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Buzz Session2 weeks ago
Most of You Like to Create Your Own Luck … But a Good Luck Charm Doesn’t Hurt
Here are some of the things you guys turn to when you're looking for good fortune.
John Marvin4 weeks ago
How Much is Your Practice Really Worth?
When someone wants to buy your practice make sure to take into account all of the intangibles.
Cameron Martel4 weeks ago
Bad Reviews Don’t Have to Be Bad News
Here's how to handle them to turn detractors into advocates and potentially earn new business too!
Manager's To-Do4 weeks ago
Working from Home is the New Productivity Hack and More Manager’s To-Dos for May
Plus, those tax refunds are starting to hit people's bank accounts, start reeling that 'found money' in.
Calendar1 month ago
Honor Those Older Americans and More May Events
Including a week dedicated to pet and the people who love them ... in glasses.
Mark Hinton1 month ago
Get Focused on What Your Patients Can Tell You About Improving Their Experience
You can't know everything necessary to provide a superior and memorable 'patient journey' unless you ask.
Best of the Best1 month ago
This Colorado Practice Chose the Power of Collaboration Over Consolidation
Check out the ways they benefited from joining a doctors’ alliance.
Do You Or Don't You1 month ago
52% of You Do Not Have A Structured Onboarding or Orientation Program for New Employees
But the 48% of you who do are not playing around.
Cover Stories1 month ago
36 Things That Only Eyecare People Can Relate To
You know you're an ECP when ...
America's Finest1 month ago
A Suburban Chicago Practice That Delivers Quality Eyecare in Style — and With Heart
This close-knit team knows how to have fun, too!
Products2 months ago
ECPs Share their Best-Selling Collections for February 2020
A diverse mix of independent brands did well.
New Products2 months ago
A Batch of Latest Products that Includes Classics and Eco-Friendly Styles Alike
Customers can look good while saving the planet just in time for Earth Day.
Better Vision2 months ago
Stay on Top of the Increasing Number of Dry Eye Treatments
9 of the latest products available and how to educate patients about them.
Products2 months ago
These 9 Eyewear Brands Put Their Money Where Their Mouth Is
Thanks to give back programs that help LGBTQ youth, teachers, animals, the environment and people in need.
Ask INVISION2 months ago
How to Keep Improving as a Manager and More Questions for April
Including ways to get over that embarrassing customer encounter.
Products2 months ago
Safilo Lands Isabel Marant and More April Service News
Also Safilo snags a cool French brand and CooperVision has grant money up for grabs.
Real Deal2 months ago
An Experienced Optical Employee Bristles at Working Under A New-to-the-Industry Supervisor … How to Handle?
As far as she’s concerned, this is one spurious supervisor.
Editor's Note2 months ago
Small Changes Repeated Over Time Can Change the World
Better yet, they can benefit your business.
Cover Stories2 months ago
29 Tips for Getting — and Staying — Financially Healthy
Just three short months ago, the idea business owners would be struggling to navigate a recession in early 2020 seemed far-fetched. Markets were at record highs,...
Tools and Equipment2 months ago
Books, Masks and More Business Boosters for April
Including OTC allergy drops and a better use for saffron than risotto.
Brand Portfolio2 months ago
This Rhode Island Boutique Makes Exquisite Frame Curation Its Brand
It allows the eyewear to speak for itself.
Manager's To-Do2 months ago
Figure Out Your ‘Hot Summer Offer’ and More Manager’s To-Dos for April
Also, the power of turning off notifications and developing a team 'elevator pitch.'
Calendar2 months ago
Celebrating ‘Old Eye’ and More April Events
Also, dates dedicated to singing and accessing your goals year-to-date.
True Tales2 months ago
It Was Most Definitely the Crack
Don't follow this guy's lead. Just say no to drugs, kids.
Inbox2 months ago
The Year 2020 and More of Your Letters
2020 should be the optical year...
Real Deal2 months ago
2 Patients Collided in This OD’s Parking Lot — Is He Liable for Anything? Here’s Your Chance to Weigh In …
You could call it a case of ‘hit and nun.’
Tip Sheet2 months ago
Practice Your Loan Pitch With a Bank You DON’T Want to Work With and More Tips for April
Forget bonuses, give pizza and stop saying 'No.'
Columns2 months ago
Forget the Buzzwords and BS
A little cynicism could ensure you aren’t just parroting nonsense.
Sanity Files2 months ago
A Podcast-Loving OD That Always Enters the Office — And Home — With a Smile
With help from her passionate and dedicated work family.
Better Vision2 months ago
New Lens Tech That Has Evolved for the Way We Use Our Eyes Now
Technology on-the-go gives rise to better ways to see.
Benchmarks2 months ago
These Exam Rooms Pack a Lot of Wow
Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
Products2 months ago
Harder to Rx but Easy on the Eyes, These 9 Styles Make the Lenses the Main Attraction
From poppin’ prints to funky cuts to a layered look, these lenses are real multitaskers.
True Tales2 months ago
A Patient at This PA Practice Definitely Jumped to the Wrong Conclusion
You know what they say about assumptions ...
4ECPs2 months ago
2 Marketing No Brainers for Modern Eyecare Practices
Performance marketing tactics you can directly track to tell you how well they perform.
Products2 months ago
With a Little Arch and a Little Bend, These 9 Styles Take It to the Bar
The brow bar! Cheers to these highbrow frames.
Tip Sheet2 months ago
Don’t Let Your Entreprenurial Bravery Lead You Into an Expensive Con Job
Also, some tips on productivity that will help shake up your routine.
Products3 months ago
A Chance to Win Makeover Money from Walman and More of What You Need to Know for March
Plus Americans fear eyecare costs and Safilo doubles down on their celebrity presence with an acquisition.
Best of the Best3 months ago
You Should See the Video this DC-Area Practice Made for Their Website and Social Media
It showcases their eyewear in such a fun, fresh way it's become the basis for all their branding.
Buzz Session3 months ago
Finding Good Help Is Hard … Especially When Their Expectations Are Outrageous
Brain Squad members share some of the surprising questions and demands made by job candidates.
Inbox3 months ago
Letters From Our Readers for November
'... interesting and educational content from people that are doing things the right way ...'
Editor's Note3 months ago
Please Stand By While We Experience Technical Difficulties
Glitches are temporary and nothing unplugging for a minute or two can’t fix.
Sanity Files3 months ago
How a Bookkeeping Boutique Owner Finds Her Calm
A little hot meditation is sometimes all that this optician needs.
Do You Or Don't You3 months ago
Oh PDs … A Contentious Subject … But 83% of You Provide Them When Asked
Though some of you DO charge for the measurement, 17% refuse to provide it at all.
Products3 months ago
ECPs Share their Best-Selling Collections for January 2020
Sun sales took a hit but color is on the rise!
Tools and Equipment3 months ago
The Practical, the Not-So-Practical and More Business Boosters for March
And more attention grabbing products.
Products3 months ago
These Latest Releases Make it Easy and Enjoyable to Get Out
Or to stay in and analyze your business. You do you.
Ask INVISION3 months ago
How to Inject Some Freshness into Your Business and More Questions for March
Like how to find a mentor and mimicry for sales associates, yay or nay?
Cover Stories3 months ago
PR In The DIY Age
Traditional PR used to be one of the few ways — other than paid advertising — for a small business to get noticed. But increasingly, public...
America's Finest3 months ago
Optical Doesn’t Get Any More ‘Indie’ Than This New England Boutique
The Eyeglass Lass has a knack for getting people to take a chance on distinctive eyewear.
John Marvin3 months ago
Time to Kick These 5 Bad Habits
They are more common and more destructive to your business than you think.
Mark Hinton3 months ago
Stop Selling and Start Filling Sunwear Prescriptions
A little sun sense can go a long way, here's how...
Columns3 months ago
Through Patients’ Eyes See the Bigger Picture of Their Overall Health
Our eyes see the world around us but — thanks to routine comprehensive eye exams — they can also show what’s going on inside the body.
Cover Stories3 months ago
22 Ways to Close the Gap Between Knowing and Doing For Eyecare Business Leaders
Actually implementing change (rather than merely talking about it) is one of the more frustrating aspects of business management.
Editor's Note3 months ago
The ‘Year of Vision’ Has 366 Days
So how are you going to make the most of your extra 24 hours?
Calendar3 months ago
Create Your Own Holiday and More March Events
Including capitalizing on 'Madness' and puppies!
Manager's To-Do3 months ago
Make Your Staff Go Shopping and More Manager’s To-Dos for March
Plus see how the whole team can benefit from joining the AOA.
Columns3 months ago
Historical Data is the Future of Optometry
Eye scans and retinal images going back decades can help predict diagnosis and progression.
Columns3 months ago
When You’re Rushed for Time, Don’t Take Shortcuts
These time savers help you stay on schedule, reduce stress, capture more, and make more revenue with happier, less confused patients.
Buzz Session3 months ago
You’re Having a Dinner Party … These are the Three People – Dead or Alive – You’d Invite
Some of you just want to laugh ... others want some answers to life's most existential questions.
Products3 months ago
Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February
Including some exceptional women and why soft contact lenses are still best.
Products4 months ago
Celebrate Excess with These 9 Maximalist Sunnies
They're not sorry.
John Marvin4 months ago
There is Power in Starting
Motivation comes from taking action, not the other way around.
Better Vision4 months ago
Virtual Try-On Isn’t Just for Online Retailers Anymore
Try it, you might like it.
Sanity Files4 months ago
Oregon Husband and Wife Duo Find Joy By Deciding to Slow Down
Their new formula? See fewer patients, spend more time with them and enjoy the occasional dinner out.
Do You Or Don't You4 months ago
35% of You Actively Keep Tabs on Your Competition in Creative Ways
The remainder of you are pretty confident you don't have competition ... or don't have the time to keep track of them.
Products4 months ago
New Products That Expand Horizons
More parameters, increased stamina, better performance and major style define these latest releases.
Ask INVISION4 months ago
Stop Setting SMART Goals, Set Vague Ones and More Questions for February
Plus how to handle suspected shoplifters and under-performing salespeople.
Real Deal4 months ago
This Myope’s Broke: How Would Your Office Handle Her?
Her illicit contact lenses trigger more problems than she bargained for.
Products4 months ago
Minimalist Eyeglass Styles That Prove Less is More
9 frames that make an understatement.
Products4 months ago
A Delightful Multi-Tasker and More Business Boosters for February
Plus several 'charming' products you shouldn't miss.
Tip Sheet4 months ago
Devote an Hour to Guilt and More Tips for February
Like watching your 'buts' and letting staff win.
Products4 months ago
ECPs Share Their Best-Selling Collections for December 2019
The holidays were good for eyewear sales.
True Tales4 months ago
Warning: Objects in Readers May Be Smaller Than They Appear
Proof that you should never judge a book by her cover.
Best of the Best4 months ago
At Black Optical It Literally Pays for Staff to Travel and Stay Healthy
Owner Gary Black knows what work-life balance looks like—and how to achieve it for his team.
America's Finest4 months ago
This North Carolina Practice Greets Patients with a Beer, a Song and a Wag of the Tail
Simple word of mouth has kept them growing since day one.
Benchmarks4 months ago
These 6 Practices Found Ways to Get Patients to Buy Annual Contact Lens Supplies
Have you tried these ideas for boosting sales?
Inbox4 months ago
Letters From Our Readers for October
Here's what our readers are saying.
Manager's To-Do4 months ago
Get Your OD’s Cleaning Those Frame Boards and More Manager’s To-Dos for February
