Get one free year of the publication American eyecare professionals love most!
Including deciding if an experienced salesperson is worth their requested salary.
Keeping your services in front of potential patients and providing personalized follow-ups can increase your chances of converting interest into appointments.
What value have you put on yours?
Plus it is full steam ahead on holiday and end of year prep and planning.
By starting early, saving consistently, and planning strategically, you can build a robust financial foundation for retirement.
And it’s the last hurdle to overcome for your business' longterm success.
While luxury eyewear is always in fashion.
Including putting a little fun in Election Day and saying thanks!
The 1990’s offered such great silhouettes it’s impossible to narrow it down to one theme, which makes it so great for 2024 inspiration.
Turns out they’re all pretty closely entwined and if you feel like you’re lacking a little gratitude could go a long way.
Including the wonderful complexity of the human eye compared to the latest technology and the state of children’s vision across the country.
Including a super stylish beverage station and a humorous way of reminding patients not to clean their glasses with their shirt hems.
Customer spending contracts with an eye toward more practical and durable brands.
These lenses shift the narrative by serving the purpose of offering a chic alternative to the traditional dark shades.
Finding harmony between work and non-work goals can improve your life and your business. Here’s how you can achieve that.
But that’s okay. Nobody loves everything about their job.
From light sensitivity and migraines to Parkinson’s and autism, there may be a tint for that.
INVISION examines what ‘word of mouth’ means in the 21st century.
The science of business means taking chances, evaluating what you have in front of you, and saying yes to new ideas.
If you’re not sure, it’s time for a little Rah-Rah!
We’ve got the equipment, tools and advice for getting your dry eye patients on board.
Our readers had thoughts on The Case of the Dated Décor.
Curves, angles, and edges transform classic silhouettes into couture shapes.
These new interpretations pay homage to the vintage eyewear silhouette while simultaneously being completely modern iterations.
ECPs share their tactic for tackling this specific pain point.
Everything old is new again.
Seeking the right mix is essential not only for personal well-being but also for professional satisfaction and the continued delivery of high-quality patient care.
‘If a client is going to take the time to visit our store, we want to be sure they will find what they are looking for.’
Some well-known names once again dominated sales.
This Bay Area boutique offers an ‘eyewear affair’ to remember.
Clean, clear and memorable, it combines the luxurious with the approachable.
Check out their Star Trek-themed optometry office!
But the question of whether it comes as an inherent part of their nature or something they worked on yielded some deeper responses.
In the latest Money Matters, we go deep on inventory management.
They ditched the bland finger foods and awkward conversation and came up with some really cool ideas.
Is there a way to comply with this requirement and maintain patient satisfaction?
Readers tell us the questions and comments they’d like to share with the powers that be.
Highlighting trending formats to create engaging content.
Including an argument for leaning into your small business authenticity and a clever way to vet the character of a potential hire.
It’s her ‘personal sunshine’ and we’re all just basking in it.
"September’s “Under the Influence” is a great read."
Including how to achieve great things and overcoming procrastination with a round of applause.
Plus, believe it or not, flex spending season is right around the corner…
But despite the high profile partnerships and glamorous media coverage she unwinds just like many of the rest of us … exercise, mediation and quality time...
ECPs weigh in on how they approach this common ‘pain point’.
Plus an eyewear design coffee table book set, the chicest way to tell time, and a ring worth finding a cocktail party for.
Including the limitations of LED Lighting.
Ensure your purchasing is intentional and needed for your practice to increase revenue and efficiency.
Including the collision of Contact Lens Month and Halloween.
Her patients drove for hours — some even got on planes — to celebrate with her.
And the only way to grow your practice is through the consistent productivity of other people.
For those that are curious about them, those readers share their favorites.
With VEW and Silmo happening at the same time, we pay homage to a little-known connection between France and Las Vegas.
The key is small, compounding change. It’s what sets top performing opticals apart from the rest.
One said, "It inspires me to know so many independent opticals are thriving and creating unique experiences..."
Plus a major investment in understanding diabetic-related vision loss and proof that patients trust their doctors more than any other health news outlet.
But our wagers are even bigger, the risks even riskier and the payoffs even more spectacular.
These customers be getting crazier and crazier!
Bold, bestial motifs, intricate designs and majestic creatures bring a touch of the exotic to everyday sun style.
If you have not looked at what your team is doing for your contact lens patients then make this the month you act and help change...
Pioneering methods, materials, and design idiosyncrasies, create functional pieces of wearable art.
