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"It also provides a ton of inspiration for our business."
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The remaining 43% of you live and die by them and quite frankly wouldn't shut up about all the good they do.
Bags, cups, trays, cases and big mouthed bulldogs, what every you need to contain with eyesore flair we got it.
It all comes down to something known as the 'familiarity principle.'
They offer independent frames, state-of-the-art optometry and a strong community ethos.
And of course, be sure to check out the newest gorgeous frames this season.
Like when was the last time you turned off your phone? Guarantee you’re overdue.
Including inventory, spiff research and a simple holiday social media idea.
We spoke to five eyecare business owners asking them to tell us about their experiences as a one-person-band and why they decided to give fiercely independent...
Whether it’s retiring, handing off, selling up or otherwise moving on, when the time comes to say good-bye to the eyecare business, you’ll need a plan....
Clear up fall fashion with see-through elements and fun flair.
Including why you should keep investing in employee training even if it feels like they keep leaving.
MDs, ODs, physical and occupational therapists, rehab facilities, athletes and more send patients their way.
OVVO seems to be the month’s sleeper hit.
What are the implications for the team and for future hiring?
Click on through to read their answers and catch the bug.
As better technology and application development become more sophisticated, these devices are no longer a future fantasy.
Less is more for these optical styles for all sensibilities.
Work these bullets in to your business model and expect growth far more rapid than average.
Honestly, the fact that they even ask is crazy.
Yes, this is an Editor’s Note about being anxious about being anxious.
When you run unto clients out and about there is always something about their glasses to look at.
Does your practice have ANY bells or whistles?
Like an Italian mega-influencers new eyewear line and good news for retail sales.
Even when there always seems to be one. more. thing. to. do!
It is likely many of your prospective patients understand the importance of correcting and protecting their eyes — but they think they can’t afford it. You...
He does the designs himself and keeps it ‘simple, classy and to the point’.
Regardless of your customer’s budget, popular designs can be theirs.
The other 38% are fierce supporters of what they deem a more livable wage.
Gogosha Optique’s discerning clientele get a guided tour of expertly curated, and often exclusive, handcrafted frames.
Plus a FREE social media posting calendar that does all the hard work for you.
Like the perfect time to pounce on customers to increase your chance of a sale.
Reaching consumers has never been easier, but it’s also never been harder to get their attention.
Like improving your photography skills and getting on top of your taxes early.
Including Halloween, Audrey Hepburn and zombie Contact Lens Warnings.
From full on pops of color to just a splash of flourescent the future’s so bright.
You’re just not using it effectively.
Including a troubling trend of parents opting out of eye exams for their kids.
If you’re not regularly goal-setting the business of your business you can’t forecast your growth.
Engagement, connection and online sales will keep your brand as an eyewear and eye health biz top of mind.
The old standbys seem to have been the safe bet.
Cutting edge materials, better moisture retention and increased comfort mean the market could reach more than $3 billion this year.
But between starting it and finishing it, things once again took a turn.
Going above and beyond is no longer remarkable … it’s expected.
Instead, budget for them — plus other tips for spending less, managing wisely and selling more.
Says one reader: "INVISION Magazine is the only magazine I keep and don't use at the bottom of my birdcage!"
Is there any way to renegotiate this mess?
Safety specs no one would be embarrassed to wear and kids' frames up to the indestructible task among them.
Including how to build your own board of advisors and keeping your confidential information confidential.
His accounting offers a spot of hope, a nod to fate and gratitude for all the steps along the way.
"Greatest magazine ever written for small optical businesses."
These 7 practices know how to keep their branding firmly in their customers’ hands.
It’s a multi-billion-dollar industry that’s ‘starving for designers’.
Luckily a little coffee, physical activity and travel keep the Acebos going.
The associate OD’s wife was supposed to be doing an audit; now she’s a potential whistleblower!
And like musicians, they give away merch to create brand loyalty.