And planning for Valentine's Day and VEE should be well underway.
Columns4 months ago
The Barebones Employee Handbook and Why You Need One
When done right, it can be the cornerstone of a workplace that runs high on integrity and low on excuses.
Calendar4 months ago
Making the Most of That Extra Day and More February Events
Plus ideas for celebrating Punxsutawney Phil and pigskins.
America's Finest4 months ago
Let This California Practice Show You What the Perfect Balance of Brick-and-Mortar Experience and Social Media Engagement Looks Like
They've branded themselves the ‘Eyewear Gurus’ for the millennial generation.
Products4 months ago
ECPs Tell Us Their Best-Selling Eyewear and Sunwear for October
So many brands sold well!
Buzz Session4 months ago
From Across the Country to Across the World, Some of Your Patients Travel Pretty Far to See You
It just proves that when patients find an ECP they love, they will travel far and wide to see you.
True Tales4 months ago
Sometimes Customers Need to Get There on Their Own
A tale of one customer who thought complaints alone would solve his problem.
Editor's Note4 months ago
Sometimes Bad Things Happen
It’s how you deal with them that really matters.
Inbox4 months ago
Letters From Our Readers for September
Owning an independent eyecare practice requires our small business to be nimble, and adjust to changing conditions. INVISION gives me ideas to implement from experts that...
Sanity Files4 months ago
For this Austin OD Family Time and Orange Theory are on Her List of Must Haves
Of course snorkeling in Maui and skiing in Colorado aren't too shabby either.
Brand Portfolio4 months ago
A Tiny Maine Optical That Knows How to Make a Big Impact
With the help of local artists, they injected a little rebelliousness into their branding look.
Do You Or Don't You4 months ago
When It Comes to Facebook Friend Requests, 65% of You Hit ‘Decline’ on Patients
Limited mixing of business and pleasure (or politics) here.
Better Vision5 months ago
Check Out These Nutraceuticals and Supplements To Boost Ocular Heath
Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.
Products5 months ago
For These 9 Styles, the Temples Make the Frame
They have us rethinking coming at them sideways.
Products5 months ago
Vision Expo Gets an Update and More of What You Need to Know for January
Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.
4ECPs5 months ago
3 Major Marketing Trends for 2020
They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
Products5 months ago
9 Transparent Eyewear Styles That Let the Wearer Shine
These frames offer total (okay, at least partial) transparency.
Best of the Best5 months ago
These Machines Let Boutiques Create Bespoke Frames Right Inside the Optical
Luca Mariotti’s EYEFRAME system lets the optical owner exist totally independently from big frame makers.
Tools and Equipment5 months ago
All Eye Everything and More Business Boosters for January
Eye decor for your person and your business.
New Products5 months ago
Latest Frames, Lenses and Contact Lenses to Help See 2020 Better
Metal, pattern and texture kick off the new year strong.
Cover Stories5 months ago
2020 Vision
The coming year has “eyecare” written all over it. But what changes can we expect to see in eyecare and eyewear as we enter a new...
Real Deal5 months ago
How Would You Handle This New OD’s Credentialing Crisis?
Her ethics are being tested on her first day on the job.
Tip Sheet5 months ago
All Sorts of Goal Setting and Productivity Hacks and More Tips for January
Including creating a personal shrine, accepting you can't do it all and fighting bad habits.
Columns5 months ago
Remember This Uplifting Fact About the Eyecare Business Next Time You’re Dealing with a Tough Customer
Sometimes the biggest impacts we make are the ones we don’t notice.
Ask INVISION5 months ago
Lifting Your Business Out of Mediocrity and More Questions for January
And how to share chores among staff to make sure they get done.
John Marvin5 months ago
A Different Approach for Achieving Your Goals This Year
Only 3 percent of people will take the time and discipline to do this, but they'll make more than 10 times the 97 percent who didn’t.
Mark Hinton5 months ago
Do You Have a Sales Vision for 2020?
Perhaps it's time to accept that you, without even realizing it, build the walls and barriers that keep patients from purchasing more.
New Products5 months ago
The Practical, The Functional, The Whimsical and More Business Boosters You Don’t Want to Miss
Eyes that can't see and watches you don't need to.
Brainstorms5 months ago
The Grinch Who Boosted Holiday Sales
Thinking of getting dressed up for a Christmas event? Go green.
Products6 months ago
The Go-To Sunglass Styles of INVISION Readers
Did your favorite sunnies make the cut?
Best of the Best6 months ago
At This Wellness-Focused Pennsylvania Boutique, Eye Health is Just the Start
Combining eyecare and eyewear with a range of self-care offerings, they treat not just the eye, but the rest of the body as well.
Danielle Richardson6 months ago
Why You Should Include Yoga in Your Wellness Routine
Let go of any preconceived notions; yoga is for everyone.
Columns6 months ago
Don’t Do Do-It-Yourself Optometry … Do This Instead
Even the most successful DIYers know when to call in a pro — and doing so can free up their time for bigger and better things.
Ask INVISION6 months ago
Promoting Healthy Competition and More Questions for Year’s End
Also, proper staff gift-giving etiquette and getting the most out of staff trainers.
Products6 months ago
ECPs Share Their Best-Selling Collections for September 2019
Sun sales started heading south for the winter.
Buzz Session6 months ago
For Many of You, Your Best and Worst Habits are Exactly the Same!
For others... there seems to be a lot of very "hard workers" who "procrastinate!"
John Marvin6 months ago
Forget Opinions, Measure the Hard Facts and Data to Improve Your Business
In the end, it is the least expensive and most productive business tool in your arsenal.
Products6 months ago
Free Drug Database and More of What You Need to Know for December
And scientific papers cliff notes for the busy ECP.
Manager's To-Do6 months ago
Tips for Wrapping Up All Those Little Year-End Tasks and More Manager’s To-Dos for December and January
Including billing, Flex Spending, recalls and sales incentives for all.
Calendar6 months ago
Coming Up with Your 2020 Resolution and More New Year Events
And we're calling for a return of National Opticians Day, who's with us?
Best of Eyecare6 months ago
The Big Survey 2019 – The Basics
THE BIG SURVEY 2019 The Basics You, The ECP Buying & Selling Performance Management & Staff Marketing & Operations Who is the American ECP? How does...
America's Finest6 months ago
Want 15 Years of Growth While Keeping Your Team Close and Building the Optical of Your Dreams? This Tennessee Practice Can Show You How
They knew that if they treated patients right, the business would succeed.
Editor's Note6 months ago
Size Matters … The Bigger the Better
And addressing some other sensitive subjects you might encounter in the workplace.
Products6 months ago
Big Style and Petite Tech Perfectly Describe the Latest Product Releases
Click through for frames that make a statement and diagnostics with a small footprint.
Better Vision6 months ago
Artificial Vision Aids Get Tech Heavy
Video projection and artificial intelligence (AI) are some of the features that differentiate devices in the low vision space.
Products6 months ago
2019’s Reader Favorite Optical Styles
We asked and you answered! These are the preferred ophthalmic styles of INVISION readers.
Uncategorized6 months ago
The Big Survey: Marketing and Operations
47. Which gets the largest portion of your marketing budget? Print 13% Community events (including sponsorships) 12% Direct mail 10% Other social media marketing 8% Paid...
Uncategorized6 months ago
The Big Survey 2019 – Management and Staff
35. What is the top staffing challenge you face? Recruiting 33% Keeping staff motivated 25% Boosting productivity 18% Retaining top talent 14% No major staffing challenges...
Uncategorized6 months ago
The Big Survey 2019 – Buying & Selling
19-22. Top 10 best-performing brands: NOTE: Lens and contact lens brands were a little less clear cut because, due to self-reporting and a lack of consistency...
Uncategorized6 months ago
The Big Survey 2019 – Performance
28. Looking at the last two years, would you rate either of them as the “best” or “worst” ever in terms of your business’s financial performance?...
Uncategorized6 months ago
The Big Survey 2019 – You, The ECP
10. On a scale of 1 to 10, rate your satisfaction with your professional life and life as a whole NOTE: Of the many different professionals...
Sanity Files6 months ago
A Few of this Canadian OD’s Favorite Things for Maintaining Sanity
Including smothering her cats with affection and weekend dive bar sing-a-longs just to name two.
True Tales6 months ago
This Mechanic’s Eyewear Was a Mess … But He Followed Directions!
A tale as old as time that gives new meaning to being in 'hot' water.
Do You Or Don't You6 months ago
With Only 37% Answering ‘Yes,’ Sending Holiday Notes Seems to be a Dying Tradition
But some of you have gotten creative, sending Thanksgiving cards or texts patients can respond to.
Inbox7 months ago
Letters From Our Readers for August
'I love it. I read it. I try to live it.'
Line Time7 months ago
What to Say to Boost Event and Trunk Show Attendance
The secret is to keep the call casual and friendly...
Tip Sheet7 months ago
Add Fun to Your Meetings and More Tips for Year’s End
And while you're at it build an anti-flu kit and get personal.
Benchmarks7 months ago
Harnessing the Power of the Selfie to Boost Social Media Engagement, Drive Foot Traffic … and Have Fun
These five practices added an extra dimension to the optical experience and became genuine destinations.
Real Deal7 months ago
When This Doc Moved to a Concealed Carry State, She Didn’t Expect Staff to Be Packing
What would you say to an OD who balked at legal firearms in her office?
Robert Bell7 months ago
After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say
But before he goes, let's review some key points of The EyeCoach Selling System he's been sharing these past several years.
America's Finest7 months ago
A Simple Formula Keeps This Vancouver Optical Growing After 40 Years
They created a safe space for self-expression.
Best of Eyecare7 months ago
25 ECPs Share Their Elevator Pitches
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Best of Eyecare7 months ago
Make Magic Happen With Our Expert 90-Day Plan for Peak End of Year Performance
How you finish the year has a major impact on how you start the next one. Year-end is a tricky, busy time. You need to be...
Calendar7 months ago
Come Up With 20 (New) Questions and More November Events
And we've got an idea for a social media post any independent ECP can do.
Manager's To-Do7 months ago
Schedule, Schedule, Schedule and More Manager’s To-Dos for November
Plus a reader tip for how she get this things done in a day.
Best of Eyecare7 months ago
Eyecare Pros Talk About Their Most Important Customers
Now let’s be clear… All customers are important. And all customers should be treated as such… but when we asked our readers about their most important...
Robert Bell7 months ago
Peak Performance Selling Techniques
Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
Line Time8 months ago
The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices
It prompts them to make an emotional selection.
John Marvin8 months ago
The 4 Key Elements to Building a High Performance Team
It isn't experience, skills or talent... it's all in the mindset.
True Tales8 months ago
One OD’s Encounter Gives A Whole New Meaning to ‘Tick of the Eye’
What she thought was a scab had legs.
Real Deal8 months ago
How Should an Office Handle this Disgruntled Patient with Unpaid Bills and Ongoing Medical Needs?
The doc wants to keep treating him and hopes to erase that negative online review despite his overdue balance.
Better Vision8 months ago
It’s Time to Think About Winterizing Those Eyes
Products that tackle the vision issues associated with cold weather sports and how to sell them.
Buzz Session8 months ago
Many of You Think You’d Be Sorted into Gryffindor with Harry Potter
'Which Hogwarts House would you belong to and why?'
