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June 2015

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America's Finest10 years ago

Optik Pdx

Thriving with style and service in oregon.
Benchmarks10 years ago

Benchmarks: Radio Ads

RULE THE AIRWAVES Reach your customers with creative radio ads Like last issue’s Benchmarks on direct mail, this month’s column surveys another advertising form that is...
True Tales10 years ago

This Wig-Loving Customer Presented an Optician With an Impossible Challenge

The client wanted a pair of glasses that would work with every wig in her collection. She learned that it just wasn't going to happen.