Get one free year of the publication American eyecare professionals love most!
Plus a couple more comments on this year's America's Finest.
They turn a 3,000 frame inventory into a 10-12 frame selection for every customer.
You can take a stand, you can get involved, you can even be an activist. But be political correctly.
ECPs open up about the things in life, and business, they’re grateful for.
Connecting personally shows gratitude for their presence in your office and makes patients feel special.
A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
A familiar face shares the things she is grateful for lately ... which yes, are keeping her sane.
Plus the power in naming your wishes and looking sharp.
Start by getting ready for Small Business Saturday.
Classics are nice but unusual shapes are having a moment.
Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
And how to head off 'boss's pet talk' at the pass.
Throw in a touch of serious tech to round it all out.
Animal prints are a new neutral but with a wild side.
You make the rules for you, so ask yourself why not? Then go and do it.
Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
A Halloween party just isn't a party without a few stories to tell.
This New York practice built one with the help ‘local influencers’.
The pandemic allowed a lifelong dream to be pursued.
3 tips & takeaways for staff retention.
Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Including a new license to the market and confirmation that we are ALL worried about blue light.
Including Eye Chart-themed goods galore!
Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Since the agreement was made, new retailers, similar lines and diminishing sales have changed the equation.