to keep it looking that way.
Products1 year ago

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.
Products1 year ago

A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.
Products1 year ago

What Wood You Do With These 9 Sunwear Styles?

It’s a rare occurrence, but sometimes, trees can bring the sun(s)!
Sanity Files1 year ago

An Arkansas OD Who Relies on #LakeLife and Organization for Her Sanity

She also poses a valid question ... why do so many digital platforms require monthly subscriptions?
Products1 year ago

Holiday Gifts Big and Small and More Business Boosters for October

Including a chic, no-waste business card holder and a high-octane lens cleaner safe for premium coatings.
Products1 year ago

9 Frames That Have More Going on Than What You See at First Glance

What they are saying on the inside is just as, sometimes more, compelling than their exteriors.
Inbox1 year ago

Letters From Our Readers for July

Love your magazine!
Products1 year ago

ECPs Share Their Best-Selling Collections for August 2019

Sunwear sales reached their apex.
Do You Or Don't You1 year ago

While the Majority of You Do Not Conduct Working Interviews, Those of You That Do Ensure a Cultural Fit

And many who don't, haven't because they are one man shows of boast impressively long staff tenures.
Ask INVISION1 year ago

When to Let That Questionable New Employee Go and More Questions for October

Plus its all fun and games until someone gets drunk at the company holiday party ... how to protect your business from potential trouble.
Best of the Best1 year ago

Sports Vision Training Can Be a Game-Changer for Your Practice

These Ohio vision therapy specialists demonstrate how they help see their athletes succeed and their practice grow.
Danielle Richardson1 year ago

Supplement Trouble and What to Do When You Can’t Get All You Need From Food Alone

In a perfect world, we’d get all our vitamins and minerals from a healthy, organic, well-balanced diet ... but we live in the real world.
Brand Portfolio1 year ago

Could Your Branding Use Some Brightening Up? This Bay Area Practice Can Shed Some Light

A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
Tip Sheet1 year ago

Aim For Busy, Not Rushed and More Tips for October

And this bonus season, let them eat cake!
Calendar1 year ago

The Internet is Middle Aged and More October Events

And beware those household chemicals; the entire month is dedicated to eye safety at home.
John Marvin1 year ago

Leading with Honesty and Authenticity Even When You Don’t Know What You’re Doing

It is OK not to know everything, but it is not OK to remain ignorant.
True Tales1 year ago

An Exception to the Cancellation Policy?

The no-show who showed ... briefly.
Manager's To-Do1 year ago

Become a Party Animal and More Manager’s To-Dos for October

And do you have a local professional photographer on speed dial yet? There are so many ways one can benefit your business.
Robert Bell1 year ago

In Sales There Are Not Two Sides to Every Story.  There Is Only One — the Customer’s Side

You’re about to get much better at selling.
Cover Stories1 year ago

How To Do Everything

We challenge you to implement one of these 23 ‘How To’s in your practice before the year is out.
Products1 year ago

Gen Z Loves Their Vision Benefits and More of What You Need to Know for September

Plus ISVA's 'dynamic' skills for sports.
Better Vision1 year ago

EHR Systems Have More Enhancements Than Ever Before

Bells and whistles your paper charts definitely don't possess.
Real Deal1 year ago

How Did This Trunk Show Turn Out So Wrong?

They had such high hopes: What can the practice do better next time?
Products1 year ago

Textured Eyeglass Frames That Give You All the Feels

Engraved line, ripples and bumps on some sense-ational styles.
Products1 year ago

Cool Style and Tech Combine in Eyecare’s Latest Products

Vision care never looked so good.
Buzz Session1 year ago

ECPs Share the Hidden Talents That Help Them in Business

You're a talented bunch! Some of you should go on the road.
Danielle Richardson1 year ago

How to Be Healthier Now

4 easy tips you can implement today to start living a healthier lifestyle.
America's Finest1 year ago

You’ll Be Amazed What This Minnesota Practice Did with 1,000 Sq. Ft.

Hint: A stunning optical, exam lane AND plans to put in an edger.
Products1 year ago

Smart Storage Ideas and More Business Boosters for September

Plus additional products that prove eyecare could be a cult...
Sanity Files1 year ago

A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun

To unwind she communes with nature and looks for those elusive four leaf clovers.
Products1 year ago

9 Sun Styles That Sparkle and Shine

Glitter isn't just for arts and crafts anymore.
Benchmarks1 year ago

How 6 ECPs Designed, and Use, Their Business Cards

Even in a digital era, they find them to be an essential business tool.
Tip Sheet1 year ago

Spend an Hour a Week Making Decisions and More Tips for September

Plus the two most powerful words to add to your sales pitch and the power of 'Polish.'
Best of the Best1 year ago

Spice Up Your Frame Selection with This Strategy That Probably Never Occurred to You

It gives patients a reason to visit based on product assortment rather than discounts.
Cover Stories1 year ago

VEW Special Buying Guide 2019

HIGH ROLLER SUITE These products didn’t come to play, they came to win, and you can bet they pay off big. All-In Made with Japanese titanium,...
Columns1 year ago

3 Hiring Strategies for Optometry Practices

With the war for talent showing no signs of letting up, it’s a great time to revisit your recruiting efforts.
Ask INVISION1 year ago

How to Get a Staff Member to Close a Sale and More Questions for September

And your return policy may not be as ironclad as you think when it comes to minors.
Do You Or Don't You1 year ago

Slightly More than Half of You Ask for Patient Reviews Regularly

The rest of you are missing out on a valuable marketing opportunity.
Line Time1 year ago

