Get one free year of the publication American eyecare professionals love most!
Could yours be a selling point, too?
They cold-opened as private pay only—and they’re killing it after a year in business.
Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the price of change."
And they may be placing unnecessary obstacles on your sales.
Younger generations don’t lack a work ethic, so much as they have gained a life ethic.
He happily runs his PA practice with his wife but his weekends are reserved for music, playing one of his 10 guitars and possibly contemplating his...
Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
How does your office handle this issue?
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
Including celebrating safe toys and celebrations.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.
Including the difference between KPIs and OKRs and which ones you should be using and why.
Ultimately, what’s important is what’s in your pocket at the end of the year. Here, we look at the products, services and strategies driving independent ECPs’...
A quarter of our respondents said their independent eyewear selection was their primary point of differentiation.
But even that doesn’t mean it isn’t without it’s bad days … when things get heavy, baking helps his mood … if not his waistline.
Hot Sellers were all over the board. As one reader put it “I think last month was less notable for our usual highest performers than for...
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
And it’s all thanks to Optomap instrumentation…
More than half the staff has requested time off during the busy season!
Plus Small Business Saturday and Shopping Reminder Day could really be your time to shine!
Like the chicest sidewalk sign you ever did see and a product to help your patients with their contact lens replacement compliance.
"We always learn a few important tips reading about the America’s Finest winners!"
Fall foliage for the face if you will.
Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
They run the gamut from practical household items, like Q-Tips, to creative marketing services.
Like how to overcome procrastination, run better meetings, and remain clearheaded come holiday party time.
The business may be young but its owners bring a wealth of experience in all things eyecare and eyewear.
Like how to beat staff burnout and treating yourself to a little something new.
Can you say crossing boundaries much?
That headline might be tongue in cheek but these specs are seriously stylish.
Including the reality that has become offering signing bonuses to secure top talent.
Turns out you all pretty much agree education and collaboration are the way forward.
When it comes to branding, this Ohio practice lets its personality shine—and it doesn’t do ‘basic’…
Easy tips for how you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest expectations.
Including a new podcast touching on the role eyewear plays for some notable names and the importance of focusing on preventable workplace eye injuries.
TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
Fall eyewear is all about strong silhouettes and the occasional pop of striking color.
Turns out 43% of you do.
My apologies to that man for my unkind thoughts. And apologies to you for any time our word usage struck the wrong chord.
From the exam lane to the optical, this Calgary gem is utterly distinctive.
Whether you’re on the ground in Vegas or not, you won’t be gambling on these new products this fall. There so good you can totally let...
And do you even know what that means? Here’s what you need to know…
But when this OD has a ‘no good, very bad day’ she has her dentist husband to commiserate with.
Be forewarned; it is a gas-tly recounting.
Many on the remainder have abandoned FB altogether … some for greener (or should we say ‘redder’?) pastures.
Some very familiar names lead the charge during the height of summer.
Like implementing the Rule of Three and capturing all your story-worthy moments.
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
There are still parts of the country with limited or no access to eyecare but with these tools a trained OD can take measurements and write...
They’re NSFW but is it any of her employer's business?
Like myopia control and management as standard of care in multiple languages and what a changing workforce demands from their benefits.
It’s Meta Pixel… it’s free… and they’re telling us how they do it.
Social proof in the form of online reviews encourages like behavior and this is especially true when it comes to healthcare.
Like a day perfect for an out of the box marketing experiment and celebrating the power of a smile.
These styles prove trends go round and round.
Yep… it’s that ‘use it or lose it’ time of year again!
It’s giving new meaning to haters gonna hate.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
Rise of the machines indeed … what do you think? After reading this, could the human touch become obsolete in some matters?
Including turnkey training for myopia management and a pair of sparkly mules sure to draw the eye.
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
Like why you may want to reconsider ditching your checkout counter and when to talk budget with a customer.
INVISION Magazine provides the “little extras” that I need in doses I can digest while trying to run my practice! Thank you for the insights! —...
There is an opportunity for optometry practices to fill a care void by combining services in one location to maximize synergies for professionals and convenience for...
This classic shape paired with contemporary styling will leave you thinking INSIDE the box.
They help widen your reach to your patients and help you stand out from the competition.
He really dove right in to solve the problem of her missing progressive lens.
Spin this color wheel and you’re sure to land on sumptuous sunwear style.
