Invision Issue

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Real Deal4 days ago
How Did This Trunk Show Turn Out So Wrong?
They had such high hopes: What can the practice do better next time?
Products4 days ago
Textured Eyeglass Frames That Give You All the Feels
Engraved line, ripples and bumps on some sense-ational styles.
Products5 days ago
Cool Style and Tech Combine in Eyecare’s Latest Products
Vision care never looked so good.
Buzz Session6 days ago
ECPs Share the Hidden Talents That Help Them in Business
You're a talented bunch! Some of you should go on the road.
Danielle Richardson1 week ago
How to Be Healthier Now
4 easy tips you can implement today to start living a healthier lifestyle.
America's Finest1 week ago
You’ll Be Amazed What This Minnesota Practice Did with 1,000 Sq. Ft.
Hint: A stunning optical, exam lane AND plans to put in an edger.
Products1 week ago
Smart Storage Ideas and More Business Boosters for September
Plus additional products that prove eyecare could be a cult...
Sanity Files2 weeks ago
A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun
To unwind she communes with nature and looks for those elusive four leaf clovers.
Products2 weeks ago
9 Sun Styles That Sparkle and Shine
Glitter isn't just for arts and crafts anymore.
Benchmarks2 weeks ago
How 6 ECPs Designed, and Use, Their Business Cards
Even in a digital era, they find them to be an essential business tool.
Tip Sheet2 weeks ago
Spend an Hour a Week Making Decisions and More Tips for September
Plus the two most powerful words to add to your sales pitch and the power of 'Polish.'
Best of the Best2 weeks ago
Spice Up Your Frame Selection with This Strategy That Probably Never Occurred to You
It gives patients a reason to visit based on product assortment rather than discounts.
Cover Stories2 weeks ago
How To Do Everything
We recently consulted members of the eyecare community and a handful of business experts, asking them to tell us about some aspect of the business they’ve...
Better Vision2 weeks ago
EHR Systems Have More Enhancements Than Ever Before
Bells and whistles your paper charts definitely cannot do.
Products2 weeks ago
Gen Z Loves Their Vision Benefits and More of What You Need to Know for September
Plus ISVA's 'dynamic' skills for sports.
Columns2 weeks ago
3 Hiring Strategies for Optometry Practices
With the war for talent showing no signs of letting up, it’s a great time to revisit your recruiting efforts.
Ask INVISION2 weeks ago
How to Get a Staff Member to Close a Sale and More Questions for September
And your return policy may not be as ironclad as you think when it comes to minors.
Do You Or Don't You3 weeks ago
Slightly More than Half of You Ask for Patient Reviews Regularly
The rest of you are missing out on a valuable marketing opportunity.
Line Time3 weeks ago
Grab that Cold Call Listener in 30 Seconds
We've got the perfect humorous opener to take the annoyance out of your telemarketing calls.
Products3 weeks ago
ECPs Share Their Best-Selling Collections for July
Back-to-school season has started!
True Tales3 weeks ago
A California Doc’s Only Exception to the ‘No Dogs’ Rule
And no, it isn't for service dogs.
Line Time3 weeks ago
The 4 Simple Words to Say to Help Out a Floundering Sales Associate
They just might hep you save the sale.
Inbox3 weeks ago
Letters From Our Readers for June
Don’t change a thing!
True Tales3 weeks ago
An Exception to the Cancellation Policy?
The no-show who showed ...briefly.
Tip Sheet3 weeks ago
Give More Compliments, Ask More Questions and More Tips for July and August
And how to do little infomercials from the show floor to come back to eager customers looking to buy.
Manager's To-Do4 weeks ago
Become a Party Animal and More Manager’s To-Dos for October
And do you have a local professional photographer on speed dial yet? There are so many ways they one can benefit your business.
Calendar4 weeks ago
The Internet is Middle Aged and More October Events
And beware those household chemicals; the entire month dedicated to eye safety at home.
John Marvin4 weeks ago
Leading with Honesty and Authenticity Even When You Don’t Know What You’re Doing
It is okay not to know everything, but it is not okay to remain ignorant.
Robert Bell4 weeks ago
In Sales There Are Not Two Sides to Every Story.  There Is Only One — the Customer’s Side
You’re about to get much better at selling.
Do You Or Don't You4 weeks ago
One Third of You Offer Same-Day Service
Many of the rest would like to offer it.
Real Deal4 weeks ago
What Would You Do If You Were This Office Manager Who Caught Her Doctor and Optician in a Sneaky Sun Swap?
Rx lenses are made but they never get dispensed so that a plano sun gets covered by insurance.
Buzz Session4 weeks ago
When it Comes to Lens Materials, Coatings or Enhancements, You Guys Have No Problem Playing Favorites
AR coatings are obviously a must and one specific material is most of your MVP.
Robert Bell1 month ago
Stop Educating Your Customer!
You're just doing it wrong anyway.
Sanity Files1 month ago
The Couple Behind Todd Rogers Eyewear Loves to Educate and Delight
And in their downtime it's dance parties, hitting the slopes and a little hot tub time after hours.
John Marvin1 month ago
Customer Experience Isn’t About Bells and Whistles But Simplicity and Convenience
Espresso bars, large screen TVs and foot massages just distract from what customers really want.
Better Vision1 month ago
Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’
With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.
Columns1 month ago
Having the Appropriate Education and Information is Just Polite
Proper etiquette can result in a major boost to your office’s retention rate.
Danielle Richardson1 month ago
It’s Time to Take the Mind-Body Connection Seriously
No longer just a fringe New Age theory, science supports the positive benefits of mind-body therapies to minimize suffering and enhance wellbeing.
America's Finest1 month ago
A Second Optical Location Hitting the Next Level of Candy Crush in Cleveland
People said their business would be ‘too funky’ for the Midwest but they proved their critics wrong.
Manager's To-Do1 month ago
Not on Instagram Yet? It’s Time and More Manager’s To-Dos for August and September
Plus call a meeting of your fun committee and a simple and inexpensive way to protect your business.
Editor's Note1 month ago
A TV Channel Just for ECPs? I Think So
