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First up is Cinco de Mayo and then … summer!
And smart ways to sell them.
Her meme-driven Instagram Reels videos get the word out and drive patients in.
They’ve shared the ways, both big and small, they found to save a few bucks.
Including the value of metrics and honoring remarkable women.
It is America’s most spent-on holiday after the winter season after all!
Sunwear for snow conditions saw an uptick.
Done correctly, it could be the newest tool in your marketing arsenal.
But not with the fundus camera … leave that for diagnosing eye conditions.
Relief is in sight… Can we hold it all together long enough to get there?
Fun decorative accents, fog free glasses, cleaner air, and lubricated eyes can all be yours.
Soft, fresh colors are back and we’re ready.
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
When everyone’s goals and values align its a victory for all.
A true tale of a ‘service puppy’ run amok.
Their six opticals combine clean visuals with warm colors.
INVISION ... what a great publication!
A light, contemporary, art-gallery-inspired space that proves everything is bigger in Texas.
The 63% that do cite all the benefits.
Island paradises, France, Italy and exactly where you are topped your answers.
Patients assume he has been; how should staff handle inquiries?
Like protecting yourself from potentially litigious former employees and how to check your emotions in high-pressure situations.
Don’t make an ass out of yourself and your “expertise.”
In a small business, the owner, or individual responsible for leading employees, creates it.
But beware telemarketers and stupid mistakes … he has no patience for either of you.
There is going to be lots to schedule this summer — graduations, summer camps, beach trips, travel — be ready when customers … and staff! …...
Could you be an Assassin? Or are you more of a Fixer? We can tell you where you’re killing the sales game … and where you’re...
Like basking in your big problems and asking the right questions of candidates.
Not to mention his love of the Rotary, VEE, music, travel, books and the Buckeyes.
Plus Take Your Kids To Work Day … which should probably not include beer.
Just by helping other people get what they want.
She looks like she’ll be a handful—but are there ethical considerations? And then there’s the dog…
Including ideas to celebrate Mother’s Day.
After years of trial and error, this North Carolina practice found the secret is in the right structure.
Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
Here’s how to sell the latest styles — including Rx wraps — and don’t forget the anti-fog!
But some people have an aptitude for it and others just have to work a little harder.
Independent brands still making a strong showing!
They’re engaged locally and cultivate the right social media relationships.
Do you know what’s important to your patients and consumers now?
Like learning to recognize buying signals and whether to give good or bad news first.
And finally definitive information on what you can and cannot use to sterilize all your frames … for free!
These easygoing hues are proof that subtlety can also turn heads.
Throw in a dash of eco-friendly materials and ergonomic design for the win.
Like how many of your patients are unlikely to get the COVID-19 vaccine and the likelihood that telemedicine is not only here to stay but a...
The rest of you are strongly encouraging them to, hoping for the best or supporting American individualism.
Some were triumphs, others ended in tears …
Among them: growth, health, survival, reducing inventory and time off!
Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
It’s these ‘optical rites of passage’ that set opticians apart from online retailers.
Your magazine is Invisionary!
Including how to make the most of customer’s likely higher tax refunds and underscoring the importance of measuring and dispensing.
And the hard work of fixing it needs to be done by everyone.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Her boss went for an outside hire — then had him implement her ideas!
Earn some kudos, celebrate the luck of the Irish and explore e-commerce.
The latest technologies and devices could mean increased visibility for 9% of Americans.
"I feel hopeful we can recover in the new year from our lockdown."
Spring is in the air, and so are allergies, get ready.
With full sensory immersion they take customer experience to the next level.
Sometimes 'You Touch It, You Own It' is the only way to get through to some people.
Data is power. Business intelligence software can help you track your performance and set — and achieve — key goals.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
And her prescription for unwinding: 30 minutes of recreational reading, live music and home cooked meals.
Words matter. Use yours to set yourself apart.
Including overcoming the female boss double standard and making sure your sale blowout is truly explosive.
Including a reader/pop socket all-in-one and the kind of clinger you’re happy to see.
Including a new Varilux campaign to drive patients into iECPs and De Rigo’s portfolio addition.
Day or night, optical or sun, these pricey beauties are tons of fun.
The latest releases are all party up front and business in back.
Including having your business take a stand, being nice to quitters and shredding costs.
Like what do pigskins and designer sunwear have in common? We’ll tell you.
It could be because you’ve invested in their learning or your standout Valentine’s Day decorations.
It’s either a hard no or you’re all in. Horror stories abound … as do successes.
Independent brands generally outperformed the usual suspects.
Some are legit terrifying. Others are potentially irrational and hilarious.