Including putting meetings on hold and how to get the most out brainstorming.
Including 3 short-form video ideas you can try today.
This Florida startup’s mobile eyecare clinics tap a neglected niche — facility-bound seniors and their caregivers.
The remainder have pretty strict ones!
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
This very public social media showdown is tarnishing their images and dragging in customers.
From their signs to their shot glasses, everything about this San Luis Obispo practice spells ‘Style’.
Of course, this Texas OD’s positive attitude and good mojo give him a head start too.
The latest product hitting the market brought to you by the newest team member on INVISION’s roster.
Plus, what’s the best way to deal with a manager who doesn’t believe in “sugarcoating” feedback.
The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.
And just like state opticianry requirements, your opinions were all over the place.
Plus a viral lid wipe and two pills a day for better eye and heart health.
It' not just a buzzwords, its a path toward a sense of comradery and empowerment for your team.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
There is no one correct way to win but you do need to find the people who will clap loudest.
Literal jewelry for your face, these styles prove they’re the only jewels you need.
"The little tidbits throughout the magazine are so helpful to a cold start one year in..."
Including a new opticianry training program and some scary stats about the prevelance of diabetic retinopathy.
Like training staff to sell in uncertain times.
Including Risky Business, Labor Day and the start of fall.
Join INVISION as we share a four-stage journey to optimal patient flow.
Including a new OD-developed skincare line and a catalog on steroids.
For the 54% of you who do not, reasons range from “all they need to know is if I need more stock” to “it’s none of...
The tale of one customer who thought if she igonored the balance long enough it would just go away … even when she wanted to make...
But when the day-to-day adventure of the optical starts to wear him down he goes back to nature … and whipping up something tasty in the...
The ZIP Code also turns 60. Celebrate with an experiment.
They are our current reality and we have the latest tech available to ECPs.
With a team that speaks five languages, no patient gets left behind the language barrier.
Such as, what’s better for a billboard - a smaller local road or a major arterial route?
If you’ve ever found yourself in this predicament, what did you do?
The final installment of Robert Bell’s four-part series on how to tell YOUR story to strengthen your brand.
And start sending reminders to any vacation-bound clients to pack a backup pair of contacts or glasses.
Performance suns made a strong showing.
Frames for all manner of manly pursuits.
How would your office handle it?
And let’s get rid of the never-ending frame clearance while we’re at it.
Turns out it really doesn’t take much: on-time customers, pleasant patients, mulitple pair sales and all private pay! Bonus, if you’re not even there when it...
Warmer weather means happy hues and bold statements.
Including an eyewear line from the most decorated Tennis player in history and a new dry eye tool.
Cutting-edge eye-rejuvenation services aren’t the only thing setting this Oklahoma practice apart.
How to make sure your social posts are getting as many eyeballs as possible.
It is as simple as asking why your employees are working for you.
"So informative, really enjoy reading every month."
These six eyecare businesses will give you some great places to start.
Lessons learned over a decade informed the design of their stunning new location.
Dads and sunglasses also get their days to shine.
Six experts showed us how to tap this fast-growing specialty.
If you’re part of the 71% wondering, click on through to see what roles in eyecare are best suited to this work and why it really...
Plus an app to enhance the mood for work.
From streamlined selling approaches to successful marketing tactics, they’re sharing the goods.
If you’ve ever Googled that question, keep reading.
The Alpha Zone brings together Dr. Don Teig’s love of sports with medical and coaching expertise offered by himself and a stable of colleagues.
Is there anything more this practice can do?
Then again, sometimes the competition next door is no competition at all.
Colorful eyewear seems to be having a moment.
Warm weather is on the way and these eye styles and tools are ready.
Including the dates of a new Myopia Action month and the importance employees place on vision care benefits.
Ensure that your eyecare business stays top of mind during the busy back-to-school season.
Plus completing your branding with custom labels and a manual PD measurement taker that’s even better than a ruler.
Afterall, children are the future, let’s keep that youth electric!
Maybe you’ll get everything you want, lucky girl.
Take the opportunity to shake up your routine.
There are several treatment tools available and if you want to run a successful myopia management practice you need to be comfortable prescribing all of them.
Traditional and timeless, the look was inspired by the gardens and architecture of Winston-Salem’s Reynolda Estate.
A positive experience can turn patients into loyal advocates, while a negative one can drive them away.