Editor's Note8 months ago
The Year’s Not Over Yet. There is Still Time to Fix It
And you won't need a magic spell to do it.
Columns8 months ago
Develop a Custom Visual Standards Manual to Look Better and Sell More
Such a manual details and explains how a store should look and how to keep it looking that way.
Products8 months ago
Tyra Smizes for Nine West and More of What You Need to Know for October
And the CDC and Prevent Blindness both release informative reports and resources or practitioners.
Products8 months ago
A New Crop of Products Full of Precision and Style
Frames that could never be considered a mistake and equipment that ensures you never make any.
Products8 months ago
What Wood You Do With These 9 Sunwear Styles?
It’s a rare occurrence, but sometimes, trees can bring the sun(s)!
Sanity Files8 months ago
An Arkansas OD Who Relies on #LakeLife and Organization for Her Sanity
She also poses a valid question ... why do so many digital platforms require monthly subscriptions?
Products8 months ago
Holiday Gifts Big and Small and More Business Boosters for October
Including a chic, no-waste business card holder and a high-octane lens cleaner safe for premium coatings.
Products8 months ago
9 Frames That Have More Going on Than What You See at First Glance
What they are saying on the inside is just as, sometimes more, compelling than their exteriors.
Inbox8 months ago
Letters From Our Readers for July
Love your magazine!
Products8 months ago
ECPs Share Their Best-Selling Collections for August 2019
Sunwear sales reached their apex.
Do You Or Don't You8 months ago
While the Majority of You Do Not Conduct Working Interviews, Those of You That Do Ensure a Cultural Fit
And many who don't, haven't because they are one man shows of boast impressively long staff tenures.
Ask INVISION8 months ago
When to Let That Questionable New Employee Go and More Questions for October
Plus its all fun and games until someone gets drunk at the company holiday party ... how to protect your business from potential trouble.
Best of the Best8 months ago
Sports Vision Training Can Be a Game-Changer for Your Practice
These Ohio vision therapy specialists demonstrate how they help see their athletes succeed and their practice grow.
Danielle Richardson8 months ago
Supplement Trouble and What to Do When You Can’t Get All You Need From Food Alone
In a perfect world, we’d get all our vitamins and minerals from a healthy, organic, well-balanced diet ... but we live in the real world.
Brand Portfolio8 months ago
Could Your Branding Use Some Brightening Up? This Bay Area Practice Can Shed Some Light
A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
Tip Sheet8 months ago
Aim For Busy, Not Rushed and More Tips for October
And this bonus season, let them eat cake!
Calendar8 months ago
The Internet is Middle Aged and More October Events
And beware those household chemicals; the entire month is dedicated to eye safety at home.
John Marvin8 months ago
Leading with Honesty and Authenticity Even When You Don’t Know What You’re Doing
It is OK not to know everything, but it is not OK to remain ignorant.
True Tales8 months ago
An Exception to the Cancellation Policy?
The no-show who showed ... briefly.
Manager's To-Do8 months ago
Become a Party Animal and More Manager’s To-Dos for October
And do you have a local professional photographer on speed dial yet? There are so many ways one can benefit your business.
Robert Bell8 months ago
In Sales There Are Not Two Sides to Every Story.  There Is Only One — the Customer’s Side
You’re about to get much better at selling.
Cover Stories8 months ago
How To Do Everything
We challenge you to implement one of these 23 ‘How To’s in your practice before the year is out.
Products9 months ago
Gen Z Loves Their Vision Benefits and More of What You Need to Know for September
Plus ISVA's 'dynamic' skills for sports.
Better Vision9 months ago
EHR Systems Have More Enhancements Than Ever Before
Bells and whistles your paper charts definitely don't possess.
Real Deal9 months ago
How Did This Trunk Show Turn Out So Wrong?
They had such high hopes: What can the practice do better next time?
Products9 months ago
Textured Eyeglass Frames That Give You All the Feels
Engraved line, ripples and bumps on some sense-ational styles.
Products9 months ago
Cool Style and Tech Combine in Eyecare’s Latest Products
Vision care never looked so good.
Buzz Session9 months ago
ECPs Share the Hidden Talents That Help Them in Business
You're a talented bunch! Some of you should go on the road.
Danielle Richardson9 months ago
How to Be Healthier Now
4 easy tips you can implement today to start living a healthier lifestyle.
America's Finest9 months ago
You’ll Be Amazed What This Minnesota Practice Did with 1,000 Sq. Ft.
Hint: A stunning optical, exam lane AND plans to put in an edger.
Products9 months ago
Smart Storage Ideas and More Business Boosters for September
Plus additional products that prove eyecare could be a cult...
Sanity Files9 months ago
A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun
To unwind she communes with nature and looks for those elusive four leaf clovers.
Products9 months ago
9 Sun Styles That Sparkle and Shine
Glitter isn't just for arts and crafts anymore.
Benchmarks9 months ago
How 6 ECPs Designed, and Use, Their Business Cards
Even in a digital era, they find them to be an essential business tool.
Tip Sheet9 months ago
Spend an Hour a Week Making Decisions and More Tips for September
Plus the two most powerful words to add to your sales pitch and the power of 'Polish.'
Best of the Best9 months ago
Spice Up Your Frame Selection with This Strategy That Probably Never Occurred to You
It gives patients a reason to visit based on product assortment rather than discounts.
Cover Stories9 months ago
VEW Special Buying Guide 2019
HIGH ROLLER SUITE These products didn’t come to play, they came to win, and you can bet they pay off big. All-In Made with Japanese titanium,...
Columns9 months ago
3 Hiring Strategies for Optometry Practices
With the war for talent showing no signs of letting up, it’s a great time to revisit your recruiting efforts.
Ask INVISION9 months ago
How to Get a Staff Member to Close a Sale and More Questions for September
And your return policy may not be as ironclad as you think when it comes to minors.
Do You Or Don't You9 months ago
Slightly More than Half of You Ask for Patient Reviews Regularly
The rest of you are missing out on a valuable marketing opportunity.
Line Time9 months ago
Grab that Cold Call Listener in 30 Seconds
We've got the perfect humorous opener to take the annoyance out of your telemarketing calls.
Products9 months ago
ECPs Share Their Best-Selling Collections for July
Back-to-school season has started!
True Tales9 months ago
A California Doc’s Only Exception to the ‘No Dogs’ Rule
And no, it isn't for service dogs.
Line Time9 months ago
The 4 Simple Words to Say to Help Out a Floundering Sales Associate
They just might hep you save the sale.
Inbox9 months ago
Letters From Our Readers for June
Don’t change a thing!
Tip Sheet9 months ago
Give More Compliments, Ask More Questions and More Tips for July and August
And how to do little infomercials from the show floor to come back to eager customers looking to buy.
Do You Or Don't You9 months ago
One Third of You Offer Same-Day Service
Many of the rest would like to offer it.
Real Deal9 months ago
What Would You Do If You Were This Office Manager Who Caught Her Doctor and Optician in a Sneaky Sun Swap?
Rx lenses are made but they never get dispensed so that a plano sun gets covered by insurance.
Buzz Session9 months ago
When it Comes to Lens Materials, Coatings or Enhancements, You Guys Have No Problem Playing Favorites
AR coatings are obviously a must and one specific material is most of your MVP.
Robert Bell10 months ago
Stop Educating Your Customer!
You're just doing it wrong anyway.
Sanity Files10 months ago
The Couple Behind Todd Rogers Eyewear Loves to Educate and Delight
And in their downtime it's dance parties, hitting the slopes and a little hot tub time after hours.
John Marvin10 months ago
Customer Experience Isn’t About Bells and Whistles But Simplicity and Convenience
Espresso bars, large screen TVs and foot massages just distract from what customers really want.
Better Vision10 months ago
Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’
With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.
Columns10 months ago
Having the Appropriate Education and Information is Just Polite
Proper etiquette can result in a major boost to your office’s retention rate.
Danielle Richardson10 months ago
It’s Time to Take the Mind-Body Connection Seriously
No longer just a fringe New Age theory, science supports the positive benefits of mind-body therapies to minimize suffering and enhance wellbeing.
America's Finest10 months ago
A Second Optical Location Hitting the Next Level of Candy Crush in Cleveland
People said their business would be ‘too funky’ for the Midwest but they proved their critics wrong.
Manager's To-Do10 months ago
Not on Instagram Yet? It’s Time and More Manager’s To-Dos for August and September
Plus call a meeting of your fun committee and a simple and inexpensive way to protect your business.
Editor's Note10 months ago
A TV Channel Just for ECPs? I Think So
Our America's Finest honorees could inspire a nation.
Products10 months ago
The Eyes, The Ears and More Business Boosters for June
Including the 'Opticians Helping America See' branding.
Products10 months ago
Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June
Plus myopia 'Cliff's Notes' from CORE and proof that optometry improves health.
Products10 months ago
Celebrity Eyewear and Sunwear Styles Put on a Talent Show
From AMERICAN IDOL to Zendaya, these frames showcase the creative visions of a range of celebrities.
Products10 months ago
Art and Science Collide in Eyewear’s Latest Releases
Cinema, culture and technology all play their part in the newest frames and lenses.
America's Finest10 months ago
Stunning Interiors and Exteriors Draw Fine Eyewear Fans to This Unique Memphis Practice
They had faith that the neighborhood would support them; and they were right.
America's Finest10 months ago
After 55 Years in Business, This State-of-the-Art Tulsa Optical Shop Knows How to Offer Something for Everyone
The largest selection of frames in the area, old-school repairs and an in-house digital lab, just don't come in looking for an exam.
America's Finest10 months ago
Here Are This Year’s America’s Finest Store Honorable Mentions
Wink Family Eye Care of SLP, Louis Park, MN Wink Family Eye Care of SLP opened its doors on Jan. 15, 2018 with Dr. Roman Gerber...
Products10 months ago
ECPs Share Their Best-Selling Collections for May
Sunwear sales are on the rise for summer.
Calendar10 months ago
Build a Better Boss and More August and September Events
See what's coming up so you can start making plans.
Inbox10 months ago
Letters From Our Readers for May
Thank you to you too!
Brainstorms10 months ago
Keep a Good Time Journal to Better Design Your Life
And overcome feeling uninspired at work by doing more of what you love.
Brand Portfolio10 months ago
Looking to Appeal to a More Creative Clientele? Here’s How It’s Done
This Chicago optical’s in-house branding effort is confident and consistent.
Best of the Best10 months ago
This Office Manager Got Her Staff to ‘Own’ the Patient Experience. Here’s How…
She came up with a nine-step program for employees.
Ask INVISION10 months ago
The Art of Closing the Sale and More Questions for July and August
Don't miss: How to set attainable goals and offload older merchandise.
Cover Stories11 months ago
Endings: Owners Share How and Why They Closed the Curtain on Their Eyecare Businesses
No two exit strategies are exactly the same.
Better Vision11 months ago
Golf Lenses Guaranteed to Be a Hole in One
8 options that address the three factors patients want in their golf glasses.
Manager's To-Do11 months ago
Approach Your Business Like A Customer Would and More Manager’s To-Dos for July
Plus don't underestimate the power of mini-breaks or shortened work weeks during warmer months.
Calendar11 months ago
An Excuse to Celebrate ‘Nothing’ and More July Events
A couple of 'Dirty Thirty' birthdays worth noting.
Columns11 months ago
