Invision Issue Links

These 7 Practices Use AI to Save Time, Improve Hiring, and Boost Creativity

Business & Practice Management3 months ago

These 7 Practices Use AI to Save Time, Improve Hiring, and Boost Creativity

From writing job ads and policies to generating images and planning social media, AI tools are becoming trusted assistants in everyday eyecare practice tasks.

Your Clinical Mind Versus Your Business Mind

Columns3 months ago

Your Clinical Mind Versus Your Business Mind

Just like we practice medicine we also practice business.

Inbox3 months ago

Your Letters to the Editor For June

"I loved Play Time: ECPs’ Pursuits Outside the Office and think it would make a great regular feature!"

The Bottom Line: Tap Into Male Eyewear Consumers’ Needs

Business & Practice Management3 months ago

The Bottom Line: Tap Into Male Eyewear Consumers’ Needs

Men represent a growing opportunity for revenue through tailored eyewear and specialty services.

Only 16% of You Outsource Your Medical Billing and You <em>Love</em> It!

Business & Practice Management3 months ago

Only 16% of You Outsource Your Medical Billing and You Love It!

But of the remainder, those of you who’ve tried it in the past have mixed feelings.

These Versatile Optical Apps Can Keep Your Practice Running 24/7

Business & Practice Management4 months ago

These Versatile Optical Apps Can Keep Your Practice Running 24/7

From measuring PD, to converting a Rx for glasses into one for contact lenses, to improving in-office efficiencies, mobile apps have got ECPs covered.

This South Texas Eyecare Practice Brings Luxury, Technology and Mentorship Together

Business & Practice Management4 months ago

This South Texas Eyecare Practice Brings Luxury, Technology and Mentorship Together

Pioneering South African-born OD Fiona Kolia’s practice has transformed eyecare in the region.

Tech-Enabled Frames That Help Wearers See Better and Experience More

Products4 months ago

Tech-Enabled Frames That Help Wearers See Better and Experience More

From lenses that sharpen our visual world to smart frames that connect us to AI and stream the soundtracks of our lives without screens or wires,...

ECPs Share Their Best-Selling Collections for April

Products4 months ago

ECPs Share Their Best-Selling Collections for April

Sunglasses season is here and so is the demand for more unique and standout styles.

These 15 People, Products, and Companies Are Pushing Eyecare Forward

Cover Stories4 months ago

These 15 People, Products, and Companies Are Pushing Eyecare Forward

From AI and 3D printing to new retail models and wearable tech, here’s how innovators across the industry are shaping the future of eyecare.

The Cosmos Has a Message for This NJ Business: Don’t Do Sales

People4 months ago

The Cosmos Has a Message for This NJ Business: Don’t Do Sales

It’s like the universe keeps conspiring against them on their busiest day of the year.

You Asked: What Is the Best Way to Fund a New Enterprise?

Business & Practice Management4 months ago

You Asked: What Is the Best Way to Fund a New Enterprise?

Starting a practice is a big step, but you don’t have to do it alone and you don’t have to be wealthy to begin. Many owners...

Using Social Media Analytics to Tailor Your Marketing Strategy

People4 months ago

Using Social Media Analytics to Tailor Your Marketing Strategy

When used properly, social media analytics don’t just report what happened, they reveal what to do next.

Leading Through Transition and Rediscovering Vision When the Industry Shifts

Columns4 months ago

Leading Through Transition and Rediscovering Vision When the Industry Shifts

Transitions are rarely easy. They stir up uncertainty, and often, a profound sense of disorientation. But they can also bring clarity if you know how to...

New Hope for Presbyopes and More of What You Need to Know for June

Headlines4 months ago

New Hope for Presbyopes and More of What You Need to Know for June

Including Patrick Dempsey back as the new face of a historic brand and the new ‘IDHEA’ accelerating AI research and digital health innovation.

This Owner Suspects Prospective Associate ODs Are Just Looking to Push Her Out

Business & Practice Management4 months ago

This Owner Suspects Prospective Associate ODs Are Just Looking to Push Her Out

Is she right to be upset, or is this an opportunity to secure succession? Our readers weighed in on ‘The Case of the Overly Ambitious Associate...

As Inevitable as Change and as Certain as Death and Taxes

Columns4 months ago

As Inevitable as Change and as Certain as Death and Taxes

The optical industry is in a state of constant innovation and one thing you can be sure of is that INVISION will be there to make...