Like how to jump start productivity after some time off and attracting the sort of employees that reflect your clientele during a tight job market.
Focus on them to strengthen self-assurance, increase patient satisfaction and improve sales.
Not to mention setting your independent eyecare business apart from online retailers and big box opticals.
And a drive down the coast and a little perspective is all he needs to shake off a funk.
Learn some actions to take, coping mechanisms to employ and how to build reslience right this way.
Hopefully we can get some quality candidates hired before then!
Corral your vendors and keep it to five sentences or less are just a few of this months bright ideas.
They’re the perfect way to inspire your customers' spring awakening.
Lots of words of encouragement and an overwhelming fear that the place might burn down reigned supreme.
Including the projected growth of the global vision care market and a new eyecare and education resource in update New York.
Like have you ever wondered if you could tap a former pro-athlete to appear at your business and your rights when it comes to managing employees...
What it is, how it works and why you should install it immediately.
Get smarter, make your space look more professional, and look good while doing it.
And in full transparency, so too will be your customers' fashion sense in these crystal beauties.
The décor may be apocalyptic, but the vibe is ‘neighborhood hangout.’
Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.
After all your inventory is just money sitting there … make it do more.
"Super excited to finally get back into the swing of things!"
Having your own lab helps your bottom line and offering same day service to patients ofthen means they don’t mind paying for add-ons.
Just a stone’s throw from the Hudson River, they’ve taken their community’s ‘local-first’ ethos to heart.
The tale of the largest specialty contact lens ever made.
Mom’s and school nurses get their deserved due, as do those looking to keep the world a little greener by biking to work.
Independent brands are staking a larger and larger claim in our hot brands mentions!
Marrakech to Brussels and snowcaps to the first time in the U.S. market, our newest featured products are a global affair.
The overwhelming sentiment is to stay in your lane and let the financial professionals be the professionals.
To combat the stress and anxiety that can cause, it’s always a good idea to set aside time for some fun.
Other things to consider: Mother’s Day, a four-day work-week and Christmas in July.
An employee is regularly using it during working hours to deal with anxiety. How should management respond?
Part 3 of 4 in Robert Bell’s series on how to tell your story to strengthen your brand.
When it comes to team bonding, the committee makes sure the job gets done.
Virtual tours let customers and patients see what they’re missing.
But when their treatment back is unreasonable, this introvert hits the crochet needles, baking sheets and dance floor to shake off the stress.
Including an innovative way to use your employees as mobile billboards and two surefire customer conversation starters that double as market research.
It’s useful real estate these styles make the best uses of.
When we start tackling a big goal, we often think it is too large to accomplish. The key is to understand and use the compound effect.
If you’re going to steal, at least steal something good.
The usual suspects remain strong but indies are stongly represented.
Kudos! From soft skills to hard ones, you all ended the year off more skilled than when you started.
Including the creation of a UN Special Envoy on Vision and more myopia tools.
By wearing them every night, many can enjoy clear, sharp vision during the day, without relying on glasses or contact lenses.
Here’s a checklist of sustainability steps you can implement in your office if your focus on the environment (understandabley) fell off during the pandemic.
Including DYI displays (but better!) and a universal adaptor that offers the perfect eye drop.
Lean into the chaos, because often the more there is to do, the more I seem to get done.
Kick spring cleaning into high gear and mine your past due recalls.
We’ve got the roadmap for your new product hunting journey.
Learn from this 80-year-old Illinois practice that keeps it green and pristine.
It’s also Presbyopia Awareness Month – lay down a challenge!
Is the team justified in being taken back and disgruntled?
So excited for Vision Expo East!
Take a trip to Emerald City with these acetates, metals and combinations frames.
Like also knowing when to not and being better than perfect.
Like a day where everyone gets pie? Count us in!
Do you consider yourself financially savvy? Think there is alway something more to learn? You’re right … Welcome to our new series to help ECPs manage...
Their responses were both understandable and hilarious.
For those who block time, it’s used for catching up on paperwork, volunteering, planning and just decompressing.
When she is not framing faces, she enjoys fine fragrances, dabbling in real estate and considers Broadway her second home.
In the battle of independents versus corporate optometry, the underdog can once again come out on top.
The former eye doc isn’t helping. What’s the protocol here?
This Texas optician and luxury frame aficionado says it all comes down to relationships.