Grab that Cold Call Listener in 30 Seconds

We've got the perfect humorous opener to take the annoyance out of your telemarketing calls.
Products1 year ago

ECPs Share Their Best-Selling Collections for July

Back-to-school season has started!
True Tales1 year ago

A California Doc’s Only Exception to the ‘No Dogs’ Rule

And no, it isn't for service dogs.
Line Time1 year ago

The 4 Simple Words to Say to Help Out a Floundering Sales Associate

They just might hep you save the sale.
Inbox1 year ago

Letters From Our Readers for June

Don’t change a thing!
Tip Sheet1 year ago

Give More Compliments, Ask More Questions and More Tips for July and August

And how to do little infomercials from the show floor to come back to eager customers looking to buy.
Do You Or Don't You1 year ago

One Third of You Offer Same-Day Service

Many of the rest would like to offer it.
Real Deal1 year ago

What Would You Do If You Were This Office Manager Who Caught Her Doctor and Optician in a Sneaky Sun Swap?

Rx lenses are made but they never get dispensed so that a plano sun gets covered by insurance.
Buzz Session1 year ago

When it Comes to Lens Materials, Coatings or Enhancements, You Guys Have No Problem Playing Favorites

AR coatings are obviously a must and one specific material is most of your MVP.
Robert Bell1 year ago

Stop Educating Your Customer!

You're just doing it wrong anyway.
Sanity Files1 year ago

The Couple Behind Todd Rogers Eyewear Loves to Educate and Delight

And in their downtime it's dance parties, hitting the slopes and a little hot tub time after hours.
John Marvin1 year ago

Customer Experience Isn’t About Bells and Whistles But Simplicity and Convenience

Espresso bars, large screen TVs and foot massages just distract from what customers really want.
Better Vision1 year ago

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.
Columns1 year ago

Having the Appropriate Education and Information is Just Polite

Proper etiquette can result in a major boost to your office’s retention rate.
Danielle Richardson1 year ago

It’s Time to Take the Mind-Body Connection Seriously

No longer just a fringe New Age theory, science supports the positive benefits of mind-body therapies to minimize suffering and enhance wellbeing.
America's Finest1 year ago

A Second Optical Location Hitting the Next Level of Candy Crush in Cleveland

People said their business would be ‘too funky’ for the Midwest but they proved their critics wrong.
Manager's To-Do1 year ago

Not on Instagram Yet? It’s Time and More Manager’s To-Dos for August and September

Plus call a meeting of your fun committee and a simple and inexpensive way to protect your business.
Editor's Note1 year ago

A TV Channel Just for ECPs? I Think So

Our America's Finest honorees could inspire a nation.
Products1 year ago

The Eyes, The Ears and More Business Boosters for June

Including the 'Opticians Helping America See' branding.
Products1 year ago

Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Plus myopia 'Cliff's Notes' from CORE and proof that optometry improves health.
Products1 year ago

Celebrity Eyewear and Sunwear Styles Put on a Talent Show

From AMERICAN IDOL to Zendaya, these frames showcase the creative visions of a range of celebrities.
Products1 year ago

Art and Science Collide in Eyewear’s Latest Releases

Cinema, culture and technology all play their part in the newest frames and lenses.
America's Finest1 year ago

Stunning Interiors and Exteriors Draw Fine Eyewear Fans to This Unique Memphis Practice

They had faith that the neighborhood would support them; and they were right.
America's Finest1 year ago

After 55 Years in Business, This State-of-the-Art Tulsa Optical Shop Knows How to Offer Something for Everyone

The largest selection of frames in the area, old-school repairs and an in-house digital lab, just don't come in looking for an exam.
America's Finest1 year ago

Here Are This Year’s America’s Finest Store Honorable Mentions

Wink Family Eye Care of SLP, Louis Park, MN Wink Family Eye Care of SLP opened its doors on Jan. 15, 2018 with Dr. Roman Gerber...
Products1 year ago

ECPs Share Their Best-Selling Collections for May

Sunwear sales are on the rise for summer.
Calendar1 year ago

Build a Better Boss and More August and September Events

See what's coming up so you can start making plans.
Inbox1 year ago

Letters From Our Readers for May

Thank you to you too!
Brainstorms1 year ago

Keep a Good Time Journal to Better Design Your Life

And overcome feeling uninspired at work by doing more of what you love.
Brand Portfolio1 year ago

Looking to Appeal to a More Creative Clientele? Here’s How It’s Done

This Chicago optical’s in-house branding effort is confident and consistent.
Best of the Best1 year ago

This Office Manager Got Her Staff to ‘Own’ the Patient Experience. Here’s How…

She came up with a nine-step program for employees.
Ask INVISION1 year ago

The Art of Closing the Sale and More Questions for July and August

Don't miss: How to set attainable goals and offload older merchandise.
Cover Stories1 year ago

Endings: Owners Share How and Why They Closed the Curtain on Their Eyecare Businesses

No two exit strategies are exactly the same.
Better Vision1 year ago

Golf Lenses Guaranteed to Be a Hole in One

8 options that address the three factors patients want in their golf glasses.
Manager's To-Do1 year ago

Approach Your Business Like A Customer Would and More Manager’s To-Dos for July

Plus don't underestimate the power of mini-breaks or shortened work weeks during warmer months.
Calendar1 year ago

An Excuse to Celebrate ‘Nothing’ and More July Events

A couple of 'Dirty Thirty' birthdays worth noting.
Columns1 year ago

You Can’t Meet Everyone’s Needs, So Why Try?

