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Strong practices aren’t built by extraordinary people doing extraordinary things. They’re built by ordinary teams doing ordinary things the same way, every day.
Staff-created content is driving attention—but interfering with patient flow and professionalism. How should this practice respond? Our readers weighed in.
Fresh ideas on leadership, creativity, sales, and communication — from building buy-in to making second-pair conversations feel natural.
Optical sales remain varied and interesting while suns sales further contracted to the usual suspects.
These ECP-tested, easy-to-implement ideas have helped businesses improve sales, efficiency, and patient satisfaction.
There is power in a series of simple, low-cost process upgrades you can repeat every day.
But so are rates of AMD and consumer trust is AI-driven marketing … so there is that.
They’re part of how practices are run, with an eye on saving time while increasing efficiency.
Pay smart — we’ll tell you how — and keep your cash working for your business.
Plus a more cost-conscious lens option and tears that make dry eyes happy.
"These magazines, specifically INVISION, are a huge asset to me."
According to this elderly customer and a weathered newspaper article…
Like why company culture shouldn’t be all your responsibility and how to get staff buy in.
But after he is done fighting hard for the profession he has his wife, shih tzu and Star Trek to keep him grounded.
Because it should be more than just service delivery — you can make it a competitive advantage that drives sustainable growth.
Growth rarely feels convenient but practices that grow, evolve, and lead are the ones willing to explore uncertainty with curiosity, confidence and asking better questions.
Shape, color, and materials work together to create a presence that’s calm, deliberate, and clear.
I’ve never been a journal keeper, so this is likely the closest I’ll ever get to keeping a diary.
Including a choker that will be the talk of the town and an actually affordable magnification aid for low vision sufferers … finally!
LookMobile lets office workers upgrade their eyewear without clocking out.
The remainder consider the optical profession merely a conduit for what they really love … and a couple of you really hate the term ECP altogether.
It's glamour reimagined: confident, considered, and rooted in design.
Might as well start influencing them to buy with these three tips.
From its evergreen logo and green-and-white palette to handcrafted details and in-house marketing, White Pine Eyecare shows how thoughtful branding creates identity and trust.
Plus we’ve also got women and dogs covered for those interested.
From in-floor heat to handcrafted art and a team that thrives on change, McCulley Optix Gallery shows how thoughtful design and genuine hospitality can elevate everyday...
Like planning your annual spring cleaning and digging into your recall ROI.
Your answers ranged from the practical to the outrageous and the ridiculous to the sublime.
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