They can be applied to any business, big or small, across industries, so get ready to start downloading.
They passed on ‘Acme Optical’ and came up with monikers that help them stand out.
Including protecting yourself from small claims litigiousness and email vs. text marketing.
Ladies Night at Patrick Optical means wine, hors d’oeuvres, fun and frames!
The second of Robert Bell’s four-part series on how to tell YOUR story to strengthen your brand.
Getting your patients to open the email is only the first half of the battle — next, you need them to engage with the content.
With these 3 ways to make your selection easier to love.
Like calculating the ROI on a redesign and how to discount correctly.
From style accents to full frames, we have 9 specs and sunnies that prove extruded design can work for all.
The team reflects the diversity of their Atlanta community and bring it the service they deserves.
Plus two resources that provide new tools for ECPs and parents.
But both sides of the issue agree it’s “just too expensive.”
While beauty is the common thread that unites them.
The first of a four-part series on storytelling to strengthen your brand.
Having your kid call in for you is a special sort of low.
Plus new products to keep the negative energy at bay.
There are now several industry-specific financing institutions and credit cards to choose from.
We are trained to ferret out the information we need, even when we don’t know what it is we need until we start digging.
Property ownership. Most don’t, but want to. For many, it’s the final, elusive piece of the small business puzzle … For others leasing is where it’s...
Sun sales unsurprisingly sufffers, but brand variety in ophthalmics was refreshingly diverse.
Plus Vision Expo East is here and there is no shortage of ways to capitalize on the buzz.
Get to know the man many of you have told your stories to a little better, find out what forces formed him, and how he unwinds...
My fearless prediction: Q1 will be a bit “off” but by the second half of the year things will be strong! — James W., Lilburn, GA...
It’s been a busy but rewarding 18 months!
But still leave time for self-love and optimism! It’s called balance.
Along with the tools and aids ECPs can use to help patients regain their independence.
Including new protocol to improve communication between diabetes care clinicians and eye health clinicians and the most significant differences between online and in-person eyewear buyers.
The calm before the storm, suns sales slowed as did sales overall, while some brands remain as strong as ever.
They prove even the little things can bring a lot of joy.
Why go plain when you can go print?
For one, it’s prioritizing helpful, human-first content.
Nothing boring here, each product offers a little something to set it apart.
It’s not enough just to decide on what you’ll improve, here’s how to actually do it.
Luck is random chance … yet it isn’t. Follow these tips to increase your chances of “getting lucky.”
Including a free Blue Light resource and all the good vibes.
They set out to answer the question: ‘What do patients say about you when you are not around?'
It is the simplest way to dramatically change your sales this year.
Including how to best laugh off disappointments.
You also have to wonder about her priorities.
She has pivoted her growing business to focus on ocular aesthetics and curated eyewear but when she needs to blow off steam she heads right for...
"Always keep thinking that tomorrow can be better than today."
Expectation versus reality and what the true meaning of success is.
Including helping a dysfunctional team find the love.
For many, that definition has expanded beyond just professional achievements and financial gain.
Does responsibility lie with the patient, the doctor, or the billing department?
New gear gives their eyecare an edge, but careful attention is paid to the impact on staff, marketing, patient flow and their budget.
Is he a victim of poaching or just a really bad boss?
There is a way to keep your insurance patients happy and make a profit.
Also, the days are short and dark, bring a little spring in with fresh flowers.
Like AMD Awareness, Valentine’s Day and the Super Bowl, oh my!
After all, that which is tracked will grow, but that which is properly incentivized will grow quickly.
Reports say that new styles in-store equal excited opticians and yeild more sales.
This Virginia eye doc walked us through it.
Build word of mouth, network with other businesses, revitalize your staff and bag a few extra sales.
Let’s just say these are NOT ECP recommended methods.
Because it seems rare and seemingly impossible to be excelling in all three at the same time.
Here’s our 2022 Holiday Gift Guide curated by OpticianNow!
2022 isn’t slowing down in at all, these new products are sending the year off with a bang!
Most however think the time of year is either already too busy to add to their plates or just can’t muster the resources to pull it...
From Silmo, to iF, to green awards these sunnies and specs are sure things.
"Ho, Ho, Ho! Happy Christmas and Merry New Year!"
Like forcing your focus and reassuring your base.
