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From rising student debt to corporate consolidation and evolving career expectations, the traditional path to practice ownership is eroding. INVISION investigates how these forces are reshaping...
Here's how to move beyond relying on one “all-star” and start developing leadership across your entire team—by shifting how you set goals, delegate, and build trust.
Including an interactive map for approaching dry eye and the vital role opticians play in contact lens care.
Including some seriously fancy eyewear care items and the cutest eyewear bag charms you ever did see.
Flexible materials, lightweight construction, and playful colors support everything from classroom focus to playground durability.
Opt Eyewear Boutique in Providence has grown organically for 14 years by keeping things minimalist, transparent, and personal.
To stay competitive, practices must move beyond generic messaging and embrace bold differentiation—through design, experience, and deeper community connection.
Including the benefit of writing down your worries … and how to best do it.
From a famous British baker to Indigenous art there is a style for every taste.
And an argument for saying NO more often, as well as tips for ending the curse of “partial attention.”
This California eye doc built her practice into a center for rehabilitation by focusing on the brain-eye connection, helping patients move from screen fatigue to peak...
These options will keep your practice competitive with their ease of use, space efficiency, and innovative features.
Leadership isn’t about the letters after your name. It’s about how you grow, who you lift up, and the vision you build for what comes next.
Davalt Optical in Jacksonville blends old-world charm, layered graphics, and local references into a cohesive, immersive identity.
Trigger warning: I went through a box of tissues writing it.
Like dialing in your sunglasses inventory and a risk deadline.
Many started their businesses with it out the gate, some added it on and some even abandoned it … but could be coming back.
A collection of wise words from some seasoned ECPs who know what they’re talking about!
She believes she’s saving customers money—but repeated assumptions about budgets are affecting revenue and patient outcomes. Our readers weighed in.
The real advantage isn’t resisting disruption but understanding it—by getting curious about AI, rethinking patient experience, and expanding how you prepare for what’s next.
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With Pride Month, Men’s Health awareness, and National Sunglasses Day on the calendar, June is full of opportunities to connect with patients through thoughtful, timely messaging.
Though delivering bad news to the littlest patients can be even harder, she has a foolproof system in place to unwind … a good workout and...
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