Our America's Finest honorees could inspire a nation.
Products2 months ago
The Eyes, The Ears and More Business Boosters for June
Including the 'Opticians Helping America See' branding.
Products2 months ago
Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June
Plus myopia 'Cliff's Notes' from CORE and proof that optometry improves health.
Products2 months ago
Celebrity Eyewear and Sunwear Styles Put on a Talent Show
From AMERICAN IDOL to Zendaya, these frames showcase the creative visions of a range of celebrities.
Products2 months ago
Art and Science Collide in Eyewear’s Latest Releases
Cinema, culture and technology all play their part in the newest frames and lenses.
America's Finest2 months ago
Stunning Interiors and Exteriors Draw Fine Eyewear Fans to This Unique Memphis Practice
They had faith that the neighborhood would support them; and they were right.
America's Finest2 months ago
After 55 Years in Business, This State-of-the-Art Tulsa Optical Shop Knows How to Offer Something for Everyone
The largest selection of frames in the area, old-school repairs and an in-house digital lab, just don't come in looking for an exam.
America's Finest2 months ago
Here Are This Year’s America’s Finest Store Honorable Mentions
Wink Family Eye Care of SLP, Louis Park, MN Wink Family Eye Care of SLP opened its doors on Jan. 15, 2018 with Dr. Roman Gerber...
Products2 months ago
ECPs Share Their Best-Selling Collections for May
Sunwear sales are on the rise for summer.
Calendar2 months ago
Build a Better Boss and More August and September Events
See what's coming up so you can start making plans.
Inbox2 months ago
Letters From Our Readers for May
Thank you to you too!
Brainstorms2 months ago
Keep a Good Time Journal to Better Design Your Life
And overcome feeling uninspired at work by doing more of what you love.
Brand Portfolio2 months ago
Looking to Appeal to a More Creative Clientele? Here’s How It’s Done
This Chicago optical’s in-house branding effort is confident and consistent.
Best of the Best2 months ago
This Office Manager Got Her Staff to ‘Own’ the Patient Experience. Here’s How…
She came up with a nine-step program for employees.
Ask INVISION2 months ago
The Art of Closing the Sale and More Questions for July and August
Don't miss: How to set attainable goals and offload older merchandise.
Cover Stories2 months ago
Endings: Owners Share How and Why They Closed the Curtain on Their Eyecare Businesses
No two exit strategies are exactly the same.
Better Vision2 months ago
Golf Lenses Guaranteed to Be a Hole in One
8 options that address the three factors patients want in their golf glasses.
Manager's To-Do3 months ago
Approach Your Business Like A Customer Would and More Manager’s To-Dos for July
Plus don't underestimate the power of mini-breaks or shortened work weeks during warmer months.
Calendar3 months ago
An Excuse to Celebrate ‘Nothing’ and More July Events
A couple of 'Dirty Thirty' birthdays worth noting.
Columns3 months ago
You Can’t Meet Everyone’s Needs, So Why Try?
Know your niche.
Line Time3 months ago
‘Do You See the Naked Lady?’
It's a great way to get accurate patient measurements.
Robert Bell3 months ago
The Single Best Tool to Help Your Staff to Sell In and Outside the Office
Plus it has the added benefit of showing them you value them.
Benchmarks3 months ago
We Asked ECPs Which Famous Names Bought Their Eyewear
And boy did they get to bragging….
Tip Sheet3 months ago
Start Bold, Take Better Breaks and More Tips to Improve Your Business
Also, your neighbors are a captive audience have you gotten them in the door?
Buzz Session3 months ago
We Asked What Your Favorite Smartphone App for Your Business Was. Here’s What You Said …
There are some familiar faces but some fun surprises too!
Products3 months ago
The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses
Styles so streamlined, you can't even tell how high-tech they are.
Danielle Richardson3 months ago
Feel Like Your Wellness Routine Could Be Missing Something? It’s Probably Sleep
We spend nearly a third of our life sleeping, which makes getting quality sleep as essential as a healthy diet and regular exercise.
Columns3 months ago
The Best Calls to Action to Convert Visitors to Patients
CTAs are probably the most important part of your marketing or campaign strategy.
Products3 months ago
New Products High on Style and Substance
And heavy on the cat eyes.
Products3 months ago
9 Sunglass Styles Breaking Technology Barriers for Daily Use
Tech gets its moment in the ... suns.
Sanity Files3 months ago
Dr. Ryan Corte Knows How to Hustle
He also knows there is no better way to unwind than with family time and a little wine.
Products3 months ago
Free Resources for Optometrists and More Business Boosters for June
Like some fun accessories for everyone else.
Products4 months ago
See Like David Beckham and More of What You Need to Know for June
Including the high-tech glaucoma-detecting AI of the future.
Cover Stories4 months ago
Escape From Insurance: Words of Wisdom From Eyecare Practices That Made the Leap
They left managed care and went to private pay.
Products4 months ago
ECPs Share their Best-Selling Collections for April
Lots of brand name variety.
Calendar4 months ago
Start a Campaign of Fear and More June Events
Plus, sometimes letting your business go to the dogs is a good thing.
John Marvin4 months ago
Begin Your Business with the End in Mind
Few doctors understand that the day you open is the day you start planning to sell.
Inbox4 months ago
Inbox: Letters From Our Readers for April
...on the 'Failure' issue
Ask INVISION4 months ago
How Much Community Work is Too Much Community Work and and More Questions for June
Also how to deal with (or with being) a helicopter manager.
Do You Or Don't You4 months ago
The Majority of You Still Have a Physical Fax Machine
As with the beeper, the medical industry seems to be a stalwart holdout for this old school piece of equipment.
Manager's To-Do4 months ago
Are Your Displays Peak Sun Season Ready? And More Manager’s To-Dos for June
And no time like the present for a little spring cleaning.
America's Finest4 months ago
Want to Know What ‘Start-to-Finish’ Service Really Looks Like?
This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
Best of the Best4 months ago
This California Lens Lab Has an Inspiring Recovery Story
They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
Cover Stories4 months ago