Sales across the board were a mixed bag with no real standouts but independent brands did come out on top.
Here’s a sneak preview of the 9 businesses that will be featured in INVISION over the next year.
Using targeted and effective approaches, you can provide your patients with information and services right at their fingertips.
A decade ago optician Chris Wheaton shared with us a vision of his ‘dream optical’. This year the real thing blew our judges away…
There is opportunity for entertainment in every business; have you figured out how to feature it in yours?
Our America’s Finest package is not one of those things.
And take a look at empathy training - the benefits are said to be profound.
Our financial experts weigh the pros and cons of this approach.
And the start of the US Open is a chance to shine a light on your tennis eyewear.
How would your office handle a situation like this?
As well as information that vision benefit utilization and satisfaction could be facilitated by adopting more healthcare access with hybrid digital solutions.
Never tried a Fifth Saturday Sale? Now is your chance.
Plus the eternal question: Promote from within or hire new blood? We offer our perspective.
The benefits of adding new equipment to enhance patient care and office revenue, with bonus CPT codes and medicare reimbursement amounts!
Plus an Oscar-winning actress’s favorite makeup remover for sensitive skin.
And you thankfully, shared why … The remainder take up issues on a case-by-case basis.
A retail refresh doesn’t have to entail a full gut job, adding wow factor with these tools and technologies is a great way to impress patients...
Their look strikes just the right note between ‘on-trend’ and welcoming.
Plus a throwback to a 70’s icon and a new brand in the wearables space … both of which will have patients thinking of the great...
But loves that it allows her the freedom to be as crazy as she wants to be.
The dreaded “Reply All” has of course struck, but there is nothing funnier (in our opinion) than a simple letter snafu that makes a totally professional...
If you’ve got your own brand, it’ll help you develop frames more responsibly.
Never has “you can’t be everything to everyone” been truer.
How one misguided mother’s gender hang ups did a disservice to her teenage daughter.
"Love your 10-year anniversary issue!"
Regardless of who wins … In fact, some are already feeling the effects.
From tattoos to alter-egos, you came through.
Prioritize based on what will provide the most significant return on investment in terms of improving patient care, operational efficiency, and practice growth.
Plus, what to do with an underperforming star recruit.
And its owner, staff and patients are glad they did.
It isn’t always about increased revenue, reducing ostensibly fixed expenses can be a simpler and more straightforward approach.
INVISION is the magazine for the American eyecare professional, what do you want to see?
It’s time to note the shift away from gender conforming eyewear shapes with these non-binary eyeglass and sunglass styles.
Was this the best solution under the circumstances? Our readers weighed in — and you can too.
And he feels richly rewarded for it, personally and financially.
A 4-step plan for answering a fundamental question and to get to where you want to go.
It might seem like you’re going above and beyond but birthdays and anniversaries mean something to most of us.
Like finding the perfect balance of failure and encouraging staff to live in a fantasy world.
Including a fun staff spiff idea and teaching your kids first hand why what you do is so valuable.
Though a few (sun) brands still garner many mentions, ophthalmic frames sales seem to have gotten much more evenly spread.
But just so we’re clear, don’t laugh off the possibility of serious eye injuries from fireworks or the marketing potential of the 2024 Paris Olympics!
Don’t sell many suns? We can fix that.
The best ideas we’ve presented over the last 10 years distilled to create our dream optical business, alongside a timeline of the ups and downs we’ve...
Including a dust eliminating tool that just looks like fun and a new book for kids that teaches about vision, empathy and inclusivity.
Kind words from longtime friends...
INVISION celebrates our ‘fur-sighted’ readers' store pets.
Pops of color, bold shapes and a heavy dose of technology are the order of the day.
Plus, employment non-competes are no more thanks to the FTC and a new campaign that highlights the importance of comprehensive eye exams.
Yep, it seems the Dog Days have arrive early…
Google Ads stands out for its efficiency, targeting capabilities, and measurable results. Implementing them could serve as the linchpin in a marketing strategy, capable of steering...
There's a growing demand for eyecare, and we need to leverage technology like AI so we can be more efficient in our daily tasks, direct better...
But that sadness doesn’t last long for this hobby enthusiast because she has plenty of fun activities to keep her busy and there is always a...
From music festivals to across the universe spec style this season has it covered.
They'll reward you handsomely for it if you do — as this NC practice has discovered.
Plus, what’s the secret to an employee review that’s actually effective?
Spectacles and sunglasses for connected kiddos with an eye for style.