First and foremost: Eyecare is not a job, it’s a noble career.
These edger and finishers mean you can forget those lab delays and become a one-stop-shop.
Hint: You’ll be more present, have more patience and better energy.
It includes a hammock, towering pine trees and getting back to nature.
Performance features ensure these frames offer style in motion.
Most commonly cited reason? You want to give the staff a break from you!
From the necessity of social media to electronic patient communications and online sales to inspiring an entirely new product line.
Ask yourself … Can you navigate those percentages solo? Are you content with your practice's current state? Your quality of life? Do you own the business...
They hail from Brooklyn to Seattle and points in-between.
Also some tips on how to get your advertising to resonate with a younger audience.
Their commitment to care and comfort shines through in countless details.
SOMA’s mid-century modern aesthetic and Palm Springs vibe overlay its ‘Old Boston’ bones.
Every issue of INVISION highlights optical businesses at the top of their game but our America’s Finest reveal issue really gives a lot of bang for...
There is a perception among some that independent eyecare practices and optical businesses are a dying breed. At INVISION, we never believed it. Our whole raison...
Sandi Eveleth’s Eye Care Marketing Club on the Clubhouse app offers an unscripted space for ECPs to learn and swap ideas.
1ST Place: A Proper View, Winston-Salem, NC OWNER: Andrew Bradbury, OD | URL: aproperview.com | YEAR FOUNDED: 2018 | AREA: 1,785 sq. ft. | EMPLOYEES: 2...
Such as add-on impulse buys and personalization tools.
Sunglass sales were hot and customers seemed more willing to spend.
NICHE Eyewear Boutique Vancouver, BC, Canada Valerie Afriat was born and raised in Montreal. She has been wearing glasses since the age of 7 and hated...
Including the acquisition of a beloved independent brand and a new nationwide ECP and consumer campaign.
Plus celebrating the elixir of the gods… coffee!
Is it bipolor lenses and latex surgery?
Marketing opportunities abound this season.
It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.
From super cute to young sophistication, these frames have it covered and are seriously fun.
The world is online and you have to keep up. As long as are willing to embrace the direction eyecare is moving, you'll be able to...
The remainder of you seen no value in it.
They don’t just illuminate frame displays; they create a whole vibe.
We love an improvement on an already standout product.
And not just about what to sell them but how to sell them as well.
And she did it during a pandemic!
These glasses make sure your patients always win.
Private label accounts for 70 percent of their business, and a ‘clearance’ outlet keeps stock moving.
She’s even been frozen out of after-work drinking sessions!
They’ve been open since the 1930s, their building dates to the 1880s and their medical offerings are state of the art.
Plus nothing says summer like hot dogs and … Christmas?
Including looking toward a productive future.
Like whats going on with kid’s vision and vaccines.
Despite conventional wisdom, sometimes bigger is better.
Of course, family, faith and friends play their part too.
You may have the best pediatric products and services in the industry, but they won’t get you far if you fail to engage your littlest customers.
The do-dos and don't of patient frame repairs.
The guardians of family eyecare are primary care optometrists.
This reader’s bladder is also their enemy.
Because though inertia is comfortable, it is unproductive and ultimately unfulfilling.
Including displays for your littlest customers' glasses and an eco-friendly post-dilation tool.
Sunglass sales are heating up despite a spat of shutdowns.
The remainder are keeping it close to the vest …. or already invested!
She counts to-do lists, friends and sunsets for holding it all together.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
Well, we asked and, boy, did you guys come through…
Plus incentives for employee handbook knowledge and whether or not landlines are still a ‘thing.’
Prescription-ready Bluetooth sunglasses, patient recall efforts and germ-free polishing are the latest in optical must haves.
See who’s who and what’s what with the help of these sunny name tags.
She couldn’t find a show that met her needs, so she built her own online.
Like using the sun to your selling advantage and getting customers to spend on ‘fun.’
The 63% that do cite all the benefits.