Know your niche.
Line Time1 year ago

‘Do You See the Naked Lady?’

It's a great way to get accurate patient measurements.
Robert Bell1 year ago

The Single Best Tool to Help Your Staff to Sell In and Outside the Office

Plus it has the added benefit of showing them you value them.
Benchmarks1 year ago

We Asked ECPs Which Famous Names Bought Their Eyewear

And boy did they get to bragging….
Tip Sheet1 year ago

Start Bold, Take Better Breaks and More Tips to Improve Your Business

Also, your neighbors are a captive audience have you gotten them in the door?
Buzz Session1 year ago

We Asked What Your Favorite Smartphone App for Your Business Was. Here’s What You Said …

There are some familiar faces but some fun surprises too!
Products1 year ago

The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can't even tell how high-tech they are.
Danielle Richardson1 year ago

Feel Like Your Wellness Routine Could Be Missing Something? It’s Probably Sleep

We spend nearly a third of our life sleeping, which makes getting quality sleep as essential as a healthy diet and regular exercise.
Columns1 year ago

The Best Calls to Action to Convert Visitors to Patients

CTAs are probably the most important part of your marketing or campaign strategy.
Products1 year ago

New Products High on Style and Substance

And heavy on the cat eyes.
Products1 year ago

9 Sunglass Styles Breaking Technology Barriers for Daily Use

Tech gets its moment in the ... suns.
Sanity Files1 year ago

Dr. Ryan Corte Knows How to Hustle

He also knows there is no better way to unwind than with family time and a little wine.
Products1 year ago

Free Resources for Optometrists and More Business Boosters for June

Like some fun accessories for everyone else.
Products1 year ago

See Like David Beckham and More of What You Need to Know for June

Including the high-tech glaucoma-detecting AI of the future.
Cover Stories1 year ago

Escape From Insurance: Words of Wisdom From Eyecare Practices That Made the Leap

They left managed care and went to private pay.
Products1 year ago

ECPs Share their Best-Selling Collections for April

Lots of brand name variety.
Calendar1 year ago

Start a Campaign of Fear and More June Events

Plus, sometimes letting your business go to the dogs is a good thing.
John Marvin1 year ago

Begin Your Business with the End in Mind

Few doctors understand that the day you open is the day you start planning to sell.
Inbox1 year ago

Inbox: Letters From Our Readers for April

...on the 'Failure' issue
Ask INVISION1 year ago

How Much Community Work is Too Much Community Work and and More Questions for June

Also how to deal with (or with being) a helicopter manager.
Do You Or Don't You1 year ago

The Majority of You Still Have a Physical Fax Machine

As with the beeper, the medical industry seems to be a stalwart holdout for this old school piece of equipment.
Manager's To-Do1 year ago

Are Your Displays Peak Sun Season Ready? And More Manager’s To-Dos for June

And no time like the present for a little spring cleaning.
America's Finest1 year ago

Want to Know What ‘Start-to-Finish’ Service Really Looks Like?

This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
Best of the Best1 year ago

This California Lens Lab Has an Inspiring Recovery Story

They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
Cover Stories1 year ago

Get ‘Em Young: How Optometrists and Opticians Can Improve Their Kids Business

6 experts explain how to win young customers (and their parents) over early.
Real Deal1 year ago

If This Team of Expo Slackers Worked for You, What Action Would You Take?

They spent most of the all-expenses-paid trip in the hotel bar.
John Marvin1 year ago

Success is Only the Tip of the Iceberg

To navigate your own future, you need to look below the surface.
Sanity Files1 year ago

For This Miami OD, It’s the Simple Things That Get Him Back On Track

But lo the patient who dares to no show!
Real Deal1 year ago

Ever Feel Like Your Billing Policy Is Backfiring?

This practice does. How can it get back on track?
America's Finest1 year ago

A Stunning Milwaukee Practice That Is the Culmination of 3 Decades of Constant Improvement

Being served here ‘is like meeting a friend in a coffee shop.’
Columns1 year ago

This Healthy Vision Month Dig Deeper into Children’s Vision Issues

Our eyes look, but our brain sees and sometimes for kids there is a disconnect between the two.
Robert Bell1 year ago

What’s the Best Sale You Ever Made?

Was it the sale with the biggest price tag or where you overcame the most objections? No and no.
New Products1 year ago

Futuristic Tech and Styles That Pull Heavily from the Past

Go back to the future with May's latest releases.
Products1 year ago

Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style

All jokes aside, these 9 styles offer little kids big style.
True Tales1 year ago

A Teen’s Mom is Angry the Store Is Out of Her Kid’s Third Frame

Maybe next time they should buy them in bulk.
Better Vision1 year ago

Ways to Protect Kids’ Eyes While Playing Sports

And smart ways to get their parents on board.
Ask INVISION1 year ago

How to Get the Best Employees and More Questions for May

Plus, how to get that chatty, great employee to actually close the sale.
Editor's Note1 year ago

Some Things Are Just Meant to Be

Even when they didn't work out as planned.
Products1 year ago

Start ‘Em Young and More Business Boosters for May

Like the comprehensive book on 'Natural Eye Care' and a reminder for patients that ECPs perform more than just eye exams.
Products1 year ago

National Sunglasses Day 2019 and More of What You Need to Know for May

Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.
Products1 year ago

ECPs Share their Best-Selling Collections for March

Spring is near and sun sales are picking up.
Cover Stories1 year ago

New Owners Weigh In On the Hardest Part of Their Business — Starting It

They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
Tip Sheet1 year ago

‘Hate, Don’t Hate’ and More Tips for May

'Squeeze, Release, Repeat.' Don't worry, it's doctor approved!
Do You Or Don't You1 year ago

60% Of You Have Been Blessed to Have a Mentor in Your Career

Here's how their relationships work.
Brainstorms1 year ago

Have You Heard of the Diderot Effect?