9 ideas on a few important things to consider.
A California surfer took the reins five years ago and never looked back.
Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.
They’re smaller, faster and more accurate than ever too.
Fashion, function and a little twist on the theme rounds out this easy-does-it trend.
Our first crop of new products in the new year reliably offer a little something for everyone.
3 marketing trends you can start taking advantage of right now.
Beauty and pharma collide to help patients look and feel their best safely and conveniently.
Here are your thoughts for this year.
If you can, we’ve got 24 tips to help your reclaim the time you waste on digital devices.
But they are more likely to vet your validate your safety practices first.
Unseasonably warm weather helped boost sun sales.
Including how to handle snooping competitors and replacing a valued member of the team.
Feast your eyes on this sweet branding.
Finally, 2020 is over…
They get the small things right — and the community ties run deep.
Her husband, baby boy and a sandy stroll is all she needs to shake off a stressful day.
'The best time to start your optometry practice was 20 years ago. The second best time is now.'
Her son goes to a daycare where a teacher’s husband tested positive; and she came to work!
Nearly 60% of you are just winging it … or planning constantly.
Why not become an office manager who is also a Certified Paraoptometric (CPO) or a technician who is NCLE certified?
If 2021 is going to be different, it will be because you intentionally make it different.
Not gonna lie… if you’re a long time fan, even we misspelled Ophthalmic in our very first issue.
This Colorado practice’s CL fitting and training space was carefully designed to facilitate its next-level therapeutic contacts service.
Plus suggestions for getting in customers' heads and making them talk.
There are continuity-of-care issues for this office to consider…
Doctors and some staff rotate among three locations.
Although HIPAA does not specifically mention online reviews, it outlines several rules that impact your legal ability to encourage patients to write reviews.
For others, gorgeous weather all year long means consistent customer flows. Tough life.
As the Augmented Reality (AR) and Virtual Reality markets continue to grow, smart glasses may soon be everywhere.
Dee says "Thank You, Next" to 2020.
Including how to come up with an Oops Kit.
Their optical is a permanent conversation piece.
Optometrists are in a unique position to provide the first line of preventive care allowing health systems to allocate resources appropriately and deliver high-quality services at...
More diversity, independent eyewear and digital devices and the eyes.
Hint: Their Facebook marketing is right on target.
These frames scream "If the shoe fits, get the glasses too!" Because you can never have too many of either.
It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
Overall classic styles ruled ... with an attention-grabbing standout here and there.
Like when you should turn your holiday lights and a New Year's Resolution plan for your patients' eyes.
Also, it was a tough year, don't forget to plan a breather for you and your staff.
In this case it was spring back, fall re-faced forward!
Including overcoming AR resistance and referral reciprocity.
This familiar face has swapped the nightly news for episodes of Seinfeld and reading fiction to get his head right before bed.
One respondent said only "If the patient is friendly." As a customer, it literally can pay to be nice!
Clean oceans, certified leather and bio-based lenses are just some of the neat tricks up these brands' sleeves.
Plus a few treat yo'self goodies too.
Including an iconic brand making a licensing switch.
47. How long has it been since you updated/overhauled/installed new … 48. Please rate which generation is your key market segment. (Results reflect a weighted average...
42. Who are you voting for in the 2020 presidential election? Data Dig: The political preferences of ECPs follow national trends: Trump supporters are more likely...
33. Back in 8th grade (or whenever), what did your classmates vote you? Note: You ECPs sure are a friendly, successful lot. And some were so...
23. For you and your business, what has changed forever as a result of COVID-19? 24. If you furloughed employees when the pandemic started, have you…...
15. What do you think will be the next breakout trend in optical products? Better anti-fog solutions Smart eyewear/wearables Customization/3D printing Better Blue Light protection/contact lenses/computer lenses...
7. What were your total sales in 2019? (If you have more than one store, please tell us the average per store. And if you’re Canadian,...
Plus a couple more comments on this year's America's Finest.
They turn a 3,000 frame inventory into a 10-12 frame selection for every customer.
You can take a stand, you can get involved, you can even be an activist. But be political correctly.
ECPs open up about the things in life, and business, they’re grateful for.
Connecting personally shows gratitude for their presence in your office and makes patients feel special.
A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
A familiar face shares the things she is grateful for lately ... which yes, are keeping her sane.
Plus the power in naming your wishes and looking sharp.
Start by getting ready for Small Business Saturday.
Classics are nice but unusual shapes are having a moment.
Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
And how to head off 'boss's pet talk' at the pass.
Throw in a touch of serious tech to round it all out.
Animal prints are a new neutral but with a wild side.