How to Improve Your Kids Business
6 experts explain how to win them over early.
Real Deal4 months ago
If This Team of Expo Slackers Worked for You, What Action Would You Take?
They spent most of the all-expenses-paid trip in the hotel bar.
John Marvin4 months ago
Success is Only the Tip of the Iceberg
To navigate your own future, you need to look below the surface.
Sanity Files4 months ago
For This Miami OD, It’s the Simple Things That Get Him Back On Track
But lo the patient who dares to no show!
Real Deal4 months ago
Ever Feel Like Your Billing Policy Is Backfiring?
This practice does. How can it get back on track?
America's Finest4 months ago
A Stunning Milwaukee Practice That Is the Culmination of 3 Decades of Constant Improvement
Being served here ‘is like meeting a friend in a coffee shop.’
Columns4 months ago
This Healthy Vision Month Dig Deeper into Children’s Vision Issues
Our eyes look, but our brain sees and sometimes for kids there is a disconnect between the two.
Robert Bell4 months ago
What’s the Best Sale You Ever Made?
Was it the sale with the biggest price tag or where you overcame the most objections? No and no.
New Products4 months ago
Futuristic Tech and Styles That Pull Heavily from the Past
Go back to the future with May's latest releases.
Products4 months ago
Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style
All jokes aside, these 9 styles offer little kids big style.
True Tales4 months ago
A Teen’s Mom is Angry the Store Is Out of Her Kid’s Third Frame
Maybe next time they should buy them in bulk.
Better Vision4 months ago
Ways to Protect Kids’ Eyes While Playing Sports
And smart ways to get their parents on board.
Ask INVISION4 months ago
How to Get the Best Employees and More Questions for May
Plus, how to get that chatty, great employee to actually close the sale.
Editor's Note5 months ago
Some Things Are Just Meant to Be
Even when they didn't work out as planned.
Products5 months ago
Start ‘Em Young and More Business Boosters for May
Like the comprehensive book on 'Natural Eye Care' and a reminder for patients that ECPs perform more than just eye exams.
Products5 months ago
National Sunglasses Day 2019 and More of What You Need to Know for May
Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.
Products5 months ago
ECPs Share their Best-Selling Collections for March
Spring is near and sun sales are picking up.
Cover Stories5 months ago
New Owners Weigh In On the Hardest Part of Their Business — Starting It
They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
Tip Sheet5 months ago
‘Hate, Don’t Hate’ and More Tips for May
'Squeeze, Release, Repeat.' Don't worry, it's doctor approved!
Do You Or Don't You5 months ago
60% Of You Have Been Blessed to Have a Mentor in Your Career
Here's how their relationships work.
Brainstorms5 months ago
Have You Heard of the Diderot Effect?
It's a psychological phenomenon that could help you close more sales.
Best of the Best5 months ago
Let This Texas OD Tell You About a Way to Serve Underprivileged Patients in Your Area
Helping kids see has never been easier.
Inbox5 months ago
Inbox: Letters From Our Readers for March
“Happy to be back!”
Buzz Session5 months ago
Do Over: If Given the Chance This is What You Would Do Differently
More education, earlier ownership and trusting your gut more were all pretty popular.
Danielle Richardson5 months ago
Mindful Meditation for You and Your Patients
Studies show it can cure many chronic pain and anxiety conditions ... even treat glaucoma!
Buzz Session5 months ago
Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review
And congrats to those who have never received one!
Brand Portfolio5 months ago
This Memphis Practice Uses Its Branding to ‘Frame’ Its Carefully Curated Eyewear
Because they believe frames are ‘art worn on the face.’
Manager's To-Do5 months ago
A Little Staff Research Project and More Manager’s To-Dos for May
A seasonal slowdown is often imminent for many of you, here are some business project suggestions to fill the time.
Calendar5 months ago
Take a Cue from the Top 40 Format and and More May Events
And don't forget it's a month devoted to healthy vision.
Columns5 months ago
It’s Time to Change the Way You Think About Failure
It's nothing more than feedback to improve.
Robert Bell5 months ago
Celebrate Failure, Just like Deacon Blues
Because you can't have success without failure.
Cover Stories5 months ago
How to Keep Your Inventory Ultra-Fresh With an Aggressive Dog-Dumping Strategy
Noteworthy ways some ECPs have found to move their moldiest inventory.
Do You Or Don't You5 months ago
Only 21% of You Have Failed So Spectacularly It Still Makes You Cringe
But each and every one of you said it taught you something valuable.
Cover Stories5 months ago
Failure 2.0: Learn More, Hurt Less
Learn 27 ways to make the most of failure.
Real Deal5 months ago
A Sublease Eye Doc Didn’t Work Out
Should the optician/owner pursue their non-compete?
Products5 months ago
These Latest Releases Prove Spring Has Sprung
Don't miss these blooming colors!
Products5 months ago
The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April
Plus two FREE guides to help you stay up-to-date with your trends and branding.
Better Vision5 months ago
Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before
The latest models available and smart ways to use the latest technology.
Inbox6 months ago
Inbox: Letters From Our Readers for February
"Articles all hit home!"
Products6 months ago
ECPs Share their Best-Selling Collections for February
Unsurprisingly, sun sales were soft.
Products6 months ago
9 Eco-Friendly Styles that Put the ‘Good’ into Looking Good
Most even give back while being kind to the Earth.
Products6 months ago
‘Optometry Gives Me Life’ and More of What You Need to Know for April
Like how to get FREE Downloadable white papers on myopia from the International Myopia Institute.
Brainstorms6 months ago
Alliterate or Die!
Same sound success for staying top of mind.
Tip Sheet6 months ago
What’s the Title of Your Autobiography? And More Tips for April
Plus who doesn't like a party? Especially when the 'gifts' are positive reviews for you business.
Sanity Files6 months ago
A Florida OD With A Need for Speed
If it's not a muscle car that goes fast, he's not interested.
True Tales6 months ago
Something Got Lost in Translation During This Exam
And the OD suffered a finger in an unexpected place.
