Invision Issue

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Columns1 day ago
You Can’t Meet Everyone’s Needs, So Why Try?
Know your niche.
Line Time2 days ago
‘Do You See the Naked Lady?’
It's a great way to get accurate patient measurements.
Robert Bell4 days ago
The Single Best Tool to Help Your Staff to Sell In and Outside the Office
Plus it has the added benefit of showing them you value them.
Benchmarks1 week ago
We Asked ECPs Which Famous Names Bought Their Eyewear
And boy did they get to bragging….
Tip Sheet1 week ago
Start Bold, Take Better Breaks and More Tips to Improve Your Business
Also, your neighbors are a captive audience have you gotten them in the door?
Buzz Session1 week ago
We Asked What Your Favorite Smartphone App for Your Business Was. Here’s What You Said …
There are some familiar faces but some fun surprises too!
Products1 week ago
The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses
Styles so streamlined, you can't even tell how high-tech they are.
Danielle Richardson2 weeks ago
Feel Like Your Wellness Routine Could Be Missing Something? It’s Probably Sleep
We spend nearly a third of our life sleeping, which makes getting quality sleep as essential as a healthy diet and regular exercise.
Columns2 weeks ago
The Best Calls to Action to Convert Visitors to Patients
CTAs are probably the most important part of your marketing or campaign strategy.
Products2 weeks ago
New Products High on Style and Substance
And heavy on the cat eyes.
Products2 weeks ago
9 Sunglass Styles Breaking Technology Barriers for Daily Use
Tech gets its moment in the ... suns.
Sanity Files2 weeks ago
Dr. Ryan Corte Knows How to Hustle
He also knows there is no better way to unwind than with family time and a little wine.
Products2 weeks ago
Free Resources for Optometrists and More Business Boosters for June
Like some fun accessories for everyone else.
Products3 weeks ago
See Like David Beckham and More of What You Need to Know for June
Including the high-tech glaucoma-detecting AI of the future.
Better Vision3 weeks ago
Golf Lenses Guaranteed to be a Hole in One
8 options that address the three factors patients want in their golf glasses.
Products3 weeks ago
ECPs Share their Best-Selling Collections for April
Lots of brand name variety.
Calendar3 weeks ago
Start a Campaign of Fear and More June Events
Plus, sometimes letting your business go to the dogs is a good thing.
John Marvin3 weeks ago
Begin Your Business with the End in Mind
Few doctors understand that the day you open is the day you start planning to sell.
Inbox3 weeks ago
Inbox: Letters From Our Readers for April
...on the 'Failure' issue
Ask INVISION3 weeks ago
How Much Community Work is Too Much Community Work and and More Questions for June
Also how to deal with (or with being) a helicopter manager.
Do You Or Don't You3 weeks ago
The Majority of You Still Have a Physical Fax Machine
As with the beeper, the medical industry seems to be a stalwart holdout for this old school piece of equipment.
Manager's To-Do4 weeks ago
Are Your Displays Peak Sun Season Ready? And More Manager’s To-Dos for June
And no time like the present for a little spring cleaning.
America's Finest4 weeks ago
Want to Know What ‘Start-to-Finish’ Service Really Looks Like?
This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
Best of the Best1 month ago
This California Lens Lab Has an Inspiring Recovery Story
They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
Cover Stories1 month ago
How to Improve Your Kids Business
6 experts explain how to win them over early.
Manager's To-Do1 month ago
Approach Your Business Like A Customer Would and More Manager’s To-Dos for July
Plus don't underestimate the power of mini-breaks or shortened work weeks during warmer months.
Calendar1 month ago
An Excuse to Celebrate “Nothing” and More July Events
A couple of 'Dirty Thirty' birthdays worth noting.
Real Deal1 month ago
If This Team of Expo Slackers Worked for You, What Action Would You Take?
They spent most of the all-expenses-paid trip in the hotel bar.
John Marvin1 month ago
Success is Only the Tip of the Iceberg
To navigate your own future, you need to look below the surface.
Sanity Files1 month ago
For This Miami OD, It’s the Simple Things That Get Him Back On Track
But lo the patient who dares to no show!
Real Deal1 month ago
Ever Feel Like Your Billing Policy Is Backfiring?
This practice does. How can it get back on track?
America's Finest1 month ago
A Stunning Milwaukee Practice That Is the Culmination of 3 Decades of Constant Improvement
Being served here ‘is like meeting a friend in a coffee shop.’
Columns1 month ago
This Healthy Vision Month Dig Deeper into Children’s Vision Issues
Our eyes look, but our brain sees and sometimes for kids there is a disconnect between the two.
Robert Bell1 month ago
What’s the Best Sale You Ever Made?
Was it the sale with the biggest price tag or where you overcame the most objections? No and no.
New Products1 month ago
Futuristic Tech and Styles That Pull Heavily from the Past
Go back to the future with May's latest releases.
Products1 month ago
Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style
All jokes aside, these 9 styles offer little kids big style.
True Tales1 month ago
A Teen’s Mom is Angry the Store Is Out of Her Kid’s Third Frame
Maybe next time they should buy them in bulk.
Better Vision2 months ago
Ways to Protect Kids’ Eyes While Playing Sports
And smart ways to get their parents on board.
Ask INVISION2 months ago
How to Get the Best Employees and More Questions for May
Plus, how to get that chatty, great employee to actually close the sale.
Editor's Note2 months ago
Some Things Are Just Meant to Be
Even when they didn't work out as planned.
Products2 months ago
Start ‘Em Young and More Business Boosters for May
Like the comprehensive book on 'Natural Eye Care' and a reminder for patients that ECPs perform more than just eye exams.
Products2 months ago
National Sunglasses Day 2019 and More of What You Need to Know for May
Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.
Products2 months ago
ECPs Share their Best-Selling Collections for March
Spring is near and sun sales are picking up.
Cover Stories2 months ago
New Owners Weigh In On the Hardest Part of Their Business — Starting It
They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
Tip Sheet2 months ago
‘Hate, Don’t Hate’ and More Tips for May
