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Amber-hued sunnies and specs glow with warmth and are touched with a nostalgic richness that’s both timeless and fresh.
Plus: Your business is NOT as protected against financial fraud as you may think it is.
Create a positive patient experience that naturally encourages purchases and builds loyalty.
Over 70% of U.S. adults take dietary supplements regularly and eye health is one of the fastest-growing categories.
Start a holiday tradition and fine-tune your flex-spending messaging.
Learn how these eyecare businesses organize in-store events, from trunk shows to blowout sales to community-driven days of giving.
Like a way to make your special pieces feel even more special and an industry-specific way to rest your head.
The one thing you can’t afford NOT to do and the 4 characteristics you need to make the most of it.
Globe Design & Vision carries its independent spirit into every detail, from its iconic logo to enamel pins, photo books and local partnerships.
Including the secret to good service and the importance of making friends.
Beyond attracting new ones, it is also a powerful tool for retaining current ones, not just because you say you're good, but because others are powerfully...
Fall colorations might be the best colorations of all.
Small Business Saturday is your time to shine while Family Volunteer Day is your day to give.
By offering a clothing allowance, they found a fair, sustainable way to support staff and present a unified look.
Most of us avoid feedback, especially the silent kind, but that doesn’t protect you. It just delays growth.
Tariffs, staffing, inflation …. and just getting people in the door were a common refrain.
How does your business handle customers whose behavior crosses the line? Our readers weighed in.
The question is not whether private practice can survive; it’s whether optometrists are willing to reclaim the ground they abandoned.
"I was obviously stoked to read the America’s Finest issue!"
Lid hygiene products, drops and supplements top the list but accessories are more of a debate.
At Dr. Jennifer Stewart’s Look New Canaan, thoughtful design meets attentive care.
And it’s all groovy because she’s not raising butterflies or driving her pink 1957 Thunderbird she can run her shop anyway she wants to.
A patient's attempt at disputing a co-pay is thwarted by video proof … but that’s still not enough to convince her.
Customers seem to be gravitating toward more budget-friendly ophthalmic styles.
With a few intentional steps, you can reduce taxes, improve efficiency, close the books confidently and walk into January ready to grow.
Including the prevalence of dry eye, the rise of smart eyewear, and the opportunities both represent.
It is able to do something very many of us can’t.
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