America's Finest6 months ago
This Ontario OD Is Off to a Flying Start
When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Line Time6 months ago
What to Say to That Crooked-Browed Customer
Especially when they insist on having their frames adjusted to line up with their eyebrows.
Best of the Best6 months ago
An Iowa OD Who Developed an Industry-Leading Neuro Rehab Specialty
Offering glasses just wasn’t enough.
Danielle Richardson6 months ago
Stop Trying to Be Perfect
It's just making us sick.
Benchmarks6 months ago
When Their Tech Lets them Down, These ECPs Have Things Covered
And their patients appreciate the human touch.
John Marvin6 months ago
All You Have to Do Is Try One More Time
Failure only happens if you give up.
Ask INVISION6 months ago
How to Attract Top Salespeople and More Questions for April
Also, how to structure their compensation to remain competitive.
Calendar6 months ago
Channel Your Inner Pamela Anderson and More April Events
It's a month devoted to administrators and women and we have some ideas to help you celebrate.
America's Finest6 months ago
A Florida Optical That Offers A Slice of European Style
Along with an inspiring tale of overcoming adversity.
True Tales6 months ago
Could You Keep Your Cool if a Roach Joined You in the Exam Room?
It happened to this doc. See how he reacted.
Editor's Note6 months ago
Such is Life, It Slows Down for No One
Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get.
Brainstorms6 months ago
Why Zappo’s Tony Hsieh Encourages Collisions in the Workplace
Sometimes you just need to make serendipity happen.
Robert Bell6 months ago
Don’t Just Ask Questions, Actually Listen to the Answers
Sounds simple, but many don't do it when trying to sell eyewear.
Best of the Best6 months ago
How This Colorado Practice’s ‘Office Culture Blueprint’ is Boosting Referrals
And how they persuaded their team to embrace a new mindset.
Do You Or Don't You6 months ago
Forget Store-in-Store Displays — Nearly Three Quarters of You Don’t (or Can’t) Dedicate the Space
But many of you just have no interest in them.
New Products6 months ago
Champagne Anyone? Plus More Latest Releases for March
Color and style are also invited to the party.
Products6 months ago
A Chic Place for Clients to Sit and More Business Boosters for March
From glamorous to utilitarian, we have all the bases covered.
Products6 months ago
Modern Suns Inspired by the Iconic Styles of the 50s, 60s and 80s
Time tested and still keepers after all these years.
Better Vision6 months ago
Lenses Finally Get the Visual Sales Aid They Need
Why tell patients the lenses benefits when several companies now allow you to show them.
Inbox6 months ago
Letters From Our Readers for February
Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA When will our schedule get busy again? It’s been the weirdest winter...
Ask INVISION6 months ago
What the Law Says About Retailers Who Say They’re Selling at ‘Wholesale’ Prices and More Questions for March
Unless it’s true, it might be a criminal offense in your state.
Products7 months ago
Eyeglass Styles that Stand the Test of Time Since the 1920s
9 frames with real staying power.
Cover Stories7 months ago
How Eyecare Businesses Can Win the Hearts and Minds of Their Customers
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Products7 months ago
Sight Matters and More of What You Need to Know for March
Don't miss: Transitions Innovation Award winners and some great shareable content.
Products7 months ago
ECPs Share their Best-Selling Collections for January
How did your frames stack up?
Manager's To-Do7 months ago
Take a Team Lab Tour Field Trip and More Manager’s To-Dos for March
Plus spring allergy season is nigh and we see a marketing opportunity.
Tip Sheet7 months ago
Earn Some Low-Tech Loyalty and More Tips for March
Like an inexpensive way to tell your customers about what's new.
Brand Portfolio7 months ago
This Optometrist Was Super Picky When Designing Her Logo … and Now It’s Paying Off
Her North Dakota practice created a more modern look than clients were used to.
Calendar7 months ago
Banish Winter Blues by Going Green and More March Events
Don't miss these important dates.
Buzz Session7 months ago
Eyecare People Share the Easiest Sale They Make in Their Businesses
'Nike frames to teen boys.'
Manager's To-Do7 months ago
Helping Staff Help You and More Manager’s To-Dos for March
Plus tips for making the most of the upcoming Vision Expo.
America's Finest7 months ago
This NYC Eyewear Boutique is Simultaneously Fashion-Forward and Enamored with the Past
Bond 07 by Selima is a magnet for eyewear fanatics.
Real Deal7 months ago
A Compensated Lens Design Tripped Up This Eye Doc
The patient wants his glasses and exam refunded.
Sanity Files7 months ago
This Tennessee OD Loves the Day-to-Day Tasks of Running Her Eyecare Business
She is the @Momtometrist who finds sanity in the mundane.
Robert Bell7 months ago
“Thank God, Yes! It’s Monday!!!”
Channel that sort of excitement every Monday with your own Monday Morning Mission Statement.
Columns7 months ago
6 Ways to Make Your Patient Experience Memorable
It's all about hitting them in the feels.
John Marvin7 months ago
Introducing Amazon Eyecare and Eyewear
Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Cover Stories7 months ago
Get Your Mojo Back
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Best of the Best7 months ago
Maryland Optician Makes the Most of Its Expansive Front Window Space
Visions Extraordinary Eyewear frederick, md WITH 60 YEARS of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Danielle Richardson7 months ago
Business Travel is No Reason to Let Your Wellness Suffer
Here are 4 pro tips to keep you on track even when you're away.
Best of the Best7 months ago
Tennessee Practice Throws Itself an Epic Birthday Party, Creates New Tradition
This patient-appreciation event made for a great business-building tool.
John Marvin7 months ago
Why Do So Many ECPs Ignore the Power of Personal Touch?
Remember: your convenience is never as important as investing personally in relationships.
Buzz Session7 months ago
Eyecare People Reveal the Menial Tasks They Hate the Most
No. 1 on the most-despised list: cleaning.
Benchmarks7 months ago
Ways ECPs Are Benefiting from Short Intro Videos for Their Practices
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Line Time7 months ago
Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information