You make the rules for you, so ask yourself why not? Then go and do it.
Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
A Halloween party just isn't a party without a few stories to tell.
This New York practice built one with the help ‘local influencers’.
He teamed up with a local college and developed an ABO certification course.
The pandemic allowed a lifelong dream to be pursued.
3 tips & takeaways for staff retention.
Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Including a new license to the market and confirmation that we are ALL worried about blue light.
Including Eye Chart-themed goods galore!
Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Since the agreement was made, new retailers, similar lines and diminishing sales have changed the equation.
We're talking fall, Halloween, the holidays and beyond.
Plus cute clothes and a book to help promote patient change.
A lot of weathering bad situations is about reframing the situation into something more palatable.
And the holidays are approaching. They may be lean but proper preparations can prevent poor performance.
No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
Plus National Sight Week is more important than ever this year, how can you help out?
Her magic elixir includes walks with friends, time at the beach and Olympic weightlifting.
This new office manager needs to work out a plan—fast.
There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
An OD shares her tips on how ECPs can make the most of the latest social media platform.
A script for prescription compliance.
With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.
AI is going to be a game-changer and these tech behemoths are leading the charge.
Looking for some new account inspiration? We've got some old optical standbys AND some outside the box (and industry!) peer recommendations.
Turns out a high plus Rx and an optician with 'mad adjustment skills' were the only culprits.
Better sizing and no sacrificing style, everyone deserves great glasses.
But Many of the 42% of respondents who said THEY didn't manage it admitted someone does...
Tips for effectively communicating with whoever is in charge.
Plus Oakley remakes a Marley classic and Thélios goes sustainable.
A fresh-feeling accessory PLUS a way to keep your frames (or masks!) secure? Sign us up!
Including a shout out to reps and some confidence that we're on the road back to recovery.
What song gets you hyped?
What?? No one wants one of these. Here's how you communicate with the patient what it is, how it got there, and why they need to...
Walt Disney understood that people's coordinated effort could achieve anything.
Including Chloé Eyewear makes a move and INVISION takes you to school.
The latest computer protection lenses and products to combat Digital Eye Strain.
Six exam rooms, 5,000 spacious, light-filled square feet of space and a stunning view.
They’ve been named the official eyecare providers to pro sports teams.
Now is not the time to pull your punches or not deliver on your promises.
Instagram is still growing and, if you master it, your business could grow with it.
The branding at this South Loop practice is as confident and vibrant as the city itself.
They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
A proactive round up of useful items with a little beauty thrown in.
Including how to practice better, act with purpose and know thyself.
These businesses will be featured over the next year in INVISION.
They keep their schedule light, and have patient flow down to a fine art.
"Sales reps are to be appreciated..."
She loves starting new practices and designed Eyes on You from the ground up.
Digital devices require a lot of up close visual demand and their use is only rising.
Culture is often the difference between your team waking up thinking, “I have to go to work” and “I get to go to work.”
Plus how to get your staff to REALLY listen and not just stop talking.
The number of brain tumors you have all diagnosed is astonishing!
And sometimes when it all becomes just too much? A good cry.
Take a Cold Shower and More Manager's To-Dos for August and September.
Plus events for kids, old folks and your neighbors.
Remember we’re all in this together… except for you anti-maskers… you’re on your own.
With many businesses still reopening, sales are still down but here are some of the winners.
2 warranty "True Tales" we can all relate to.
Eyewear, shoes and handbags are on offer in the chic comfort of a true artist's home.
Lance Anderson, OD VP, Strategic Initiatives Professional Eye Care Associates of America (PECAA) Portland, OR Dr. Lance Anderson has been a practicing optometrist for 28 years....
How would you handle this laid-off loafer?
Plus some new materials and a product to help myopia control.
Specs and sunnies to brighten patients' day — every day.
Take the consumerism of Boomers, the independence of Gen X, the social consciousness of Millennials and add in a dependence on all things technology — and...
And turned 1,600 square feet into a ‘Rhapsody in Green.’
But there's no consensus on what the common standard should be and whether the nation or states should regulate it.
INVISION honors the legion of excellent vendor representatives.
Well, he didn’t expect to fall in love with the materials and craftsmanship of independent eyewear as much as he has.
She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
It's always the well-dressed ones.
Products to protect and delight the eyes.
But mostly they just hide surprises around the office to delight the little ones.
Tools and strategies to get them products and services they require.
Like honoring Boomers and celebrating independents.
Plus updating your online intake forms and vetting competitor's websites.
Frames kids will be here for.
What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
Like two new website resources for you and your most at need patients.
We pivot and look for the bright spots to get us through dark times.