And your answers were equal parts heartbreaking and hilarious.
This southern Minnesota practice has been deeply immersed in its community and providing top-level care since 1909.
And how they allow for your optical to utilize the power of referrals to transform the sales process.
INVISION’s strategies for standing out in a crowded market and attracting optometric talent.
When hiring an associate, you become a leader and mentor. Define that role and work on that part of yourself so others can be successful around...
An explanation for ‘fee rage’ and why fundamental beats instrumental every time.
Finding new ways to nourish ourselves and our businesses is the best, and only, way to thrive.
The palette is earth tones, but the feel is ‘clean and crisp.’
And how you can leverage social media to give parents accurate information about their kid’s eye health.
This is also a good time for planning for back-to-school and the busy fourth quarter.
"INVISION helped inspire me to become an independent. You have wonderful content. It is the only publication I tend to read cover to cover."
Warming weather is a chance to set up your stall outside and have some fun!
We are amid a significant shift in our profession and healthcare delivery overall, and yet it appears many of you are either in denial or unaware...
‘Just look it up in their file,’ she says…
And little gets this 30-year cancer survivor down but cleaning the 1,500 frames on their boards comes close.
Often citing the employee handbook is enough. Guess our next question will be “Do You or Don’t You Have an Employee Handbook…”
Plus the economic impact of better vision and enhanced online staff training resources.
These resources prove the old adage “the more you know.”
Recruiting associate optometrists is vital to practice growth but with a shortage of ODs in many regions strategic hiring efforts are essential to attract top talent.
Plus labels, stickers and creepy little bling you can’t help but love.
It's about finding the right fit between valuable employee benefits and what's financially feasible for our business.
Apparently, when providing treatment plans you must be very, very explicit…
Their team spirit and sense of community service are unparalleled.
It is possible to be a little more systematic and intentional about how you extract good ideas and create the conditions that make creativity a more...
Including a hack for establishing new habits and why you should keep your mouth shut in performance reviews.
Luckily, thanks to yoga, when she’s struggling she knows how to put her mind in “quiet mode.”
The power of a white board is where true innovation happens.
It’s not just about hiring talented individuals, but those that are also adaptable and willing to buy into a team-first mentality.
Data or instinct? People person or sales machine? Open book or closed?
And it seems Pinterest is the go-to for inspiration for many of you.
Expanding services, adding new locations, and hiring more staff bring the complex task of managing payroll efficiently. Here’s how you do it.
Including getting your passwords in order, meeting local politicians, and planning promos for moms and dads.
Including patients’ misconceptions about benefit plans and the continued growth of screen time despite rising awareness of digital eye strain.
While suns sales remained tight between a few regular characters, optical brand sales were all over the map!
If you become a better communicator with your patients by refining your communication skills you can improve your sales performance. Here’s how…
“Detail-oriented” should have been the #1 requirement for this position.
She’s a valued optician, but she’s hurting patient flow and creating more work for others.
Plus the unofficial start to summer and how to prepare effectively.
Including color changing frames and race-inspired styles.
"Loved the February article. Fantastic tips from people in the know."
This Missouri practice’s loyalty program gives patients without vision plans a reason to visit and buy — and bring their friends…
Many of you remain unscathed — or don’t even bother with much marketing — but some of you had some doozies!
Embrace unconventional strategies to better navigate the complex financial landscape with confidence and secure a prosperous future.
Wine bags, doggy sweaters, frisbees… They’re getting their name out there in ways you never thought possible.
A harmony of textures, patterns, and raw materials transform each pair into a statement of wild elegance.
We’ve got the latest in personalized lens options to accommodate everyone.
Including free digital dry eye resources and on-theme notebooks to capture your next great idea.
From environmentally conscious manufacturing processes to a dedicated reduction in their carbon footprints, this sunwear is the fusion of style and sustainability.
What audacious … creative … big swing will you take?
How you use AI in your optometry business will depend on your needs, but we’ve got five areas where the use of AI could be implemented...
From getting licenses to helping patients to becoming leaders, they reflect on their optical bests.
They take more time to do less—and then complain about their workload!!
It lets patients know they ‘give a crap’!
They got it right and built names for themselves as eyewear destinations.
Forget clay or stone, the chosen medium for these sculptural sunnies is acrylic and acetate.
We all have a persona, whether we like it or not.
Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.
“New” to younger generations and nostalgic for older ones, these glasses are appealing and sellable.
They’re a father-daughter duo with a passion for fine frames and personalized care.