Plus a new Demodex blepharitis education campaign and the growth of the retinal imaging market.
Not only will it provide a new audience with a rewarding career but help address the industry’s lack of diversity.
Including how to handle necessary free increases.
It’s a mixed bag of opinion with many having shifted due to the COVID-era rise in the popularity of the appointment-only model.
And when her stress levels get too high, her punk and metal playlist gets her head right again.
Should she stay or should she go?
Planning now provides you with more success throughout the year and fewer surprises later on.
Now it’s doing it from a stunning new location.
Like did you know that Tick Tock Day is a real thing and it’s coming?
Like implementing new financial policies and blocking time off for next year.
Offering better vision, better cleanability, and better quality — not to mention reduced glare and scratch resistance — they’re a no-brainer.
How about learning the power of community and its importance to us as human beings?
They repurposed a 1930s gas station, preserving not only the mission-style building, but also its legacy of offering full service to its community.
From the simple to the high-tech, their favorites run the gamut.
What is done consistently is far more important than what is done every now and then.
They energized the neighborhood, won some new clients and put their stamp on the local fashion retail scene.
Simplicity, elegance and consistency project a ‘clean, boutique feel’.
But the remaining 30% have some pretty compelling reasons for not putting visible prices on frames too.
Your business needs to be ready to show its best self, no matter where it’s found.
Like the fact that 80% of U.S. adults use vision correction but 22% haven’t had an exam in more than two years.
Because there is always Small Business Saturday and Cyber Monday to plan for too.
Color and style ruled the day in the end of summer’s top sellers.
Wonderfully weird and out-of-the-ordinary frames.
They are never going anywhere and that works for us.
But even dreams can sometimes cause the blues, when that happens a little alone time in her car is the easiest remedy.
We have the technology. We can make your equipment better than it was. Better, faster, smaller...
The substance holds true for a new selection of lenses and contact lenses.
"Love, love, love to see individuals succeed and in process surprise others."
Including updates for your frame displays and for how you administer eye drops.
To give is better to receive, thankfully we’ve got some tasks that help you accomplish both.
Life rarely waits to let you catch up, so just jump on in and figure things out.
Like there are no bad ideas, just ideas whose time has not yet come.
Like accessing a strip mall location and how to handle a moving sale.
After all, you can’t sell what you don’t have.
Read tips from six ECPs and download our year-end ‘Holiday Ready’ checklist!
See what it takes to become an Insta-worthy ECP.
"I am ready to win next year!"
These enduring styles are fresh but timeless.
Their Alexander Daas frames have some very famous clientele.
Including avoiding cash flow crunches, sourcing event signage and keeping family members looking for freebies in check.
It’s a five-hour drive, and the buyer/optician is unreliable and underhanded. But the frames are selling …
It mixes the major draws of traditional media, like brand awareness and location-specific messaging, and optimizes them to get the best of both worlds.
Like the rampant bad habits of contact lens wearers and the importance of vision care in the workplace.
Including 'treating' patients with a fun event and seeing where they linger.
They did it their way and succeeded.
And when she needs to ‘un-wine-de' it’s loud music, fermented grapes, four feline friends and the support of her husband that gets it done.
And an opportunity to adorn your store with teddy bears galore.
We’ve got the whos and the whats … and now we’re craving chocolate.
Procrastinating on a project? Shoot for the minimum.
Thanks to these customizable CLs that bridge the gap between available soft contacts and more complicated specialty lenses.
It may be time for a team fit check.
It seems the demand for quality is at an all time high!
Bold and beautiful designs that put the wearer right in the thick of it.
One of the biggest challenges in business is keeping your eye on the ball when there are any number of shiny objects looking to distract you.
A Vision Expo is a veritable smorgasbord of new products, but few things elicit the excitement of viewing the latest eyeglass and sunglass collections.
A warm welcome, comfy ways to ward of the chill and touch of modern business practices cover all the bases this month.
Celebrate each little win, magic moment and possibility … they are the things that get us through the times that feel impossible.
Reasons include increasing employee morale, singling out the employee to make them feel special and brightening people’s day.
Dirty Harry has nothing on these ECPs.
The equipment that designs these lenses has become so sophisticated and lens materials are evolving to allow for greater customization. All practitioners would benefit from being...
Like how to renegotiate lease terms and having an event when you feel your store is just too small.