It gives you both a break.
True Tales7 months ago
You Should See What See Keeps in the Other Box Under Her Bed
Curiously weak lashes!
Sanity Files7 months ago
This ‘Work Hard, Play Hard’ Optical Manager Has Found Her Calling
And she has the wardrobe to prove it.
Danielle Richardson7 months ago
4 Ways to Get Back on Track When You’re Feeling Stuck
We all get out of alignment from time to time, but you don’t have to stay that way.
Products7 months ago
9 Unexpected Silhouettes Deliver Surprising Sun Style
From hearts to octagons to triangles, these shape shifters shine.
Better Vision7 months ago
In-House Finishing ‘Edges’ Out Profit
While reducing turnaround time and errors for happier patients.
Cover Stories7 months ago
21 Tips for Motivating Your Team
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
Products7 months ago
Fighting Blindness While Looking Good and More Business Boosters for February
Not to mention a Social Media Content Calendar to help jump start your marketing efforts.
Inbox7 months ago
Inbox: Letters From Our Readers for January 2019
Loving the love from you readers!
Products7 months ago
9 Eyewear Styles Giving New Meaning to the Request ‘Send Nudes’
See the latest eyewear in skin-tone colors.
Products7 months ago
Simplicity, Negative Space and More Newness for February
Transparency, Lace and Cut Outs for the win.
Columns7 months ago
This Simple Change Can Make Your Eyecare Business Way More Efficient
It seems like a small step, but it can have a big impact.
Do You Or Don't You7 months ago
Nearly Three Quarters of You Have Never Used a Business Consultant
But the 27 percent who have would do it again.
Tip Sheet7 months ago
Stop Expecting So Much and More Tips for February
But always bring donuts if you're running late.
Real Deal7 months ago
An Order is Canceled After the Insurance Company Steals the Work. How Must the Office React?
An order is canceled after the insurance company steals the work. How must the office react?
Ask INVISION7 months ago
Finding the Best Tax Professional for You and More Questions for February
Getting a head start on what could be a volatile year, and more advice for February.
Products7 months ago
A Million Magic Moments and More of What You Need to Know for February
Also, Levi's for eyes and three very special women.
Products8 months ago
ECPs Share Their Best-Selling Frames for December
Check out the products that have been flying off the racks.
Line Time8 months ago
Vision Is Like … High Definition TV
Several ways to explain HD lenses to clients.
Benchmarks8 months ago
5 Eyecare Businesses That Prove That the Way to Clients’ Hearts is Through Their Stomachs
For these businesses, delicious tastes and smells are a selling point.
Products8 months ago
Tort Report: 9 Variations on an Optical Mainstay
Catch some of the most notable new tortoise styles.
Woulda Coulda Shoulda8 months ago
This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children
This isn't Walmart.
Calendar8 months ago
Hitting the Red Carpet and More February Events
Also a day dedicated to doing just one thing.
Brand Portfolio8 months ago
Living in the Future Thanks to the Indie Branding Effort at Lab Rabbit Optics in Chicago
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
Manager's To-Do8 months ago
Crunch Those Year-End Numbers and More Manager’s To-Dos for February
And other tips for getting your inventory in top shape for Vision Expo.
Real Deal8 months ago
A New Owner OD Needs to Navigate the Bartering Culture in His New Community
"I plow your driveway when it snows; you serve my family's eye needs."
Brainstorms8 months ago
A Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes
Get rid of that hairy arm!
Better Vision8 months ago
3 Eyecare Pros on Bundling Lens Packages for Easier Sales
Frame companies partner with lens manufacturers to offer combined product.
Columns8 months ago
Physical Stores Can Thrive As Online Retail Grows … Here’s How
Online eyewear sales will only ever get so much of our business.
Columns8 months ago
Group Health Insurance May Be Best for Your Business … Even If You’re an Individual
Even if you’re an individual, group health insurance may be best for your business.
True Tales8 months ago
At Closing Time Sometimes It’s a Race to the Door
Lights off just isn’t enough for some people.
Editor's Note8 months ago
My Name is Dee Carroll … and I Am a Pinner
But in 2019 I am ditching resolutions for goals and making my dream board my reality.
Best of the Best8 months ago
Make the Best Use of a Great Resource: Your Fellow ECPs
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
Woulda Coulda Shoulda8 months ago
No One Likes A Know It All
But be sure to say it with a smile. On second thought, just don't say it.
Better Vision8 months ago
The Growing Daily Disposable Opportunity and Smart Ways to Sell Them
Plus 6 of the newest products on the market.
Do You Or Don't You8 months ago
You’re a Hard Working Bunch: 84% of You Do Not Close for Any Extended Breaks
Do you ever close your practice for an extended period of time during the year?
Line Time8 months ago
Use Yourself as an Example to Relate
Here's how to explain the "intermediate area".
Buzz Session8 months ago
From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways
How do you regain your momentum?
True Tales8 months ago
Luckily Surrogacy is Not a Job Requirement
The customer asked her, "Will you have my baby?" But it's definitely not what you think.
Columns8 months ago
Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are
Repeat after me: "Every customer who walks through my door is a VIP".
Products8 months ago
New Licenses Galore and More of What You Need to Know for January
What's new in 2019.
America's Finest8 months ago
Cool Ideas and Clever Lighting Create the Ideal Frame-Selection Setting at This LA-Area Practice
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
Columns8 months ago
Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area
A member of Facebook’s Small Business Council shares 4 key ways.
Products8 months ago
ECPs Share Their Best Selling Frames for November
Check out the products that have been flying off the racks.
Inbox8 months ago
Inbox: Letters From Our Readers for November-December 2018
We always love to hear from you!
America's Finest8 months ago
High-End Optical Retail Doesn’t Have to Be Cookie-Cutter ‘Minimal’ — Here’s Proof
At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