The dos and don’ts to maximize this powerful and cost-effective tool.
Including planning trunk shows, addressing allergy sufferers' eye needs, and playing tourist in your own town.
And like many of the women who have had the privilege to know and work with Marge, I am incredibly grateful.
We’re sharing a peek at the learnings and best practices from Texas State Optical’s network of independent optometry practices.
Including separate holidays for two things that go so well together: beer AND karaoke!
Including an ophthalmologist-developed eye roller and the cutest jade green eyewear stand you ever did see.
Our Money Matters experts say, “Wait just one minute…” Here’s what eyecare business owners can and cannot write off.
And boy did you have strong opinions!
These smart tools allow doctors to collaborate and communicate more easily with their patients.
But the 13% that do have found some creative ways to incentivize — and increase — sales while keeping the competition among the team at a...
Color seems to be making a big impact!
A few strategies in order to make the most prudent buying decisions possible.
"We thoroughly enjoy reading INVISION and passing it among coworkers to read," one reader says.
Before we trade concrete jungles for palm groves, use this guide to take one last bite out of the Big Apple.
She marshaled the resources in her practice and the community to get free glasses to kids who were going without.
No single person or even a select few can carry the weight for an entire state or nation. Together we are stronger!
This isn’t the start of a bit of juicy cocktail party gossip … it’s just another day dealing with strange patient behavior.
Like embracing the cringe, hiring storytellers and letting ChatGPT get to know you better.
Including free resources for eye safety and protection, a new award for young leaders, and how artificial outside nighttime light may increase risk of AMD.
She also thrives on making her own rules and breaking processes and putting them back together again.
Including the difference between taking inspiration from and copying a website design you love and how to build an employee incentive plan.
We dug deep to come up with a decade’s worth of eyecare wisdom…
There were definitely some reoccurring themes!
Like a feel good mirror, the fanciest eyeglass holder you ever did see, and a velour track suit that is miles beyond those boring scrubs.
Plus it’s time for a little spring cleaning, a voicemail revisit and employee reviews!
They’re a husband-and-wife team with vision therapy skills and a passion for frame styling.
It’s time to focus on workplace eye wellness and celebrate spring!
Saying no to those calls could be costing you. Here’s how you could have your team leverage them to grow your practice.
There is a difference between failing and being a failure. One is a singular event, and the other is a mindset.
These seven gardens, patios and courtyards bring a whole other level to exceptional service…
This Massachusetts OD built a reputation as the ‘doc who helped me ditch my readers’…
A little trick borrowed from our improv friends to keep the sales conversation moving forward.
Including advice to stop looking for candidates weaknesses, stopping to smell the soap, and why you should talk into people’s right ear.
And tell us how you’d handle this case of ‘don’t make passes at girls in glasses’.
Clean minimalism, a little in your face style, and a touch of tech round out our round up.
You can likely guess EXACTLY where they’ve been.
Like when you should take a mentor’s advice with a grain of salt and dealing with staff who want higher salaries when you can’t afford to...
The rest of you cite the undeniable choke hold famous faces have on frame fashion.
How to make the most savings while providing retirement plans, childcare and education.
But it is up to each of us to be receptive to it and not immediately dismiss new information as “stupid” or “wrong” or with a...
Some high-end movers thanks to FSA spending!
Facebook. Instagram. YouTube. The list goes on and on.
Here are the latest tools to help tackle the increasing number of visual impairment sufferers.
Take a bite out of these eyeglasses and sunglasses in Pantone’s 2024 Color of the Year.
Plus they give their opinion on what should be on every ECPs optical bucket list.
When finding that precarious balance between patient happiness and practice profitability starts to weigh, you can find her snacking in front of the TV with her...
Independents ... keep your collective chins up and move forward with gusto!
Including the AOA’s plans to fight back against vision plans and closing the knowledge gap when it comes to parents and myopia.
Preparing for taxes and tax rebate season!
Its look is classic, clean—and has stood the test of time.
Consumer spending is tightening and it was a very tight race for the top sun spot.
When your electronic health records seamlessly marries your customer relationship management software good things happen.
Like taking advantage of Laugh and Get Rich Day and ushering in good fortune with the Chinese New Year.
According to For Eyes Bookkeeping, there are several areas where they might not be fully leveraging available opportunities.
Turns out a home setting can be ideal if everyone’s invested in the treatment’s success.
And why her first piece of advice is to keep your eye on the prize.
The remaining 53% can benefit from these words of wisdom, especially those who feel the need to move but are paralyzed by fear.