It's a psychological phenomenon that could help you close more sales.
Best of the Best1 year ago

Let This Texas OD Tell You About a Way to Serve Underprivileged Patients in Your Area

Helping kids see has never been easier.
Inbox1 year ago

Inbox: Letters From Our Readers for March

“Happy to be back!”
Buzz Session1 year ago

Do Over: If Given the Chance This is What You Would Do Differently

More education, earlier ownership and trusting your gut more were all pretty popular.
Danielle Richardson1 year ago

Mindful Meditation for You and Your Patients

Studies show it can cure many chronic pain and anxiety conditions ... even treat glaucoma!
Buzz Session1 year ago

Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review

And congrats to those who have never received one!
Brand Portfolio1 year ago

This Memphis Practice Uses Its Branding to ‘Frame’ Its Carefully Curated Eyewear

Because they believe frames are ‘art worn on the face.’
Manager's To-Do2 years ago

A Little Staff Research Project and More Manager’s To-Dos for May

A seasonal slowdown is often imminent for many of you, here are some business project suggestions to fill the time.
Calendar2 years ago

Take a Cue from the Top 40 Format and and More May Events

And don't forget it's a month devoted to healthy vision.
Columns2 years ago

It’s Time to Change the Way You Think About Failure

It's nothing more than feedback to improve.
Robert Bell2 years ago

Celebrate Failure, Just like Deacon Blues

Because you can't have success without failure.
Cover Stories2 years ago

How to Keep Your Inventory Ultra-Fresh With an Aggressive Dog-Dumping Strategy

Noteworthy ways some ECPs have found to move their moldiest inventory.
Do You Or Don't You2 years ago

Only 21% of You Have Failed So Spectacularly It Still Makes You Cringe

But each and every one of you said it taught you something valuable.
Cover Stories2 years ago

Failure 2.0: Learn More, Hurt Less

Learn 27 ways to make the most of failure.
Real Deal2 years ago

A Sublease Eye Doc Didn’t Work Out

Should the optician/owner pursue their non-compete?
Products2 years ago

These Latest Releases Prove Spring Has Sprung

Don't miss these blooming colors!
Products2 years ago

The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April

Plus two FREE guides to help you stay up-to-date with your trends and branding.
Better Vision2 years ago

Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before

The latest models available and smart ways to use the latest technology.
Inbox2 years ago

Inbox: Letters From Our Readers for February

"Articles all hit home!"
Products2 years ago

ECPs Share their Best-Selling Collections for February

Unsurprisingly, sun sales were soft.
Products2 years ago

9 Eco-Friendly Styles that Put the ‘Good’ into Looking Good

Most even give back while being kind to the Earth.
Products2 years ago

‘Optometry Gives Me Life’ and More of What You Need to Know for April

Like how to get FREE Downloadable white papers on myopia from the International Myopia Institute.
Brainstorms2 years ago

Alliterate or Die!

Same sound success for staying top of mind.
Tip Sheet2 years ago

What’s the Title of Your Autobiography? And More Tips for April

Plus who doesn't like a party? Especially when the 'gifts' are positive reviews for you business.
Sanity Files2 years ago

A Florida OD With A Need for Speed

If it's not a muscle car that goes fast, he's not interested.
True Tales2 years ago

Something Got Lost in Translation During This Exam

And the OD suffered a finger in an unexpected place.
America's Finest2 years ago

This Ontario OD Is Off to a Flying Start

When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Line Time2 years ago

What to Say to That Crooked-Browed Customer

Especially when they insist on having their frames adjusted to line up with their eyebrows.
Best of the Best2 years ago

An Iowa OD Who Developed an Industry-Leading Neuro Rehab Specialty

Offering glasses just wasn’t enough.
Danielle Richardson2 years ago

Stop Trying to Be Perfect

It's just making us sick.
Benchmarks2 years ago

When Their Tech Lets them Down, These ECPs Have Things Covered

And their patients appreciate the human touch.
John Marvin2 years ago

All You Have to Do Is Try One More Time

Failure only happens if you give up.
Ask INVISION2 years ago

How to Attract Top Salespeople and More Questions for April

Also, how to structure their compensation to remain competitive.
Calendar2 years ago

Channel Your Inner Pamela Anderson and More April Events

It's a month devoted to administrators and women and we have some ideas to help you celebrate.
America's Finest2 years ago

A Florida Optical That Offers A Slice of European Style

Along with an inspiring tale of overcoming adversity.
True Tales2 years ago

Could You Keep Your Cool if a Roach Joined You in the Exam Room?