What rules can a business lay down for customers who try on all the frames fully intending to buy online without ultimately hurting their sales?
Many were the model of efficiency and got it done in fewer!
This optician wasn’t interested in bricks and mortar and she couldn’t stand to see clients choosing frames that didn’t match their clothes.
Sometimes the headache is just not worth the money … but she somehow didn’t get the message.
Sticking to just one color ensures a perfect match.
Hint: It has to do with those holes in your schedule.
Including the drastic cuts consumers are taking to tackling inflation and how investing in your healthcare plan could be the solution to your staffing issues.
And when it's time to relax a simple, undisturbed walk in nature with his dog can cure all ills.
Like maintaining a customer’s sense of urgency and really figuring out your blindspots.
Alexander Daas Eyewear and Opticians Del Mar, CA Owner Alex Feldman, a second-generation optician, spent his childhood learning optics. He became a licensed optician early on...
Construction delays, a global pandemic, major life changes can’t stop this team.
This Milwaukee optical started by launching a Pinterest board and began adding colors.
This optical shop plus art gallery also serves as a vibrant hub for OKC’s creative community.
Texas OD Matt Barber felt the city was underserved; now it enjoys top-class care and unique eyewear in a location that rivals any in the U.S.
Just a little bit, or a whole lot, each style strikes exactly the right chord.
Because when put into the correct perspective, can unleash your imagination and widen your horizons.
If an ounce of prevention is worth a pound of cure than these lenses with customized optical zones are with their weight in gold.
Whether your patients are outdoorsy or indoorsy there is a steamy hot, hot latest release ready for them.
Overall things slowed down with a more scattered representation of brands.
From the non-existent to the wildly generous, these staff allowances run the gamut.
Plus it wouldn’t be an Eye Pro Gear without a fun eye-themed item thrown in!
"We all reinvent. Expand, grow or fade away. Nature of the business," says one reader.
These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions...
It’s been 100 years and radio is still an important medium, plus giving all those ‘deer widows’ their own “hunting” event.
But also be sure to check staff’s PTO balances before the holiday crush.
It will not only set the tone for your business, but set you apart from your competitors.
They shrugged off the status quo and set out in bold new directions.
These branded office vehicles do more than just deliver; they’re mobile billboards.
He studied with master craftsmen in France and now creates eyewear with a distinctive Midwest American feel.
Don’t be too quick to discount newer social sites. Imagine if we had written off Facebook as a fad?
The latest telehealth/EHR integrations are ensuring seamless, convenient, care for all.
Including more aid in warding off evil spirts and some new OTC dry eye and lid products.
Can you go a whole day without lying… even little white lies? Here’s your chance to try.
The remaining have found commission structures that work for their teams.
Though stopping work and just chilling can be a challenge, she has a husband, two daughters and a renovated 1976 Trillium Trailer that make it easier.
They seemed innocuous at first but over time became more and more profound.
It’s a team effort, and no detail is left to chance.
Let’s just say there was a lot of spirit of “Aloha.”
Like the real effect the pandemic has had on patients seeking out eyecare.
Plus some sexy partnerships and collaborations.
Saturday availability is more important now than before due to the growth of both online refractions and ecommerce.
After all “Those who can, do. Those who can do more, volunteer!”
With proper inventory management any eyecare business can cover the entire consumer pricing journey.
If they don’t stop sending mixed signals, their frustrated staff are going to walk!
Sun style or ophthalmic, these styles all have remarkable ways of keeping it all together.
And finding a new beacon of light to illuminate your own journey.
Like planning to regularly update your Google My Business page and taking a field trip.
Like getting an employee to stop using terms of endearment and how to suss out whether someone you’ve “clicked” with will really make a good employee.
"I always love reading about other people’s 'Funny Business'.”
It may be a century old, but its brand is sharp and modern.
It’s lost in a beard and never coming out!
Become a standout partner with your lab to make your lens ordering and dispensing so much easier.
You can have a successful and fulfilling career in the profession of optometry by applying these simple messages.
It’s the culmination of 40 years of business insight and fostering a dedicated staff.
A new sales philosophy could absolutely transform your optical business.
Including the power of a compliment and the reminder that this is all a test.
Pounding out that frustration via her bike, a good meal and a face mask has her ready to tackle the next day in no time.
Hyperlocal social networks keep you connected to the customers that really matter — your neighbors.