Read how other eyecare businesses would handle this situation… how would yours?
Color, customization and a greater understanding of cognition are all on offer.
What do you want to see when you Google yourself tomorrow?
Two redheads for the price of one!
It’s also just a great place to stop in if you’re in need of a friendly chat…
Insights from literature, psychology, neuroscience, recent research, and fellow ECPs that provide practical strategies — and a few tactics — to help you ‘get to yes.’
You got to give it to him, this Casanova knows what works for him.
Including a little decor and signage refresh and a new-to-market, super-high-tech low vision wearable.
Understated frames that convey affluence and a connection to the intrinsic value of craftsmanship over outward showiness.
Adapt how you lead and see improved growth and sales this year.
Including the belief that staffing issues and inflation concerns don’t seem to be going anywhere.
Not going to lie, we would watch some of these shows!
Then hangs out with his two babies who have the magical power to turn a tiring day into a fun adventure.
Like how to make the best of your small advertising budget - Billboards?!? - and formally settling ownership in a family-owned legacy business.
We love hearing from our readers. Keep the feedback coming everyone!
They face a fork in the road: owning a private practice and all other available (but inferior) options.
Including spotting a bizarre new crime trend and the importance of planning your vacations now.
Unlike the wider economy, eyecare business reported rising outputs. It’s partly due to increased efficiency and use of technology but also reflects the fewer hands doing...
Ultimately, what’s important is what’s in your pocket at the end of the year. Here, we look at the products, services and strategies driving independent ECPs’...
A plug and play dry eye and aesthetics specialty solution and little display refresh.
A quarter of our respondents said their independent eyewear selection was their primary point of differentiation.
Left is right and right is left and it’s all just wrong.
It’s bolstering the fast-growing multifocal market along with the addition of water surface treatments which make contacts more comfortable to wear, especially for patients with dry...
Designer brands and statement makers seem to be having a moment!
Your responses were many, varied and … inspiring.
Including the difference between KPIs and OKRs and which ones you should be using and why.
And they may be placing unnecessary obstacles on your sales.
He happily runs his PA practice with his wife but his weekends are reserved for music, playing one of his 10 guitars and possibly contemplating his...
Meet the veteran OD whose team has been providing top-tier service in the panhandle for three decades.
They cold-opened as private pay only—and they’re killing it after a year in business.
In one of our widest margins this year, only 28% of you said you did. We have the reasons behind your answers.
Like the barriers women face in ophthalmology and how to enhance your contact lens culture.
Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the price of change."
Younger generations don’t lack a work ethic, so much as they have gained a life ethic.
And they are the visionary styles that will shape the way we see the world.
Readers reach out to us each much with their thanks and kudos, or for no other reason than to simply say, "Hi!"
The year wraps up with products that are high-tech and soft touch.
Could yours be a selling point, too?
Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
How does your office handle this issue?
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
Including celebrating safe toys and celebrations.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.
But even that doesn’t mean it isn’t without it’s bad days … when things get heavy, baking helps his mood … if not his waistline.
Hot Sellers were all over the board. As one reader put it “I think last month was less notable for our usual highest performers than for...
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
And it’s all thanks to Optomap instrumentation…
More than half the staff has requested time off during the busy season!
Plus Small Business Saturday and Shopping Reminder Day could really be your time to shine!
Like the chicest sidewalk sign you ever did see and a product to help your patients with their contact lens replacement compliance.
"We always learn a few important tips reading about the America’s Finest winners!"
Fall foliage for the face if you will.
Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
They run the gamut from practical household items, like Q-Tips, to creative marketing services.
Like how to overcome procrastination, run better meetings, and remain clearheaded come holiday party time.
The business may be young but its owners bring a wealth of experience in all things eyecare and eyewear.
Like how to beat staff burnout and treating yourself to a little something new.
Can you say crossing boundaries much?
That headline might be tongue in cheek but these specs are seriously stylish.
Including the reality that has become offering signing bonuses to secure top talent.
Turns out you all pretty much agree education and collaboration are the way forward.
When it comes to branding, this Ohio practice lets its personality shine—and it doesn’t do ‘basic’…
Easy tips for how you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest expectations.
Including a new podcast touching on the role eyewear plays for some notable names and the importance of focusing on preventable workplace eye injuries.
TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
Fall eyewear is all about strong silhouettes and the occasional pop of striking color.
Turns out 43% of you do.
My apologies to that man for my unkind thoughts. And apologies to you for any time our word usage struck the wrong chord.