It happened to this doc. See how he reacted.
Editor's Note2 years ago

Such is Life, It Slows Down for No One

Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get.
Brainstorms2 years ago

Why Zappo’s Tony Hsieh Encourages Collisions in the Workplace

Sometimes you just need to make serendipity happen.
Robert Bell2 years ago

Don’t Just Ask Questions, Actually Listen to the Answers

Sounds simple, but many don't do it when trying to sell eyewear.
Best of the Best2 years ago

How This Colorado Practice’s ‘Office Culture Blueprint’ is Boosting Referrals

And how they persuaded their team to embrace a new mindset.
Do You Or Don't You2 years ago

Forget Store-in-Store Displays — Nearly Three Quarters of You Don’t (or Can’t) Dedicate the Space

But many of you just have no interest in them.
New Products2 years ago

Champagne Anyone? Plus More Latest Releases for March

Color and style are also invited to the party.
Products2 years ago

A Chic Place for Clients to Sit and More Business Boosters for March

From glamorous to utilitarian, we have all the bases covered.
Products2 years ago

Modern Suns Inspired by the Iconic Styles of the 50s, 60s and 80s

Time tested and still keepers after all these years.
Better Vision2 years ago

Lenses Finally Get the Visual Sales Aid They Need

Why tell patients the lenses benefits when several companies now allow you to show them.
Inbox2 years ago

Letters From Our Readers for February

Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA When will our schedule get busy again? It’s been the weirdest winter...
Ask INVISION2 years ago

What the Law Says About Retailers Who Say They’re Selling at ‘Wholesale’ Prices and More Questions for March

Unless it’s true, it might be a criminal offense in your state.
Products2 years ago

Eyeglass Styles that Stand the Test of Time Since the 1920s

9 frames with real staying power.
Cover Stories2 years ago

How Eyecare Businesses Can Win the Hearts and Minds of Their Customers

Customer Loyalty: It’s worth its weight in referrals. Here’s how some creative ECPs go about generating it.
Products2 years ago

Sight Matters and More of What You Need to Know for March

Don't miss: Transitions Innovation Award winners and some great shareable content.
Products2 years ago

ECPs Share their Best-Selling Collections for January

How did your frames stack up?
Manager's To-Do2 years ago

Take a Team Lab Tour Field Trip and More Manager’s To-Dos for March

Plus spring allergy season is nigh and we see a marketing opportunity.
Tip Sheet2 years ago

Earn Some Low-Tech Loyalty and More Tips for March

Like an inexpensive way to tell your customers about what's new.
Brand Portfolio2 years ago

This Optometrist Was Super Picky When Designing Her Logo … and Now It’s Paying Off

Her North Dakota practice created a more modern look than clients were used to.
Calendar2 years ago

Banish Winter Blues by Going Green and More March Events

Don't miss these important dates.
Buzz Session2 years ago

Eyecare People Share the Easiest Sale They Make in Their Businesses

'Nike frames to teen boys.'
Manager's To-Do2 years ago

Helping Staff Help You and More Manager’s To-Dos for March

Plus tips for making the most of the upcoming Vision Expo.
America's Finest2 years ago

This NYC Eyewear Boutique is Simultaneously Fashion-Forward and Enamored with the Past

Bond 07 by Selima is a magnet for eyewear fanatics.
Real Deal2 years ago

A Compensated Lens Design Tripped Up This Eye Doc

The patient wants his glasses and exam refunded.
Sanity Files2 years ago

This Tennessee OD Loves the Day-to-Day Tasks of Running Her Eyecare Business

She is the @Momtometrist who finds sanity in the mundane.
Robert Bell2 years ago

“Thank God, Yes! It’s Monday!!!”

Channel that sort of excitement every Monday with your own Monday Morning Mission Statement.
Columns2 years ago

6 Ways to Make Your Patient Experience Memorable

It's all about hitting them in the feels.
John Marvin2 years ago

Introducing Amazon Eyecare and Eyewear

Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Cover Stories2 years ago

Get Your Mojo Back

Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Best of the Best2 years ago

Maryland Optician Makes the Most of Its Expansive Front Window Space

Visions Extraordinary Eyewear frederick, md WITH 60 YEARS of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Danielle Richardson2 years ago

Business Travel is No Reason to Let Your Wellness Suffer

Here are 4 pro tips to keep you on track even when you're away.
Best of the Best2 years ago

Tennessee Practice Throws Itself an Epic Birthday Party, Creates New Tradition

This patient-appreciation event made for a great business-building tool.
John Marvin2 years ago

Why Do So Many ECPs Ignore the Power of Personal Touch?

Remember: your convenience is never as important as investing personally in relationships.
Buzz Session2 years ago

Eyecare People Reveal the Menial Tasks They Hate the Most

No. 1 on the most-despised list: cleaning.
Benchmarks2 years ago

Ways ECPs Are Benefiting from Short Intro Videos for Their Practices

Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Line Time2 years ago

Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information

It gives you both a break.
True Tales2 years ago

You Should See What See Keeps in the Other Box Under Her Bed

Curiously weak lashes!
Sanity Files2 years ago

This ‘Work Hard, Play Hard’ Optical Manager Has Found Her Calling

And she has the wardrobe to prove it.
Danielle Richardson2 years ago

4 Ways to Get Back on Track When You’re Feeling Stuck

We all get out of alignment from time to time, but you don’t have to stay that way.
Products2 years ago

9 Unexpected Silhouettes Deliver Surprising Sun Style

From hearts to octagons to triangles, these shape shifters shine.
Better Vision2 years ago

In-House Finishing ‘Edges’ Out Profit

While reducing turnaround time and errors for happier patients.
Cover Stories2 years ago

21 Tips for Motivating Your Team

Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
Products2 years ago

Fighting Blindness While Looking Good and More Business Boosters for February

Not to mention a Social Media Content Calendar to help jump start your marketing efforts.
Inbox2 years ago

Inbox: Letters From Our Readers for January 2019

Loving the love from you readers!
Products2 years ago

9 Eyewear Styles Giving New Meaning to the Request ‘Send Nudes’

See the latest eyewear in skin-tone colors.
Products2 years ago

Simplicity, Negative Space and More Newness for February

Transparency, Lace and Cut Outs for the win.
Columns2 years ago

This Simple Change Can Make Your Eyecare Business Way More Efficient

It seems like a small step, but it can have a big impact.
Do You Or Don't You2 years ago

Nearly Three Quarters of You Have Never Used a Business Consultant

But the 27 percent who have would do it again.
Tip Sheet2 years ago

Stop Expecting So Much and More Tips for February

But always bring donuts if you're running late.
Real Deal2 years ago

An Order is Canceled After the Insurance Company Steals the Work. How Must the Office React?