Brainstorms8 months ago
How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic
But make it fashion … and marketing!
Robert Bell8 months ago
Be a Sales Contrarian
Just like Robert Bell.
John Marvin8 months ago
Sometimes Pulling the Goalie is the Best Decision to Make
Three examples of when and how you should go on the offensive.
Cover Stories9 months ago
Don’t Call It Insurance
One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
Products9 months ago
Storage and Communication Solutions and More Business Boosters for January
Don't miss these cool new products.
Danielle Richardson9 months ago
Not a Morning Person? Here’s How to Boost Your Early Energy
Give one of the hacks below a try to increase both your energy and focus in the A.M.
Sanity Files9 months ago
Travel, Good Food and a Handsome Man in Uniform Keep this OD in the Proper Headspace
She has lots of ways to de-stress.
Products9 months ago
Style, Protection and Technology Define the Latest Crop of New Products
Take a look at these new releases.
Tip Sheet9 months ago
Keep Your Mouth Shut and More Tips for January
Why don’t you hold your opinions first and ask theirs?
Real Deal9 months ago
A Patient Pushes an Optician to Bend the Rules. Is This A Gray Area Or Are They Committing Fraud?
The case of the fraudulent filing.
Benchmarks9 months ago
9 ECPs Share What Adding an In-House Lab Has Meant to Them
So much for the cons: When it comes to the pros, we decided to ask around.
John Marvin9 months ago
This Simple Addition to Your Daily Routine Can Make You a Better Manager
Keeping a journal is easier today than ever before.
Do You Or Don't You9 months ago
Cross-Training Staff is the Way Most of You Go, But Some of You Still Say ‘No Thanks’
Most eyecare business owners see value in having staff handle multiple duties.
Danielle Richardson9 months ago
Daily Habits that Kill Productivity
These four things will obliterate your focus.
Real Deal9 months ago
A Difficult Teenager, Absent Parents and Unacceptable Behavior … Kick the Kid Out or No?
This office wants to show a pre-teen the door – should mitigating circumstances change their minds?
Sanity Files9 months ago
Motorcycles, Guns and Glasses, Dave Goodrich is the Poetry Quoting Optician
He's got it in his blood.
Products9 months ago
High Tech, Old School and More New Products for This Month
Check out the latest in eyewear technology!
True Tales9 months ago
A Patient Wanted to Help. So She Grabbed My Nose Ring …
Ouch, that had to hurt!
Products9 months ago
Hot Out of the EYEdea Lab and More of What You Need to Know for This Month
Go an extra mile to raise Myopia awareness.
Tips and How-To9 months ago
Keep the Clutter to a Minimum and Tell Your Own Stories Instead
Less is more when it comes to display.
Better Vision9 months ago
Winter Goggle Prescription Solutions for Snowy Conditions
Check these prescription solutions for snowy conditions.
Ask INVISION9 months ago
Personality Clashes and More Questions for This Month
Read the answers to some of your holiday questions.
Tip Sheet9 months ago
Saying No and More Tips for November and December
Better listener, better sales.
Products9 months ago
ECPs Share Their Best Selling Frames for September
Take a look at September's best-sellers!
John Marvin9 months ago
Too Many Eyecare Practices Skip This Crucial Step — and It Hurts Them in the Long Run
Instead, most just hope for the best.
America's Finest9 months ago
They Overcame This Fear … and Their Eyecare Practice Soared
This Colorado practice learned to ‘stop being afraid to offer the best’.
Best of Eyecare10 months ago
25 ECPs Share Their Elevator Pitches
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Products10 months ago
Evergreen Sun Styles that Stand the Test of Time
Still classic, after all these years.
Woulda Coulda Shoulda10 months ago
Make That Difficult Patient a Chain Store’s Problem
What you’d have said to that rude, frustrating or clueless patient ...
True Tales10 months ago
Merry Christmas to All … Except this Customer from Hell
It's a Christmas story that will chill your heart.
Brainstorms10 months ago
Try Bright Shoes for Your Crew
These shoes were made for talking.
Editor's Note10 months ago
I Remember My First Time… Do You?
Looking back to the first time.
Calendar10 months ago
Winter is Coming and More December and January Events
Who says glasses are just for summer?
John Marvin10 months ago
Measure Success Against Yourself, Don’t Compare Yourself to Others
It's better to compare yourself to who you were yesterday.
Robert Bell10 months ago
The Terrible Twos and Overcoming that Multiple Pair Problem
If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
Cover Stories10 months ago
18 Ways to Make Your Team the Happiest on the Planet
Sell more, produce more, be more creative, satisfy more customers... through happiness.
Real Deal10 months ago
Optician Wants to Ignore Part of Prescription — but Is That Her Right?
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Buzz Session10 months ago
What Vow Will You Make Right Now for the New Year?
Brain Squad members share their 2019 goals.
Products10 months ago
Stocking Stuffers and More Business Boosters for November and December
Find out a really cool present that matches an iPhone.
Products10 months ago
9 Classic Designs Worth Coming Back To
Some designs are worth coming back to. These classics make the cut.
Best of the Best10 months ago
A Norcal Practice Took A Trunk Show and Turned It Into an Annual Message of Thanks to Its Patients
Take a trunk show and turn it into a message of thanks to your customers.
Manager's To-Do10 months ago
Start the Year Right and More Manager’s To-Dos for December and January
End 2018 right, and start 2019 strong with this month's to-do list.
Cover Stories12 months ago
An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories
Making decisions is hard, we’ve made it easy.
Best of Eyecare12 months ago
16 Ways to Win Your Employees’ Love Without Losing Their Respect
16 ways to win your employees' love without losing their respect.
Woulda Coulda Shoulda12 months ago
That Will Be $100
How you really want to answer the unknown client who asks you to fix something they purchased somewhere else.
Line Time12 months ago
Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription
A child's feet change over time; why wouldn't their eyes?
Brainstorms12 months ago
Limit Supply to Increase Demand