It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.
It's amazing how many of them landed them in the optical industry...
'This pandemic doesn’t need to define us ...'
Sunwear season is upon us.
Their belief: Before you can serve a patient, you’ve got to engage them.
She refused to pay—and kept the glasses!
Like find the the 'mommy trackers' and be transparent with staff about how tough BTS will be.
Here are some of the things you guys turn to when you're looking for good fortune.
Including how to lay someone off for newbies and positive management of a business experiencing a morale void.
Contact lens materials, topographical instruments, and lens designs have come a long way since then.
Be prepared to hear: 'I just want my prescription today.'
When someone wants to buy your practice make sure to take into account all of the intangibles.
Here's how to handle them to turn detractors into advocates and potentially earn new business too!
Plus, those tax refunds are starting to hit people's bank accounts, start reeling that 'found money' in.
Including a week dedicated to pet and the people who love them ... in glasses.
You can't know everything necessary to provide a superior and memorable 'patient journey' unless you ask.
Check out the ways they benefited from joining a doctors’ alliance.
But the 48% of you who do are not playing around.
You know you're an ECP when ...
This close-knit team knows how to have fun, too!
A diverse mix of independent brands did well.
Customers can look good while saving the planet just in time for Earth Day.
9 of the latest products available and how to educate patients about them.
Thanks to give back programs that help LGBTQ youth, teachers, animals, the environment and people in need.
Including ways to get over that embarrassing customer encounter.
Also Safilo snags a cool French brand and CooperVision has grant money up for grabs.
As far as she’s concerned, this is one spurious supervisor.
Better yet, they can benefit your business.
Just three short months ago, the idea business owners would be struggling to navigate a recession in early 2020 seemed far-fetched. Markets were at record highs,...
Including OTC allergy drops and a better use for saffron than risotto.
It allows the eyewear to speak for itself.
Also, the power of turning off notifications and developing a team 'elevator pitch.'
Also, dates dedicated to singing and accessing your goals year-to-date.
Don't follow this guy's lead. Just say no to drugs, kids.
2020 should be the optical year...
You could call it a case of ‘hit and nun.’
Forget bonuses, give pizza and stop saying 'No.'
A little cynicism could ensure you aren’t just parroting nonsense.
With help from her passionate and dedicated work family.
Technology on-the-go gives rise to better ways to see.
Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
From poppin’ prints to funky cuts to a layered look, these lenses are real multitaskers.
You know what they say about assumptions ...
Performance marketing tactics you can directly track to tell you how well they perform.
The brow bar! Cheers to these highbrow frames.
Also, some tips on productivity that will help shake up your routine.
Plus Americans fear eyecare costs and Safilo doubles down on their celebrity presence with an acquisition.
It showcases their eyewear in such a fun, fresh way it's become the basis for all their branding.
Brain Squad members share some of the surprising questions and demands made by job candidates.
'... interesting and educational content from people that are doing things the right way ...'
Glitches are temporary and nothing unplugging for a minute or two can’t fix.
A little hot meditation is sometimes all that this optician needs.
Though some of you DO charge for the measurement, 17% refuse to provide it at all.
Sun sales took a hit but color is on the rise!
And more attention grabbing products.
Or to stay in and analyze your business. You do you.
Like how to find a mentor and mimicry for sales associates, yay or nay?
Traditional PR used to be one of the few ways — other than paid advertising — for a small business to get noticed. But increasingly, public...
The Eyeglass Lass has a knack for getting people to take a chance on distinctive eyewear.
They are more common and more destructive to your business than you think.
A little sun sense can go a long way, here's how...
Our eyes see the world around us but — thanks to routine comprehensive eye exams — they can also show what’s going on inside the body.
Actually implementing change (rather than merely talking about it) is one of the more frustrating aspects of business management.
So how are you going to make the most of your extra 24 hours?
Including capitalizing on 'Madness' and puppies!
Plus see how the whole team can benefit from joining the AOA.
Eye scans and retinal images going back decades can help predict diagnosis and progression.
These time savers help you stay on schedule, reduce stress, capture more, and make more revenue with happier, less confused patients.
Some of you just want to laugh ... others want some answers to life's most existential questions.
Including some exceptional women and why soft contact lenses are still best.
They're not sorry.
Motivation comes from taking action, not the other way around.
Try it, you might like it.
Their new formula? See fewer patients, spend more time with them and enjoy the occasional dinner out.
The remainder of you are pretty confident you don't have competition ... or don't have the time to keep track of them.
More parameters, increased stamina, better performance and major style define these latest releases.
Plus how to handle suspected shoplifters and under-performing salespeople.