'Squeeze, Release, Repeat.' Don't worry, it's doctor approved!
Do You Or Don't You2 months ago
60% Of You Have Been Blessed to Have a Mentor in Your Career
Here's how their relationships work.
Brainstorms2 months ago
Have You Heard of the Diderot Effect?
It's a psychological phenomenon that could help you close more sales.
Best of the Best2 months ago
Let This Texas OD Tell You About a Way to Serve Underprivileged Patients in Your Area
Helping kids see has never been easier.
Inbox2 months ago
Inbox: Letters From Our Readers for March
“Happy to be back!”
Buzz Session2 months ago
Do Over: If Given the Chance This is What You Would Do Differently
More education, earlier ownership and trusting your gut more were all pretty popular.
Danielle Richardson2 months ago
Mindful Meditation for You and Your Patients
Studies show it can cure many chronic pain and anxiety conditions ... even treat glaucoma!
Buzz Session2 months ago
Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review
And congrats to those who have never received one!
Brand Portfolio2 months ago
This Memphis Practice Uses Its Branding to ‘Frame’ Its Carefully Curated Eyewear
Because they believe frames are ‘art worn on the face.’
Manager's To-Do2 months ago
A Little Staff Research Project and More Manager’s To-Dos for May
A seasonal slowdown is often imminent for many of you, here are some business project suggestions to fill the time.
Calendar2 months ago
Take a Cue from the Top 40 Format and and More May Events
And don't forget it's a month devoted to healthy vision.
Columns2 months ago
It’s Time to Change the Way You Think About Failure
It's nothing more than feedback to improve.
Robert Bell2 months ago
Celebrate Failure, Just like Deacon Blues
Because you can't have success without failure.
Cover Stories2 months ago
How to Keep Your Inventory Ultra-Fresh With an Aggressive Dog-Dumping Strategy
Noteworthy ways some ECPs have found to move their moldiest inventory.
Do You Or Don't You2 months ago
Only 21% of You Have Failed So Spectacularly It Still Makes You Cringe
But each and every one of you said it taught you something valuable.
Cover Stories2 months ago
Failure 2.0: Learn More, Hurt Less
Learn 27 ways to make the most of failure.
Real Deal2 months ago
A Sublease Eye Doc Didn’t Work Out
Should the optician/owner pursue their non-compete?
Products2 months ago
These Latest Releases Prove Spring Has Sprung
Don't miss these blooming colors!
Products3 months ago
The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April
Plus two FREE guides to help you stay up-to-date with your trends and branding.
Better Vision3 months ago
Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before
The latest models available and smart ways to use the latest technology.
Inbox3 months ago
Inbox: Letters From Our Readers for February
"Articles all hit home!"
Products3 months ago
ECPs Share their Best-Selling Collections for February
Unsurprisingly, sun sales were soft.
Products3 months ago
9 Eco-Friendly Styles that Put the ‘Good’ into Looking Good
Most even give back while being kind to the Earth.
Products3 months ago
‘Optometry Gives Me Life’ and More of What You Need to Know for April
Like how to get FREE Downloadable white papers on myopia from the International Myopia Institute.
Brainstorms3 months ago
Alliterate or Die!
Same sound success for staying top of mind.
Tip Sheet3 months ago
What’s the Title of Your Autobiography? And More Tips for April
Plus who doesn't like a party? Especially when the 'gifts' are positive reviews for you business.
Sanity Files3 months ago
A Florida OD With A Need for Speed
If it's not a muscle car that goes fast, he's not interested.
True Tales3 months ago
Something Got Lost in Translation During This Exam
And the OD suffered a finger in an unexpected place.
America's Finest3 months ago
This Ontario OD Is Off to a Flying Start
When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Line Time3 months ago
What to Say to That Crooked-Browed Customer
Especially when they insist on having their frames adjusted to line up with their eyebrows.
Best of the Best3 months ago
An Iowa OD Who Developed an Industry-Leading Neuro Rehab Specialty
Offering glasses just wasn’t enough.
Danielle Richardson3 months ago
Stop Trying to Be Perfect
It's just making us sick.
Benchmarks3 months ago
When Their Tech Lets them Down, These ECPs Have Things Covered
And their patients appreciate the human touch.
John Marvin3 months ago
All You Have to Do Is Try One More Time
Failure only happens if you give up.
Ask INVISION3 months ago
How to Attract Top Salespeople and More Questions for April
Also, how to structure their compensation to remain competitive.
Calendar3 months ago
Channel Your Inner Pamela Anderson and More April Events
It's a month devoted to administrators and women and we have some ideas to help you celebrate.
America's Finest3 months ago
A Florida Optical That Offers A Slice of European Style
Along with an inspiring tale of overcoming adversity.
True Tales3 months ago
Could You Keep Your Cool if a Roach Joined You in the Exam Room?
It happened to this doc. See how he reacted.
Editor's Note3 months ago
Such is Life, It Slows Down for No One
Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get.
Brainstorms3 months ago
Why Zappo’s Tony Hsieh Encourages Collisions in the Workplace
Sometimes you just need to make serendipity happen.
Robert Bell3 months ago
Don’t Just Ask Questions, Actually Listen to the Answers
Sounds simple, but many don't do it when trying to sell eyewear.
Best of the Best3 months ago
How This Colorado Practice’s ‘Office Culture Blueprint’ is Boosting Referrals
And how they persuaded their team to embrace a new mindset.
Do You Or Don't You3 months ago
Forget Store-in-Store Displays — Nearly Three Quarters of You Don’t (or Can’t) Dedicate the Space
But many of you just have no interest in them.
New Products3 months ago
Champagne Anyone? Plus More Latest Releases for March
Color and style are also invited to the party.
Products4 months ago
A Chic Place for Clients to Sit and More Business Boosters for March
From glamorous to utilitarian, we have all the bases covered.
Products4 months ago
Modern Suns Inspired by the Iconic Styles of the 50s, 60s and 80s
Time tested and still keepers after all these years.
Better Vision4 months ago
Lenses Finally Get the Visual Sales Aid They Need