An order is canceled after the insurance company steals the work. How must the office react?
Ask INVISION2 years ago

Finding the Best Tax Professional for You and More Questions for February

Getting a head start on what could be a volatile year, and more advice for February.
Products2 years ago

A Million Magic Moments and More of What You Need to Know for February

Also, Levi's for eyes and three very special women.
Products2 years ago

ECPs Share Their Best-Selling Frames for December

Check out the products that have been flying off the racks.
Line Time2 years ago

Vision Is Like … High Definition TV

Several ways to explain HD lenses to clients.
Benchmarks2 years ago

5 Eyecare Businesses That Prove That the Way to Clients’ Hearts is Through Their Stomachs

For these businesses, delicious tastes and smells are a selling point.
Products2 years ago

Tort Report: 9 Variations on an Optical Mainstay

Catch some of the most notable new tortoise styles.
Woulda Coulda Shoulda2 years ago

This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children

This isn't Walmart.
Calendar2 years ago

Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.
Brand Portfolio2 years ago

Living in the Future Thanks to the Indie Branding Effort at Lab Rabbit Optics in Chicago

At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
Manager's To-Do2 years ago

Crunch Those Year-End Numbers and More Manager’s To-Dos for February

And other tips for getting your inventory in top shape for Vision Expo.
Real Deal2 years ago

A New Owner OD Needs to Navigate the Bartering Culture in His New Community

"I plow your driveway when it snows; you serve my family's eye needs."
Brainstorms2 years ago

A Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes

Get rid of that hairy arm!
Better Vision2 years ago

3 Eyecare Pros on Bundling Lens Packages for Easier Sales

Frame companies partner with lens manufacturers to offer combined product.
Columns2 years ago

Physical Stores Can Thrive As Online Retail Grows … Here’s How

Online eyewear sales will only ever get so much of our business.
Columns2 years ago

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

Even if you’re an individual, group health insurance may be best for your business.
True Tales2 years ago

At Closing Time Sometimes It’s a Race to the Door

Lights off just isn’t enough for some people.
Editor's Note2 years ago

My Name is Dee Carroll … and I Am a Pinner

But in 2019 I am ditching resolutions for goals and making my dream board my reality.
Best of the Best2 years ago

Make the Best Use of a Great Resource: Your Fellow ECPs

A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
Woulda Coulda Shoulda2 years ago

No One Likes A Know It All

But be sure to say it with a smile. On second thought, just don't say it.
Better Vision2 years ago

The Growing Daily Disposable Opportunity and Smart Ways to Sell Them

Plus 6 of the newest products on the market.
Do You Or Don't You2 years ago

You’re a Hard Working Bunch: 84% of You Do Not Close for Any Extended Breaks

Do you ever close your practice for an extended period of time during the year?
Line Time2 years ago

Use Yourself as an Example to Relate

Here's how to explain the "intermediate area".
Buzz Session2 years ago

From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways

How do you regain your momentum?
True Tales2 years ago

Luckily Surrogacy is Not a Job Requirement

The customer asked her, "Will you have my baby?" But it's definitely not what you think.
Columns2 years ago

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

Repeat after me: "Every customer who walks through my door is a VIP".
Products2 years ago

New Licenses Galore and More of What You Need to Know for January

What's new in 2019.
America's Finest2 years ago

Cool Ideas and Clever Lighting Create the Ideal Frame-Selection Setting at This LA-Area Practice

A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
Columns2 years ago

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

A member of Facebook’s Small Business Council shares 4 key ways.
Products2 years ago

ECPs Share Their Best Selling Frames for November

Check out the products that have been flying off the racks.
Inbox2 years ago

Inbox: Letters From Our Readers for November-December 2018

We always love to hear from you!
America's Finest2 years ago

High-End Optical Retail Doesn’t Have to Be Cookie-Cutter ‘Minimal’ — Here’s Proof

At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
Brainstorms2 years ago

How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic

But make it fashion … and marketing!
Robert Bell2 years ago

Be a Sales Contrarian

Just like Robert Bell.
John Marvin2 years ago

Sometimes Pulling the Goalie is the Best Decision to Make

Three examples of when and how you should go on the offensive.
Cover Stories2 years ago

Don’t Call It Insurance

One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
Products2 years ago

Storage and Communication Solutions and More Business Boosters for January

Don't miss these cool new products.
Danielle Richardson2 years ago

Not a Morning Person? Here’s How to Boost Your Early Energy

Give one of the hacks below a try to increase both your energy and focus in the A.M.
Sanity Files2 years ago

Travel, Good Food and a Handsome Man in Uniform Keep this OD in the Proper Headspace

She has lots of ways to de-stress.
Products2 years ago

Style, Protection and Technology Define the Latest Crop of New Products

Take a look at these new releases.
Tip Sheet2 years ago

Keep Your Mouth Shut and More Tips for January

Why don’t you hold your opinions first and ask theirs?
Real Deal2 years ago

A Patient Pushes an Optician to Bend the Rules. Is This A Gray Area Or Are They Committing Fraud?