From the exam lane to the optical, this Calgary gem is utterly distinctive.
Whether you’re on the ground in Vegas or not, you won’t be gambling on these new products this fall. There so good you can totally let...
And do you even know what that means? Here’s what you need to know…
But when this OD has a ‘no good, very bad day’ she has her dentist husband to commiserate with.
Be forewarned; it is a gas-tly recounting.
Many on the remainder have abandoned FB altogether … some for greener (or should we say ‘redder’?) pastures.
Some very familiar names lead the charge during the height of summer.
Like implementing the Rule of Three and capturing all your story-worthy moments.
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
There are still parts of the country with limited or no access to eyecare but with these tools a trained OD can take measurements and write...
They’re NSFW but is it any of her employer's business?
Like myopia control and management as standard of care in multiple languages and what a changing workforce demands from their benefits.
It’s Meta Pixel… it’s free… and they’re telling us how they do it.
Social proof in the form of online reviews encourages like behavior and this is especially true when it comes to healthcare.
Like a day perfect for an out of the box marketing experiment and celebrating the power of a smile.
These styles prove trends go round and round.
Yep… it’s that ‘use it or lose it’ time of year again!
It’s giving new meaning to haters gonna hate.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
Rise of the machines indeed … what do you think? After reading this, could the human touch become obsolete in some matters?
Including turnkey training for myopia management and a pair of sparkly mules sure to draw the eye.
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
Like why you may want to reconsider ditching your checkout counter and when to talk budget with a customer.
INVISION Magazine provides the “little extras” that I need in doses I can digest while trying to run my practice! Thank you for the insights! —...
There is an opportunity for optometry practices to fill a care void by combining services in one location to maximize synergies for professionals and convenience for...
This classic shape paired with contemporary styling will leave you thinking INSIDE the box.
They help widen your reach to your patients and help you stand out from the competition.
He really dove right in to solve the problem of her missing progressive lens.
Spin this color wheel and you’re sure to land on sumptuous sunwear style.
Including putting meetings on hold and how to get the most out brainstorming.
Including 3 short-form video ideas you can try today.
This Florida startup’s mobile eyecare clinics tap a neglected niche — facility-bound seniors and their caregivers.
The remainder have pretty strict ones!
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
This very public social media showdown is tarnishing their images and dragging in customers.
From their signs to their shot glasses, everything about this San Luis Obispo practice spells ‘Style’.
Of course, this Texas OD’s positive attitude and good mojo give him a head start too.
The latest product hitting the market brought to you by the newest team member on INVISION’s roster.
Plus, what’s the best way to deal with a manager who doesn’t believe in “sugarcoating” feedback.
The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.
And just like state opticianry requirements, your opinions were all over the place.
Plus a viral lid wipe and two pills a day for better eye and heart health.
It' not just a buzzwords, its a path toward a sense of comradery and empowerment for your team.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
There is no one correct way to win but you do need to find the people who will clap loudest.
Literal jewelry for your face, these styles prove they’re the only jewels you need.
"The little tidbits throughout the magazine are so helpful to a cold start one year in..."
Including a new opticianry training program and some scary stats about the prevelance of diabetic retinopathy.
Like training staff to sell in uncertain times.
Including Risky Business, Labor Day and the start of fall.
Join INVISION as we share a four-stage journey to optimal patient flow.
Including a new OD-developed skincare line and a catalog on steroids.
For the 54% of you who do not, reasons range from “all they need to know is if I need more stock” to “it’s none of...
The tale of one customer who thought if she igonored the balance long enough it would just go away … even when she wanted to make...
But when the day-to-day adventure of the optical starts to wear him down he goes back to nature … and whipping up something tasty in the...
The ZIP Code also turns 60. Celebrate with an experiment.
They are our current reality and we have the latest tech available to ECPs.
With a team that speaks five languages, no patient gets left behind the language barrier.
Such as, what’s better for a billboard - a smaller local road or a major arterial route?
If you’ve ever found yourself in this predicament, what did you do?
The final installment of Robert Bell’s four-part series on how to tell YOUR story to strengthen your brand.
And start sending reminders to any vacation-bound clients to pack a backup pair of contacts or glasses.
Performance suns made a strong showing.
Frames for all manner of manly pursuits.
How would your office handle it?
And let’s get rid of the never-ending frame clearance while we’re at it.
Turns out it really doesn’t take much: on-time customers, pleasant patients, mulitple pair sales and all private pay! Bonus, if you’re not even there when it...