Why tell patients the lenses benefits when several companies now allow you to show them.
Inbox4 months ago
Letters From Our Readers for February
Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA When will our schedule get busy again? It’s been the weirdest winter...
Ask INVISION4 months ago
What the Law Says About Retailers Who Say They’re Selling at ‘Wholesale’ Prices and More Questions for March
Unless it’s true, it might be a criminal offense in your state.
Products4 months ago
Eyeglass Styles that Stand the Test of Time Since the 1920s
9 frames with real staying power.
Cover Stories4 months ago
How Eyecare Businesses Can Win the Hearts and Minds of Their Customers
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Products4 months ago
Sight Matters and More of What You Need to Know for March
Don't miss: Transitions Innovation Award winners and some great shareable content.
Products4 months ago
ECPs Share their Best-Selling Collections for January
How did your frames stack up?
Manager's To-Do4 months ago
Take a Team Lab Tour Field Trip and More Manager’s To-Dos for March
Plus spring allergy season is nigh and we see a marketing opportunity.
Tip Sheet4 months ago
Earn Some Low-Tech Loyalty and More Tips for March
Like an inexpensive way to tell your customers about what's new.
Brand Portfolio4 months ago
This Optometrist Was Super Picky When Designing Her Logo … and Now It’s Paying Off
Her North Dakota practice created a more modern look than clients were used to.
Calendar4 months ago
Banish Winter Blues by Going Green and More March Events
Don't miss these important dates.
Buzz Session4 months ago
Eyecare People Share the Easiest Sale They Make in Their Businesses
'Nike frames to teen boys.'
Manager's To-Do4 months ago
Helping Staff Help You and More Manager’s To-Dos for March
Plus tips for making the most of the upcoming Vision Expo.
America's Finest4 months ago
This NYC Eyewear Boutique is Simultaneously Fashion-Forward and Enamored with the Past
Bond 07 by Selima is a magnet for eyewear fanatics.
Real Deal4 months ago
A Compensated Lens Design Tripped Up This Eye Doc
The patient wants his glasses and exam refunded.
Sanity Files4 months ago
This Tennessee OD Loves the Day-to-Day Tasks of Running Her Eyecare Business
She is the @Momtometrist who finds sanity in the mundane.
Robert Bell4 months ago
“Thank God, Yes! It’s Monday!!!”
Channel that sort of excitement every Monday with your own Monday Morning Mission Statement.
Columns4 months ago
6 Ways to Make Your Patient Experience Memorable
It's all about hitting them in the feels.
John Marvin4 months ago
Introducing Amazon Eyecare and Eyewear
Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Cover Stories4 months ago
Get Your Mojo Back
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Best of the Best4 months ago
Maryland Optician Makes the Most of Its Expansive Front Window Space
Visions Extraordinary Eyewear frederick, md WITH 60 YEARS of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Danielle Richardson4 months ago
Business Travel is No Reason to Let Your Wellness Suffer
Here are 4 pro tips to keep you on track even when you're away.
Best of the Best4 months ago
Tennessee Practice Throws Itself an Epic Birthday Party, Creates New Tradition
This patient-appreciation event made for a great business-building tool.
John Marvin4 months ago
Why Do So Many ECPs Ignore the Power of Personal Touch?
Remember: your convenience is never as important as investing personally in relationships.
Buzz Session4 months ago
Eyecare People Reveal the Menial Tasks They Hate the Most
No. 1 on the most-despised list: cleaning.
Benchmarks4 months ago
Ways ECPs Are Benefiting from Short Intro Videos for Their Practices
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Line Time4 months ago
Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information
It gives you both a break.
True Tales4 months ago
You Should See What See Keeps in the Other Box Under Her Bed
Curiously weak lashes!
Sanity Files4 months ago
This ‘Work Hard, Play Hard’ Optical Manager Has Found Her Calling
And she has the wardrobe to prove it.
Danielle Richardson4 months ago
4 Ways to Get Back on Track When You’re Feeling Stuck
We all get out of alignment from time to time, but you don’t have to stay that way.
Products4 months ago
9 Unexpected Silhouettes Deliver Surprising Sun Style
From hearts to octagons to triangles, these shape shifters shine.
Better Vision4 months ago
In-House Finishing ‘Edges’ Out Profit
While reducing turnaround time and errors for happier patients.
Cover Stories4 months ago
21 Tips for Motivating Your Team
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
Products4 months ago
Fighting Blindness While Looking Good and More Business Boosters for February
Not to mention a Social Media Content Calendar to help jump start your marketing efforts.
Inbox4 months ago
Inbox: Letters From Our Readers for January 2019
Loving the love from you readers!
Products4 months ago
9 Eyewear Styles Giving New Meaning to the Request ‘Send Nudes’
See the latest eyewear in skin-tone colors.
Products4 months ago
Simplicity, Negative Space and More Newness for February
Transparency, Lace and Cut Outs for the win.
Columns4 months ago
This Simple Change Can Make Your Eyecare Business Way More Efficient
It seems like a small step, but it can have a big impact.
Do You Or Don't You5 months ago
Nearly Three Quarters of You Have Never Used a Business Consultant
But the 27 percent who have would do it again.
Tip Sheet5 months ago
Stop Expecting So Much and More Tips for February
But always bring donuts if you're running late.
Real Deal5 months ago
An Order is Canceled After the Insurance Company Steals the Work. How Must the Office React?
An order is canceled after the insurance company steals the work. How must the office react?
Ask INVISION5 months ago
Finding the Best Tax Professional for You and More Questions for February
Getting a head start on what could be a volatile year, and more advice for February.
Products5 months ago
A Million Magic Moments and More of What You Need to Know for February
Also, Levi's for eyes and three very special women.
Products5 months ago
ECPs Share Their Best-Selling Frames for December
Check out the products that have been flying off the racks.
Line Time5 months ago
Vision Is Like … High Definition TV
Several ways to explain HD lenses to clients.