For the other 48% of you animals are a big nope.
It now affects one in three U.S. children and it is projected that half the world's population will be myopic by 2050.
"I am just so excited to see VEE back. I love NYC!"
Travel helps you become more generously-spirited and appreciative of your blessings.
Also what to look for when contemplating a mall lease … or any lease really.
Styles that nod toward the past and diagnostics that are all future.
Including knowing when to cut bait on a lost cause and a nifty little trick for checking a candidate's references that is completely above board.
School’s out: time to focus on Rx goggles, sunglasses … and back-to-school.
School nurses make great community partners and can be a fantastic funnel of kids into your practice.
It’s likely no coincidence that National Donut Day and Father’s Day happen in the same month.
Red, yellow and blue eyewear keep style the primary objective.
One of Detriot’s own gets an eyewear license and focusing on kids' eye health.
A half-dozen eyecare businesses talked INVISION through the demands and rewards of catering to tourists and other out-of-towners.
Put your own little stamp on frames, displays and wall decor, while patients can take their pressure and remove clutter at home.
How many of these do you use … or even know about?
An increase in luxury brands have made the list.
She was never called and where are his glasses? How would you handle this?
Including a day to celebrate and reward loyalty.
He got tired of just screening patients and sending them to a GP.
Like applying an immediacy filter to scheduling and rewarding staff name-checked in positive online reviews.
Does your business have a treatment protocol and plan in place for those on state or federal programs?
Here are 5 tips to help you make the most of it.
Along with retail’s continued growth and how Circadian rhythm disruptions affect aging eyes.
More options are available for optimizing the brain/vision connection for any patient suffering from a traumatic or acquired brain injury.
Follow these easy and inexpensive tips to create loyalty and teamwork.
If what you’re doing isn’t working, switch it up.
Look anywhere on social media and there are those that would have you believe any number of factors are killing independent eyecare. This is what your...
Many offer it only after employees have some time with the company.
We had trends so strong this month, the freshest made our new product round up.
Like what compromises to make when good sales help is slim pickings.
Because on the surface one is permanent and the other fleeting.
Shrinking our footprint never looked so stylish.
This valuable biz intel will help you target your marketing and tailor your services — and it’s already at your fingertips.
"That story about websites was enlightening."
Is your reception area making the right impression?
Humor boost mood, morale, team performance AND your bottom line, here’s how to get more of it in your business.
Unable to keep on her mask during a pandemic and vaping in the office was a bridge too far.
Ray-Ban led the way.
When durability is what you’re after, these Atomic 22 frames deliver.
Including stylish readers built into a smartphone case and a frames case your customers will want to actually use.
And when she needs a break from the hustle she’s got a healthy rowing machine addiction, comfy pants and date with some Angry Birds to blow...
Opening this stunning corner optical allowed her to express her creativity.
Grin and bear it? Go over him? Or replace him and his line altogether?
The best of spring’s new offerings all in one place, plus where you can find them.
Because even The Fresh Prince knows grooves can become ruts.
Like knocking the dust off, kicking your recall into high gear, and planning your warm weather events.
Do you include a payment link in your patient text communications? We have why you should start.
It rarely works well and there is a better alternative.
And we’re sharing their creative and somewhat fantastical ideas with you!
These optical styles keep it light, but they are anything but light on style.
But if things go awry Chicago’s cultural melting pot of food and entertainment provides endless possibilities to unwind.
For the rest of you, its more like a “Sorta” and a “Would love to, but …”
We’ve rounded up the best-in-class CRMs and patient communication platforms to make it easy and seamless for your business.
"Change is not death ... it is a part of life."
Just treating dry eye doesn’t make you a specialist, so this Virginia practice decided to go above and beyond.
The metaverse is a natural evolution of how we have developed technologically.
Black Optical’s Oklahoma City location leans into its team members to keep it ahead of the pack.
Successful disruptors don’t change the rules, they exploit the weaknesses and defenses of the competition. The same weaknesses and defenses the competition created in the first...
Like advice on how to get something … anything … done on Fridays and freshening up your exterior for spring.
Including eggs, taxes and Kareem Abdul-Jabbar.
Including some fun temple charms for add-on sales and battling the foe that is fog.
Without mistakes how do you ever learn?
From subtle to bold and everything in between.
After the holiday hustle, it seems customers played it conservative the first month of the new year.