Try creating a "limited edition" tied to a local event.
Tips and How-To12 months ago
Optics is More Than Frames and Lenses
Colorado eyecare pro feels a responsibility to eyecare.
Editor's Note12 months ago
Inspiration When You’re Running on Fumes
Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Manager's To-Do12 months ago
Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November
Are you ready to make some money?
Do You Or Don't You12 months ago
Do You or Don’t You Belong to Any Community or (Small) Business Organizations?
More than half of you are members.
Buzz Session12 months ago
Not That Again! The Questions You Wish Patients Would Stop Asking
"Can I get a trial contact?"
Sanity Files12 months ago
Sitting and Smelling the Roses … and Whiskey
This Oklahoma OD loves her independence.
Calendar12 months ago
Small Business Saturday Success and More November Dates
It has the potential to bring in a lot of new customers.
Ask INVISION12 months ago
Pulling Off a Successful Event and More Questions for October
Your questions answered by our experts.
Tip Sheet12 months ago
Avoid the Political Fracas and More Tips for October
Will there even be airtime for your advertising during election season?
Best of Eyecare12 months ago
New Orleans’ Based Eyewear Brand Captures the Spirit of a Mardi Gras KREWE
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
Real Deal12 months ago
A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Best of the Best12 months ago
This Illinois Optometry Office Has a Blast Coming Up Pop With Culture Marketing
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
America's Finest12 months ago
A Sleek Practice in the Heart of Downtown Austin, TX, Prides Itself on Its Eye for Detail
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Columns12 months ago
Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About
While these are important, it's not just about gender or ethnic diversity.
Columns12 months ago
Avoiding Burnout in the Age of High Volume and High-Stress Optometry
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
John Marvin12 months ago
Making the Wrong Decision Is Better Than Making No Decision at All
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Robert Bell12 months ago
How to Handle Cold Calling Reps, Bonus Downloadable Form!
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Products12 months ago
ECPs Share Their Best Selling Frames for August
De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS The Amber (VU 4970N) acetate frame...
Better Vision12 months ago
The Latest in Low Vision Aids to Increase Independence
The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low...
Products12 months ago
9 Star Struck Sun Styles for Us ‘Little People’
Celebs walk the walk and talk the talk in these stylin’ suns.
Products12 months ago
9 Favorite Frames of Some Famous Faces
Up your fame game with these celeb favorites.
Products12 months ago
Being a Boss and and More Business Boosters for October
Invisible Protection The new INVISIBLESHIELD Glass+ VisionGuard for the iPhone X blocks harmful high-energy visible (HEV) blue light from screens. In addition to filtering HEV, the...
Products12 months ago
We Still Have Work To Do and More of What You Need to Know for October
Still Work to Do VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision...
Products12 months ago
The Latest Product Releases are in Great Shape
Winter Is Coming Too cool to chill, the Benjamin is a slightly oversized unisex style from VERNON GANTRY, a brand started by two optometrists looking to help...
Products12 months ago
The Fall Buying Season Heats Up at VEW
We hope you haven’t maxed that annual budget just yet because Vision Expo West has some stuff that is hot, hot, hot. We’ve rounded up the...
Columns12 months ago
Be a Game Changer and Make Your Competition Irrelevant
Facing competition in your market? Make yourself into something completely new.
Woulda Coulda Shoulda1 year ago
But Would You Say It Again?
When accused of making a mistake, this eyecare pro couldn't hold back a profanity.
Line Time1 year ago
Invoke the Power of the Parent
Everybody loves mom and dad, don't they?
Brainstorms1 year ago
Reward Dis-Loyalty
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Manager's To-Do1 year ago
Is It Already Time to Get Ready for the Holidays? Yup! And More Manager’s To-Dos for October
Start preparing for the year-end rush.
Calendar1 year ago
Time to Pour Yourself A Beer and More October Dates
It's time to recognize the power of checklists.
Buzz Session1 year ago
You’d Be Donald Trump, Mother Theresa or Elvis Presley for a Day If You Could
Who would you be for a day, if you could be anyone?
Do You Or Don't You1 year ago
54% of You Like the Flexibility of Part-Timers. The Rest Don’t Think They’re Worth the Investment
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Tip Sheet1 year ago
Talk Up Your Staff and More Tips for September
Encourage multiple pair sales with a box to store eyewear.
Sanity Files1 year ago
Very Little Gets Jenni Leuzzi’s Goat … Not Even Her Goats
This New York OD can be a bit of a control freak.
Best of the Best1 year ago
Eye Candy and Partners Whip Up a Perfect Storm of Cross-Promotion in Pittsburgh
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
Real Deal1 year ago
A Bad Online Prescription Induces Prism with the Correct Rx, What’s an Optician to Do for Her Frustrated Patient?
How far would you go to serve a patient uncomfortable with the correct lenses?
Benchmarks1 year ago
Boo! ECPs Killing It with Novelty Contact Lenses
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
America's Finest1 year ago
A Love of Fun and Experience In and Out of Eyecare Create an Ohio Practice That Is Anything But Clinical
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
Ask INVISION1 year ago
What Impression is Your Email Address Giving and More Questions for September
Get a real email address, eyeexpert@hotmail.com.
Columns1 year ago
Frame and Lens Selection to Help People See and Look Their Best
Work to understand the client's lifestyle in order to get them eyewear that they'll love.
Robert Bell1 year ago
How to Answer a Stupid Question When Selling Eyewear
Often, such questions are a plea for you to sell clients.
Danielle Richardson1 year ago
Dispelling the Myths of Work-Life Balance
Realizing these can help you get unstuck from patterns that ineffectively use your time and energy.