Benchmarks5 months ago
5 Eyecare Businesses That Prove That the Way to Clients’ Hearts is Through Their Stomachs
For these businesses, delicious tastes and smells are a selling point.
Products5 months ago
Tort Report: 9 Variations on an Optical Mainstay
Catch some of the most notable new tortoise styles.
Woulda Coulda Shoulda5 months ago
This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children
This isn't Walmart.
Calendar5 months ago
Hitting the Red Carpet and More February Events
Also a day dedicated to doing just one thing.
Brand Portfolio5 months ago
Living in the Future Thanks to the Indie Branding Effort at Lab Rabbit Optics in Chicago
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
Manager's To-Do5 months ago
Crunch Those Year-End Numbers and More Manager’s To-Dos for February
And other tips for getting your inventory in top shape for Vision Expo.
Real Deal5 months ago
A New Owner OD Needs to Navigate the Bartering Culture in His New Community
"I plow your driveway when it snows; you serve my family's eye needs."
Brainstorms5 months ago
A Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes
Get rid of that hairy arm!
Better Vision5 months ago
3 Eyecare Pros on Bundling Lens Packages for Easier Sales
Frame companies partner with lens manufacturers to offer combined product.
Columns5 months ago
Physical Stores Can Thrive As Online Retail Grows … Here’s How
Online eyewear sales will only ever get so much of our business.
Columns5 months ago
Group Health Insurance May Be Best for Your Business … Even If You’re an Individual
Even if you’re an individual, group health insurance may be best for your business.
True Tales5 months ago
At Closing Time Sometimes It’s a Race to the Door
Lights off just isn’t enough for some people.
Editor's Note5 months ago
My Name is Dee Carroll … and I Am a Pinner
But in 2019 I am ditching resolutions for goals and making my dream board my reality.
Best of the Best5 months ago
Make the Best Use of a Great Resource: Your Fellow ECPs
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
Woulda Coulda Shoulda5 months ago
No One Likes A Know It All
But be sure to say it with a smile. On second thought, just don't say it.
Better Vision5 months ago
The Growing Daily Disposable Opportunity and Smart Ways to Sell Them
Plus 6 of the newest products on the market.
Do You Or Don't You5 months ago
You’re a Hard Working Bunch: 84% of You Do Not Close for Any Extended Breaks
Do you ever close your practice for an extended period of time during the year?
Line Time5 months ago
Use Yourself as an Example to Relate
Here's how to explain the "intermediate area".
Buzz Session5 months ago
From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways
How do you regain your momentum?
True Tales5 months ago
Luckily Surrogacy is Not a Job Requirement
The customer asked her, "Will you have my baby?" But it's definitely not what you think.
Columns5 months ago
Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are
Repeat after me: "Every customer who walks through my door is a VIP".
Products5 months ago
New Licenses Galore and More of What You Need to Know for January
What's new in 2019.
America's Finest5 months ago
Cool Ideas and Clever Lighting Create the Ideal Frame-Selection Setting at This LA-Area Practice
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
Columns5 months ago
Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area
A member of Facebook’s Small Business Council shares 4 key ways.
Products5 months ago
ECPs Share Their Best Selling Frames for November
Check out the products that have been flying off the racks.
Inbox5 months ago
Inbox: Letters From Our Readers for November-December 2018
We always love to hear from you!
America's Finest6 months ago
High-End Optical Retail Doesn’t Have to Be Cookie-Cutter ‘Minimal’ — Here’s Proof
At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
Brainstorms6 months ago
How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic
But make it fashion … and marketing!
Robert Bell6 months ago
Be a Sales Contrarian
Just like Robert Bell.
John Marvin6 months ago
Sometimes Pulling the Goalie is the Best Decision to Make
Three examples of when and how you should go on the offensive.
Cover Stories6 months ago
Don’t Call It Insurance
One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
Products6 months ago
Storage and Communication Solutions and More Business Boosters for January
Don't miss these cool new products.
Danielle Richardson6 months ago
Not a Morning Person? Here’s How to Boost Your Early Energy
Give one of the hacks below a try to increase both your energy and focus in the A.M.
Sanity Files6 months ago
Travel, Good Food and a Handsome Man in Uniform Keep this OD in the Proper Headspace
She has lots of ways to de-stress.
Products6 months ago
Style, Protection and Technology Define the Latest Crop of New Products
Take a look at these new releases.
Tip Sheet6 months ago
Keep Your Mouth Shut and More Tips for January
Why don’t you hold your opinions first and ask theirs?
Real Deal6 months ago
A Patient Pushes an Optician to Bend the Rules. Is This A Gray Area Or Are They Committing Fraud?
The case of the fraudulent filing.
Benchmarks6 months ago
9 ECPs Share What Adding an In-House Lab Has Meant to Them
So much for the cons: When it comes to the pros, we decided to ask around.
John Marvin6 months ago
This Simple Addition to Your Daily Routine Can Make You a Better Manager
Keeping a journal is easier today than ever before.
Do You Or Don't You6 months ago
Cross-Training Staff is the Way Most of You Go, But Some of You Still Say ‘No Thanks’
Most eyecare business owners see value in having staff handle multiple duties.
Danielle Richardson6 months ago
Daily Habits that Kill Productivity
These four things will obliterate your focus.
Real Deal6 months ago
A Difficult Teenager, Absent Parents and Unacceptable Behavior … Kick the Kid Out or No?
This office wants to show a pre-teen the door – should mitigating circumstances change their minds?
Sanity Files6 months ago
Motorcycles, Guns and Glasses, Dave Goodrich is the Poetry Quoting Optician
He's got it in his blood.
Products6 months ago
High Tech, Old School and More New Products for This Month
Check out the latest in eyewear technology!
True Tales6 months ago
A Patient Wanted to Help. So She Grabbed My Nose Ring …
Ouch, that had to hurt!
Products6 months ago
