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February 2017

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Line Time6 years ago

Vision Is Like … High Definition TV

Several ways to explain HD lenses to clients.
America's Finest8 years ago

Where Art Meets Eyewear

Virginia store finds success with high-end style and super service.
Cover Stories8 years ago

16 Strategies for Boosting Multiple Pair Sales in Your Eyecare Business

Don't stop at one, or even two. Here's how to get more multiple-pair sales than you ever dreamed of.
Products8 years ago

Ahlem Manai-Platt Offers Effortless Chic With the Feel of Paris

The collection embodies unaffected Parisian style.
Benchmarks8 years ago

Six Businesses With a Fresh Approach to Displaying Frames

REVAMPING DISPLAYS AND merchandising is a relatively quick, fun and profitable way to engage with customers. The trick is to catch a customer’s attention with a unique...
Best of the Best8 years ago

Pennsylvania Practice Turns Passion for Local Hockey Team Into Sales

When Jim Mulligan founded Bouquet Mulligan DeMaio Eye Professionals, his love of sports was a key ingredient to their success. Today, the central Pennsylvania practice is...
John Marvin8 years ago

When Turning Decision Into Change, It All Starts With Today

Don't forget: the most important part of making a decision is managing that decision regularly.
Robert Bell8 years ago

To Be the Person You Want to Be, First Grab a Hat

Use this technique to take control of your mindset.