Where to Start With a Limited Remodel and More of Your Questions Answered

Business & Practice Management4 months ago

Where to Start With a Limited Remodel and More of Your Questions Answered

And do you have to pay a severance if you let an employee go?

Use These 4 Filters to Avoid Becoming a Tech Scarecrow

Columns4 months ago

Use These 4 Filters to Avoid Becoming a Tech Scarecrow

Change is something that takes effort. Being confident in your decision to bring on new tools or technologies by asking these questions is a solid start.

Meet a Phoenix OD Who Cold-Started a Fiercely Independent Practice He Considers His ‘Other First Child’

People4 months ago

Meet a Phoenix OD Who Cold-Started a Fiercely Independent Practice He Considers His ‘Other First Child’

And when “parenting” this baby gets to be stressful, this “Girl Dad” hops on his motorcycle, heads out for a trail run, or reaches for hugs...

Shout It Out Loud With Day of the Town Crier, UV Safety Awareness Month and More Dates in July

Business & Practice Management4 months ago

Shout It Out Loud With Day of the Town Crier, UV Safety Awareness Month and More Dates in July

And we’ve also reached the midpoint of the year. Time to review and adjust.

Here Are the Business Functions You’d Have AI Take Over if You Could…

Business & Practice Management4 months ago

Here Are the Business Functions You’d Have AI Take Over if You Could…

We have the usual suspects, like marketing and billing, and a few creative ideas as well.

A Serious Focus on Productivity and More Tips for June

Business & Practice Management4 months ago

A Serious Focus on Productivity and More Tips for June

May we suggest practicing your scripts out loud and a fun way to take the steam out of a very disgruntled customer.

A Free Font Available Free to All and More Business Boosters for June

Products4 months ago

A Free Font Available Free to All and More Business Boosters for June

Including a sleek clip for keeping eyewear secure and protection for our furry friends.

Spring and Summer Styles Coming in Strong with Bold Color and Substantial Silhouettes

Products5 months ago

Spring and Summer Styles Coming in Strong with Bold Color and Substantial Silhouettes

Chunky acetates aren’t going anywhere just yet.

This Wisconsin Optical Team Hit the Road to Help Nursing Home Residents

Business & Practice Management5 months ago

This Wisconsin Optical Team Hit the Road to Help Nursing Home Residents

A week of visits brought care to residents — and professional fulfillment to the team.

Ramping Up Your Community Engagement and More To-Dos For July

Business & Practice Management5 months ago

Ramping Up Your Community Engagement and More To-Dos For July

And we may be deep in Back-to-School business right now but it’s time to start planning for your holiday sales season.

INVISIONMAG.COM

June 2025

These 7 Practices Use AI to Save Time, Improve Hiring, and Boost Creativity

Your Clinical Mind Versus Your Business Mind

Your Letters to the Editor For June

The Bottom Line: Tap Into Male Eyewear Consumers’ Needs

Only 16% of You Outsource Your Medical Billing and You Love It!

These Versatile Optical Apps Can Keep Your Practice Running 24/7

This South Texas Eyecare Practice Brings Luxury, Technology and Mentorship Together

Tech-Enabled Frames That Help Wearers See Better and Experience More

ECPs Share Their Best-Selling Collections for April

These 15 People, Products, and Companies Are Pushing Eyecare Forward

The Cosmos Has a Message for This NJ Business: Don’t Do Sales

You Asked: What Is the Best Way to Fund a New Enterprise?

Using Social Media Analytics to Tailor Your Marketing Strategy

Leading Through Transition and Rediscovering Vision When the Industry Shifts

New Hope for Presbyopes and More of What You Need to Know for June

This Owner Suspects Prospective Associate ODs Are Just Looking to Push Her Out

As Inevitable as Change and as Certain as Death and Taxes

Where to Start With a Limited Remodel and More of Your Questions Answered

Use These 4 Filters to Avoid Becoming a Tech Scarecrow

Meet a Phoenix OD Who Cold-Started a Fiercely Independent Practice He Considers His ‘Other First Child’

Shout It Out Loud With Day of the Town Crier, UV Safety Awareness Month and More Dates in July

Here Are the Business Functions You’d Have AI Take Over if You Could…

A Serious Focus on Productivity and More Tips for June

A Free Font Available Free to All and More Business Boosters for June

Spring and Summer Styles Coming in Strong with Bold Color and Substantial Silhouettes

This Wisconsin Optical Team Hit the Road to Help Nursing Home Residents

Ramping Up Your Community Engagement and More To-Dos For July

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