Get one free year of the publication American eyecare professionals love most!
But clock-watching employees and insurance plans best watch out for his alter-ego: Eye Dr. Doom!
While a small minority have more open book policies.
Staying on top of what works and what doesn’t so you can drive bigger sales in the new year.
Including a new COPE-Approved Myopia course and how the U.S. ranks worldwide in healthtech advancement.
The pandemic taught us we can live on less, even thrive on less. We share the ideas and thoughts gleaned from ECPs, industry consultants, business best...
Make way for high-tech lenses, cutting-edge construction and smart-tech on a broad range of frames.
Including giving seniors their due and focusing on the heart.
Like a reminder about the all-important follow-up and scoping out your competition.
Owner and optician Valerie Afriat first learned to love fashion at her parents’ Montreal clothing factory in Montreal.
Like how to sniff out info on business you may want to acquire and when and how to greet customers.
Once they were satisfied with the basic elements, they went to town branding all kinds of merch.
We all have something we’d like to accomplish, January 1 is just as good a date as any to start.
"I get ideas from anyone and everyone."
Sales were a little slower and all over the place.
They offer an exam, own-brand frame and fitting in half an hour for less than $150.
We’ve added in a touch of quick lens change action and biobased plastic just for fun.
She’s the applicant the owner’s been dreaming of — he couldn’t just let her slip away!
For Better or Worse, January has become about goal setting for the year ahead.
We are not professional athletes, but we are eyecare professionals, and together we can get to second base.
If you want nothing to change in 2022, then stop reading and have a nice year.
Too bad about the temper.
From smartphone apps to VR headsets to subscription-based models, doctor-reviewed visual assessments from home are booming.
A new decorative touch here, a new add-on product there and your place feels brand new for the New Year.
Large or small, one thing seems certain kindness is contagious.