The case of the fraudulent filing.
Benchmarks2 years ago

9 ECPs Share What Adding an In-House Lab Has Meant to Them

So much for the cons: When it comes to the pros, we decided to ask around.
John Marvin2 years ago

This Simple Addition to Your Daily Routine Can Make You a Better Manager

Keeping a journal is easier today than ever before.
Do You Or Don't You2 years ago

Cross-Training Staff is the Way Most of You Go, But Some of You Still Say ‘No Thanks’

Most eyecare business owners see value in having staff handle multiple duties.
Danielle Richardson2 years ago

Daily Habits that Kill Productivity

These four things will obliterate your focus.
Real Deal2 years ago

A Difficult Teenager, Absent Parents and Unacceptable Behavior … Kick the Kid Out or No?

This office wants to show a pre-teen the door – should mitigating circumstances change their minds?
Sanity Files2 years ago

Motorcycles, Guns and Glasses, Dave Goodrich is the Poetry Quoting Optician

He's got it in his blood.
Products2 years ago

High Tech, Old School and More New Products for This Month

Check out the latest in eyewear technology!
True Tales2 years ago

A Patient Wanted to Help. So She Grabbed My Nose Ring …

Ouch, that had to hurt!
Products2 years ago

Hot Out of the EYEdea Lab and More of What You Need to Know for This Month

Go an extra mile to raise Myopia awareness.
Tips and How-To2 years ago

Keep the Clutter to a Minimum and Tell Your Own Stories Instead

Less is more when it comes to display.
Better Vision2 years ago

Winter Goggle Prescription Solutions for Snowy Conditions

Check these prescription solutions for snowy conditions.
Ask INVISION2 years ago

Personality Clashes and More Questions for This Month

Read the answers to some of your holiday questions.
Tip Sheet2 years ago

Saying No and More Tips for November and December

Better listener, better sales.
Products2 years ago

ECPs Share Their Best Selling Frames for September

Take a look at September's best-sellers!
John Marvin2 years ago

Too Many Eyecare Practices Skip This Crucial Step — and It Hurts Them in the Long Run

Instead, most just hope for the best.
America's Finest2 years ago

They Overcame This Fear … and Their Eyecare Practice Soared

This Colorado practice learned to ‘stop being afraid to offer the best’.
Products2 years ago

Evergreen Sun Styles that Stand the Test of Time

Still classic, after all these years.
Woulda Coulda Shoulda2 years ago

Make That Difficult Patient a Chain Store’s Problem

What you’d have said to that rude, frustrating or clueless patient ...
True Tales2 years ago

Merry Christmas to All … Except this Customer from Hell

It's a Christmas story that will chill your heart.
Brainstorms2 years ago

Try Bright Shoes for Your Crew

These shoes were made for talking.
Editor's Note2 years ago

I Remember My First Time… Do You?

Looking back to the first time.
Calendar2 years ago

Winter is Coming and More December and January Events

Who says glasses are just for summer?
John Marvin2 years ago

Measure Success Against Yourself, Don’t Compare Yourself to Others

It's better to compare yourself to who you were yesterday.
Robert Bell2 years ago

The Terrible Twos and Overcoming that Multiple Pair Problem

If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
Cover Stories2 years ago

18 Ways to Make Your Team the Happiest on the Planet

Sell more, produce more, be more creative, satisfy more customers... through happiness.
Real Deal2 years ago

Optician Wants to Ignore Part of Prescription — but Is That Her Right?

The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Buzz Session2 years ago

What Vow Will You Make Right Now for the New Year?

Brain Squad members share their 2019 goals.
Products2 years ago

Stocking Stuffers and More Business Boosters for November and December

Find out a really cool present that matches an iPhone.
Products2 years ago

9 Classic Designs Worth Coming Back To

Some designs are worth coming back to. These classics make the cut.
Best of the Best2 years ago

A Norcal Practice Took A Trunk Show and Turned It Into an Annual Message of Thanks to Its Patients

Take a trunk show and turn it into a message of thanks to your customers.
Manager's To-Do2 years ago

Start the Year Right and More Manager’s To-Dos for December and January

End 2018 right, and start 2019 strong with this month's to-do list.
Cover Stories2 years ago

An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories

Making decisions is hard, we’ve made it easy.
Best of Eyecare2 years ago

16 Ways to Win Your Employees’ Love Without Losing Their Respect

16 ways to win your employees' love without losing their respect.
Woulda Coulda Shoulda2 years ago

That Will Be $100

How you really want to answer the unknown client who asks you to fix something they purchased somewhere else.
Line Time2 years ago

Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

A child's feet change over time; why wouldn't their eyes?
Brainstorms2 years ago

Limit Supply to Increase Demand

Try creating a "limited edition" tied to a local event.
Tips and How-To2 years ago

Optics is More Than Frames and Lenses

Colorado eyecare pro feels a responsibility to eyecare.
Editor's Note2 years ago

Inspiration When You’re Running on Fumes

Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Manager's To-Do2 years ago

Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November

Are you ready to make some money?
Do You Or Don't You2 years ago

Do You or Don’t You Belong to Any Community or (Small) Business Organizations?