Sow seeds for backup pair sales and be a better manager by not managing.
Offload these unnecessary tasks and devote more time to your customers and planning.
Because branding your practice has now become an essential component of a successful social media marketing strategy.
It wasn’t anywhere near a parking spot.
This Tennessee practice came up with a warm, inviting look and keeps it consistent.
Demonstrating the connection between cognition and vision to measure patients’ processing ability has delivered a serious return on investment.
But many of are intrigued by the idea…
They’ve expanded in Indianapolis without losing sight of their community spirit and strong belief in nurturing staff.
Pleasant surprises all around as independent brands reign supreme.
Including the ongoing increase in Glaucoma and why some suffers choose to forgo treatment.
Like preparing for March Madness, giving a little TLC to your VIPs and implementing a complaints policy.
Get your KPIs and ambiance right while wearing a sweet ‘unique’ tee.
Like did you know there was a Doctor’s Day? Well you will now.
After all a spoonful of sugar helps the medicine go down.
In fact, these steps will help you will build whatever it is you want to build.
Plus Walmart saved $20 million by making one small change, what small change could you make to save big bucks?
With Covid surging again, what is everyone doing now regarding masks and frame sanitizing?
And her bad habits are spreading. How should staff involved in billing handle the situation?
Make sure you’re covering these basics and then consider a robust e-commerce presence could be the secret to success in 2022.
But the real story is these new products details.
As dry eye becomes more common, addressing it with these products and treatments allows ECPs to build a dry eye treatment specialty within their practice.
It’s an age old question … and no surprise many of you vacillate back and forth.
If you’re not using data to make decisions, you’re using emotions, and that’s bad business.
It’s a red alert! These rosy hued frames are really turning up the heat.
These versatile retail tools can boost business, community engagement and social media traffic—and start conversations.
Like the legalities of claiming you sell at “wholesale” prices and what exactly constitutes spamming?
We asked INVISION readers what they do differently when catering to older patients.
A practicing doctor, his “other” business helps support independent ECPs. And when he’s not working hard, he’s playing hard.
This practice offered patients a two-fer: Vision and Exposure Therapy!
But clock-watching employees and insurance plans best watch out for his alter-ego: Eye Dr. Doom!
While a small minority have more open book policies.
Staying on top of what works and what doesn’t so you can drive bigger sales in the new year.
Including a new COPE-Approved Myopia course and how the U.S. ranks worldwide in healthtech advancement.
The pandemic taught us we can live on less, even thrive on less. We share the ideas and thoughts gleaned from ECPs, industry consultants, business best...
Make way for high-tech lenses, cutting-edge construction and smart-tech on a broad range of frames.
Including giving seniors their due and focusing on the heart.
Like a reminder about the all-important follow-up and scoping out your competition.
It’s not a novel idea anymore. It’s just commerce.
Owner and optician Valerie Afriat first learned to love fashion at her parents’ Montreal clothing factory in Montreal.
Like how to sniff out info on business you may want to acquire and when and how to greet customers.
Once they were satisfied with the basic elements, they went to town branding all kinds of merch.
We all have something we’d like to accomplish, January 1 is just as good a date as any to start.
"I get ideas from anyone and everyone."
Sales were a little slower and all over the place.
They offer an exam, own-brand frame and fitting in half an hour for less than $150.
We’ve added in a touch of quick lens change action and biobased plastic just for fun.
She’s the applicant the owner’s been dreaming of — he couldn’t just let her slip away!
For Better or Worse, January has become about goal setting for the year ahead.
We are not professional athletes, but we are eyecare professionals, and together we can get to second base.
If you want nothing to change in 2022, then stop reading and have a nice year.
Too bad about the temper.
From smartphone apps to VR headsets to subscription-based models, doctor-reviewed visual assessments from home are booming.
A new decorative touch here, a new add-on product there and your place feels brand new for the New Year.
Successful business owners are always looking for good people.
Sometimes its just semantics and sometimes a clearer way of phrasing things can cause less embarrassment.
But fashion may be … Every time you hear the word “selling” replace it in your head with “styling” and see your multiple pair sales flourish.
Our Brain Squad shares the 'hows' and 'whens' of their rejuvenation strategies.
Large or small, one thing seems certain kindness is contagious.
Must be the season of warm tones and frames that are just begging to be touched.
When you know, you grow.