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One person’s “small” town is another’s Metropolis!
A practical, four-part framework to help practice owners sort ideas, prioritize clearly, and implement with confidence.
He’s a morning person, who loves big thinking, leadership and fast cars but doesn’t love managed vision care and not delivering promises.
She’s tenured with an established territory, but the decline feel outside her control. Our readers weighed in.
Including a new test to better help you with your littlest patients and a breakdown of the boom in optometry school applications.
And boy did you guys come through with some fantastic ideas!
Including the latest eye drop for presbyopia that is finally available and a lens to make driving easier at night.
Including how to rewire your brain and how to use lies for good.
They echo the year in review — maximal volume, ingenious use of materials, rebellious shapes, and luxury coded in restraint — but operate more like a...
Three essential steps for creating — and sticking to — a social media schedule that delivers results.
And get ready for those one-on-ones to ensure your staff can be their most effective in 2026.
"We enjoy reading from cover to cover every month," says one reader.
Embarrassed yourself? It’s nothing a little distraction can’t help.
And start the New Year on the right foot by taking part in Glaucoma Awareness Month.
The gentleman from For Eyes Bookkeeping share four actionable steps to help offset those shrinking reimbursements and rising costs.
A single, easy planning habit that top-performing opticals say drives huge gains in sales, morale and accountability.
Revenue Per Hour (RPH) is one of the most valuable key performance indicators (KPIs) for tracking the financial health of an optometry practice.
But those of you who do make great use of kids home from college … and optometry school.
Riding that mix of excitement and dread at year’s end — and why this issue’s trends, predictions, and Big Survey might be the perfect crystal ball.
As Jerry and Janet Mills near retirement, their grandson is helping University Optical share its 45-year story — and connect with a new generation of customers.
A few teleoptometry platforms and services to consider if you’re thinking about expanding care.
This year's survey revealed our readers skew heavily female, are mostly satisfi ed with their work and personal lives, self-identify as hard-working and sociable — and...
Sunglass season started to slow but ECPs reported a very diverse selection of optical styles found success during the seasonal transition.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what they took away from the experience.
If you've ever thought of yourself as a ringmaster trying to keep a circus under control, you’re not alone. Here, eyecare business owners and managers tell...
At Longview Eye Associates, empowering staff has fueled solid growth and created a culture-first eyecare destination.
From brand choices to buying cycles, ECPs are balancing optimism with caution. Many are buying more steadily and keeping inventory lean. Yet creativity at the counter...
Despite higher costs and slower traffic, 2025’s survey results show steady performance and quiet optimism. Most businesses held or improved their ground, and two-thirds expect revenues...
Like giving patients a reason to come back every 6 weeks to a product designed for better contact lens insertion.
We asked readers to look ahead — from next year’s priorities to how technology may transform the field in the decades to come. Their answers show...
The typical independent eyecare biz in America is still a one-location private practice with a strong focus on retail housed in a free-standing building. The largest...
Private practice owners pride themselves on self-reliance — but disconnection is exactly what outside forces count on.
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