How to maximize the value of your tech and their connection between patient, doctor and optician.
Consumers’ demand for convenience has accelerated, will you accept and respond to those changes?
Like Child Vision Awareness Month and National Sunglasses Day.
From exam lane through point-of-purchase, here are several opportunities to awe patients and customers with the all the equipment and products they interact with and touch.
Island paradises, France, Italy and exactly where you are topped your answers.
Soft, fresh colors are back and we’re ready.
Fun decorative accents, fog free glasses, cleaner air, and lubricated eyes can all be yours.
Including how to handle crazy online reviews and if the time is right to refinance.
They prove if you want a frame designed right … do it yourself.
Tired of going with the flow, he learned there was still so much more to learn about his chosen profession.
They’re the task-juggling, hyper-competent, indispensable cog in the eyecare wheel.
Most people still seem on the fence about VEE and I really have enjoyed the slower pace. Is this my new normal?
Including how to ask yourself helpful questions and why you should hire a matador.
50% report using or planning to use it and while platforms vary, the benefit to the patient is invaluable.
In a small business, the owner, or individual responsible for leading employees, creates it.
It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
A light, contemporary, art-gallery-inspired space that proves everything is bigger in Texas.
Two separate studies share their results, as well as details on the World Council of Optometry’s just releases Myopia Managment standard of care resolution.
It was a wide spread of brands with sunglasses — and sun Rxs — starting to pick up.
Their color scheme and logo get them noticed. The frames do the rest.
It is America’s most spent-on holiday after the winter season after all!
A doctor’s departure has hit staff members' wallets—and they’re pushing back.
Don’t make an ass out of yourself and your “expertise.”
Out of the mouths of babes...
Still my #1 eye industry magazine ... and I don’t see that changing anytime soon!
When asked what one professional skill they’re working on this year, it was by far the most popular answer.
But beware telemarketers and stupid mistakes … he has no patience for either of you.
Her meme-driven Instagram Reels videos get the word out and drive patients in.
When everyone’s goals and values align its a victory for all.
There is going to be lots to schedule this summer — graduations, summer camps, beach trips, travel — be ready when customers … and staff! …...
First up is Cinco de Mayo and then … summer!
And smart ways to sell them.
They’ve shared the ways, both big and small, they found to save a few bucks.
Including the value of metrics and honoring remarkable women.
Sunwear for snow conditions saw an uptick.
Done correctly, it could be the newest tool in your marketing arsenal.
But not with the fundus camera … leave that for diagnosing eye conditions.
Relief is in sight… Can we hold it all together long enough to get there?
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
A true tale of a ‘service puppy’ run amok.
Their six opticals combine clean visuals with warm colors.
INVISION ... what a great publication!
Patients assume he has been; how should staff handle inquiries?
Like protecting yourself from potentially litigious former employees and how to check your emotions in high-pressure situations.
Could you be an Assassin? Or are you more of a Fixer? We can tell you where you’re killing the sales game … and where you’re...
Like basking in your big problems and asking the right questions of candidates.
Not to mention his love of the Rotary, VEE, music, travel, books and the Buckeyes.
Plus Take Your Kids To Work Day … which should probably not include beer.
Just by helping other people get what they want.
She looks like she’ll be a handful—but are there ethical considerations? And then there’s the dog…
Including ideas to celebrate Mother’s Day.
After years of trial and error, this North Carolina practice found the secret is in the right structure.
Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
Here’s how to sell the latest styles — including Rx wraps — and don’t forget the anti-fog!
But some people have an aptitude for it and others just have to work a little harder.
Independent brands still making a strong showing!
They’re engaged locally and cultivate the right social media relationships.
Do you know what’s important to your patients and consumers now?
Like learning to recognize buying signals and whether to give good or bad news first.
And finally definitive information on what you can and cannot use to sterilize all your frames … for free!
These easygoing hues are proof that subtlety can also turn heads.