INVISIONMAG.COM

Invision Issue

How Did This Trunk Show Turn Out So Wrong?

Textured Eyeglass Frames That Give You All the Feels

Cool Style and Tech Combine in Eyecare’s Latest Products

ECPs Share the Hidden Talents That Help Them in Business

How to Be Healthier Now

You’ll Be Amazed What This Minnesota Practice Did with 1,000 Sq. Ft.

Smart Storage Ideas and More Business Boosters for September

A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun

9 Sun Styles That Sparkle and Shine

How 6 ECPs Designed, and Use, Their Business Cards

Spend an Hour a Week Making Decisions and More Tips for September

Spice Up Your Frame Selection with This Strategy That Probably Never Occurred to You

How To Do Everything

EHR Systems Have More Enhancements Than Ever Before

Gen Z Loves Their Vision Benefits and More of What You Need to Know for September

3 Hiring Strategies for Optometry Practices

How to Get a Staff Member to Close a Sale and More Questions for September

Slightly More than Half of You Ask for Patient Reviews Regularly

Grab that Cold Call Listener in 30 Seconds

ECPs Share Their Best-Selling Collections for July

A California Doc’s Only Exception to the ‘No Dogs’ Rule

The 4 Simple Words to Say to Help Out a Floundering Sales Associate

Letters From Our Readers for June

An Exception to the Cancellation Policy?

Give More Compliments, Ask More Questions and More Tips for July and August

Become a Party Animal and More Manager’s To-Dos for October

The Internet is Middle Aged and More October Events

Leading with Honesty and Authenticity Even When You Don’t Know What You’re Doing

In Sales There Are Not Two Sides to Every Story. There Is Only One — the Customer’s Side

One Third of You Offer Same-Day Service

What Would You Do If You Were This Office Manager Who Caught Her Doctor and Optician in a Sneaky Sun Swap?

When it Comes to Lens Materials, Coatings or Enhancements, You Guys Have No Problem Playing Favorites

Stop Educating Your Customer!

The Couple Behind Todd Rogers Eyewear Loves to Educate and Delight

Customer Experience Isn’t About Bells and Whistles But Simplicity and Convenience

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

Having the Appropriate Education and Information is Just Polite

It’s Time to Take the Mind-Body Connection Seriously

A Second Optical Location Hitting the Next Level of Candy Crush in Cleveland

Not on Instagram Yet? It’s Time and More Manager’s To-Dos for August and September

A TV Channel Just for ECPs? I Think So

The Eyes, The Ears and More Business Boosters for June

Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Celebrity Eyewear and Sunwear Styles Put on a Talent Show

Art and Science Collide in Eyewear’s Latest Releases

Stunning Interiors and Exteriors Draw Fine Eyewear Fans to This Unique Memphis Practice

After 55 Years in Business, This State-of-the-Art Tulsa Optical Shop Knows How to Offer Something for Everyone

Here Are This Year’s America’s Finest Store Honorable Mentions

ECPs Share Their Best-Selling Collections for May

Build a Better Boss and More August and September Events

Letters From Our Readers for May

Keep a Good Time Journal to Better Design Your Life

Looking to Appeal to a More Creative Clientele? Here’s How It’s Done

This Office Manager Got Her Staff to ‘Own’ the Patient Experience. Here’s How…

The Art of Closing the Sale and More Questions for July and August

Endings: Owners Share How and Why They Closed the Curtain on Their Eyecare Businesses

Golf Lenses Guaranteed to Be a Hole in One

Approach Your Business Like A Customer Would and More Manager’s To-Dos for July

An Excuse to Celebrate ‘Nothing’ and More July Events

You Can’t Meet Everyone’s Needs, So Why Try?

‘Do You See the Naked Lady?’

The Single Best Tool to Help Your Staff to Sell In and Outside the Office

We Asked ECPs Which Famous Names Bought Their Eyewear

Start Bold, Take Better Breaks and More Tips to Improve Your Business

We Asked What Your Favorite Smartphone App for Your Business Was. Here’s What You Said …

The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Feel Like Your Wellness Routine Could Be Missing Something? It’s Probably Sleep

The Best Calls to Action to Convert Visitors to Patients

New Products High on Style and Substance

9 Sunglass Styles Breaking Technology Barriers for Daily Use

Dr. Ryan Corte Knows How to Hustle

Free Resources for Optometrists and More Business Boosters for June

See Like David Beckham and More of What You Need to Know for June

Escape From Insurance: Words of Wisdom From Eyecare Practices That Made the Leap

ECPs Share their Best-Selling Collections for April

Start a Campaign of Fear and More June Events

Begin Your Business with the End in Mind

Inbox: Letters From Our Readers for April

In Sales There Are Not Two Sides to Every Story.  There Is Only One — the Customer’s Side