Hot Out of the EYEdea Lab and More of What You Need to Know for This Month
Go an extra mile to raise Myopia awareness.
Tips and How-To6 months ago
Keep the Clutter to a Minimum and Tell Your Own Stories Instead
Less is more when it comes to display.
Better Vision6 months ago
Winter Goggle Prescription Solutions for Snowy Conditions
Check these prescription solutions for snowy conditions.
Ask INVISION6 months ago
Personality Clashes and More Questions for This Month
Read the answers to some of your holiday questions.
Tip Sheet7 months ago
Saying No and More Tips for November and December
Better listener, better sales.
Products7 months ago
ECPs Share Their Best Selling Frames for September
Take a look at September's best-sellers!
John Marvin7 months ago
Too Many Eyecare Practices Skip This Crucial Step — and It Hurts Them in the Long Run
Instead, most just hope for the best.
America's Finest7 months ago
They Overcame This Fear … and Their Eyecare Practice Soared
This Colorado practice learned to ‘stop being afraid to offer the best’.
Best of Eyecare7 months ago
25 ECPs Share Their Elevator Pitches
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Products7 months ago
Evergreen Sun Styles that Stand the Test of Time
Still classic, after all these years.
Woulda Coulda Shoulda7 months ago
Make That Difficult Patient a Chain Store’s Problem
What you’d have said to that rude, frustrating or clueless patient ...
True Tales7 months ago
Merry Christmas to All … Except this Customer from Hell
It's a Christmas story that will chill your heart.
Brainstorms7 months ago
Try Bright Shoes for Your Crew
These shoes were made for talking.
Editor's Note7 months ago
I Remember My First Time… Do You?
Looking back to the first time.
Calendar7 months ago
Winter is Coming and More December and January Events
Who says glasses are just for summer?
John Marvin7 months ago
Measure Success Against Yourself, Don’t Compare Yourself to Others
It's better to compare yourself to who you were yesterday.
Robert Bell7 months ago
The Terrible Twos and Overcoming that Multiple Pair Problem
If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
Cover Stories7 months ago
18 Ways to Make Your Team the Happiest on the Planet
Sell more, produce more, be more creative, satisfy more customers... through happiness.
Real Deal7 months ago
Optician Wants to Ignore Part of Prescription — but Is That Her Right?
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Buzz Session7 months ago
What Vow Will You Make Right Now for the New Year?
Brain Squad members share their 2019 goals.
Products7 months ago
Stocking Stuffers and More Business Boosters for November and December
Find out a really cool present that matches an iPhone.
Products7 months ago
9 Classic Designs Worth Coming Back To
Some designs are worth coming back to. These classics make the cut.
Best of the Best7 months ago
A Norcal Practice Took A Trunk Show and Turned It Into an Annual Message of Thanks to Its Patients
Take a trunk show and turn it into a message of thanks to your customers.
Manager's To-Do7 months ago
Start the Year Right and More Manager’s To-Dos for December and January
End 2018 right, and start 2019 strong with this month's to-do list.
Cover Stories9 months ago
An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories
Making decisions is hard, we’ve made it easy.
Best of Eyecare9 months ago
16 Ways to Win Your Employees’ Love Without Losing Their Respect
16 ways to win your employees' love without losing their respect.
Woulda Coulda Shoulda9 months ago
That Will Be $100
How you really want to answer the unknown client who asks you to fix something they purchased somewhere else.
Line Time9 months ago
Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription
A child's feet change over time; why wouldn't their eyes?
Brainstorms9 months ago
Limit Supply to Increase Demand
Try creating a "limited edition" tied to a local event.
Tips and How-To9 months ago
Optics is More Than Frames and Lenses
Colorado eyecare pro feels a responsibility to eyecare.
Editor's Note9 months ago
Inspiration When You’re Running on Fumes
Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Manager's To-Do9 months ago
Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November
Are you ready to make some money?
Do You Or Don't You9 months ago
Do You or Don’t You Belong to Any Community or (Small) Business Organizations?
More than half of you are members.
Buzz Session9 months ago
Not That Again! The Questions You Wish Patients Would Stop Asking
"Can I get a trial contact?"
Sanity Files9 months ago
Sitting and Smelling the Roses … and Whiskey
This Oklahoma OD loves her independence.
Calendar9 months ago
Small Business Saturday Success and More November Dates
It has the potential to bring in a lot of new customers.
Ask INVISION9 months ago
Pulling Off a Successful Event and More Questions for October
Your questions answered by our experts.
Tip Sheet9 months ago
Avoid the Political Fracas and More Tips for October
Will there even be airtime for your advertising during election season?
Best of Eyecare9 months ago
New Orleans’ Based Eyewear Brand Captures the Spirit of a Mardi Gras KREWE
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
Real Deal9 months ago
A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Best of the Best9 months ago
This Illinois Optometry Office Has a Blast Coming Up Pop With Culture Marketing
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
America's Finest9 months ago
A Sleek Practice in the Heart of Downtown Austin, TX, Prides Itself on Its Eye for Detail
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Columns9 months ago
Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About
While these are important, it's not just about gender or ethnic diversity.
Columns9 months ago
Avoiding Burnout in the Age of High Volume and High-Stress Optometry
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
John Marvin9 months ago
Making the Wrong Decision Is Better Than Making No Decision at All
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Robert Bell9 months ago
How to Handle Cold Calling Reps, Bonus Downloadable Form!
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Products9 months ago
ECPs Share Their Best Selling Frames for August
De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS The Amber (VU 4970N) acetate frame...
Better Vision9 months ago