Throw in a dash of eco-friendly materials and ergonomic design for the win.
Like how many of your patients are unlikely to get the COVID-19 vaccine and the likelihood that telemedicine is not only here to stay but a...
The rest of you are strongly encouraging them to, hoping for the best or supporting American individualism.
Some were triumphs, others ended in tears …
Among them: growth, health, survival, reducing inventory and time off!
Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
It’s these ‘optical rites of passage’ that set opticians apart from online retailers.
Your magazine is Invisionary!
Including how to make the most of customer’s likely higher tax refunds and underscoring the importance of measuring and dispensing.
And the hard work of fixing it needs to be done by everyone.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Her boss went for an outside hire — then had him implement her ideas!
Earn some kudos, celebrate the luck of the Irish and explore e-commerce.
The latest technologies and devices could mean increased visibility for 9% of Americans.
"I feel hopeful we can recover in the new year from our lockdown."
Spring is in the air, and so are allergies, get ready.
With full sensory immersion they take customer experience to the next level.
Sometimes 'You Touch It, You Own It' is the only way to get through to some people.
Data is power. Business intelligence software can help you track your performance and set — and achieve — key goals.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
And her prescription for unwinding: 30 minutes of recreational reading, live music and home cooked meals.
Words matter. Use yours to set yourself apart.
Including overcoming the female boss double standard and making sure your sale blowout is truly explosive.
Including a reader/pop socket all-in-one and the kind of clinger you’re happy to see.
Including a new Varilux campaign to drive patients into iECPs and De Rigo’s portfolio addition.
Day or night, optical or sun, these pricey beauties are tons of fun.
The latest releases are all party up front and business in back.
Including having your business take a stand, being nice to quitters and shredding costs.
Like what do pigskins and designer sunwear have in common? We’ll tell you.
It could be because you’ve invested in their learning or your standout Valentine’s Day decorations.
It’s either a hard no or you’re all in. Horror stories abound … as do successes.
Independent brands generally outperformed the usual suspects.
Some are legit terrifying. Others are potentially irrational and hilarious.
9 ideas on a few important things to consider.
A California surfer took the reins five years ago and never looked back.
Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.
They’re smaller, faster and more accurate than ever too.
Fashion, function and a little twist on the theme rounds out this easy-does-it trend.
Our first crop of new products in the new year reliably offer a little something for everyone.
3 marketing trends you can start taking advantage of right now.
Beauty and pharma collide to help patients look and feel their best safely and conveniently.
Here are your thoughts for this year.
If you can, we’ve got 24 tips to help your reclaim the time you waste on digital devices.
But they are more likely to vet your validate your safety practices first.
Unseasonably warm weather helped boost sun sales.
Including how to handle snooping competitors and replacing a valued member of the team.
Feast your eyes on this sweet branding.
Finally, 2020 is over…
They get the small things right — and the community ties run deep.
Her husband, baby boy and a sandy stroll is all she needs to shake off a stressful day.
'The best time to start your optometry practice was 20 years ago. The second best time is now.'
Her son goes to a daycare where a teacher’s husband tested positive; and she came to work!
Nearly 60% of you are just winging it … or planning constantly.
Why not become an office manager who is also a Certified Paraoptometric (CPO) or a technician who is NCLE certified?
If 2021 is going to be different, it will be because you intentionally make it different.
Not gonna lie… if you’re a long time fan, even we misspelled Ophthalmic in our very first issue.
This Colorado practice’s CL fitting and training space was carefully designed to facilitate its next-level therapeutic contacts service.
Plus suggestions for getting in customers' heads and making them talk.
There are continuity-of-care issues for this office to consider…
Doctors and some staff rotate among three locations.
Although HIPAA does not specifically mention online reviews, it outlines several rules that impact your legal ability to encourage patients to write reviews.
For others, gorgeous weather all year long means consistent customer flows. Tough life.