You Can’t Meet Everyone’s Needs, So Why Try?
Know your niche.
Line Time12 months ago
‘Do You See the Naked Lady?’
It's a great way to get accurate patient measurements.
Robert Bell12 months ago
The Single Best Tool to Help Your Staff to Sell In and Outside the Office
Plus it has the added benefit of showing them you value them.
Benchmarks12 months ago
We Asked ECPs Which Famous Names Bought Their Eyewear
And boy did they get to bragging….
Tip Sheet12 months ago
Start Bold, Take Better Breaks and More Tips to Improve Your Business
Also, your neighbors are a captive audience have you gotten them in the door?
Buzz Session12 months ago
We Asked What Your Favorite Smartphone App for Your Business Was. Here’s What You Said …
There are some familiar faces but some fun surprises too!
Products12 months ago
The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses
Styles so streamlined, you can't even tell how high-tech they are.
Danielle Richardson12 months ago
Feel Like Your Wellness Routine Could Be Missing Something? It’s Probably Sleep
We spend nearly a third of our life sleeping, which makes getting quality sleep as essential as a healthy diet and regular exercise.
Columns12 months ago
The Best Calls to Action to Convert Visitors to Patients
CTAs are probably the most important part of your marketing or campaign strategy.
Products12 months ago
New Products High on Style and Substance
And heavy on the cat eyes.
Products12 months ago
9 Sunglass Styles Breaking Technology Barriers for Daily Use
Tech gets its moment in the ... suns.
Sanity Files12 months ago
Dr. Ryan Corte Knows How to Hustle
He also knows there is no better way to unwind than with family time and a little wine.
Products12 months ago
Free Resources for Optometrists and More Business Boosters for June
Like some fun accessories for everyone else.
Products12 months ago
See Like David Beckham and More of What You Need to Know for June
Including the high-tech glaucoma-detecting AI of the future.
Cover Stories12 months ago
Escape From Insurance: Words of Wisdom From Eyecare Practices That Made the Leap
They left managed care and went to private pay.
Products12 months ago
ECPs Share their Best-Selling Collections for April
Lots of brand name variety.
Calendar1 year ago
Start a Campaign of Fear and More June Events
Plus, sometimes letting your business go to the dogs is a good thing.
John Marvin1 year ago
Begin Your Business with the End in Mind
Few doctors understand that the day you open is the day you start planning to sell.
Inbox1 year ago
Inbox: Letters From Our Readers for April
...on the 'Failure' issue
Ask INVISION1 year ago
How Much Community Work is Too Much Community Work and and More Questions for June
Also how to deal with (or with being) a helicopter manager.
Do You Or Don't You1 year ago
The Majority of You Still Have a Physical Fax Machine
As with the beeper, the medical industry seems to be a stalwart holdout for this old school piece of equipment.
Manager's To-Do1 year ago
Are Your Displays Peak Sun Season Ready? And More Manager’s To-Dos for June
And no time like the present for a little spring cleaning.
America's Finest1 year ago
Want to Know What ‘Start-to-Finish’ Service Really Looks Like?
This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
Best of the Best1 year ago
This California Lens Lab Has an Inspiring Recovery Story
They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
Cover Stories1 year ago
Get ‘Em Young: How Optometrists and Opticians Can Improve Their Kids Business
6 experts explain how to win young customers (and their parents) over early.
Real Deal1 year ago
If This Team of Expo Slackers Worked for You, What Action Would You Take?
They spent most of the all-expenses-paid trip in the hotel bar.
John Marvin1 year ago
Success is Only the Tip of the Iceberg
To navigate your own future, you need to look below the surface.
Sanity Files1 year ago
For This Miami OD, It’s the Simple Things That Get Him Back On Track
But lo the patient who dares to no show!
Real Deal1 year ago
Ever Feel Like Your Billing Policy Is Backfiring?
This practice does. How can it get back on track?
America's Finest1 year ago
A Stunning Milwaukee Practice That Is the Culmination of 3 Decades of Constant Improvement
Being served here ‘is like meeting a friend in a coffee shop.’
Columns1 year ago
This Healthy Vision Month Dig Deeper into Children’s Vision Issues
Our eyes look, but our brain sees and sometimes for kids there is a disconnect between the two.
Robert Bell1 year ago
What’s the Best Sale You Ever Made?
Was it the sale with the biggest price tag or where you overcame the most objections? No and no.
New Products1 year ago
Futuristic Tech and Styles That Pull Heavily from the Past
Go back to the future with May's latest releases.
Products1 year ago
Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style
All jokes aside, these 9 styles offer little kids big style.
True Tales1 year ago
A Teen’s Mom is Angry the Store Is Out of Her Kid’s Third Frame
Maybe next time they should buy them in bulk.
Better Vision1 year ago
Ways to Protect Kids’ Eyes While Playing Sports
And smart ways to get their parents on board.
Ask INVISION1 year ago
How to Get the Best Employees and More Questions for May
Plus, how to get that chatty, great employee to actually close the sale.
Editor's Note1 year ago
Some Things Are Just Meant to Be
Even when they didn't work out as planned.
Products1 year ago
Start ‘Em Young and More Business Boosters for May
Like the comprehensive book on 'Natural Eye Care' and a reminder for patients that ECPs perform more than just eye exams.
Products1 year ago
National Sunglasses Day 2019 and More of What You Need to Know for May
Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.
Products1 year ago
ECPs Share their Best-Selling Collections for March
Spring is near and sun sales are picking up.
Cover Stories1 year ago
New Owners Weigh In On the Hardest Part of Their Business — Starting It
They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
Tip Sheet1 year ago
‘Hate, Don’t Hate’ and More Tips for May
'Squeeze, Release, Repeat.' Don't worry, it's doctor approved!
Do You Or Don't You1 year ago
60% Of You Have Been Blessed to Have a Mentor in Your Career
Here's how their relationships work.
Brainstorms1 year ago
Have You Heard of the Diderot Effect?
It's a psychological phenomenon that could help you close more sales.
Best of the Best1 year ago
Let This Texas OD Tell You About a Way to Serve Underprivileged Patients in Your Area
Helping kids see has never been easier.
Inbox1 year ago
Inbox: Letters From Our Readers for March
“Happy to be back!”
Buzz Session1 year ago
Do Over: If Given the Chance This is What You Would Do Differently
More education, earlier ownership and trusting your gut more were all pretty popular.
Danielle Richardson1 year ago
Mindful Meditation for You and Your Patients
Studies show it can cure many chronic pain and anxiety conditions ... even treat glaucoma!
Buzz Session1 year ago
Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review
And congrats to those who have never received one!
Brand Portfolio1 year ago
This Memphis Practice Uses Its Branding to ‘Frame’ Its Carefully Curated Eyewear
Because they believe frames are ‘art worn on the face.’
Manager's To-Do1 year ago
A Little Staff Research Project and More Manager’s To-Dos for May
A seasonal slowdown is often imminent for many of you, here are some business project suggestions to fill the time.
Calendar1 year ago
Take a Cue from the Top 40 Format and and More May Events
And don't forget it's a month devoted to healthy vision.
Columns1 year ago
It’s Time to Change the Way You Think About Failure
It's nothing more than feedback to improve.
Robert Bell1 year ago
Celebrate Failure, Just like Deacon Blues
Because you can't have success without failure.
Cover Stories1 year ago
How to Keep Your Inventory Ultra-Fresh With an Aggressive Dog-Dumping Strategy
Noteworthy ways some ECPs have found to move their moldiest inventory.
Do You Or Don't You1 year ago
Only 21% of You Have Failed So Spectacularly It Still Makes You Cringe
But each and every one of you said it taught you something valuable.
Cover Stories1 year ago
Failure 2.0: Learn More, Hurt Less
Learn 27 ways to make the most of failure.
Real Deal1 year ago
A Sublease Eye Doc Didn’t Work Out
Should the optician/owner pursue their non-compete?
Products1 year ago
These Latest Releases Prove Spring Has Sprung
Don't miss these blooming colors!
Products1 year ago
The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April
Plus two FREE guides to help you stay up-to-date with your trends and branding.
Better Vision1 year ago
Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before
The latest models available and smart ways to use the latest technology.
Inbox1 year ago
Inbox: Letters From Our Readers for February
"Articles all hit home!"
Products1 year ago
ECPs Share their Best-Selling Collections for February
Unsurprisingly, sun sales were soft.
Products1 year ago
9 Eco-Friendly Styles that Put the ‘Good’ into Looking Good
Most even give back while being kind to the Earth.
Products1 year ago
‘Optometry Gives Me Life’ and More of What You Need to Know for April
Like how to get FREE Downloadable white papers on myopia from the International Myopia Institute.
Brainstorms1 year ago
Alliterate or Die!
Same sound success for staying top of mind.
Tip Sheet1 year ago
What’s the Title of Your Autobiography? And More Tips for April
Plus who doesn't like a party? Especially when the 'gifts' are positive reviews for you business.
Sanity Files1 year ago
A Florida OD With A Need for Speed
If it's not a muscle car that goes fast, he's not interested.
True Tales1 year ago
Something Got Lost in Translation During This Exam
And the OD suffered a finger in an unexpected place.
America's Finest1 year ago
This Ontario OD Is Off to a Flying Start
When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Line Time1 year ago
What to Say to That Crooked-Browed Customer
Especially when they insist on having their frames adjusted to line up with their eyebrows.
Best of the Best1 year ago
An Iowa OD Who Developed an Industry-Leading Neuro Rehab Specialty
Offering glasses just wasn’t enough.
Danielle Richardson1 year ago
Stop Trying to Be Perfect
It's just making us sick.
Benchmarks1 year ago
When Their Tech Lets them Down, These ECPs Have Things Covered
And their patients appreciate the human touch.
John Marvin1 year ago
All You Have to Do Is Try One More Time
Failure only happens if you give up.
Ask INVISION1 year ago
How to Attract Top Salespeople and More Questions for April
Also, how to structure their compensation to remain competitive.
Calendar1 year ago
Channel Your Inner Pamela Anderson and More April Events
It's a month devoted to administrators and women and we have some ideas to help you celebrate.
America's Finest1 year ago
A Florida Optical That Offers A Slice of European Style
Along with an inspiring tale of overcoming adversity.
True Tales1 year ago
Could You Keep Your Cool if a Roach Joined You in the Exam Room?
It happened to this doc. See how he reacted.
Editor's Note1 year ago
Such is Life, It Slows Down for No One
Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get.
Brainstorms1 year ago
Why Zappo’s Tony Hsieh Encourages Collisions in the Workplace
Sometimes you just need to make serendipity happen.
Robert Bell1 year ago
Don’t Just Ask Questions, Actually Listen to the Answers
Sounds simple, but many don't do it when trying to sell eyewear.
Best of the Best1 year ago
How This Colorado Practice’s ‘Office Culture Blueprint’ is Boosting Referrals
And how they persuaded their team to embrace a new mindset.
Do You Or Don't You1 year ago
Forget Store-in-Store Displays — Nearly Three Quarters of You Don’t (or Can’t) Dedicate the Space
But many of you just have no interest in them.
New Products1 year ago
Champagne Anyone? Plus More Latest Releases for March
Color and style are also invited to the party.
Products1 year ago
A Chic Place for Clients to Sit and More Business Boosters for March
From glamorous to utilitarian, we have all the bases covered.
Products1 year ago
Modern Suns Inspired by the Iconic Styles of the 50s, 60s and 80s
Time tested and still keepers after all these years.
Better Vision1 year ago
Lenses Finally Get the Visual Sales Aid They Need
