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So much for the cons: When it comes to the pros, we decided to ask around.
He said she couldn't be driven away. He was wrong.
It's a webinar, ma'am, it's not The Walking Dead!
This skin metaphor connects with a lot of patients.
Do it the way they do it in Vegas.
Important lessons learned at Vision Expo East.
"We feel it doesn’t fit the 'feel' we want to create."
"Optometrists are the best doctors to visit — no blood and you can keep your clothes on."
And the Winners Are… Vision Expo named several winners in various categories during the 2018 exhibition. The winners of the 2018 Best Booth Contest were De...
Pop Art The Evil Eye Vibes from POPSOCKETS is the phone accessory you didn’t even know you needed. Practical and on-brand, the adhesive grip and cord...
Start by setting up Google Alerts for your business name.
Send the moms amongst your patients flowers or a small gift.
It's the case of the uneasy momnesiac.
She loves "taking a negative and turning it into a positive.”
Don't ignore those one-star reviews. Instead, discuss them as a team.
Trust your gut, and let them go.
Don’t let that mountain of discarded frame boxes go to waste.
Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
Even in sunny SoCal the winter months are slower for sunglass sales. That said, the BVLGARI 0BV8170 still draws the ladies in. It is a classic,...
Try softening your language to turn your expert advice into a suggestion.
In everything we do, we have to emphasize convenience.
What to look out for, and what to do if you encounter a workplace bully.
Smart Start When will we live in a world with activity-tracking eyewear that earns you points redeemable for helping individuals in need of vision care? Wait!...
Nothing says fabulous like the right jewels, and these styles are here to prove it.
With small, handheld diagnostic instruments ODs can carry out complete refractive exams anywhere, for a company’s staff on-site, at schools, nursing homes or on mission trips.
This month we feature metal frame styles, from titanium to stainless steel (and everything in between). Also, in the realm of sunwear, we take a look...