As the Augmented Reality (AR) and Virtual Reality markets continue to grow, smart glasses may soon be everywhere.
Dee says "Thank You, Next" to 2020.
Including how to come up with an Oops Kit.
Their optical is a permanent conversation piece.
Optometrists are in a unique position to provide the first line of preventive care allowing health systems to allocate resources appropriately and deliver high-quality services at...
More diversity, independent eyewear and digital devices and the eyes.
Hint: Their Facebook marketing is right on target.
These frames scream "If the shoe fits, get the glasses too!" Because you can never have too many of either.
It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
Overall classic styles ruled ... with an attention-grabbing standout here and there.
Like when you should turn your holiday lights and a New Year's Resolution plan for your patients' eyes.
Also, it was a tough year, don't forget to plan a breather for you and your staff.
In this case it was spring back, fall re-faced forward!
Including overcoming AR resistance and referral reciprocity.
This familiar face has swapped the nightly news for episodes of Seinfeld and reading fiction to get his head right before bed.
One respondent said only "If the patient is friendly." As a customer, it literally can pay to be nice!
Clean oceans, certified leather and bio-based lenses are just some of the neat tricks up these brands' sleeves.
Plus a few treat yo'self goodies too.
Including an iconic brand making a licensing switch.
47. How long has it been since you updated/overhauled/installed new … 48. Please rate which generation is your key market segment. (Results reflect a weighted average...
42. Who are you voting for in the 2020 presidential election? Data Dig: The political preferences of ECPs follow national trends: Trump supporters are more likely...
33. Back in 8th grade (or whenever), what did your classmates vote you? Note: You ECPs sure are a friendly, successful lot. And some were so...
23. For you and your business, what has changed forever as a result of COVID-19? 24. If you furloughed employees when the pandemic started, have you…...
15. What do you think will be the next breakout trend in optical products? Better anti-fog solutions Smart eyewear/wearables Customization/3D printing Better Blue Light protection/contact lenses/computer lenses...
7. What were your total sales in 2019? (If you have more than one store, please tell us the average per store. And if you’re Canadian,...
Plus a couple more comments on this year's America's Finest.
They turn a 3,000 frame inventory into a 10-12 frame selection for every customer.
You can take a stand, you can get involved, you can even be an activist. But be political correctly.
ECPs open up about the things in life, and business, they’re grateful for.
Connecting personally shows gratitude for their presence in your office and makes patients feel special.
A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
A familiar face shares the things she is grateful for lately ... which yes, are keeping her sane.
Plus the power in naming your wishes and looking sharp.
Start by getting ready for Small Business Saturday.
Classics are nice but unusual shapes are having a moment.
Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
And how to head off 'boss's pet talk' at the pass.
Throw in a touch of serious tech to round it all out.
Animal prints are a new neutral but with a wild side.
You make the rules for you, so ask yourself why not? Then go and do it.
Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
A Halloween party just isn't a party without a few stories to tell.
This New York practice built one with the help ‘local influencers’.
He teamed up with a local college and developed an ABO certification course.
The pandemic allowed a lifelong dream to be pursued.
3 tips & takeaways for staff retention.
Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Including a new license to the market and confirmation that we are ALL worried about blue light.
Including Eye Chart-themed goods galore!
Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Since the agreement was made, new retailers, similar lines and diminishing sales have changed the equation.
We're talking fall, Halloween, the holidays and beyond.
Plus cute clothes and a book to help promote patient change.
A lot of weathering bad situations is about reframing the situation into something more palatable.
And the holidays are approaching. They may be lean but proper preparations can prevent poor performance.
No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
Plus National Sight Week is more important than ever this year, how can you help out?
Her magic elixir includes walks with friends, time at the beach and Olympic weightlifting.
This new office manager needs to work out a plan—fast.
There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
An OD shares her tips on how ECPs can make the most of the latest social media platform.
A script for prescription compliance.
With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.
AI is going to be a game-changer and these tech behemoths are leading the charge.