The Latest in Low Vision Aids to Increase Independence
The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low...
Products9 months ago
9 Star Struck Sun Styles for Us ‘Little People’
Celebs walk the walk and talk the talk in these stylin’ suns.
Products9 months ago
9 Favorite Frames of Some Famous Faces
Up your fame game with these celeb favorites.
Products9 months ago
Being a Boss and and More Business Boosters for October
Invisible Protection The new INVISIBLESHIELD Glass+ VisionGuard for the iPhone X blocks harmful high-energy visible (HEV) blue light from screens. In addition to filtering HEV, the...
Products9 months ago
We Still Have Work To Do and More of What You Need to Know for October
Still Work to Do VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision...
Products9 months ago
The Latest Product Releases are in Great Shape
Winter Is Coming Too cool to chill, the Benjamin is a slightly oversized unisex style from VERNON GANTRY, a brand started by two optometrists looking to help...
Products9 months ago
The Fall Buying Season Heats Up at VEW
We hope you haven’t maxed that annual budget just yet because Vision Expo West has some stuff that is hot, hot, hot. We’ve rounded up the...
Columns9 months ago
Be a Game Changer and Make Your Competition Irrelevant
Facing competition in your market? Make yourself into something completely new.
Woulda Coulda Shoulda10 months ago
But Would You Say It Again?
When accused of making a mistake, this eyecare pro couldn't hold back a profanity.
Line Time10 months ago
Invoke the Power of the Parent
Everybody loves mom and dad, don't they?
Brainstorms10 months ago
Reward Dis-Loyalty
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Manager's To-Do10 months ago
Is It Already Time to Get Ready for the Holidays? Yup! And More Manager’s To-Dos for October
Start preparing for the year-end rush.
Calendar10 months ago
Time to Pour Yourself A Beer and More October Dates
It's time to recognize the power of checklists.
Buzz Session10 months ago
You’d Be Donald Trump, Mother Theresa or Elvis Presley for a Day If You Could
Who would you be for a day, if you could be anyone?
Do You Or Don't You10 months ago
54% of You Like the Flexibility of Part-Timers. The Rest Don’t Think They’re Worth the Investment
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Tip Sheet10 months ago
Talk Up Your Staff and More Tips for September
Encourage multiple pair sales with a box to store eyewear.
Sanity Files10 months ago
Very Little Gets Jenni Leuzzi’s Goat … Not Even Her Goats
This New York OD can be a bit of a control freak.
Best of the Best10 months ago
Eye Candy and Partners Whip Up a Perfect Storm of Cross-Promotion in Pittsburgh
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
Real Deal10 months ago
A Bad Online Prescription Induces Prism with the Correct Rx, What’s an Optician to Do for Her Frustrated Patient?
How far would you go to serve a patient uncomfortable with the correct lenses?
Benchmarks10 months ago
Boo! ECPs Killing It with Novelty Contact Lenses
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
America's Finest10 months ago
A Love of Fun and Experience In and Out of Eyecare Create an Ohio Practice That Is Anything But Clinical
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
Ask INVISION10 months ago
What Impression is Your Email Address Giving and More Questions for September
Get a real email address, eyeexpert@hotmail.com.
Columns10 months ago
Frame and Lens Selection to Help People See and Look Their Best
Work to understand the client's lifestyle in order to get them eyewear that they'll love.
Robert Bell10 months ago
How to Answer a Stupid Question When Selling Eyewear
Often, such questions are a plea for you to sell clients.
Danielle Richardson10 months ago
Dispelling the Myths of Work-Life Balance
Realizing these can help you get unstuck from patterns that ineffectively use your time and energy.
John Marvin10 months ago
Maintaining a High Performance Inventory
Take this path to big dividends and large profits.
Columns10 months ago
How Hiring an Associate is A Lot Like Dating
It's a long, hard path to finding the right person.
Products10 months ago
ECPs Share Their Best Selling Frames for July 2018
Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane...
Products10 months ago
Donna Karan Returns and More of What You Need to Know for September
Donna Karan Returns Marchon and G-III Apparel Group have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear. DKNY sun and optical eyewear will...
Products10 months ago
A Grab and Go Blue Light Solution and More Business Boosters for September
Nap Time! Now glasses wearers can lie down comfortably while watching TV or reading with the LAYSEE PILLOW. Made of natural Latex with a Tencel lyocell...
Products10 months ago
9 Shrunken Sunnies that Pack a Big Punch
Micro suns for Macro style.
Products10 months ago
9 Combo Frames that Mix and Match Materials
Combination frames that are the perfect pair for any style.
Products10 months ago
It’s Okay to Touch and More New Products for September
Sail Away OAKLEY takes a dive into the wide world of water sports with the Split Shot. This hat-compatible style includes a lightweight, 20-inch coated woven...
Better Vision10 months ago
The Latest EHR and EMR Updates Are Off the Charts
What's an EHR and an EMR?
Real Deal11 months ago
Did This Doctor Make a Mistake By Leaving His Top Manager Out of the Decision Loop?
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
True Tales11 months ago
When Customer Service Turns into Community Service
They used Google Translate to broadcast bad words in Spanish.
Woulda Coulda Shoulda11 months ago
What You Should Have Said to the Mother of that Horrible Child
She was an M&M-eating hellspawn.
Line Time11 months ago
Polarization and Sharks? An Easy Visualization
“A regular tint can be compared to dying an Easter egg; polarization is more like laminating a window!” — Rexanne Collier, Texan Eye Optical, Austin, TX...
Sanity Files11 months ago
Family and Rock and Roll Keep This OD/CEO Sane
He's got unwinding down to a science.
Brand Portfolio11 months ago
A Minnesota Optometry Business Shows ECPs How to Build a Cool Brand with a Warm Touch
The goal was to create a 'low stress, fun experience.'
Ask INVISION11 months ago
To Put on Hold or Send to Voicemail and More Questions for July and August
Send it to hold and promise to call back within an hour.