Why tell patients the lenses benefits when several companies now allow you to show them.
Inbox1 year ago
Letters From Our Readers for February
Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA When will our schedule get busy again? It’s been the weirdest winter...
Ask INVISION1 year ago
What the Law Says About Retailers Who Say They’re Selling at ‘Wholesale’ Prices and More Questions for March
Unless it’s true, it might be a criminal offense in your state.
Products1 year ago
Eyeglass Styles that Stand the Test of Time Since the 1920s
9 frames with real staying power.
Cover Stories1 year ago
How Eyecare Businesses Can Win the Hearts and Minds of Their Customers
Customer Loyalty: It’s worth its weight in referrals. Here’s how some creative ECPs go about generating it.
Products1 year ago
Sight Matters and More of What You Need to Know for March
Don't miss: Transitions Innovation Award winners and some great shareable content.
Products1 year ago
ECPs Share their Best-Selling Collections for January
How did your frames stack up?
Manager's To-Do1 year ago
Take a Team Lab Tour Field Trip and More Manager’s To-Dos for March
Plus spring allergy season is nigh and we see a marketing opportunity.
Tip Sheet1 year ago
Earn Some Low-Tech Loyalty and More Tips for March
Like an inexpensive way to tell your customers about what's new.
Brand Portfolio1 year ago
This Optometrist Was Super Picky When Designing Her Logo … and Now It’s Paying Off
Her North Dakota practice created a more modern look than clients were used to.
Calendar1 year ago
Banish Winter Blues by Going Green and More March Events
Don't miss these important dates.
Buzz Session1 year ago
Eyecare People Share the Easiest Sale They Make in Their Businesses
'Nike frames to teen boys.'
Manager's To-Do1 year ago
Helping Staff Help You and More Manager’s To-Dos for March
Plus tips for making the most of the upcoming Vision Expo.
America's Finest1 year ago
This NYC Eyewear Boutique is Simultaneously Fashion-Forward and Enamored with the Past
Bond 07 by Selima is a magnet for eyewear fanatics.
Real Deal1 year ago
A Compensated Lens Design Tripped Up This Eye Doc
The patient wants his glasses and exam refunded.
Sanity Files1 year ago
This Tennessee OD Loves the Day-to-Day Tasks of Running Her Eyecare Business
She is the @Momtometrist who finds sanity in the mundane.
Robert Bell1 year ago
“Thank God, Yes! It’s Monday!!!”
Channel that sort of excitement every Monday with your own Monday Morning Mission Statement.
Columns1 year ago
6 Ways to Make Your Patient Experience Memorable
It's all about hitting them in the feels.
John Marvin1 year ago
Introducing Amazon Eyecare and Eyewear
Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Cover Stories1 year ago
Get Your Mojo Back
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Best of the Best1 year ago
Maryland Optician Makes the Most of Its Expansive Front Window Space
Visions Extraordinary Eyewear frederick, md WITH 60 YEARS of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Danielle Richardson1 year ago
Business Travel is No Reason to Let Your Wellness Suffer
Here are 4 pro tips to keep you on track even when you're away.
Best of the Best1 year ago
Tennessee Practice Throws Itself an Epic Birthday Party, Creates New Tradition
This patient-appreciation event made for a great business-building tool.
John Marvin1 year ago
Why Do So Many ECPs Ignore the Power of Personal Touch?
Remember: your convenience is never as important as investing personally in relationships.
Buzz Session1 year ago
Eyecare People Reveal the Menial Tasks They Hate the Most
No. 1 on the most-despised list: cleaning.
Benchmarks1 year ago
Ways ECPs Are Benefiting from Short Intro Videos for Their Practices
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Line Time1 year ago
Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information
It gives you both a break.
True Tales1 year ago
You Should See What See Keeps in the Other Box Under Her Bed
Curiously weak lashes!
Sanity Files1 year ago
This ‘Work Hard, Play Hard’ Optical Manager Has Found Her Calling
And she has the wardrobe to prove it.
Danielle Richardson1 year ago
4 Ways to Get Back on Track When You’re Feeling Stuck
We all get out of alignment from time to time, but you don’t have to stay that way.
Products1 year ago
9 Unexpected Silhouettes Deliver Surprising Sun Style
From hearts to octagons to triangles, these shape shifters shine.
Better Vision1 year ago
In-House Finishing ‘Edges’ Out Profit
While reducing turnaround time and errors for happier patients.
Cover Stories1 year ago
21 Tips for Motivating Your Team
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
Products1 year ago
Fighting Blindness While Looking Good and More Business Boosters for February
Not to mention a Social Media Content Calendar to help jump start your marketing efforts.
Inbox1 year ago
Inbox: Letters From Our Readers for January 2019
Loving the love from you readers!
Products1 year ago
9 Eyewear Styles Giving New Meaning to the Request ‘Send Nudes’
See the latest eyewear in skin-tone colors.
Products1 year ago
Simplicity, Negative Space and More Newness for February
Transparency, Lace and Cut Outs for the win.
Columns1 year ago
This Simple Change Can Make Your Eyecare Business Way More Efficient
It seems like a small step, but it can have a big impact.
Do You Or Don't You1 year ago
Nearly Three Quarters of You Have Never Used a Business Consultant
But the 27 percent who have would do it again.
Tip Sheet1 year ago
Stop Expecting So Much and More Tips for February
But always bring donuts if you're running late.
Real Deal1 year ago
An Order is Canceled After the Insurance Company Steals the Work. How Must the Office React?
An order is canceled after the insurance company steals the work. How must the office react?
Ask INVISION1 year ago
Finding the Best Tax Professional for You and More Questions for February
Getting a head start on what could be a volatile year, and more advice for February.
Products1 year ago
A Million Magic Moments and More of What You Need to Know for February
Also, Levi's for eyes and three very special women.
Products1 year ago
ECPs Share Their Best-Selling Frames for December
Check out the products that have been flying off the racks.
Line Time1 year ago
Vision Is Like … High Definition TV
Several ways to explain HD lenses to clients.
Benchmarks1 year ago
5 Eyecare Businesses That Prove That the Way to Clients’ Hearts is Through Their Stomachs
For these businesses, delicious tastes and smells are a selling point.
Products1 year ago
Tort Report: 9 Variations on an Optical Mainstay
Catch some of the most notable new tortoise styles.
Woulda Coulda Shoulda1 year ago
This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children
This isn't Walmart.
Calendar1 year ago
Hitting the Red Carpet and More February Events
Also a day dedicated to doing just one thing.
Brand Portfolio1 year ago
Living in the Future Thanks to the Indie Branding Effort at Lab Rabbit Optics in Chicago
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
Manager's To-Do1 year ago
Crunch Those Year-End Numbers and More Manager’s To-Dos for February
And other tips for getting your inventory in top shape for Vision Expo.
Real Deal1 year ago
A New Owner OD Needs to Navigate the Bartering Culture in His New Community
"I plow your driveway when it snows; you serve my family's eye needs."
Brainstorms1 year ago
A Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes
Get rid of that hairy arm!
Better Vision1 year ago
3 Eyecare Pros on Bundling Lens Packages for Easier Sales
Frame companies partner with lens manufacturers to offer combined product.
Columns1 year ago
Physical Stores Can Thrive As Online Retail Grows … Here’s How
Online eyewear sales will only ever get so much of our business.
Columns1 year ago
Group Health Insurance May Be Best for Your Business … Even If You’re an Individual
Even if you’re an individual, group health insurance may be best for your business.
True Tales1 year ago
At Closing Time Sometimes It’s a Race to the Door
Lights off just isn’t enough for some people.
Editor's Note1 year ago
My Name is Dee Carroll … and I Am a Pinner
But in 2019 I am ditching resolutions for goals and making my dream board my reality.
Best of the Best1 year ago
Make the Best Use of a Great Resource: Your Fellow ECPs
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
Woulda Coulda Shoulda1 year ago
No One Likes A Know It All
But be sure to say it with a smile. On second thought, just don't say it.
Better Vision1 year ago
The Growing Daily Disposable Opportunity and Smart Ways to Sell Them
Plus 6 of the newest products on the market.
Do You Or Don't You1 year ago
You’re a Hard Working Bunch: 84% of You Do Not Close for Any Extended Breaks
Do you ever close your practice for an extended period of time during the year?
Line Time1 year ago
Use Yourself as an Example to Relate
Here's how to explain the "intermediate area".
Buzz Session1 year ago
From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways
How do you regain your momentum?
True Tales1 year ago
Luckily Surrogacy is Not a Job Requirement
The customer asked her, "Will you have my baby?" But it's definitely not what you think.
Columns1 year ago
Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are
Repeat after me: "Every customer who walks through my door is a VIP".
Products1 year ago
New Licenses Galore and More of What You Need to Know for January
What's new in 2019.
America's Finest1 year ago
Cool Ideas and Clever Lighting Create the Ideal Frame-Selection Setting at This LA-Area Practice
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
Columns1 year ago
Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area
A member of Facebook’s Small Business Council shares 4 key ways.
Products1 year ago
ECPs Share Their Best Selling Frames for November
Check out the products that have been flying off the racks.
Inbox1 year ago
Inbox: Letters From Our Readers for November-December 2018
We always love to hear from you!
America's Finest1 year ago
High-End Optical Retail Doesn’t Have to Be Cookie-Cutter ‘Minimal’ — Here’s Proof
At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
Brainstorms1 year ago
How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic
But make it fashion … and marketing!
Robert Bell1 year ago
Be a Sales Contrarian
Just like Robert Bell.
John Marvin1 year ago
Sometimes Pulling the Goalie is the Best Decision to Make
Three examples of when and how you should go on the offensive.
Cover Stories1 year ago
Don’t Call It Insurance
One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
Products1 year ago
Storage and Communication Solutions and More Business Boosters for January
Don't miss these cool new products.
Danielle Richardson1 year ago
Not a Morning Person? Here’s How to Boost Your Early Energy
Give one of the hacks below a try to increase both your energy and focus in the A.M.
Sanity Files1 year ago
Travel, Good Food and a Handsome Man in Uniform Keep this OD in the Proper Headspace
She has lots of ways to de-stress.
Products1 year ago
Style, Protection and Technology Define the Latest Crop of New Products
Take a look at these new releases.
Tip Sheet1 year ago
Keep Your Mouth Shut and More Tips for January
Why don’t you hold your opinions first and ask theirs?
Real Deal1 year ago
A Patient Pushes an Optician to Bend the Rules. Is This A Gray Area Or Are They Committing Fraud?
The case of the fraudulent filing.
Benchmarks1 year ago
9 ECPs Share What Adding an In-House Lab Has Meant to Them
So much for the cons: When it comes to the pros, we decided to ask around.
John Marvin1 year ago
This Simple Addition to Your Daily Routine Can Make You a Better Manager
Keeping a journal is easier today than ever before.
Do You Or Don't You1 year ago
Cross-Training Staff is the Way Most of You Go, But Some of You Still Say ‘No Thanks’
Most eyecare business owners see value in having staff handle multiple duties.
Danielle Richardson1 year ago
Daily Habits that Kill Productivity
These four things will obliterate your focus.
Real Deal1 year ago
A Difficult Teenager, Absent Parents and Unacceptable Behavior … Kick the Kid Out or No?
This office wants to show a pre-teen the door – should mitigating circumstances change their minds?
Sanity Files1 year ago
