Get one free year of the publication American eyecare professionals love most!
Private label accounts for 70 percent of their business, and a ‘clearance’ outlet keeps stock moving.
The remainder are keeping it close to the vest …. or already invested!
She counts to-do lists, friends and sunsets for holding it all together.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
Prescription-ready Bluetooth sunglasses, patient recall efforts and germ-free polishing are the latest in optical must haves.
See who’s who and what’s what with the help of these sunny name tags.
She couldn’t find a show that met her needs, so she built her own online.
How to maximize the value of your tech and their connection between patient, doctor and optician.
Consumers’ demand for convenience has accelerated, will you accept and respond to those changes?
Like Child Vision Awareness Month and National Sunglasses Day.
From exam lane through point-of-purchase, here are several opportunities to awe patients and customers with the all the equipment and products they interact with and touch.
Including how to handle crazy online reviews and if the time is right to refinance.
They prove if you want a frame designed right … do it yourself.
Tired of going with the flow, he learned there was still so much more to learn about his chosen profession.
They’re the task-juggling, hyper-competent, indispensable cog in the eyecare wheel.
Most people still seem on the fence about VEE and I really have enjoyed the slower pace. Is this my new normal?
Including how to ask yourself helpful questions and why you should hire a matador.
50% report using or planning to use it and while platforms vary, the benefit to the patient is invaluable.
It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
Two separate studies share their results, as well as details on the World Council of Optometry’s just releases Myopia Managment standard of care resolution.
It was a wide spread of brands with sunglasses — and sun Rxs — starting to pick up.
Their color scheme and logo get them noticed. The frames do the rest.
A doctor’s departure has hit staff members' wallets—and they’re pushing back.
Out of the mouths of babes...
Still my #1 eye industry magazine ... and I don’t see that changing anytime soon!
When asked what one professional skill they’re working on this year, it was by far the most popular answer.