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Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
And the hard work of fixing it needs to be done by everyone.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Her boss went for an outside hire — then had him implement her ideas!
Earn some kudos, celebrate the luck of the Irish and explore e-commerce.
The latest technologies and devices could mean increased visibility for 9% of Americans.
"I feel hopeful we can recover in the new year from our lockdown."
Spring is in the air, and so are allergies, get ready.
With full sensory immersion they take customer experience to the next level.
Sometimes 'You Touch It, You Own It' is the only way to get through to some people.
Data is power. Business intelligence software can help you track your performance and set — and achieve — key goals.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
And her prescription for unwinding: 30 minutes of recreational reading, live music and home cooked meals.
Words matter. Use yours to set yourself apart.
Including overcoming the female boss double standard and making sure your sale blowout is truly explosive.
Including a reader/pop socket all-in-one and the kind of clinger you’re happy to see.
Including a new Varilux campaign to drive patients into iECPs and De Rigo’s portfolio addition.
Day or night, optical or sun, these pricey beauties are tons of fun.
The latest releases are all party up front and business in back.
Including having your business take a stand, being nice to quitters and shredding costs.
It’s either a hard no or you’re all in. Horror stories abound … as do successes.
Independent brands generally outperformed the usual suspects.
Some are legit terrifying. Others are potentially irrational and hilarious.
A California surfer took the reins five years ago and never looked back.
Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.