Motorcycles, Guns and Glasses, Dave Goodrich is the Poetry Quoting Optician
He's got it in his blood.
Products1 year ago
High Tech, Old School and More New Products for This Month
Check out the latest in eyewear technology!
True Tales1 year ago
A Patient Wanted to Help. So She Grabbed My Nose Ring …
Ouch, that had to hurt!
Products1 year ago
Hot Out of the EYEdea Lab and More of What You Need to Know for This Month
Go an extra mile to raise Myopia awareness.
Tips and How-To1 year ago
Keep the Clutter to a Minimum and Tell Your Own Stories Instead
Less is more when it comes to display.
Better Vision1 year ago
Winter Goggle Prescription Solutions for Snowy Conditions
Check these prescription solutions for snowy conditions.
Ask INVISION1 year ago
Personality Clashes and More Questions for This Month
Read the answers to some of your holiday questions.
Tip Sheet1 year ago
Saying No and More Tips for November and December
Better listener, better sales.
Products1 year ago
ECPs Share Their Best Selling Frames for September
Take a look at September's best-sellers!
John Marvin1 year ago
Too Many Eyecare Practices Skip This Crucial Step — and It Hurts Them in the Long Run
Instead, most just hope for the best.
America's Finest1 year ago
They Overcame This Fear … and Their Eyecare Practice Soared
This Colorado practice learned to ‘stop being afraid to offer the best’.
Products1 year ago
Evergreen Sun Styles that Stand the Test of Time
Still classic, after all these years.
Woulda Coulda Shoulda2 years ago
Make That Difficult Patient a Chain Store’s Problem
What you’d have said to that rude, frustrating or clueless patient ...
True Tales2 years ago
Merry Christmas to All … Except this Customer from Hell
It's a Christmas story that will chill your heart.
Brainstorms2 years ago
Try Bright Shoes for Your Crew
These shoes were made for talking.
Editor's Note2 years ago
I Remember My First Time… Do You?
Looking back to the first time.
Calendar2 years ago
Winter is Coming and More December and January Events
Who says glasses are just for summer?
John Marvin2 years ago
Measure Success Against Yourself, Don’t Compare Yourself to Others
It's better to compare yourself to who you were yesterday.
Robert Bell2 years ago
The Terrible Twos and Overcoming that Multiple Pair Problem
If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
Cover Stories2 years ago
18 Ways to Make Your Team the Happiest on the Planet
Sell more, produce more, be more creative, satisfy more customers... through happiness.
Real Deal2 years ago
Optician Wants to Ignore Part of Prescription — but Is That Her Right?
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Buzz Session2 years ago
What Vow Will You Make Right Now for the New Year?
Brain Squad members share their 2019 goals.
Products2 years ago
Stocking Stuffers and More Business Boosters for November and December
Find out a really cool present that matches an iPhone.
Products2 years ago
9 Classic Designs Worth Coming Back To
Some designs are worth coming back to. These classics make the cut.
Best of the Best2 years ago
A Norcal Practice Took A Trunk Show and Turned It Into an Annual Message of Thanks to Its Patients
Take a trunk show and turn it into a message of thanks to your customers.
Manager's To-Do2 years ago
Start the Year Right and More Manager’s To-Dos for December and January
End 2018 right, and start 2019 strong with this month's to-do list.
Cover Stories2 years ago
An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories
Making decisions is hard, we’ve made it easy.
Best of Eyecare2 years ago
16 Ways to Win Your Employees’ Love Without Losing Their Respect
16 ways to win your employees' love without losing their respect.
Woulda Coulda Shoulda2 years ago
That Will Be $100
How you really want to answer the unknown client who asks you to fix something they purchased somewhere else.
Line Time2 years ago
Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription
A child's feet change over time; why wouldn't their eyes?
Brainstorms2 years ago
Limit Supply to Increase Demand
Try creating a "limited edition" tied to a local event.
Tips and How-To2 years ago
Optics is More Than Frames and Lenses
Colorado eyecare pro feels a responsibility to eyecare.
Editor's Note2 years ago
Inspiration When You’re Running on Fumes
Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Manager's To-Do2 years ago
Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November
Are you ready to make some money?
Do You Or Don't You2 years ago
Do You or Don’t You Belong to Any Community or (Small) Business Organizations?
More than half of you are members.
Buzz Session2 years ago
Not That Again! The Questions You Wish Patients Would Stop Asking
"Can I get a trial contact?"
Sanity Files2 years ago
Sitting and Smelling the Roses … and Whiskey
This Oklahoma OD loves her independence.
Calendar2 years ago
Small Business Saturday Success and More November Dates
It has the potential to bring in a lot of new customers.
Ask INVISION2 years ago
Pulling Off a Successful Event and More Questions for October
Your questions answered by our experts.
Tip Sheet2 years ago
Avoid the Political Fracas and More Tips for October
Will there even be airtime for your advertising during election season?
Best of Eyecare2 years ago
New Orleans’ Based Eyewear Brand Captures the Spirit of a Mardi Gras KREWE
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
Real Deal2 years ago
A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Best of the Best2 years ago
This Illinois Optometry Office Has a Blast Coming Up Pop With Culture Marketing
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
America's Finest2 years ago
A Sleek Practice in the Heart of Downtown Austin, TX, Prides Itself on Its Eye for Detail
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Columns2 years ago
Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About
While these are important, it's not just about gender or ethnic diversity.
Columns2 years ago
Avoiding Burnout in the Age of High Volume and High-Stress Optometry
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
John Marvin2 years ago
Making the Wrong Decision Is Better Than Making No Decision at All
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Robert Bell2 years ago
How to Handle Cold Calling Reps, Bonus Downloadable Form!
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Products2 years ago
ECPs Share Their Best Selling Frames for August
De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS The Amber (VU 4970N) acetate frame...
Better Vision2 years ago
The Latest in Low Vision Aids to Increase Independence
The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low...
Products2 years ago
9 Star Struck Sun Styles for Us ‘Little People’
Celebs walk the walk and talk the talk in these stylin’ suns.
Products2 years ago
9 Favorite Frames of Some Famous Faces
Up your fame game with these celeb favorites.
Products2 years ago
Being a Boss and and More Business Boosters for October
Invisible Protection The new INVISIBLESHIELD Glass+ VisionGuard for the iPhone X blocks harmful high-energy visible (HEV) blue light from screens. In addition to filtering HEV, the...
Products2 years ago
We Still Have Work To Do and More of What You Need to Know for October
Still Work to Do VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision...
Products2 years ago
The Latest Product Releases are in Great Shape
Winter Is Coming Too cool to chill, the Benjamin is a slightly oversized unisex style from VERNON GANTRY, a brand started by two optometrists looking to help...
Products2 years ago
The Fall Buying Season Heats Up at VEW
We hope you haven’t maxed that annual budget just yet because Vision Expo West has some stuff that is hot, hot, hot. We’ve rounded up the...
Columns2 years ago
Be a Game Changer and Make Your Competition Irrelevant
Facing competition in your market? Make yourself into something completely new.
Tips and How-To2 years ago
Focus on Your Rep Relationship
If you have to choose between having a great relationship with a company or vendor and having a great relationship with your rep, I would choose...
Woulda Coulda Shoulda2 years ago
But Would You Say It Again?
When accused of making a mistake, this eyecare pro couldn't hold back a profanity.
Line Time2 years ago
Invoke the Power of the Parent
Everybody loves mom and dad, don't they?
Brainstorms2 years ago
Reward Dis-Loyalty
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Manager's To-Do2 years ago
Is It Already Time to Get Ready for the Holidays? Yup! And More Manager’s To-Dos for October
Start preparing for the year-end rush.
Calendar2 years ago
Time to Pour Yourself A Beer and More October Dates
It's time to recognize the power of checklists.
Buzz Session2 years ago
You’d Be Donald Trump, Mother Theresa or Elvis Presley for a Day If You Could
Who would you be for a day, if you could be anyone?
Do You Or Don't You2 years ago
54% of You Like the Flexibility of Part-Timers. The Rest Don’t Think They’re Worth the Investment
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Tip Sheet2 years ago
Talk Up Your Staff and More Tips for September
Encourage multiple pair sales with a box to store eyewear.
Sanity Files2 years ago
Very Little Gets Jenni Leuzzi’s Goat … Not Even Her Goats
This New York OD can be a bit of a control freak.
Best of the Best2 years ago
Eye Candy and Partners Whip Up a Perfect Storm of Cross-Promotion in Pittsburgh
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
Real Deal2 years ago
A Bad Online Prescription Induces Prism with the Correct Rx, What’s an Optician to Do for Her Frustrated Patient?
How far would you go to serve a patient uncomfortable with the correct lenses?
Benchmarks2 years ago
Boo! ECPs Killing It with Novelty Contact Lenses
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
America's Finest2 years ago
A Love of Fun and Experience In and Out of Eyecare Create an Ohio Practice That Is Anything But Clinical
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
Ask INVISION2 years ago
What Impression is Your Email Address Giving and More Questions for September
Get a real email address, [email protected]
Columns2 years ago
Frame and Lens Selection to Help People See and Look Their Best
Work to understand the client's lifestyle in order to get them eyewear that they'll love.
Robert Bell2 years ago
How to Answer a Stupid Question When Selling Eyewear
Often, such questions are a plea for you to sell clients.
Danielle Richardson2 years ago
Dispelling the Myths of Work-Life Balance
Realizing these can help you get unstuck from patterns that ineffectively use your time and energy.
John Marvin2 years ago
Maintaining a High Performance Inventory
Take this path to big dividends and large profits.
Columns2 years ago
How Hiring an Associate is A Lot Like Dating
It's a long, hard path to finding the right person.
Products2 years ago
ECPs Share Their Best Selling Frames for July 2018
Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane...
Products2 years ago
Donna Karan Returns and More of What You Need to Know for September
Donna Karan Returns Marchon and G-III Apparel Group have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear. DKNY sun and optical eyewear will...
Products2 years ago
A Grab and Go Blue Light Solution and More Business Boosters for September
Nap Time! Now glasses wearers can lie down comfortably while watching TV or reading with the LAYSEE PILLOW. Made of natural Latex with a Tencel lyocell...
Products2 years ago
9 Shrunken Sunnies that Pack a Big Punch
Micro suns for Macro style.
Products2 years ago
9 Combo Frames that Mix and Match Materials
Combination frames that are the perfect pair for any style.
Products2 years ago
It’s Okay to Touch and More New Products for September
Sail Away OAKLEY takes a dive into the wide world of water sports with the Split Shot. This hat-compatible style includes a lightweight, 20-inch coated woven...
Better Vision2 years ago
The Latest EHR and EMR Updates Are Off the Charts
What's an EHR and an EMR?
Real Deal2 years ago
Did This Doctor Make a Mistake By Leaving His Top Manager Out of the Decision Loop?
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
True Tales2 years ago
When Customer Service Turns into Community Service
They used Google Translate to broadcast bad words in Spanish.
Woulda Coulda Shoulda2 years ago