Real Deal11 months ago
A Doctor Doesn’t Want to Follow the Rules, How Liable is the Insurance Biller?
She feels like she is doing something very, very wrong and nobody else cares.
Best of the Best11 months ago
This Texas Optometry Office Figured Out How to Get More Patients to Buy Daily Disposables
To get them to as many patients as possible, she launched a subscription-based program.
Manager's To-Do11 months ago
Back-to-School, Personal Development and More Manager’s To-Dos for August and September
Rushed for time? Think what's the smallest thing you can do today to address your biggest problem.
Calendar11 months ago
Get Couponing and More August and September Events
See how you can entice clients with a digital coupon.
America's Finest11 months ago
First Place – Todd Rogers: For This Andover, MA Optician and His Family True Independence in Business and Style is the Only Way to Go
For this Andover, MA optician and his family, true independence in business and style is the only way to go.
America's Finest11 months ago
This Ohio Boutique Is a ‘True Optical Startup’ Focused on Craftsmanship
At this Columbus, OH, boutique optical, respect for craftsmanship paired with advanced technologies adds up to a rare eyecare experience.
America's Finest11 months ago
America’s Finest Optical Retailers 2018 – Winners Revealed!
WInners show that success is timeless.
America's Finest11 months ago
Second Place: Kentucky Eyecare Practice Thrives on Authenticity, Charm
Falls City Eye Care offers cutting-edge patient care and a one-of-a-kind optical shopping experience — served up in a stunning, century-old Kentucky home.
America's Finest11 months ago
Meet Our America’s Finest 2018 Honorable Mentions!
These 9 stores are still winners!
Danielle Richardson11 months ago
Taking a Holistic Approach Can Lead to Better Outcomes for Your Patients. Here’s How …
This approach empowers patients to take an active role in their healthcare.
John Marvin11 months ago
If a Horrible Patient is the Worst Thing That Happens to You This Week, Remember You’re in Good Shape
Keep these things in mind the next time you are faced with an unreasonable patient or customer.
Products11 months ago
ECPs Share Their Best Selling Frames for May 2018
The BARTON PERREIRA Norton flew off our shelves in all colors, classic shape and great color selection. Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY The Norton from...
Better Vision11 months ago
Calling All Gear Heads; How to Sell Cycling Styles
Any bikers who need Rx’able sunglasses or love splashy colors will find there’s more than enough choice out there.
Products11 months ago
Summer’s Most Pleasing Patterns in 9 Stylish Suns
Memorable designs define these unforgettable sunwear styles.
Products11 months ago
Can-Do Color on 9 Optical Styles That Pop
Can-do colors bounce into summer with gradients, layering and more.
Columns11 months ago
What Being a Pro Cyclist Taught Me About the Eyecare Business
This eyecare pro's very best education came on the bicycle.
Robert Bell11 months ago
Don’t Think Outside the Box, Use ‘Inside-Out Thinking’ To Get Inside the Box
The most successful sales strategy is getting the customer to think and talk.
Products11 months ago
Lubricant, Lasik, Lightweight Tees and More Business Boosters for July and August
Refresh, Repair, Lubricate ALLERGAN has a new OTC artificial tear formulation; REFRESH REPAIR Lubricant Eye Drops. Safe to use with contact lenses, the drops are designed...
Products11 months ago
A Focus on Lenses and More New Products for July and August
In The Dark Extra active and light reactive, the newly launched SUNSYNC DRIVE XT stays dark in the car, and is activated by both UV and visible...
Cover Stories1 year ago
Population Smallsville
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
True Tales1 year ago
Ouch! We Wish It Had Been a Booger
The client said her motherly instinct kicked in, and she grabbed it.
Woulda Coulda Shoulda1 year ago
What You Should Have Said to That Customer Who Complains About Reading Your Care Instructions
Some ... people ... just ... won't ... read.
Line Time1 year ago
Say This to Break the Ice with That Fashion-Conscious Shopper
Who could say "no" to this sales line?
Sanity Files1 year ago
For This Ohio OD Food and Travel Keeps Him Sane and the Diet Starts Tomorrow
But he could use a few more paid vacations.
Products1 year ago
Video: Don’t Miss These Cool Ophthalmic Frames and Stylish Suns for Kids of Every Kind
This month we feature frame styles to fit all types of children, from sporty kids to glam kids to everything-they-touch-might-break kids. In addition to ophthalmic frames,...
Ask INVISION1 year ago
When the Doc’s Away, Should the Staff Stay and More Questions for June
It could be a time to get important upgrades done.
Do You Or Don't You1 year ago
Where the Blogs at? 86% of You Aren’t Making the Most of Your SEO
Most businesses seem to be too busy to try this.
Buzz Session1 year ago
If Your Business was Dependent on Just One Brand, What Would It Be?
You can only pick one.
Cover Stories1 year ago
Redesign on a Dime
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
Tip Sheet1 year ago
How Many Local Realtors Do You Know? and More Tips for June
For a more connected network, scratch some backs in the realty business.
Benchmarks1 year ago
Five Opticians Finding Interesting New Uses for Optical Gadgets … and Optical Hacks for All Kinds of Interesting Stuff
The results were intriguing to say the least.
America's Finest1 year ago
This Orlando Couple Turned Their One-OD Practice into a Thriving Vision Health Center with a Chic, Hi-Tech Optical
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
Calendar1 year ago
Time to Toga and More July Events
Can you celebrate the 40th anniversary of the release of "Animal House"?
Manager's To-Do1 year ago
Summertime and the Business is Easy … Well, If You Stay Active
Here's what you need to do in July.
Best of the Best1 year ago
A Santa Barbara, CA, Practice Aids Community Fundraising While Scoring Loads of Referrals
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Columns1 year ago
The Mindset That Can Help You Scale Your Business
Growth is exciting, but can also bring challenges. Do these things to master growth.
Danielle Richardson1 year ago
Why You Should Focus on Wellness at Work
Healthy employees are happier, and perform better than unhealthy ones.