Warmer weather means happy hues and bold statements.
Including an eyewear line from the most decorated Tennis player in history and a new dry eye tool.
Cutting-edge eye-rejuvenation services aren’t the only thing setting this Oklahoma practice apart.
How to make sure your social posts are getting as many eyeballs as possible.
It is as simple as asking why your employees are working for you.
"So informative, really enjoy reading every month."
These six eyecare businesses will give you some great places to start.
Lessons learned over a decade informed the design of their stunning new location.
Dads and sunglasses also get their days to shine.
Six experts showed us how to tap this fast-growing specialty.
If you’re part of the 71% wondering, click on through to see what roles in eyecare are best suited to this work and why it really...
Plus an app to enhance the mood for work.
From streamlined selling approaches to successful marketing tactics, they’re sharing the goods.
If you’ve ever Googled that question, keep reading.
The Alpha Zone brings together Dr. Don Teig’s love of sports with medical and coaching expertise offered by himself and a stable of colleagues.
Is there anything more this practice can do?
Then again, sometimes the competition next door is no competition at all.
Colorful eyewear seems to be having a moment.
Warm weather is on the way and these eye styles and tools are ready.
Including the dates of a new Myopia Action month and the importance employees place on vision care benefits.
Ensure that your eyecare business stays top of mind during the busy back-to-school season.
Plus completing your branding with custom labels and a manual PD measurement taker that’s even better than a ruler.
Afterall, children are the future, let’s keep that youth electric!
Maybe you’ll get everything you want, lucky girl.
Take the opportunity to shake up your routine.
There are several treatment tools available and if you want to run a successful myopia management practice you need to be comfortable prescribing all of them.
Traditional and timeless, the look was inspired by the gardens and architecture of Winston-Salem’s Reynolda Estate.
A positive experience can turn patients into loyal advocates, while a negative one can drive them away.
Like how to jump start productivity after some time off and attracting the sort of employees that reflect your clientele during a tight job market.
Focus on them to strengthen self-assurance, increase patient satisfaction and improve sales.
Not to mention setting your independent eyecare business apart from online retailers and big box opticals.
And a drive down the coast and a little perspective is all he needs to shake off a funk.
Learn some actions to take, coping mechanisms to employ and how to build reslience right this way.
Hopefully we can get some quality candidates hired before then!
Corral your vendors and keep it to five sentences or less are just a few of this months bright ideas.
They’re the perfect way to inspire your customers' spring awakening.
Lots of words of encouragement and an overwhelming fear that the place might burn down reigned supreme.
Including the projected growth of the global vision care market and a new eyecare and education resource in update New York.
Like have you ever wondered if you could tap a former pro-athlete to appear at your business and your rights when it comes to managing employees...
What it is, how it works and why you should install it immediately.
Get smarter, make your space look more professional, and look good while doing it.
And in full transparency, so too will be your customers' fashion sense in these crystal beauties.
The décor may be apocalyptic, but the vibe is ‘neighborhood hangout.’
Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.
After all your inventory is just money sitting there … make it do more.
"Super excited to finally get back into the swing of things!"
Having your own lab helps your bottom line and offering same day service to patients ofthen means they don’t mind paying for add-ons.
Just a stone’s throw from the Hudson River, they’ve taken their community’s ‘local-first’ ethos to heart.
The tale of the largest specialty contact lens ever made.
Mom’s and school nurses get their deserved due, as do those looking to keep the world a little greener by biking to work.
Independent brands are staking a larger and larger claim in our hot brands mentions!
Marrakech to Brussels and snowcaps to the first time in the U.S. market, our newest featured products are a global affair.
The overwhelming sentiment is to stay in your lane and let the financial professionals be the professionals.
To combat the stress and anxiety that can cause, it’s always a good idea to set aside time for some fun.
Other things to consider: Mother’s Day, a four-day work-week and Christmas in July.
An employee is regularly using it during working hours to deal with anxiety. How should management respond?
Part 3 of 4 in Robert Bell’s series on how to tell your story to strengthen your brand.
When it comes to team bonding, the committee makes sure the job gets done.
Virtual tours let customers and patients see what they’re missing.
But when their treatment back is unreasonable, this introvert hits the crochet needles, baking sheets and dance floor to shake off the stress.
Including an innovative way to use your employees as mobile billboards and two surefire customer conversation starters that double as market research.
It’s useful real estate these styles make the best uses of.
When we start tackling a big goal, we often think it is too large to accomplish. The key is to understand and use the compound effect.