What You Should Have Said to the Mother of that Horrible Child
She was an M&M-eating hellspawn.
Line Time2 years ago
Polarization and Sharks? An Easy Visualization
“A regular tint can be compared to dying an Easter egg; polarization is more like laminating a window!” — Rexanne Collier, Texan Eye Optical, Austin, TX...
Sanity Files2 years ago
Family and Rock and Roll Keep This OD/CEO Sane
He's got unwinding down to a science.
Brand Portfolio2 years ago
A Minnesota Optometry Business Shows ECPs How to Build a Cool Brand with a Warm Touch
The goal was to create a 'low stress, fun experience.'
Ask INVISION2 years ago
To Put on Hold or Send to Voicemail and More Questions for July and August
Send it to hold and promise to call back within an hour.
Real Deal2 years ago
A Doctor Doesn’t Want to Follow the Rules, How Liable is the Insurance Biller?
She feels like she is doing something very, very wrong and nobody else cares.
Best of the Best2 years ago
This Texas Optometry Office Figured Out How to Get More Patients to Buy Daily Disposables
To get them to as many patients as possible, she launched a subscription-based program.
Manager's To-Do2 years ago
Back-to-School, Personal Development and More Manager’s To-Dos for August and September
Rushed for time? Think what's the smallest thing you can do today to address your biggest problem.
Calendar2 years ago
Get Couponing and More August and September Events
See how you can entice clients with a digital coupon.
America's Finest2 years ago
First Place – Todd Rogers: For This Andover, MA Optician and His Family True Independence in Business and Style is the Only Way to Go
For this Andover, MA optician and his family, true independence in business and style is the only way to go.
America's Finest2 years ago
This Ohio Boutique Is a ‘True Optical Startup’ Focused on Craftsmanship
At this Columbus, OH, boutique optical, respect for craftsmanship paired with advanced technologies adds up to a rare eyecare experience.
America's Finest2 years ago
America’s Finest Optical Retailers 2018 – Winners Revealed!
WInners show that success is timeless.
America's Finest2 years ago
Second Place: Kentucky Eyecare Practice Thrives on Authenticity, Charm
Falls City Eye Care offers cutting-edge patient care and a one-of-a-kind optical shopping experience — served up in a stunning, century-old Kentucky home.
America's Finest2 years ago
Meet Our America’s Finest 2018 Honorable Mentions!
These 9 stores are still winners!
Danielle Richardson2 years ago
Taking a Holistic Approach Can Lead to Better Outcomes for Your Patients. Here’s How …
This approach empowers patients to take an active role in their healthcare.
John Marvin2 years ago
If a Horrible Patient is the Worst Thing That Happens to You This Week, Remember You’re in Good Shape
Keep these things in mind the next time you are faced with an unreasonable patient or customer.
Products2 years ago
ECPs Share Their Best Selling Frames for May 2018
The BARTON PERREIRA Norton flew off our shelves in all colors, classic shape and great color selection. Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY The Norton from...
Better Vision2 years ago
Calling All Gear Heads; How to Sell Cycling Styles
Any bikers who need Rx’able sunglasses or love splashy colors will find there’s more than enough choice out there.
Products2 years ago
Summer’s Most Pleasing Patterns in 9 Stylish Suns
Memorable designs define these unforgettable sunwear styles.
Products2 years ago
Can-Do Color on 9 Optical Styles That Pop
Can-do colors bounce into summer with gradients, layering and more.
Columns2 years ago
What Being a Pro Cyclist Taught Me About the Eyecare Business
This eyecare pro's very best education came on the bicycle.
Robert Bell2 years ago
Don’t Think Outside the Box, Use ‘Inside-Out Thinking’ To Get Inside the Box
The most successful sales strategy is getting the customer to think and talk.
Products2 years ago
Lubricant, Lasik, Lightweight Tees and More Business Boosters for July and August
Refresh, Repair, Lubricate ALLERGAN has a new OTC artificial tear formulation; REFRESH REPAIR Lubricant Eye Drops. Safe to use with contact lenses, the drops are designed...
Products2 years ago
A Focus on Lenses and More New Products for July and August
In The Dark Extra active and light reactive, the newly launched SUNSYNC DRIVE XT stays dark in the car, and is activated by both UV and visible...
Cover Stories2 years ago
Population Smallsville
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
True Tales2 years ago
Ouch! We Wish It Had Been a Booger
The client said her motherly instinct kicked in, and she grabbed it.
Woulda Coulda Shoulda2 years ago
What You Should Have Said to That Customer Who Complains About Reading Your Care Instructions
Some ... people ... just ... won't ... read.
Line Time2 years ago
Say This to Break the Ice with That Fashion-Conscious Shopper
Who could say "no" to this sales line?
Sanity Files2 years ago
For This Ohio OD Food and Travel Keeps Him Sane and the Diet Starts Tomorrow
But he could use a few more paid vacations.
Products2 years ago
Video: Don’t Miss These Cool Ophthalmic Frames and Stylish Suns for Kids of Every Kind
This month we feature frame styles to fit all types of children, from sporty kids to glam kids to everything-they-touch-might-break kids. In addition to ophthalmic frames,...
Ask INVISION2 years ago
When the Doc’s Away, Should the Staff Stay and More Questions for June
It could be a time to get important upgrades done.
Do You Or Don't You2 years ago
Where the Blogs at? 86% of You Aren’t Making the Most of Your SEO
Most businesses seem to be too busy to try this.
Buzz Session2 years ago
If Your Business was Dependent on Just One Brand, What Would It Be?
You can only pick one.
Cover Stories2 years ago
Redesign on a Dime
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
Tip Sheet2 years ago
How Many Local Realtors Do You Know? and More Tips for June
For a more connected network, scratch some backs in the realty business.
Benchmarks2 years ago
Five Opticians Finding Interesting New Uses for Optical Gadgets … and Optical Hacks for All Kinds of Interesting Stuff
The results were intriguing to say the least.
America's Finest2 years ago
This Orlando Couple Turned Their One-OD Practice into a Thriving Vision Health Center with a Chic, Hi-Tech Optical
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
Calendar2 years ago
Time to Toga and More July Events
Can you celebrate the 40th anniversary of the release of "Animal House"?
Manager's To-Do2 years ago
Summertime and the Business is Easy … Well, If You Stay Active
Here's what you need to do in July.
Best of the Best2 years ago
A Santa Barbara, CA, Practice Aids Community Fundraising While Scoring Loads of Referrals
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Columns2 years ago
The Mindset That Can Help You Scale Your Business
Growth is exciting, but can also bring challenges. Do these things to master growth.
Danielle Richardson2 years ago
Why You Should Focus on Wellness at Work
Healthy employees are happier, and perform better than unhealthy ones.
John Marvin2 years ago
Change Is Not New, Fighting the Inevitable Is a Waste of Potential
As Ben Franklin said, “When you are finished changing, you’re finished.”
Robert Bell2 years ago
Why Do Some ODs Think “Retail” Is a Dirty Word?
Don’t give patients a reason to go elsewhere by rejecting the idea of being a retailer.
Products2 years ago
ECPs Share Their Best Selling Frames for April 2018
The KREWE Calhoun in the color Plume. Everyone loves this spotted frame. Leah Johnson, Central Texas Eye Center, San Marcos, TX The Calhoun’s petite, rounded silhouette is...
Products2 years ago
Size Matters and More Business Boosters for June
Going Big BAUSCH + LOMB released the Boston scleral lens case designed to hold larger lenses — up to 23.5 mm in diameter and up to...
Products2 years ago
Andy the AI Chatbot and More of What You Need to Know for June
Ga Ga for Balenciaga Kering Eyewear and Balenciaga are partnering on the development, production and worldwide distribution of Balenciaga sunglasses and prescription frames. Set to launch...
Better Vision2 years ago
Multifocal Contact Lenses and Smart Ways to Sell Them
Multifocal contact lenses can be a good choice for presbyopes, come in both soft and rigid gas permeable lens materials, and can be used for daily...
Products2 years ago
Get Style, Swagger and Safety with These 9 Men’s Sunglasses
Zac Posen Inspired by the designer’s Spring 2018 collection, the oversized Alek combines acetate and metal, achieving a runway-ready look. (800) 627-2898, kenmarkeyewear.com $156 Jimmy Choo Part...
Products2 years ago
Move Over Mr. Magoo, 9 Men’s Frames with Serious Style
From sun-up to the night shift, these men’s frames get things done.
Products2 years ago
Out of This World Style and More New Products for June
Rubber Made Part of IC! BERLIN’s Interstellar Athleisure Collection theFadeaway features a rubber front and German stainless steel temples. ic-berlin.de $509+ Can You Knot The decorative temples on CLARITI’s...
Woulda Coulda Shoulda2 years ago
What You Really Wish You Could Say to that Client Who Won’t. Get. Off. Their. Phone!
Sometimes it's nearly impossible to draw the attention of this type of client.
True Tales2 years ago
The Staff Members Who Will Go Down in History … or Infamy
These two employees certainly made their mark. Or left a mark, anyway.
Line Time2 years ago
Say This to Those Progressive-Resistant Presbyopes
There are some laws that must be obeyed.
Brainstorms2 years ago
The Importance of ‘Sign Language’
Do signage creatively to make customers like you more.
Sanity Files2 years ago
For These Married Partners Unwinding Comes by Way of Netflix and Whiskey
Each of them are happy working with their "best friend".
Tip Sheet2 years ago
Plan a Business-Building BBQ and More Tips for May
A successful bank holds one every week.
Do You Or Don't You2 years ago
75% Say They Don’t Participate in InfantSEE
AOA-supported program helps guarantee healthy vision for infants.
Buzz Session2 years ago
Abracadabra! What You Would Magically Make Kids Stop Doing in Your Business
"Stop touching frames with viscous little fingers!"
Best of Eyecare2 years ago
Consistent but Subtle Branding Lets the Eyewear Shine for this Columbus, OH, Start-Up
Understated but consistent marketing allows the eyewear to shine at this Ohio start-up.
Ask INVISION2 years ago
Charging for Repairs and More Questions for May
One option is to charge a non-client, but offer a credit if they return for an exam or eyewear purchase.
Best of the Best2 years ago
A N.C. Eye Doc Passionate About Vision Health for Kids and Special Needs Patients
The vision health of children and those with special needs receives devoted, undivided attention at Special Eyes Pediatric Vision Clinic in New Bern, NC.
America's Finest2 years ago
Stunning Iowa Optical Offers Top-Notch Service, Beautiful Eyewear and Doesn’t Apologize for Its Prices
Discerning Eye in Iowa City is uncompromising when it comes to quality, but never lets an opportunity pass it by.
Products2 years ago
ECPs Share Their Best Selling Frames for March 2018
Q Vision’s LOUISLUSO rounds! Candy Crone, Wayne Optical, York, PA All LOUISLUSO frames are made with Ultem and the LC9022, part of the London Collection, is available in four...
Manager's To-Do2 years ago
Form a Customer Advisory Board for Your Store and More Manager’s To-Do’s for June
Here's how to maintain your momentum this month.
Robert Bell2 years ago
Channel Your Inner 15-Year-Old Boy and Shrug — Removing Emotion from the Sales Process
Many of you are too emotionally wrapped up in closing deals.
John Marvin2 years ago
Merchandising Means the Difference Between Mediocre and Money-Making
Stocking your optical is not just "decorating".
Columns2 years ago
Living AND Working in the Same Community? Embrace the Awkward
Visits during blizzards? Patient queries while in gym clothes? It's all part of the package of being a local OD.
Danielle Richardson2 years ago
What is Mindfulness and How to Get More of It in Your Office
Take time each day to turn off your autopilot and focus on the here and now.
Products2 years ago
For Kids with Bright Futures, 9 Stylish Suns
If you’re looking for durable styles at a range of price points, these kids’ suns have you covered.
Products<