INVISIONMAG.COM

Invision Issue

You Can’t Meet Everyone’s Needs, So Why Try?

‘Do You See the Naked Lady?’

The Single Best Tool to Help Your Staff to Sell In and Outside the Office

We Asked ECPs Which Famous Names Bought Their Eyewear

Start Bold, Take Better Breaks and More Tips to Improve Your Business

We Asked What Your Favorite Smartphone App for Your Business Was. Here’s What You Said …

The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Feel Like Your Wellness Routine Could Be Missing Something? It’s Probably Sleep

The Best Calls to Action to Convert Visitors to Patients

New Products High on Style and Substance

9 Sunglass Styles Breaking Technology Barriers for Daily Use

Dr. Ryan Corte Knows How to Hustle

Free Resources for Optometrists and More Business Boosters for June

See Like David Beckham and More of What You Need to Know for June

Golf Lenses Guaranteed to be a Hole in One

ECPs Share their Best-Selling Collections for April

Start a Campaign of Fear and More June Events

Begin Your Business with the End in Mind

Inbox: Letters From Our Readers for April

How Much Community Work is Too Much Community Work and and More Questions for June

The Majority of You Still Have a Physical Fax Machine

Are Your Displays Peak Sun Season Ready? And More Manager’s To-Dos for June

Want to Know What ‘Start-to-Finish’ Service Really Looks Like?

This California Lens Lab Has an Inspiring Recovery Story

How to Improve Your Kids Business

Approach Your Business Like A Customer Would and More Manager’s To-Dos for July

An Excuse to Celebrate “Nothing” and More July Events

If This Team of Expo Slackers Worked for You, What Action Would You Take?

Success is Only the Tip of the Iceberg

For This Miami OD, It’s the Simple Things That Get Him Back On Track

Ever Feel Like Your Billing Policy Is Backfiring?

A Stunning Milwaukee Practice That Is the Culmination of 3 Decades of Constant Improvement

This Healthy Vision Month Dig Deeper into Children’s Vision Issues

What’s the Best Sale You Ever Made?

Futuristic Tech and Styles That Pull Heavily from the Past

Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style

A Teen’s Mom is Angry the Store Is Out of Her Kid’s Third Frame

Ways to Protect Kids’ Eyes While Playing Sports

How to Get the Best Employees and More Questions for May

Some Things Are Just Meant to Be

Start ‘Em Young and More Business Boosters for May

National Sunglasses Day 2019 and More of What You Need to Know for May

ECPs Share their Best-Selling Collections for March

New Owners Weigh In On the Hardest Part of Their Business — Starting It

‘Hate, Don’t Hate’ and More Tips for May

60% Of You Have Been Blessed to Have a Mentor in Your Career

Have You Heard of the Diderot Effect?

Let This Texas OD Tell You About a Way to Serve Underprivileged Patients in Your Area

Inbox: Letters From Our Readers for March

Do Over: If Given the Chance This is What You Would Do Differently

Mindful Meditation for You and Your Patients

Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review

This Memphis Practice Uses Its Branding to ‘Frame’ Its Carefully Curated Eyewear

A Little Staff Research Project and More Manager’s To-Dos for May

Take a Cue from the Top 40 Format and and More May Events

It’s Time to Change the Way You Think About Failure

Celebrate Failure, Just like Deacon Blues

How to Keep Your Inventory Ultra-Fresh With an Aggressive Dog-Dumping Strategy

Only 21% of You Have Failed So Spectacularly It Still Makes You Cringe

Failure 2.0: Learn More, Hurt Less

A Sublease Eye Doc Didn’t Work Out

These Latest Releases Prove Spring Has Sprung

The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April

Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before

Inbox: Letters From Our Readers for February

ECPs Share their Best-Selling Collections for February

9 Eco-Friendly Styles that Put the ‘Good’ into Looking Good

‘Optometry Gives Me Life’ and More of What You Need to Know for April

Alliterate or Die!

What’s the Title of Your Autobiography? And More Tips for April

A Florida OD With A Need for Speed

Something Got Lost in Translation During This Exam

This Ontario OD Is Off to a Flying Start

What to Say to That Crooked-Browed Customer

An Iowa OD Who Developed an Industry-Leading Neuro Rehab Specialty

Stop Trying to Be Perfect

When Their Tech Lets them Down, These ECPs Have Things Covered

All You Have to Do Is Try One More Time