If you’re going to steal, at least steal something good.
The usual suspects remain strong but indies are stongly represented.
Kudos! From soft skills to hard ones, you all ended the year off more skilled than when you started.
Including the creation of a UN Special Envoy on Vision and more myopia tools.
By wearing them every night, many can enjoy clear, sharp vision during the day, without relying on glasses or contact lenses.
Here’s a checklist of sustainability steps you can implement in your office if your focus on the environment (understandabley) fell off during the pandemic.
Including DYI displays (but better!) and a universal adaptor that offers the perfect eye drop.
Lean into the chaos, because often the more there is to do, the more I seem to get done.
Kick spring cleaning into high gear and mine your past due recalls.
We’ve got the roadmap for your new product hunting journey.
Learn from this 80-year-old Illinois practice that keeps it green and pristine.
It’s also Presbyopia Awareness Month – lay down a challenge!
Is the team justified in being taken back and disgruntled?
So excited for Vision Expo East!
Take a trip to Emerald City with these acetates, metals and combinations frames.
Like also knowing when to not and being better than perfect.
Like a day where everyone gets pie? Count us in!
Do you consider yourself financially savvy? Think there is alway something more to learn? You’re right … Welcome to our new series to help ECPs manage...
Their responses were both understandable and hilarious.
For those who block time, it’s used for catching up on paperwork, volunteering, planning and just decompressing.
When she is not framing faces, she enjoys fine fragrances, dabbling in real estate and considers Broadway her second home.
In the battle of independents versus corporate optometry, the underdog can once again come out on top.
The former eye doc isn’t helping. What’s the protocol here?
This Texas optician and luxury frame aficionado says it all comes down to relationships.
They can be applied to any business, big or small, across industries, so get ready to start downloading.
They passed on ‘Acme Optical’ and came up with monikers that help them stand out.
Including protecting yourself from small claims litigiousness and email vs. text marketing.
Ladies Night at Patrick Optical means wine, hors d’oeuvres, fun and frames!
The second of Robert Bell’s four-part series on how to tell YOUR story to strengthen your brand.
Getting your patients to open the email is only the first half of the battle — next, you need them to engage with the content.
With these 3 ways to make your selection easier to love.
Like calculating the ROI on a redesign and how to discount correctly.
From style accents to full frames, we have 9 specs and sunnies that prove extruded design can work for all.
The team reflects the diversity of their Atlanta community and bring it the service they deserves.
Plus two resources that provide new tools for ECPs and parents.
But both sides of the issue agree it’s “just too expensive.”
While beauty is the common thread that unites them.
The first of a four-part series on storytelling to strengthen your brand.
Having your kid call in for you is a special sort of low.
Plus new products to keep the negative energy at bay.
There are now several industry-specific financing institutions and credit cards to choose from.
We are trained to ferret out the information we need, even when we don’t know what it is we need until we start digging.
Property ownership. Most don’t, but want to. For many, it’s the final, elusive piece of the small business puzzle … For others leasing is where it’s...
Sun sales unsurprisingly sufffers, but brand variety in ophthalmics was refreshingly diverse.
Plus Vision Expo East is here and there is no shortage of ways to capitalize on the buzz.
Get to know the man many of you have told your stories to a little better, find out what forces formed him, and how he unwinds...
My fearless prediction: Q1 will be a bit “off” but by the second half of the year things will be strong! — James W., Lilburn, GA...
It’s been a busy but rewarding 18 months!
But still leave time for self-love and optimism! It’s called balance.
Along with the tools and aids ECPs can use to help patients regain their independence.
Including new protocol to improve communication between diabetes care clinicians and eye health clinicians and the most significant differences between online and in-person eyewear buyers.
The calm before the storm, suns sales slowed as did sales overall, while some brands remain as strong as ever.
They prove even the little things can bring a lot of joy.
Why go plain when you can go print?
For one, it’s prioritizing helpful, human-first content.
Nothing boring here, each product offers a little something to set it apart.
It’s not enough just to decide on what you’ll improve, here’s how to actually do it.
Luck is random chance … yet it isn’t. Follow these tips to increase your chances of “getting lucky.”
Including a free Blue Light resource and all the good vibes.
They set out to answer the question: ‘What do patients say about you when you are not around?'
It is the simplest way to dramatically change your sales this year.
Including how to best laugh off disappointments.
You also have to wonder about her priorities.
She has pivoted her growing business to focus on ocular aesthetics and curated eyewear but when she needs to blow off steam she heads right for...