More than half of you are members.
Buzz Session2 years ago

Not That Again! The Questions You Wish Patients Would Stop Asking

"Can I get a trial contact?"
Sanity Files2 years ago

Sitting and Smelling the Roses … and Whiskey

This Oklahoma OD loves her independence.
Calendar2 years ago

Small Business Saturday Success and More November Dates

It has the potential to bring in a lot of new customers.
Ask INVISION2 years ago

Pulling Off a Successful Event and More Questions for October

Your questions answered by our experts.

INVISIONMAG.COM

Invision Issue

Quit Friends, Quit Smoking and Quit Worrying About November. There’s Lots To Do

9 Unexpected Eye Shapes Having Their Day in the Sun

Creatively Stuck? Fellow ECPs Share What They Do When They Hit A Wall

Hold a Thanksgiving Decorating Party and More Manager’s To-Dos for November and the Upcoming Holiday Season

Will a General Liability Waiver Cover Me During an Epidemic and More of Your Questions for October

Style and Swagger in Spades in These Latest Releases

9 Eyeglass Styles with Real Animal Magnetism

This May Be the Most Important Question of All

ECPs Share their Best-Selling Collections for August 2020

Tricks, Treats and Bumps on the Head

Want an Online Following that Translates into Foot Traffic?

No Qualified Opticians? No Problem. This Oregon Optical Owner Took Matters Into His Own Hands

2020 Got You Down? Here Are A Few Reasons To Be Thankful

This OD’s Horror Story Has a Happy Ending

How to Make Each Hire Stick

High Profile Athletes and Teams Helping to Raise the Profile of Vision Correction and Acuity

The Glaucoma Community Launches and More of What You Need to Know for October

The Beautiful and the Practical Collide Plus More Business Boosters for October

Think Playful Can’t Be Planned? Check Out the Branding at This SoCal Practice

There is Nothing Like a Mantra to be Your Life’s Guiding Light

Does This Verbal Exclusivity Agreement Still Hold Up?

Preparing for the End of the Year and More Manager’s To-Dos for October

Keeping Eyes Happy and Healthy and More Business Boosters for October

It’s All About Resilience, After All the Show Must Go On … Figuratively Speaking

Your Thoughts on Eyecare Magazines and More of Your Letters to the Editor

Coach Your Customers to Look Their Best on Zoom Call and More Questions for October

Fall Buying Guide: Different Look, Same Great Product Updates!

Want to Maintain Diversity of Price Points While Presenting As ‘High-End’? Let This Ohio Optical Show You How

An Oldie But a Goodie and More Tips for November

Emotional Intelligence, Facing Your Fears and More October Events

Being Civic-Minded is Important, But So is Not Alienating People

Show Patient’s Gratitude: Use Their Preferred Name

A Special Guest for a Special Gratitude Edition of Sanity Files

One Crazy Busy Connecticut OD Who Seems to Have Sanity All Figured Out

How Do You Hire at A Practice With a Bad Reputation?

ECPs Share their Best-Selling Collections for July 2020

TikTok for the Modern Eye Doc

Getting Patient Buy-In So They Fill That Supplement Recommendation

Don’t Do It! 44 Things an ECP Should Just Never Do

Artificial Applications, Real Intelligence, the Rise of the Machines in Eyecare

We Wanted to Know Your Favorite Social Media Accounts to Follow and Boy Did You Deliver

A Patient Insists These Are Not Her Glasses and Someone Switched Them!

Representation Matters and These 9 Alternative Fit Frames Are Here For It

Well More Than Half of You Say It’s Important to Manage Your Google My Business Page

Managing Up to Get the Best Out of Your Performance

Multifocals Slow Myopia Progression in Children and More of What You Need to Know for September

These 9 Sun Styles Are Causing A ‘Chain’ Reaction of Awesome

Your Thoughts on This Year’s America’s Finest Winners and More of Your Letters to the Editor

Crank it Up! ECPs Share Their Power Songs

Want a Pinguecula? How About a Nice Attractive Little Pterygium?

Achieve Disney-Level Leadership to Manage Effectively and Exceed Patient Expectations

Vision Corrections Are Up but Consumer Intent to Buy Is Down and More of What You Need to Know for August

How to Educate Adults on the Best Ways to Keep Their Eyes Safe

At This Knoxville Practice There’s Room to Grow … and To Shine

These 6 Practices Made It to the Big Leagues

COVID-19 Opportunities, Children’s Vision and More Tips for September

4 Tips For Creating a Gorgeous Gram

An Optical as Sharp as Chicago

Hiring a Biz Consultant Turned Out To Be a Smart Move for This NY Practice

Practice Pandemic Products and More Business Boosters for August and September

ABC: Always Be Cheering and More Tips for August and September

Here Are the 2020 America’s Finest Store Honorable Mentions

A Polished Arkansas Practice That Keeps Patient Numbers Low and Quality of Service Sky High

On Sales Reps and More of Your Letters

For this Seattle Eye Doc the Third Time is the Charm

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

Creating and Maintaining a Work Culture That Cares

Tips for Professional Video Calls and More Questions for August and September

54% of You Have Saved a Life During A Routine Visit

An ‘Eclectic’ Pair Who Pay it Forward and Celebrate with a Tasty Beverage

Take a Cold Shower and More Manager’s To-Dos for August and September

Make Sure Your POP is Representative of Your Community and More August and September Events

Miss You, Mean It

ECPs Share their Best-Selling Collections for May 2020

Because We All Know the Lenses Just Sit There Doing Nothing

At Rochester’s ‘House of Hip’ There is Nothing Ordinary

Meet the Judges of the 2020 America’s Finest Optical Retailers Contest

This Owner Wants to Reopen But His Optician’s Loving Unemployment Pay