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October 2019

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Get one free year of the publication American eyecare professionals love most!

America's Finest4 years ago

A Simple Formula Keeps This Vancouver Optical Growing After 40 Years

They created a safe space for self-expression.
Best of Eyecare4 years ago

Make Magic Happen With Our Expert 90-Day Plan for Peak End of Year Performance

How you finish the year has a major impact on how you start the next one. Year-end is a tricky, busy time. You need to be...
Calendar4 years ago

Come Up With 20 (New) Questions and More November Events

And we've got an idea for a social media post any independent ECP can do.
Manager's To-Do4 years ago

Schedule, Schedule, Schedule and More Manager’s To-Dos for November

Plus a reader tip for how she get this things done in a day.
Best of Eyecare4 years ago

Eyecare Pros Talk About Their Most Important Customers

Now let’s be clear… All customers are important. And all customers should be treated as such… but when we asked our readers about their most important...
Robert Bell4 years ago

Peak Performance Selling Techniques

Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
Line Time4 years ago

The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices

It prompts them to make an emotional selection.
John Marvin4 years ago

The 4 Key Elements to Building a High Performance Team

It isn't experience, skills or talent... it's all in the mindset.
True Tales4 years ago

One OD’s Encounter Gives A Whole New Meaning to ‘Tick of the Eye’

What she thought was a scab had legs.
Real Deal4 years ago

How Should an Office Handle this Disgruntled Patient with Unpaid Bills and Ongoing Medical Needs?

The doc wants to keep treating him and hopes to erase that negative online review despite his overdue balance.
Better Vision4 years ago

It’s Time to Think About Winterizing Those Eyes

Products that tackle the vision issues associated with cold weather sports and how to sell them.
Buzz Session4 years ago

Many of You Think You’d Be Sorted into Gryffindor with Harry Potter

'Which Hogwarts House would you belong to and why?'
Editor's Note4 years ago

The Year’s Not Over Yet. There is Still Time to Fix It

And you won't need a magic spell to do it.
Columns4 years ago

Develop a Custom Visual Standards Manual to Look Better and Sell More

Such a manual details and explains how a store should look and how to keep it looking that way.
Products4 years ago

Tyra Smizes for Nine West and More of What You Need to Know for October

And the CDC and Prevent Blindness both release informative reports and resources or practitioners.
Products4 years ago

A New Crop of Products Full of Precision and Style

Frames that could never be considered a mistake and equipment that ensures you never make any.
Products4 years ago

What Wood You Do With These 9 Sunwear Styles?

It’s a rare occurrence, but sometimes, trees can bring the sun(s)!
Sanity Files4 years ago

An Arkansas OD Who Relies on #LakeLife and Organization for Her Sanity

She also poses a valid question ... why do so many digital platforms require monthly subscriptions?
Products4 years ago

Holiday Gifts Big and Small and More Business Boosters for October

Including a chic, no-waste business card holder and a high-octane lens cleaner safe for premium coatings.
Products4 years ago

9 Frames That Have More Going on Than What You See at First Glance

What they are saying on the inside is just as, sometimes more, compelling than their exteriors.
Inbox4 years ago

Letters From Our Readers for July

Love your magazine!
Products4 years ago

ECPs Share Their Best-Selling Collections for August 2019

Sunwear sales reached their apex.
Do You Or Don't You4 years ago

While the Majority of You Do Not Conduct Working Interviews, Those of You That Do Ensure a Cultural Fit

And many who don't, haven't because they are one man shows of boast impressively long staff tenures.
Ask INVISION4 years ago

When to Let That Questionable New Employee Go and More Questions for October

Plus its all fun and games until someone gets drunk at the company holiday party ... how to protect your business from potential trouble.
Best of the Best4 years ago

Sports Vision Training Can Be a Game-Changer for Your Practice

These Ohio vision therapy specialists demonstrate how they help see their athletes succeed and their practice grow.
Danielle Richardson4 years ago

Supplement Trouble and What to Do When You Can’t Get All You Need From Food Alone

In a perfect world, we’d get all our vitamins and minerals from a healthy, organic, well-balanced diet ... but we live in the real world.
Brand Portfolio4 years ago

Could Your Branding Use Some Brightening Up? This Bay Area Practice Can Shed Some Light

A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
Tip Sheet4 years ago

Aim For Busy, Not Rushed and More Tips for October

And this bonus season, let them eat cake!

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