Get one free year of the publication American eyecare professionals love most!
Take the consumerism of Boomers, the independence of Gen X, the social consciousness of Millennials and add in a dependence on all things technology — and...
And turned 1,600 square feet into a ‘Rhapsody in Green.’
But there's no consensus on what the common standard should be and whether the nation or states should regulate it.
INVISION honors the legion of excellent vendor representatives.
Well, he didn’t expect to fall in love with the materials and craftsmanship of independent eyewear as much as he has.
She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
It's always the well-dressed ones.
Products to protect and delight the eyes.
It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
But mostly they just hide surprises around the office to delight the little ones.
Tools and strategies to get them products and services they require.
Like honoring Boomers and celebrating independents.
Plus updating your online intake forms and vetting competitor's websites.
Frames kids will be here for.
What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
Like two new website resources for you and your most at need patients.
We pivot and look for the bright spots to get us through dark times.
Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.
It's amazing how many of them landed them in the optical industry...
'This pandemic doesn’t need to define us ...'
Sunwear season is upon us.
Their belief: Before you can serve a patient, you’ve got to engage them.
She refused to pay—and kept the glasses!
Like find the the 'mommy trackers' and be transparent with staff about how tough BTS will be.
Including how to lay someone off for newbies and positive management of a business experiencing a morale void.
Contact lens materials, topographical instruments, and lens designs have come a long way since then.
Be prepared to hear: 'I just want my prescription today.'
Advertisement
February 2025
January 2025