INVISIONMAG.COM

Invision Issue

Most of You Like to Create Your Own Luck … But a Good Luck Charm Doesn’t Hurt

How Much is Your Practice Really Worth?

Bad Reviews Don’t Have to Be Bad News

Working from Home is the New Productivity Hack and More Manager’s To-Dos for May

Honor Those Older Americans and More May Events

Get Focused on What Your Patients Can Tell You About Improving Their Experience

This Colorado Practice Chose the Power of Collaboration Over Consolidation

52% of You Do Not Have A Structured Onboarding or Orientation Program for New Employees

36 Things That Only Eyecare People Can Relate To

A Suburban Chicago Practice That Delivers Quality Eyecare in Style — and With Heart

ECPs Share their Best-Selling Collections for February 2020

A Batch of Latest Products that Includes Classics and Eco-Friendly Styles Alike

Stay on Top of the Increasing Number of Dry Eye Treatments

These 9 Eyewear Brands Put Their Money Where Their Mouth Is

How to Keep Improving as a Manager and More Questions for April

Safilo Lands Isabel Marant and More April Service News

An Experienced Optical Employee Bristles at Working Under A New-to-the-Industry Supervisor … How to Handle?

Small Changes Repeated Over Time Can Change the World

29 Tips for Getting — and Staying — Financially Healthy

Books, Masks and More Business Boosters for April

This Rhode Island Boutique Makes Exquisite Frame Curation Its Brand

Figure Out Your ‘Hot Summer Offer’ and More Manager’s To-Dos for April

Celebrating ‘Old Eye’ and More April Events

It Was Most Definitely the Crack

The Year 2020 and More of Your Letters

2 Patients Collided in This OD’s Parking Lot — Is He Liable for Anything? Here’s Your Chance to Weigh In …

Practice Your Loan Pitch With a Bank You DON’T Want to Work With and More Tips for April

Forget the Buzzwords and BS

A Podcast-Loving OD That Always Enters the Office — And Home — With a Smile

New Lens Tech That Has Evolved for the Way We Use Our Eyes Now

These Exam Rooms Pack a Lot of Wow

Harder to Rx but Easy on the Eyes, These 9 Styles Make the Lenses the Main Attraction

A Patient at This PA Practice Definitely Jumped to the Wrong Conclusion

2 Marketing No Brainers for Modern Eyecare Practices

With a Little Arch and a Little Bend, These 9 Styles Take It to the Bar

Don’t Let Your Entreprenurial Bravery Lead You Into an Expensive Con Job

A Chance to Win Makeover Money from Walman and More of What You Need to Know for March

You Should See the Video this DC-Area Practice Made for Their Website and Social Media

Finding Good Help Is Hard … Especially When Their Expectations Are Outrageous

Letters From Our Readers for November

Please Stand By While We Experience Technical Difficulties

How a Bookkeeping Boutique Owner Finds Her Calm

Oh PDs … A Contentious Subject … But 83% of You Provide Them When Asked

ECPs Share their Best-Selling Collections for January 2020

The Practical, the Not-So-Practical and More Business Boosters for March

These Latest Releases Make it Easy and Enjoyable to Get Out

How to Inject Some Freshness into Your Business and More Questions for March

PR In The DIY Age

Optical Doesn’t Get Any More ‘Indie’ Than This New England Boutique

Time to Kick These 5 Bad Habits

Stop Selling and Start Filling Sunwear Prescriptions

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

22 Ways to Close the Gap Between Knowing and Doing For Eyecare Business Leaders

The ‘Year of Vision’ Has 366 Days

Create Your Own Holiday and More March Events

Make Your Staff Go Shopping and More Manager’s To-Dos for March

Historical Data is the Future of Optometry

When You’re Rushed for Time, Don’t Take Shortcuts

You’re Having a Dinner Party … These are the Three People – Dead or Alive – You’d Invite

Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Celebrate Excess with These 9 Maximalist Sunnies

There is Power in Starting

Virtual Try-On Isn’t Just for Online Retailers Anymore

Oregon Husband and Wife Duo Find Joy By Deciding to Slow Down

35% of You Actively Keep Tabs on Your Competition in Creative Ways

New Products That Expand Horizons

Stop Setting SMART Goals, Set Vague Ones and More Questions for February

This Myope’s Broke: How Would Your Office Handle Her?

Minimalist Eyeglass Styles That Prove Less is More

A Delightful Multi-Tasker and More Business Boosters for February

Devote an Hour to Guilt and More Tips for February

ECPs Share Their Best-Selling Collections for December 2019

Warning: Objects in Readers May Be Smaller Than They Appear

At Black Optical It Literally Pays for Staff to Travel and Stay Healthy

This North Carolina Practice Greets Patients with a Beer, a Song and a Wag of the Tail

These 6 Practices Found Ways to Get Patients to Buy Annual Contact Lens Supplies

Letters From Our Readers for October

Get Your OD’s Cleaning Those Frame Boards and More Manager’s To-Dos for February